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Tag: blog comments

The Benefits of One-on-One Training and How Publishers Can Emulate It

As a publisher, you may never get the chance to sit across the table from every one of your customers. You may never be able to ask them very specific questions and in turn, get them to ask you very specific questions.

But isn’t this the ‘fidelity’ that every customer wants with their beloved brands, the ability to ask questions and speak directly to the experts and celebrities behind these brands? And isn’t this what every publisher or business owner wishes they could do more of, to speak directly with customers to understand (and better address) their biggest concerns?

So how does a publisher with low-fidelity products create these one-on-one experiences so richly desired by their audiences?

8 Subscription Website Homepage Ideas for Audience Engagement

These subscription website homepage ideas will help you provide a better user experience through website design

Mequoda has long quantified its own best subscription website homepage ideas, which we put into action with all of our clients. Having recently launched two brand-new websites and re-launched a third, this is an excellent opportunity to show you how we put our subscription website homepage ideas into action.

Do You Know Why Penguin Penalized Websites?

Knowing how Google operates is the first step in using them as a content partner

Before converting website visitors into email subscribers, you need to attract them to your site with white hat SEO strategies.

Many of these strategies are developing further with Google’s algorithmic changes. For instance, Google Penguin has made website operators really focus on their link building and content activities.

Week in Review: June 18th, 2012 – June 22nd, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

Social Proof: Get More Blog Comments to Sell More Products

According to Jakob Nielson, 90% of online community users are lurkers who read without contributing.

So you want more comments? Join the club. WIth hundreds of posts under my belt, I still get excited about comments.

SEO Blogging Tips for Audience Development

10 tips for developing findable content

An audience development blog is a valuable tool for interacting with online audiences and establishing a reputation within your market.

As any audience development professional will tell you, SEO is one of the most important components of developing an audience development blog. Below, I’ve listed a collection of SEO blogging tips that will help you better understand the process of driving targeted traffic to your website. The majority of these tips will be discussed in more depth during our Playing Nice with Google Penguin webinar, which shares key insights on avoiding penalties associated with Google’s recent algorithmic changes.

Are Your Editors Likable?

As editors of a marketing blog, it’d be easy for us at Mequoda to shout numbers and research quotes all day long. Thankfully, we “do all our own stunts” as they say, so every bit of marketing advice we give out comes with a story of how we discovered it (or at least who told us about it). Personally, I get pretty pumped about my research and I hope most of my posts reflect that. After all, when you spend days, weeks and months coming up with the strategy—why would I short-change on the story? Shouldn’t I be excited to share it, and not water it down in bullet points?

How will Google’s Upcoming Changes Impact White Hat SEOs?

With a new optimization penalty looming, who stands to lose search engine traction?

Many digital magazine publishers pride themselves in the SEO work they do. Through careful research and targeting, they are able to attract new audience members globally, at all times of the day.

However, some publishers are puzzled over a recent statement from Matt Cutts, which was published at Search Engine Land.

Staying Productive With Clippings

Your day can get bogged down by the repetitive task of manually typing the same blocks of text into your browser, whether it’s a blog comment signature, a bio, a mini-press release, or something else. The amount of time you spend on these tasks can add up to be hours by the end of the year. Fortunately there is a handy FireFox extension called Clippings. Clippings lets you “save frequently-entered text for pasting later” while your working in Firefox.

Modest Marketing: The Strategy That Will Survive in 2012

Sonia Simone, CMO and Co-Founder of Copyblogger Media once said, “If your reputation sucks, none of it matters. People with lousy products, crummy business practices, and shady backgrounds get found out. And word spreads with frightening speed.”

Google Starts Indexing Comments – All of Them

Three ways to take what Google has given you and make the most out of it

Parents have been telling their kids for years not to post anything on the web that they wouldn’t want an employer to see. And drunken college photos and angsty teen blog rants may have been all they needed to worry about in the past, but there’s a new embarrassing identifier in town, and those are blog comments.
While unhappily embarrassing for college students, this update is great for business…

Week in Review: August 8th, 2011 – August 12th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

How to Get More Blog Comments: 8 Big Ideas

8 big audience development ideas for getting more useful blog comments

Let’s face it, every blogger wants people to comment on their blog. No matter how big you are, how much revenue you’re bringing in, or how many hits you’re getting on an article – you want feedback. It’s a perfectly normal feeling and not at all having to do with how big or small your ego is. When you spend hours every day on a blog post, comments legitimize all the hard work you put in into each post.

Beyond that, comments also increase your SEO rank in Google because they “update” your post, keeping it fresh. Our most trafficked blog posts on Mequoda also happen to have the most amount of comments, and you better believe that all that traffic comes from Google.

Blogging Advice: A Few Words From Our Readers

We love when people comment on the blog posts we write, which is why we generally end every blog post with an introduction to discuss the article in the comments section. Often times, we get noteworthy blog comments worth their own blog post, so today I’d like to share some of those blog comments and I hope you’ll add your own discussions in the comments here.

On 9 SEO Blogging Tips for Search Engine-Friendly Articles, which discusses all the ways that you can boost SEO rank on your articles, Matt writes, “I think that commenting is very valuable. The more you comment on other blogs, the more comments you get back on your blog, since many bloggers like to return the favor. Google is also indexing these comments, so it’s like adding extra content, and showing that the blog is ‘alive and kicking’. This has to help a bit as a general SEO factor.”

Artist Daily has Mastered the Art of Blogging

Art blogs for all, from beginner painting and sketching to landscape and still life lessons

Pottery Making Gets Creative Online with Blogging

Jennifer Harnetty is the managing editor of, an online community serving active potters and ceramic artists worldwide

Career Lessons Learned from an Entrepreneur’s Blog

Jason Alba shares his entrepreneur journey through

Where Were You When Digital Books Took Over?

Find out why your books and publications need to be online

SEO Link Building – “If Content is King, Links Are Queen”

Start building links to your articles and landing pages by implementing a “10 links a day” policy

Notes & Quotes from Mequoda Summit Boston 2009: Online Market Analysis

“It’s about learning who you can partner with in your space, before your other competitors beat you to it,” Don Nicholas notes in this session about conducting an Online Market Analysis

Download our Social Media Marketing Kit for FREE!

Three reports that will launch your social media strategy into gear

Join 70+ Special-Interest Niche Publishers in Boston

Less than two weeks left to get our lowest price on this Internet marketing event for publishers

A Few Ideas for Turning One Product into Ten

Ideas for an audience development strategy that re-purposes content for additional revenue streams

Social Media Marketing for Publishers – Let’s Talk About It.

Since two years ago when we started engaging in social media, our traffic has doubled, and our email list has almost tripled. Since October, when social media really started ramping up, our Twitter followers have gone from 100 to over 2,000. That’s an easy metric to track, but you can imagine the others—which I’d like to share with you.

FOLIO: Growth Summit Coverage – Using Social Networks to Strengthen Your Market Position

Cia Romano and I talk social networks – both building your own, and using existing social networks to develop a diverse online audience.

Twitter Metrics and Tools – How Far Does a Twitter Tweet Go?

How to tell if Twitter really does drive traffic, and if it does, how so?

If you dug a little into the Google Analytics of our site, you’d see that Twitter is our #3 source of incoming traffic next to Google and direct links (email).

Ten 2009 Resolutions for Online Publishers

What will you online publishing company do differently in 2009? Will you learn any lessons, or will you repeat the same mistakes?

Web 2.0 Expo: 7 Reasons Why Search Engines Are Your Friends

Chris “Silver” Smith of NetConcepts explain how search engines are working with you to improve search rankings and deliver qualified results

Web 2.0 Expo: 7 Ways to Get Ranked in Google

Chris “Silver” Smith of NetConcepts gives seven basic ways to appease the Google gods (and why that means Yahoo!, MSN and Ask will like you too)