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Tag: bryan welch

4 Subscription Marketing Metrics You Need to Know

“Frugality includes all the other virtues.”

Old Cicero certainly knew what he was talking about. That’s why I wanted to remind you that your chance to exercise frugality in attending our Multiplatform Publishing Strategy program ends at midnight this Thursday, March 31. You’ll save $200.

Meet Your Multiplatform Publishing Mentors

Spend two days with us, and you could become our next success story.

 

If you’re a magazine publisher in the digital age, you’re certainly savvy enough to succeed. And perhaps you’re satisfied with your revenue and business growth as they are.

But do you know the secrets to boosting revenues by as much as 20% over the

Meet Your Multiplatform Publishing Mentors

Spend two days with us, and you could become a success story like these publishers.

 

If you’re a magazine publisher in the digital age, you’re certainly savvy enough to succeed. And perhaps you’re satisfied with your revenue and business growth as they are.

But do you know the strategies other successful publishers have used to boost revenues

The 30 Hottest New Magazine Launches From Samir Husni

Listing this year’s best new magazine launches; plus, the future of Men’s Health and how The Atlantic handles changing social media patterns
Healthy print brands make for healthy multiplatform publishers – that’s a core Mequoda tenet. Today, we’ve got some examples of that: the 30 hottest new magazine launches, a big staffing move for Rodale’s Men’s

Countryside Network’s Alicia Soper on Digital Native Advertising

Part of Countryside Magazine Network’s success can be attributed to the rise of conscious and sustainable living in recent years, but an even larger part is due to their ability to change with the times in terms of both expertly deployed content and their approach to internet revenue models. Take their recent digital native advertising partnership with Purina, which features a niche magazine joining powers with a mega-coporation: Sponsored content is on the rise, and Countryside is right there with it, showing us all how it’s done.

Bryan Welch on BtheChange.com Launch, Niche Strategy, and More

We can’t think of a better way to launch an upcoming series of interviews with Mequoda Members who are making waves in digital publishing than to post this recent email exchange with Bryan Welch, a paragon of niche strategy and an official Mequoda Master we’ve admired for a long time.

Publishing Events a Point of Emphasis for New Ogden CEO

Bryan Welch’s successor, Bill Uhler, aims for more publishing events and ecommerce content strategy; plus, an industry update halfway through the year
Publishing events comprise a big piece of the puzzle when it comes to the Mequoda Method and multi-platform publishing, which itself has become the predominant piece of publishing success. Publishing events scale well: It

Publishing Industry Trends: Online Ed Tech, Ecommerce + Events, Broadening B2B

This week’s roundup of the latest publishing industry trends includes the continued focus on monetizing ed tech, plus one media company’s melding of events and e-commerce. We’ll also get a quick glance at the latest magazine personnel moves, as well as an interesting take on the phenomenon of BuzzFeeding B2B content. Folio: covers the magazine business beat better than anybody. A handful of recent articles capture these publishing industry trends and more.

Bryan Welch, Mequoda Master, Resigns from Ogden to Head Up B the Change Media

Let’s start the week with personnel moves both major and minor, per Folio:, plus a look at how digital ad revenue did in 2014 according to the IAB.

Bryan Welch, Gail Odeneal Inducted into the Mequoda Hall of Fame

The Mequoda Multiplatform Publishing Hall of Fame, founded in 2006 to recognize publishing executives at the top of their game, has now expanded to 11 members, with the induction of two new Mequoda Masters at the annual Gold Member Summit last week.

Wouldn’t You Love to Grow Your Online Revenues 39X?

A 70X increase in online revenues over the past decade.

That’s the joyous news that Mother Earth News shared with me the other day. And I love to spread such news, especially in an industry that has its full share of pessimism about the digital age.

What’s more, last month those online revenues supplied 23% of their total revenue, and 15% for the year to date. That figure continues to increase, reports General Manager Bill Uhler. You won’t hear any gloom and doom about online publishing from the folks at Ogden Publications!

Week in Review: September 12th, 2011 – September 16th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

Bryan Welch Discusses ‘Content as Compost’

Bryan Welch, Publisher and Editorial Director at Ogden Publications, supplied the Mequoda Summit East 2011 with great information for online publishers

Bryan Welch’s keynote presentation Managing Digital Transformation at the Mequoda Summit East 2011 made me realize that there’s never been a better time for storytelling.

Online publishers have an array of digital mediums to share their content and stories, and the savviest among them are taking advantage of it, building databases of audience members and bringing high-quality content to the masses.

Last Chance to Register for Mequoda Summit East 2011

Reserve your place at the Mequoda Summit East 2011 now or miss out of three and a half days of best practices, case studies and successful strategies for online publishing and content marketing

It’s beginning to feel like fall in New England, which means two things: the leaves are about to change, and it’s time for the Mequoda Summit East 2011.

There is genuinely a correlation between the two. The colorful leaves signal a change in season and the Mequoda Summit East 2011 will address change that is taking place in the online publishing industry.

Announcing the New Mequoda Summit Agenda

We’ve made changes to better connect attendees with speakers and thought leaders

With our Mequoda Summit East 2011 only a few weeks away, we made a big change.

This changed involved making our sessions more accessible by all in attendance.

Mequoda Summit East 2011 Announcement

Learn How to Start and Run a Successful Online Business at the Mequoda Summit East 2011, September 13-16th

Discover first-hand the techniques used by online publishers and content marketers for supercharging your online business

(Boston, MA)—The Mequoda Summit East 2011, a hands-on program featuring keynote presentations, panel sessions, interactive workshops and networking opportunities, will take place September 13-16th, 2011 in the greater Boston area.

This Mequoda Summit will feature a new three-track format, new speakers and all the networking opportunities Mequoda Summits are famous for. The agenda for the Mequoda Summit East 2011 includes the following:

Roundtable Questions We’ve Heard in the Past

Roundtable sessions are always unique, and can deliver unexpected value

In yesterday’s Mequoda Daily, I wrote about the successful approach to facilitating roundtables that I’ve come to use over the years.

At the Online Editor’s Roundtable at this September’s Mequoda Summit East 2011, we will set off to answer the most pressing questions our editorial staffs face.

Mequoda Summit East 2011: Last Chance to Save

Early bird pricing for the Mequoda Summit East 2011 expires on July 31st

Register now for the Mequoda Summit East 2011 and receive the lowest price available

Dear Publishing Professional,

It is that time again to start considering your place at the Mequoda Summit East 2011. If you want to join an intimate group of knowledgeable online publishers so you can begin adopting best practices that have led to success.

Embracing Content Marketing to Sell Fiction, or Anything Else Online

A brief Q&A with John Locke

Every principle that best-selling author John Locke has used to sell over one million eBooks through the Kindle applies to all online publishers, whether you are the publisher of the Dark Daily website or Time Magazine.

In Locke’s case, he didn’t become a best-selling author solely on the strength of his content…he has a marketing system in place and a successful strategy for it.

Mequoda Summit: 9 Questions You May Hear at the Mequoda Summit East 2011

Similar questions have been asked at previous Mequoda Summits…the answers are valuable to all in attendance

Whether you have already registered for the Mequoda Summit East 2011, or plan on registering now before early bird pricing expires, it’s time to start the conference preparation.

To do this, I wanted to highlight some questions that have been asked in the past. Bringing these questions forward helps people not only get an idea of what the Summit will be like, but also makes them feel comfortable…Mequoda Summits are open learning environments where asking questions is highly encouraged.

Keeping Up with Accelerating Digital Change

Discover how to prepare for the digital future

In yesterday’s Mequoda Daily, I discussed how HTML5 would drastically change online media going forward. And honestly, I believe yesterday’s article was the first time many online publishers even considered HTML5 and the ramifications of not utilizing it in future website design.

Frankly, with all the changes that take place, I can easily understand how even the most successful, professional individuals can let valuable information slip past them.

Early Bird Reservation

Dear Mequoda Daily Subscriber,

On June 15th we will be mailing a special early bird invitation to our Mequoda Summit East 2011 via the traditional post.

In order to receive yours, we need your most recent postal address, as this is where we’ll be sending your invitation:

Mequoda Summit East 2011 Preview

A glimpse at all our interactive sessions from September’s upcoming Summit in Boston

In yesterday’s Mequoda Daily, I provided highlights from a recent conversation with Bryan Welch, publisher and editorial director at Ogden Publishing, and mentioned how he will be a Keynote Presenter at our upcoming Mequoda Summit East 2011.

As an introduction to the four-day intensive, I wanted to provide you with a complete rundown of all the programming for this Boston event. Since more hands-on, actionable sessions are what our past attendees have asked for, we have included this content into the Mequoda Summit East 2011.

2 Digital Revenue Home Runs for Mother Earth News

Bryan Welch answers pressing questions facing online publishers in 2011

I recently had the opportunity to speak with my friend, and colleague, Bryan Welch.

Bryan is the publisher and editorial director of Ogden Publications and its flagship media brand Mother Earth News, a popular environmentally-conscience magazine on living “with little money and abundant happiness.”

Week In Review: April 26th, 2010 – April 30th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week…

IMAG ’10 Coverage: A Solid Product Idea and Several Tips from Ogden Publications

Bryan Welch shares his thoughts on improving revenue per audience member

Online Market Analysis: The Importance of Knowing Your Online Neighborhood

Seven questions you must answer to avoid leaving money on the table
How an online market analysis can reveal friendly competitors, potential marketing partners, and new business opportunities…

In traditional bricks and mortar businesses, there is a theory of management called MBWA. It stands for “management by walking around.”

AMC Coverage 2008: Independent Magazines Talk Digital

Magazines talk about how they’ve leveraged their online community to build more successful products

How One Publisher Increased Traffic 114% This Year with Free Content

It’s hard to find an idea that you can’t do something with online, says John Rockhold, Managing Editor of Mother Earth News.

MPA-IMAG Conference Coverage: Successful Multi-Media Publishing Strategies

Do you have an Internet Hub? How are you using it to expand your brand?

Mequoda’s Don Nicholas presented a rapid-fire version of our Making Money Online workshop and moderated a panel focused on one of the seven strategies: multiplatform editorial management.

Don was joined on the panel by David McKee of DRG, Phil Penny of Belvoir Media Group and Bryan Welch of Ogden Publications. The panelists talked about their multiplatform strategies, where their content originates from and how they view the Web as central to their strategy.

Mother Earth News Media Network Case Study

Evaluating Risks and Embracing Change: How the Forward-Looking Management of Mother Earth News is Transforming a Traditional Print Magazine Publisher Into a Cutting-Edge, Online Information Provider

If your magazine and the brand it represents have survived and grown for 35 years, you might be tempted to rest on your laurels. “If it ain’t broke…” But smart publishers recognize that both the market and the medium are constantly evolving. The Internet forever changed the way thinking people consume information. It also presented new challenges and opportunities to savvy publishers and marketers.

Independent Publishers Thinking Deeply About Staffing in the 21st Century

More than 80 independent publishers attending this week’s MPA-IMAG Leadership Conference for Independent Publishers in New York City were thinking deeply about staffing and the challenges they face in “getting the right people on the bus.”

For publishers who embrace multi-platform, media-agnostic publishing, staffing takes on a whole new meaning. New media job descriptions are much more robust than traditional roles and often present a challenge for people who still “think in print.”