Tag: association of magazine media

We aim to be one of the best sources for magazine trends online, but we do it with a whole lot of help from our brothers and sisters in the industry.

Below we’ve compiled a list of the best portals, the best influencers, and the best reports on magazine trends available online. If you have more to add, please share your favorites with us in the comments.

Multiplatform publishers expand their content offerings based on the markets, their audiences, and their capacity to deliver high-quality products of value. Today we’re looking at a variety of expansion within the industry.

Data helps seasoned multiplatform publishing professionals better understand where their time and efforts can pay off the most in terms of audience engagement and revenue generation.

Magazines with the most mobile traffic have great mobile magazine websites and social-friendly content
The Association of Magazine Media recently stated that on average, magazine websites are getting 26% of their traffic from mobile. According to AdWeek, “The MPA’s monthly Magazine Media 360° report dissected publishers’ online traffic in July and compared it with traffic from a

Which social publishers are performing especially well as of the first half of 2016? Well, the Association of Magazine Media 360° is glad we asked – they recently released their latest Social Media Report, which covers the top magazines across all social networks in terms of likes and followers, as well as the top on each channel.

The Association of Magazine Media (MPA) released its Top 10 magazine brands for the first half of 2016 on July 28, along with its most current audience data taken from those six months. The findings, compiled by MPA metrics arm Magazine Media 360°, continue to show strong growth while also marking major shifts in mobile media consumption.

Is there a more historically iconic and currently intriguing magazine publishing company than Time Inc.?

We’ve watched with fascination their efforts to not only stay relevant and viable, but also to compete hard with digital natives and startups. They’re acting like a magazine publishing company who wants to do even bigger things, and thus are setting a great example for Mequoda Members.

So, what’s next for them?

The Association of Magazine Media (MPA) released its Top 10 magazine brands on April 28, along with its most current audience data from March of 2016. The findings, compiled by MPA metrics arm Magazine Media 360°, continue to show strong growth and mark even more positive digital media industry news.

The Audience Report charted a 7.6% year-over-year increase in site visits, while putting gross traffic for digital magazines at 1.9 billion. The MPA also announced findings for magazines on social media, showing Likes and Followers total 900 million for online magazines, up 4% over last quarter.

Perhaps the biggest digital media industry news? Desktop/laptop audiences demonstraed notable growth for the first time in seven months, reaching more than 560 million users, a 6% increase.

Are you a digital media publisher keeping tabs on the competition, looking for success stories, cautionary tales, and cutting-edge intel? Well, you’ve come to the right place, because that’s what we try to provide with our free advice and digital publishing trends every week.

If you want to drive traffic – and revenue – as a digital publisher, social media for magazines is no longer a religious discussion. It’s a must-have component of your multiplatform strategy.

For those holdouts who consider social media strategy a luxury, frivolity, or optional tactic, we do understand your reservations, to an extent: After all, there’s frankly a lot of junk out there … in the form of clickbait, shady referral traffic, and other drags.

But the upside is undeniable, with side-door traffic via mobile devices surging past traditional desktop homepage visits. With the likes of Facebook Instant Articles, Twitter marketing, and Snapchat promising publishers boosts in readership and sharing. And with plenty of opportunities to offer fans freemiums, subscription plans, and multimedia.

Are you publishing podcasts? If so, then you’re leaps and bounds ahead of much of your digital magazine business competition.

But the better question is, are you publishing podcasts and actually making some money off of them? Are your readers actually listening?

While most of us are still ramping up, the early days of 2016 haven’t seen much of a break in the action when it comes to the top magazine publishers’ business moves.

Since its inception in late 2014, we’ve been paying close attention to the Association of Magazine Media’s 360° Brand Audience Report, an innovative data study of digital consumption, as well as print readership, of magazines.

And we’re definitely not the only ones: With these monthly — or, in this case, yearly — reports, the MPA is providing context and parameters for publishers across the industry, not to mention encouragement in the form of consistently good news (on the web side of things, at least). While that good news seemed too good to be true initially, it’s standing the test of time, due largely to the thoroughness with which the organization conducts its research.

Which magazines on social media are performing especially well as of the third quarter of 2015? Well, the Association of Magazine Media 360° is glad we asked – they recently released their latest Social Media Report, which covers the top 25 magazines across all social networks in terms of likes and followers, as well as the top on each channel.

Ever wondered where Kim and her team find all of their magazine industry news for our daily Digital Publishing Trends posts?

Well, I have, so I asked them for their top 5 sources – their “go-to” sites for discovering the latest and most useful news and analysis for magazine publishers. Of course, they had a hard time narrowing down their pool, so I happily let them get away with 7, which itself even proved tough given all of the high-quality coverage out there. Maybe we’ll do a part two down the road!

In the meantime, here’s a list of not only our favorites, but favorites of magazine publishers and digital marketers always on the lookout for relevant articles best practices, cautionary tales, revolving door gossip, mergers & acquisitions updates, and more. These are the sites that drive discussion and inform the decisions of executives – and help us keep the Mequoda Method fresh while continuing to offer free advice throughout the week.

Are you generating all of the digital advertising revenue you’re capable of? If so, what’s your secret? If not, join the club.

Mequoda Members know that relying solely on digital magazine advertising to pay the bills and try to turn a profit isn’t the wisest move. But as one plank of a multi-platform strategy – functioning as a team alongside with subscriptions, events, products, and even an ecommerce content strategy – the benefits of online advertising can be integral to your success.

Digital magazine readership – or audience, for our purposes – keeps climbing. Even as publishers grapple with ad viewability, mobile content strategy, and other challenges, they can take comfort in the fact that consumers are demanding their product more and more, judging from the exhaustive studies of the Magazine Media 360° Brand Audience Report.

MediaPost covers the Association of Magazine Media’s latest release, as well as a new effort to build publishers’ archives and another big move from Time Inc. digital.

Magazine audience is the most valuable commodity publishers can acquire. All revenue efforts hinge on it. For legacy media, going about this acquisition was a fairly straightforward task, historically speaking. Today, it’s a sophisticated, demanding, and occasionally chaotic one. Readers change tastes and preferences on a whim; their consumption habits understandably vary with the overwhelming options put in front of them online.

The primary stat we set out to understand in this study was what percent of U.S. adults with Internet access reported reading a digital magazine issue in the last 30 days. We found that 36.8% of American adults have read an average of 2.37 digital magazine issues in the last 30 days.

Is the digital publishing industry unstoppable? These facts and figures argue a resounding yes, especially when it comes to audience development.

The Association of Magazine Media (MPA) released its first-quarter 2015 Magazine Media 360° report, and the year-over-year data is encouraging for online magazine publishing companies.

The shifting landscape of social media for publishers stood still for at least moment this week, as the the Association of Magazine Media’s 360° report on the first quarter of 2015 homed in on performance across Facebook, Twitter, Google+, Instagram, and Pinterest.

Multiplatform media is the answer for publishers: If we didn’t believe that, we wouldn’t be in business – because we wouldn’t have any client success stories! The best part about a multiplatform strategy is that it can be integrated into both a legacy and niche business model.

Below, you’ll see some stories of big-name magazine brands capitalizing on the promise of diversified content distribution – all three articles are from our friends at AdWeek.

The Association of Magazine Media (MPA) released its latest Magazine Media 360° report – tabbing year-over-year numbers for February, along with the top performers in the magazine publishing industry – on March 24.

The Association of Magazine Media (MPA) released its most current industry numbers, building onto its monthly report with an accumulated six months’ worth of audience data from August of 2014 to January of 2015. The digital publishing news is good for magazines and multiplatform publishers.

Fast Company is bypassing the Apple Newsstand with its new digital magazine app, powered by Adobe’s latest suite of publishing tools.

The MPA’s annual American Magazine Media 360 Conference (in the past called the American Magazine Conference) took place last week in New York City with an estimated attendance of 500, and the program discussions signaled a unified commitment to multiplatform publishing.

The Association of Magazine Media (MPA) released its “Top 10” magazine brands on Jan. 7, along with its most current industry numbers from November of 2014. The findings, compiled by recently created MPA metrics arm Magazine Media 360°, are encouraging.

The Association of Magazine Media (MPA) has released a report on social media activity, reports Talking New Media.

Stephen Lacy has been named as the new chairman of the board for the Association of Magazine Media, or MPA.

Every six months, the Alliance for Audited Media issues its top 25 lists of reporting magazines for various data points. Most recently, this past June, it issued its list for the first half of 2013, including digital circulation, and the media promptly went with this theme:

Matt Cutts, head of search spam at Google spoke at Pubcon yesterday and have some very interesting things to say about Google Page Rank. Danny Sullivan from Search Engine land writes, “Speaking at Pubcon today, Cutts explained that the “pipeline” to send PageRank updates to the toolbar is broken.

What began with devices has now turned to software.

Digital magazine publishing software is evolving to focus on a better user experience. In turn, online publishers are partnering with platforms that afford more freedoms to their users.