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Tag: Harvard Business Review

10 Magazine Media Facts Worth Knowing in 2018

The ten biggest take-aways about magazine media learned at IMAG
If you’re in the magazine industry, you’re probably familiar with the MPA’s annual IMAG conference. My colleague Kim Mateus and I attend this event every year and speak at it often. This year, we were surrounded by some of our favorite magazine publishers and clients, like

A Digital-First Website Strategy Led to Growth for ‘HBR’

Many publishers have taken to a website strategy that highlights the components of the digital landscape. When done properly, digital publishers are able to drive more traffic and develop larger audiences.

Designing Your Web Magazine “Above the Fold”

Twenty years ago, “above the fold” only referred to the upper half portion of a newspaper. Now, above the fold can be applied to many things, especially a website or web magazine, and the first screen of content a user will see when they go to your website.

Let’s Clarify: What Is a Digital Magazine?

Magazines are designed to be read from front to back. They have covers and a table of contents. Magazines are arranged in a series of articles. Portals are not meant to be read from front to back, and are in no way linear. Users may begin on an article they found through search and hyperlink their way across the site in a matter of seconds. There is no true table of contents, although there is arrangement in the form of categories, topic pages and related articles.

So what is a digital magazine? It’s a bit of a hybrid.

7 Great Web Magazine Libraries We Love

How these innovative publishers built web magazine libraries that are comprehensive, user-friendly and make an easy up-sell from print.
A web magazine library is an archive of your content going back many years, likely since the beginning. When done right, you can upsell a substantial number of would-be magazine subscribers to this higher-end, and higher priced product that requires

What is SMO? Develop Your Social Media Strategy in 8 Steps

Social Media Optimization (SMO) is what we call the process of optimizing your content and your business, for social media.

Typically, Search Engine Optimization (SEO) comes first. This is the process of creating content that has been optimized for some set of keywords that our target audience is looking for.

Digital Publishers Hire New Editors, Creative Director for 2018 Growth

It’s not surprising to see some changes taking place for the digital publishers at Hearst, as it makes Rodale part of its own. However, that’s not the only news of new hires coming from the digital publishing industry. Todays news touches on some key hires at major publications.

Web Magazine Worst Practices: Are Your Digital Strategies Dooming Your Magazine?

The magazine industry has lost their way.

It’s been a long time since the dawn of digital publishing and publishers bringing their content online, but at this point we hoped that the industry would catch on and be rigorously testing their digital products.

Unfortunately so much has stayed the same, and while many magazine publishers seem to be working towards putting together web magazines, most have failed, as we’ve explained in recent posts documenting our journey through more than 300 magazine websites and what they think are web magazines.

The Advancement of Website Redesigns Includes New Strategies & Tools

Website redesigns come from Salon and ProPublica; Harvard Business Review utilizes new website tool
Content publishers who make website redesigns and try new tools as part of an evolving digital strategy show their prowess in advancing their brand online.

Today we’re looking at three publishers who have recently gone this route, and the reasons for doing so.

Consumers are telling us loud and clear what they want—are you listening? How much would you pay for that information? Download a copy of our 2018 Mequoda Magazine Consumer Study for FREE instead, to find out how you can improve your digital magazine rapport with subscribers.

Our

Digital Publishers Report New Growth in 2017

As digital publishers continue to iron out their audience and product strategies, the ones doing it the best are seeing growth in areas that matter: digital subscriptions and sales.

Our first story today looks at New York Times and its better-than-anticipated second quarter. WWD reports, “Total revenue for the second quarter of 2017 increased 9.2 percent to $407.1 million from $372.6 million in the second quarter of 2016 and subscription revenues increased 13.9 percent, while advertising revenues increased 0.8 percent and other revenues rose 12.8 percent. Wall Street expected 14 cents a share on revenue of $393.9 million.”

15 Audience Development Strategies Most Publishers Avoid and Shouldn’t

It’s hard to determine how to spend both your time, and your resources within a business. The way we look at every decision you make is this:

Is whatever you’re thinking about doing, going to help you build an audience, improve capture rates, increase engagement rates, or monetize more visitors?

Your audience development efforts fall into three of those buckets, which means that audience development, in essence, makes up 75% of your overall publishing goals. If it doesn’t, then how will you have enough people to convert into customers and monetize?

10 Email Call To Action Ideas For Your Magazine Website

Most publishers are only using one or two of these email call to action ideas for building an email list to sell more magazines

Did you know that by pairing unproductive employees with productive employees, you can actually improve productivity overall?

Cornerstone OnDemand conducted a study of more than 2,000 tech company employees with a dataset of

36 Ways to Boost Magazine Circulation

36 ways to build your Internet audience, revenue and profits while building your magazine circulation
There are five different ways to build a magazine audience. You can use free subscription offers, use efficient call to action placements, use time-tested brand-building techniques, email-building techniques and other types of traffic drivers.
Consider the offer
The offer is the most important

Why We Always Pair Free Subscription Business Models with Paid Magazines

Why “free” is a subscription business model of its own and why every magazine should have one

Since the beginning of time, or at least the beginning of consumerism, businesses have been giving things away for free. You’ve probably received free samples in the food court, or free issues of the local newspaper when you first

Online Media Trends: Social, Audience, Ad-Free

The phrase online media trends can run the gamut, of course – in this day and age, it might mean anything on the internet. But we use it to mean topics of interest to digital publishers.

3 Ways to Win Back Lost Magazine Subscribers

Second-time magazine subscribers may turn out to be even more profitable than they were their first time around

Peter Drucker wrote, “The most important thing in communication is to hear what isn’t being said.”

When you’re talking to someone face to face, there are signs you might notice. Someone who starts fidgeting might be socially anxious, while

It’s Complicated: Checking In on the Relationship Between Facebook, Publishing

Report from 2016 IMAG conference cites distrust in Facebook-publishing dynamic
The topics don’t get much hotter these days than Facebook publishing, and though the gap between the social network and media companies seems to be closing, there’s a still a frost in the budding friendship.

As Facebook strives to become the global content provider, their reliance on

Why Planning Social Media for Magazines Always Leads Back to SEO

Social media for magazines should be equal parts branding and content marketing – with a new perspective on why magazines really market content on social

One of our clients recently conducted a 6-month test to increase their post reach, and one of the things we determined – after several months of testing every element available on Facebook

Examining the MMA’s Mobile Native Ads Guidance Report

We’re not even through the first week of 2016, and this is already our second digital publishing trends post on native advertising. That should tell all of us in the industry something about the direction digital advertising revenue is moving in! Today, it’s mobile native ads, specifically.

After Monday’s post on the Federal Trade Commission’s new native policies, today we’re taking a look at the Mobile Marketing Association’s guidance report on mobile native ads, via MediaPost, which also has articles on the NYT’s and WaPo’s branded content adventures and more.

Native Advertising Trends: AskMen’s Events and News UK’s Time Spent

Does it seem like there’s been more news about native advertising trends lately? Well, that’s because there has been. Sponsored content has skyrocketed in popularity, and the execution of these ads has gotten stronger and stronger. What’s more, publishers and marketers prefer them because they’re less disruptive to reader experience, which is a big part of why ad blocking programs aren’t nearly as successful deterring them as they are with traditional banners and other types of ads.

3 Weekly Email Newsletter Template Benefits

Many publishers believe in single-topic email newsletter templates in which every article of content is aligned around the same theme, in order to promote a related product. The exception to this rule is the weekly email newsletter template for subscribers who prefer to be contacted only once a week.

What Bad Reviews Reveal About the “Best” Digital Magazines

Have you ever spent time poking around on your iPad, just to see how customers feel about the digital magazines they buy and subscribe to? We make this a habit of ours, picking out some of the common themes (typically, bad usability and type size complaints) and also purchasing habits.

Harvard Business Review Weighs In on the Platisher Debate

At Mequoda, we believe the term publisher is just another fad. Multiplatform publishing, on the other hand, is our raison d’etre.

HBR Is Big On Social Media

Harvard Business Review does a great job at social media. In fact, they do so well that Digiday wrote an article crowning their success.

HBR Recycles Content For Success

Recycling and repurposing content is a successful strategy used by digital publishers, and one we recommend to all of our clients. Why constantly create new content when you have archives of content ready to be utilized online?

6 Daily and Weekly Email Templates That Increase CTR and RPM

Increase clicks and revenue by testing out these six different email templates
One feature of using a publishing and marketing system like the Mequoda System is that you get access to templates that can help you develop your business based on best practices. For us, these best practices are a composite of the 110+ different Mequoda

Learning From Your Magazine Subscribers

Many publisher would think that getting the largest number of magazine subscribers would be the end game.

Say It With Less Jargon: Adjusting Website Reading Level to Your True Audience

If you want to know one of the reasons why print has been uprooted by the web, blame readability.

Ever since we’ve been publishing magazines, newspapers and newsletters, the jargon and over-complication of simple sentences for artistic value has been out of hand.

Case in point. That sentence was written at a 16th grade level, when I could have said, “Publishers have been over-complicating simple sentences for a long time.” And that sentence was written at a 10th grade level. “Publishers have been writing too many words to explain simple problems for too long” brings it down to an 8.

Harvard Business Review Focuses on Multiplatform & Boosts Circ 10%

Audience Development had a report earlier this month on how Harvard Business Review increased prices and increased their circulation at the same time. Michael Rondon reports, “HBR has seen total circulation jump close to 10 percent in the last 18 months, up to 260,315, according to the Alliance for Audited Media. Both paid subscriptions and single-copy sales were up over 7 percent in the first half of 2013.”

SIPA Member Profile: Gale Ushers Company Into New Places

Tom Gale, President, Gale Media, Boulder, Colo. and Publisher, Modern Distribution Management

What takes up most of your time these days?
I’ve spent most of the past year and a half integrating the acquisition of a market research company that focuses on industrial markets and wholesale distribution channels—the audience of our newsletter and website. This is our next step in transitioning from a 45-year-old B2B newsletter into a publisher of industry research, software and market analytic tools, where we are the primary source for qualitative and quantitative research for wholesale distribution executives. Beyond that, I spend my time moderating webcast events and building long-term sponsorship and advertising relationships. I’ve handed off most content roles to a great editorial team, but continue to speak at industry events to advance our cause. Occasionally I try to run a company, but I’ve had better luck hiring the right people who make that a small part of my job description.

Making Our Work Lives Better

It Still Proves Better to Give Than Receive

“This one’s on me.” I’m pretty sure that most of us have said this at some point of our adult lives, probably in the context of giving comfort to a good friend by treating him or her to a cup of coffee, a glass of wine or beer, or a nice meal. It’s a good feeling. There’s another meaning to that phrase, however. The other meaning would be that it’s my bad and I could have done more—be it to have secured a new contract, sign on a big advertiser or—in a different sense—avoid a loss in a team sport.

Where the two meanings shall meet brings me to a post this summer on the Harvard Business Review HBR Blog Network by Shawn Achor, the founder of Good Think, Inc. and the author of The Happiness Advantage. “The more we have studied social support, the more we realize it is the key to every single business and educational outcome,” Achor writes. “Studies even show that high levels of social support [are] as predictive of longevity as regular exercise, while low social support is as damaging as high blood pressure. That’s amazing.”

Tips for Selling Ads on Your Website…

Selling ‘Solutions’ Can Bolster Your Advertising

I noticed this in today’s New York Times article on IBM’s naming of Virginia Rometty as their next chief executive: IBM “’is selling business solutions, not just products,’ said Frank Gens, chief analyst for the technology market research firm IDC. ‘Rometty has been at the forefront of that effort.'”

It made me think back to Donna Jefferson’s presentation at SIPA’s annual conference in June: 5 Steps to an Advertising Gold Mine. Jefferson (pictured left), whose very successful Chesapeake Family website is totally ad-driven, listed her second step as What Do Advertisers Demand. Her first answer? “Solutions to their most vexing problem.” After that, she said:

Mequoda Summit East 2011 Announcement

Learn How to Start and Run a Successful Online Business at the Mequoda Summit East 2011, September 13-16th

Discover first-hand the techniques used by online publishers and content marketers for supercharging your online business

(Boston, MA)—The Mequoda Summit East 2011, a hands-on program featuring keynote presentations, panel sessions, interactive workshops and networking opportunities, will take place September 13-16th, 2011 in the greater Boston area.

This Mequoda Summit will feature a new three-track format, new speakers and all the networking opportunities Mequoda Summits are famous for. The agenda for the Mequoda Summit East 2011 includes the following:

How Does Your Email Newsletter Header Compare?

How three top publishers have designed their email newsletter headers to increase open and click-through rates

When someone signs up for your email newsletter, it’s because they like your content and they want to hear more from you. Because of this, one of the best things you can do for your email newsletter is create a well-branded header image that represents your brand.

Social Media’s Biggest Mistakes

Learning From Social Media’s Biggest Mistakes

James Joyce once said that “mistakes are the portals of discovery.” Josh Bernoff, senior vice president, idea development, Forrester Research—and Monday morning keynote speaker at the upcoming SIPA 2011 Conference—would probably agree. By observing mistakes play out in the social media realm, Bernoff has come up with his list of the biggest ones. And yes, some discoveries as well.

What’s great about social media, of course, is the ability to reach out to so many people at one time and engage them. But what people may not always realize, Bernoff notes, is that the idea of engagement works both ways. If you are fortunate enough to have people respond, then you’ve started a conversation—and that needs to be nurtured.

4 Ways to Get Email Subscribers from Inbox to Sale

Email copywriting is only a small ingredient in the grand scheme of email marketing

Why do you send email promotions? Why do you send email newsletters? The answer is that you want the user to complete a task. Maybe the task is for them to click on an ad, or to click through to an article on your website. At the end of the day, you hope that your email newsletter will elicit some type of transaction.

Follow Real-Time SIPA Discussion on Social Media

SIPA Members Get in the Tweeting Swing

At a speech earlier this year, best-selling author David Meerman Scott—who will be the SIPF Awards Luncheon keynote speaker at the upcoming SIPA 2011 Conference—encouraged the packed conference hall to Tweet away while he waxed fairly rhapsodically about real-time marketing, public relations and social media

So as you watch a video of the event, scrolled across the bottom of the screen are the constant Tweets: “Think of yourself as a journalist, not a marketer and it will change the look and feel of your website.” “On the web, you ARE what you publish.” “Totally agree with @dmscott about use of stock photography instead of pics of your people. Definitely worth extra effort.” “The Grateful Dead let people record their concerts. They were viral marketing pioneers.”

Learn to Empower, Says SIPA 2011 Keynoter

Take Advantage of Peer Influence, Bernoff Urges

Josh Bernoff, senior vice president, idea development, Forrester Research, has an IDEA, and he will be coming to SIPA 2011 on June 6 to deliver it.

The acronym stands for “the four things that companies need to do to become able to respond to customers that are empowered,” he said in a recent interview. The IDEA emerged from a new Forrester book that Bernoff co-authored called, “Empowered: Unleash Your Employees, Energize Your Customers, Transform Your Business” (Harvard Business Review Press, 2010).

Twitter for Editors

Order this new, 90-minute webinar and discover the tricks and techniques that the top twenty publishers on Twitter all have in common.

2 Creative Ways to Leverage Content While Establishing Brand Recognition

Learn from experienced online publishers at the Mequoda Summit West 2011

In the Mequoda Daily yesterday, we discussed five ways to leverage content to build a bigger audience.

Those strategies were shared with nearly 100 publishers at our Mequoda Summit in Boston last fall. This April at the Mequoda Summit West 2011, we will present you with new panelists and additional methods for leveraging digital content.

A Marketing Lesson and Trivia Question

A Marketing Lesson for New-Product Innovation

“How do you create a market for stuff that people don’t understand?” asked Jeffrey L. Cruikshank last month in a special Sunday feature in The Washington Post. A Boston-based business writer, he is the author of “The Man Who Sold America: The Amazing (But True) Story of Albert D. Lasker and the Creation of the Advertising Century” (Harvard Business Review Press).

Cruikshank drew the comparison of Lasker and Apple CEO Steve Jobs: “Both lived through periods of incredible technological innovation. Both figured out how to bring a mass market along for the ride. If we are indeed on the verge of yet another riot of innovation, what can we learn from the Lasker and Jobs playbooks?

Sneak Preview From Conference Handouts

Conference Handouts Provide Solid Information

Handouts for sessions from last week’s SIPA Marketing Conference in Miami are now posted on the SIPA website! As a preview, here are important and timely snippets from 10 of those presentations. The links are for SIPA members to view the handouts. (If you don’t know your password, follow the easy prompts; if you want to become a member and see the handouts, hit the orange Free Trial button on the right, click here or email SIPA.)

1. Creating an Integrated Social Media Marketing Program for Publishers – Todd Lebo and Jim Sinkinson
Issues in Monitoring and Listening to Social Media Activity

Leveraging Magazine Content for the Ultimate Content Marketing Experience

15 products to contemplate while creating a content marketing strategy

One of my favorite sessions at the Mequoda Summit Boston 2010 was Leveraging Magazine Content with Philip Charles-Pierre of Guideposts, Eric Hellweg of Harvard Business Review Online and Holly Klingel of Sunset Magazine. All of these panelists gave detailed information on how they have further developed their brands through modern technology and savvy publishing techniques.

Philip began the session by discussing the importance of having a focused and aligned website. Beyond that he stressed honing in on a golden idea within content because it provided engagement that can be replicated in various formats.

Tips from the Now-Searchable SIPAlert Daily

The Search Is ‘On’ for SIPAlert Daily Articles

Good news: SIPAlert Daily articles are now searchable on the SIPA Website. To commemorate the occasion, here are some popular clips of information from the past three months.

From the very first Road Taken member profile, the two most important concepts for Melcrum’s Robin Crumby:
First, keep it simple: Information businesses get complicated very quickly, so stick to the formats that work best. Second, squeeze the lemon: It is always tempting to diversify into other topic areas, but focusing on your core market yields the best returns.

Week In Review: June 14th, 2010 – June 18th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week…

Using Free Downloads for Building Email Circulation

Tips on offering free content found at SIPA

What are the highest price products so far observed on eReaders?

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What are the highest price products so far observed on these platforms?


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Books are at the bottom of your paid “media pyramid” and they tend to do the best on ereaders, next up the line would be subscriptions, because if you can sell even a small percentage of your print There’s a $200 limit on the

Magazines 24/7 Coverage: Raising the Digital Bar in a Down Economy

Panelists share digital revenue percentages and thoughts on how they might increase those in the coming months and years

For The Knot, digital has always been their center. It represents 80% of their total revenue and 50% of that is ads (30% national and 20% local).

“We’ve always been in start-up mode and have always learned how to make the best product at the lowest price tag,” said Carley Roney, Co-Found & Editor-in-Chief, The Knot, Inc.

Magazines 24/7 Coverage: Print Vs. Web – The Editorial Challenge

Editors gather for a candid discussion about what’s working online and what isn’t

Jacob Weisberg, Chairman & Editor-in-Chief of The Slate Group, opened this session by asking: Why aren’t magazines better online? And how can we turn it around?

Magazines 24/7 Coverage: Are Paid Membership Websites the New Black?

Executives from ESPN, Rodale and Harvard Business Review discuss the challenges and benefits of charging users for online content

General Manager & Editorial Director of ESPN Publishing Gary Hoenig admitted he didn’t know anything about SEO 6 months ago. The concept of using SEO to acquire subscribers (link to some article we’ve done about this please) fascinates him, but admitted it isn’t exactly easy. “You can harness it if you try really hard,” said Hoenig. “You must allow the search engines to work for you, not against you.”

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