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Tag: building email circulation

Double Your Email Capture Rate (ECR) to Boost Overall Revenue

Five steps to increase your email capture rate starting today
Converting website visitors into email subscribers is a key metric driver of your subscription website. If your Email Capture Rate (ECR) is 2% or lower, you should spend time trying to optimize your website, through disciplined testing.

For example, last year, one of our Gold Member clients

Protected: Executive Council Update: Double Your Email Capture Rate (ECR) to Boost Overall Revenue

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15 Audience Development Strategies Most Publishers Avoid and Shouldn’t

It’s hard to determine how to spend both your time, and your resources within a business. The way we look at every decision you make is this:

Is whatever you’re thinking about doing, going to help you build an audience, improve capture rates, increase engagement rates, or monetize more visitors?

Your audience development efforts fall into three of those buckets, which means that audience development, in essence, makes up 75% of your overall publishing goals. If it doesn’t, then how will you have enough people to convert into customers and monetize?

How to Increase Your Viral Email Capture Rate: 3 Alternate List-Building Strategies

When building email circulation, by most accounts, email capture rate is a proxy metric. You’d be mistaken to say that it’s an exact metric because when we talk about email capture rate, we’re usually talking about the number of people who came to your site from search and social and hit the email capture conversion architecture.

But in reality, that’s only about half of the people who sign up for your email list.

Protected: Executive Update: This is Where You’re Losing Email Subscribers

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How to Build a Website with a Simple Website Architecture Template That’s Great for SEO

People concern themselves with the external factors (link-building, social media, etc.) of SEO, but those are nothing without website architecture that’s built to pass link juice through the website’s pipeline. Did you know that there are ways to build a website for great SEO that go beyond inbound links and even the words on your website?

A properly optimized site has a chain of command that would look very similar to your business model if you put them side by side.

Top 10 Audience Development Strategy Posts of 2013

Audience development is a fundamental part of online publishing. Our top ten audience development strategy posts dive into search engine optimization, email marketing, social media and the website conversion architecture necessary for building an online audience. They were the most viewed posts in these categories that we published in 2013. Enjoy!

How to Use Social Media for Building Email Lists

Social media is not the enemy of email. In fact, it can be used to build email circulation.

Some might argue that email is more personal than social media because an email gets delivered to your inbox, whereas you need to log into Facebook or Twitter to read a message or post. I would. What can’t be argued is that email still proves to drive the highest profits and typically “touches” the most number of people per promotion.

Mequoda Weekly: April 8th, 2013 – April 12th, 2013

Catch up on the Mequoda Daily’s blog posts for this past week

41 Ways to Build Email Circulation Forever [+ Video]

You can build email circulation over forty different ways, and we’ve got all the case studies to prove it! If you’re subscribed to our email newsletter, then you’re living proof that the tips I’m about to share actually work. One of them even worked on you

Email Newsletter Marketing: A Digital Guide Roundup

Email newsletters are the ideal product for content marketing. They incorporate informative and actionable content with aligned products. These components have value to both consumer and publisher; the consume gets content they are interested in, and the publisher gets the chance to generate money through their email file.

Email newsletter marketing can create a mutually beneficial relationship when the mix of content is right. Too much promotion will annoy readers. No promotions at all will make it hard for digital publishers to justify having an active email program.

Week in Review: May 7th, 2012 – May 11th, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

5 Offers for Building Email Circulation

These methods will help you add more registered members to your email lists

Learning Email Marketing on Your Terms

Live events, webinars, and white papers provide email marketing insight

Live vents are a major way publishers generate revenue and build an audience. There is no higher level of interaction than speaking to your audience face to face. And attendees of live events realize that. People will attend events if they are dedicated to the subject matter, believe they will have the right experience with the speakers, and are comfortable with the price.

However, not everyone can attend your live events, even if they are truly dedicated to your mission. Time constraints and travel requirements may stand in the way for many attendees. These audience members still expect meaningful experiences with your brand.

Services for Developing Your Email Campaigns

We offer an array of services to help you master email marketing and email newsletter creation. We realize the importance of email, which is expected to grow as mobile devices gain incredible popularity.

Email isn’t just about communication nowadays; it’s a trusted primary tool used for business transactions and the storing of valuable information – the type that people don’t necessarily want to share freely.

The Internal Ways to Build Email Circulation

As the Internet grows, more strategies for building email circulation develop.

These strategies are either internal or external, meaning they are executed on your site or away from it. All of the external strategies use your site as a focal point, as they send traffic directly back to it.

Internal strategies for building email circulation should be present on all of your web pages in any of the following forms:

Bigger-Picture Strategy Shared at Mequoda Summit

In this brief video from our Mequoda Summit East 2010, you will get a taste of the informative commentary shared throughout our sessions

While digging through some of our video content, I came across this clip from the Mequoda Summit East 2010.

The specific session was Building Email Circulation: 41 Sources You Could be Using to Increase Website Traffic and Attract Email Subscribers. This brief clip captures Don Nicholas, CEO of Mequoda Group, giving an introduction to the 41 sources for building email circulation.

Week in Review: March 21st, 2011 – March 25th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

6 Helpful Tips on Building Email Circulation and Increasing Website Traffic

If you want to increase website traffic and build a larger email marketing list, we have the solution

Download a free digital copy of Increasing Website Traffic & Building Email Marketing Lists now

For successful online publishers, website traffic and email circulation go hand-in-hand. For instance, the more website traffic you have, the bigger your email marketing list will likely be.

If you want more website traffic and a larger email marketing file, try using the six tips we outline below. You can get further help in our

Last Chance to Attend the Mequoda Summit Boston 2010

A few seats remain: register now to join us at the Mequoda Summit Boston 2010

Discover how to thrive and prosper in the world of online publishing and Internet marketing with actionable tips and usable strategies from successful online publishers

Our Mequoda Summit Boston 2010 will include four industry keynote speakers, 14 panels and workshops led by 17 industry professionals, dozens of updated industry best practices and case studies, a new social media workshop and hours of interactive networking opportunities with successful publishers.

New Email Marketing Trends

Have you thought about using podcasts for building email circulation? With the popularity of iTunes and online radio like Pandora, podcasts are an easy way to reach eager listeners through the Internet.

Creating a podcast is not as technically challenging as it may sound. There are free software programs available that are fairly user-friendly. Try Audacity, FeedforAll or Easy Podcast.

Next, create a rapid conversion landing page. This is where users will “land” to download the podcast. The RCLP should be keyword-rich and highlight the content of your podcast.

Week In Review: July 19th, 2010 – July 23rd, 2010

Catch up on the Mequoda Daily’s blog posts for this past week…

Looking for Ways to Build Your Email Marketing Lists?

Three external sources for building email circulation

It seems everyone is trying to build email lists nowadays. While paying for a book the other night in Barnes & Noble, I was asked to give my email address in order to be sent messages from the company.

Even with social media gaining more popularity, the power of email is still strong. Many companies have designed respectable policies for privacy, take email correspondence seriously by creating a detailed schedule for the content and take precautions to assure the security behind email communications.

Week In Review: June 14th, 2010 – June 18th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week…

Using Free Downloads for Building Email Circulation

Tips on offering free content found at SIPA

Week In Review: June 7th, 2010 – June 11th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week…

Brilliant Strategies Used by Online Publishers to Develop Their Audience

Last chance to sign up for our Building Email Circulation webinar

Building Email Circulation with Paid Search

See how the external source of pay per click (PPC) may benefit your online business

Week In Review: June 1st, 2010 – June 4th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week…

Using Podcasts for Building Email Circulation

Podcasts are an external source that can help build email circulation while delivering content through the desirable medium of audio

Week In Review: May 24th, 2010 – May 28th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week…

Reporting Strategy for Content Marketing

Managing online metrics by exception

Building Email Circulation

This revealing Mequoda/SIPA Webinar Offers 41 Sources You Could be Using to Increase Website Traffic & Attract Qualified Email Subscribers

SEO Campaign Management Webinar tomorrow!

A higher website ranking and conversion rate are virtually guaranteed when you learn the secrets of using free reports to build email circulation.

Get Trained on SEO Campaign Management!

SEO experts tell all about using free reports to build email circulation

FOLIO: Growth Summit Coverage – Using Social Networks to Strengthen Your Market Position

Cia Romano and I talk social networks – both building your own, and using existing social networks to develop a diverse online audience.

4 Steps for Building Email Circulation

How Golf Vacation Insider Manages 75 Complimentary Special Reports and a Page #1 Ranking in Google on Almost All of Them.

Using Paid Media to Build Email Circulation

Paid media programs balance your Internet marketing system

While patience is a required virtue for earned media programs, paid media programs offer the Mequoda Marketing System operator the opportunity for quick results with a reasonable ROI (return on investment). Each of these programs involves finding and buying traffic by spending money to buy advertising, leads or lists.

Using Earned Media to Build Email Circulation

Should your internet marketing system include earned media?

Email circulation and revenue per email subscriber are the two key metrics for every Mequoda Marketing System. The first priority for system operators is building email circulation. The goal is to attract as many subscribers as possible to the free email newsletter and let the newsletter’s content do the job of filtering the good from the bad. The key concept is that customers who signup and stay active subscribers are those most likely to buy paid information products.