Social Media Marketing for Publishers – Let’s Talk About It.

Have we talked lately? After all, I’m on Twitter, LinkedIn and various other social networks, and I’d love to hear from you.

Lately we’ve honestly been flabbergasted at all the attention our site has been getting from our engagement on social networks. And when I say “our”, I mean “my”.

I say that because, as the online editor of Mequoda Daily, it’s a (very gratifying) part of my job to be the most active member of our online community.

The best part is, I don’t spend all day Twitter-ing, LinkedIn-ing, Facebook-ing or MySpace-ing. I engage about 2-5 hours a week “tweeting”, leaving blog comments, participating in online forums and other things. But now traffic and social networks are our 2nd largest drivers of traffic and email signups.

Who’da thunk?

Since we started engaging in social media two years ago, our traffic has doubled, and our email list has almost tripled. Since October, when social media really started ramping up, our Twitter followers have gone from 100 to over 2,000. That’s an easy metric to track, but you can imagine the others—which I’d like to share with you.

Pretty special right?

That’s why this year at the Mequoda Summit Boston 2009, we’ve added an exciting new session called Social Media Marketing. And it will be presented by—guess who? Yes, me!

At Mequoda, we cater our research and best practices specifically to publishers, so this Social Media Marketing session will be jam-packed with tools, case studies and best practices specifically for publishers who are looking to maximize their brand, traffic and revenues with social media.

This session will feature several B2B and B2C case studies on the unique ways that other publishers have gone from zeroes to heroes in the online space within six months. I mean that as nicely as possible, of course.

Whether you are B2B or B2C, there are tons of niche social networks where you can start adding links, contributing content, and driving traffic back to your website. You just need to find them!

In the Social Media Marketing session you’ll discover:

  • How Twitter has become the 1st, 2nd, and 3rd biggest traffic driver for many publishers—and how this has improved their business
  • How to use Twitter as a customer service tool, link-building campaign and conversation starter
  • Which social media websites can work for your specific niche and how to use them properly
  • How to master “tactical transparency” and become a leader in your social media niche
  • Social media metrics that you can start tracking right away
  • Which social media metrics are more important and how you can improve them
  • A step-by-step program for launching your own social media campaigns

Why have we never touched on social media at previous Mequoda Summits?

Well, the short answer is that we have… a little… very cautiously.

The long answer is that we’re not huge fans of jumping on the bandwagon before we’ve applied months of practice and research to a given method. If we were stock brokers, we wouldn’t invest our clients’ money in every new stock that started to rise, right?

So let me tell you, there is much we have learned, and I’m very eager to share it with you at the Mequoda Summit this upcoming October.

In fact, there’s nothing I’d rather teach you than how to be successful on social networks and start becoming a true online competitor rather than a curious bystander.

Social media marketing is fun, usually free, and incredibly gratifying, I promise. And yes, there are measurable metrics.

Social Media Marketing is only one of twelve intensive training sessions at the Mequoda Summit Boston 2009 on October 7-9th, but I’d be happy to talk social media with you, one on one, all three days! Won’t you join me?

If you have any questions about the Mequoda Summit please do send me an email. Or a tweet.

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