It’s not incredibly common to see a digital publishing launching a print magazine, but CNET is doing just that.
Category: Digital Publishing Trends
We have seen the popularity of the iPad and similar tablet devices within their infancy. We’ve also seen the mobile device market explode. These trends will continue to evolve. In order to utilize the popularity behind these technological advances, it’s important to know who and what you’re really developing your magazine for. Our Digital Publishing Trends posts capture what’s happening in the digital publishing world.
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Messaging apps are coming up in the world, and some digital publishers are considering them to connect with younger audience members.
Whether you call it content marketing, native advertising or sponsored content, media companies are utilizing unobtrusive advertising to their benefits.
There’s a major surge in digital advertising. Mobile digital advertising has grown significantly and the digital revenue being generated is higher than ever before. Talking New Media reports on new data from IAB.
How can publishers tap into younger audiences? For starters, getting more involved in the digital publishing world is a good idea.
Digital publishers have been focusing more attention on e-commerce as numerous revenue stream opportunities exist. This includes partnerships and sponsorships when applicable.
A new study from Isobar and Twitter take a look at what drives brand perception on the popular social platform.
In case you don’t remember, Self magazine, a major publication from Conde Nast, started to revamp itself earlier this year. This process began as Joyce Chang was brought on was the company’s new editor in chief. Chang was formerly the executive editor of Cosmopolitan.
Flipboard, the digital magazine app, received an update recently. Flipboard version 3.0 brings some new functionality to iPhone and Android smartphones.
Harvard Business Review does a great job at social media. In fact, they do so well that Digiday wrote an article crowning their success.
Stephen Lacy has been named as the new chairman of the board for the Association of Magazine Media, or MPA.
Are you familiar with audience extension and how it’s used in the digital publishing industry? In case you aren’t, here’s a quick refresher on the topic and some statistics to go with it.
Vine sees a lot of activity on its site. The six-second video app has seen over one billion loops, and is making changes to its functionality so digital publishers and brands can get more involved.
Facebook has consistently seen growth in mobile advertising over the past six months. And although Google is still making much more overall advertising money, Facebook’s growth is quite impressive.
As mobile advertising continues to boom, some data is popping up on the effectiveness of interstitial ads — the units you may have seen taking over your entire screen from time to time.
Digital publishers who are focusing on providing a great experience for mobile users should pay attention to some of the data coming out on the audience.
Digital Content Next has taken a deep look into time-based metrics for the publishing industry. The company has shared its findings in a new report entitled How Time-Based Measurement is Grabbing Digital Publishers’ Attention.
Digital publishers are always looking for the best ways to utilize revenue streams. In the realm of digital advertising, many are starting to turn towards time-based metrics.
Bonnier is moving its digital magazines from Mag+ to Adobe DPS, and its most recent update goes to American Photo.
Blendle is an online newsstand that allows audience members to buy single articles. It operates within the same concept as iTunes, which charges a buyer per song purchased.
Ever wonder how various magazines perform on social networks like Facebook, Twitter, Google+, and Instagram? You probably have an idea on how your industry and audience fares, but looking at overall data can present another perspective for you.
The internet hosts a variety of internet ads, from standard banners to video banners and rich media. Since there is a variety, it’s best to get an idea of which digital ads work the best for things like click throughs and engagement.
You probably already know that millennials are big into using their smartphones to access the web. However, their ability to do so may be surprising to some.
One of the wonderful benefits of the digital environment is the opportunity to revive older forms of media and bring them to a new audience.
It’s always nice to see how much media consumption is taking place in areas where your audience exists.
Programmatic advertising is growing in the digital marketing world, and that world coincides closely with the digital publishing industry. Do you know what programmatic advertising is or how it can impact your business?
Do you know where your digital ads are the most effective? This is something that digital publishers and digital marketers have considered, if they have taken the effort to create and disseminate such ads.
When major publishers like Meredith realize that a majority of website traffic is coming via mobile devices, a change is coming.
Digital publishing success is based on a few things, with audience being a major factor. You have to find your audience, make sure they know you exist, and present them with the right kind of content.
A new DIY digital magazine is hitting the web and it comes straight from Yahoo. TheWrap has the story.
Folio is sharing data collected from The 2014 Consumer Magazine CEO Survey.
Franck Zayan, the president of e-commerce at Conde Nast, recently discussed plans for a large line of e-commerce products coming from the major publishing brand.
For digital publishers who offer eBooks in addition to daily articles and free reports, there are some new updates on Apple’s iBooks Author which may be of interest to you.
It’s being reported by Folio that National Geographic is utilizing a microsite for a line of products and partnerships that act as a magazine series on the future of food.
Once newspapers and magazines became digital entities, more opportunities were afforded to digital publishers. Content can be created and distributed for different mediums and platforms, including audio content. The Economist is one publisher that has taken advantage of audio content, and journalism.co.uk has the story on what they’re doing.
Who doesn’t remember the big fake checks being handed out in Publishers Clearing House commercials? It seems, however, that after years of speculations that Publishers Clearing House was operating a scam, the company would change its brand a bit to cast a different image.
Have you turned to native ads for your publication? eMarketer is reporting on some data from Mixpo that shows the use of native ads by publishers.
As legacy publishers become digital publishers and the print magazine turns into the digital magazine, the aspect of fidelity comes into play. The human touch cannot be fully lost in a world of digital, right?
Native advertising has been an interest to many digital publishers. Now, one major publisher is touting the notion that it has run the first native ad in print.
New revenue streams abound! E-commerce is a direction that many digital publishers turn when they want to generate more revenue online.
The more content you publish typically has an effect on the amount of website traffic you garner, right? We’ve seen website traffic grow with the more optimized content published, and now we’re seeing other publishers experience this kind of growth, too.
MediaPost reports that Forbes is set to launch BrandVoice home pages on October 14.
Capital New York is reporting that Newsweek, owned by IBT Media, is profitable once again.
Issuu is bringing digital magazines back to iTunes. The platform has released a new iOS app, with thousands of new publications being added daily.
It’s official: Now anyone can buy ads on Facebook’s new Audience Network — the social giant’s mobile ad network.
It may be hard for some to remember when Facebook bought Atlas from Microsoft in 2013. Now the story is coming back to life as Facebook relaunches Atlas.
There is a lot that goes into mobile advertising. There are different ad types and different devices to cater to. What works for some audiences may not work for all, but glimpses of what works within the publishing arena is helpful to recognize.
Pinterest is a great social platform for digital publishers who have a lot of visual content to share. But now Pinterest may become even more important with its new editorial product called Pin Picks. Ad Age reports on this emerging product.
Vice has experienced success that many digital publishers dream about. The company went from being a print magazine to a major global media company. And as journalism.co.uk points out, the firm is valued at $2.5 billion.
Is Apple in the process of planning yet another digital media device? Perhaps the iPad wasn’t enough for Apple.