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Tag: digital news

Subscription Website and Content Changes Come With Results, Initiatives

Subscription website growth in the digital publishing industry continues as major publishers see increased results and added attention to their cause of increasing subscriber numbers.

Digital Publishers Hire New Editors, Creative Director for 2018 Growth

It’s not surprising to see some changes taking place for the digital publishers at Hearst, as it makes Rodale part of its own. However, that’s not the only news of new hires coming from the digital publishing industry. Todays news touches on some key hires at major publications.

Publishers Using Technology for Audience Development Growth

Audience development growing with faster ads, custom software and more social media usage
Audience development continues to be a wide area for publishers to explore. The best strategies show consistent results in audience growth, and today we’re sharing some of the latest findings from the industry.

We begin with Meredith and the audience growth they’ve found ad

Multiplatform Publishers Adding Game-Changing Talent

Apple hires its first editor-in-chief; Multiplatform publishers Real Simple and Condé Nast add strength to their teams
Our reporting on multiplatform publishers leveraging new personnel for success continues today with news on Apple, Real Simple, and Condé Nast.

We begin with Apple, who has hired its first editor-in-chief.  Folio: reports, “Lauren Kern is leaving New York Magazine for a role as

Subscription Websites are Expanding and Growing

Subscription websites LinkedIn and New York Times expand; WSJ closes Google loophole
Subscription websites can be a profitable endeavor for content publishers.

We begin by looking at The New York Times, which is experiencing growth in regards to its digital audience. Subscription Insider reports, “Last Thursday The New York Times Company (NYSE: NYT) posted its fourth quarter

New Digital Content Initiatives Are Key for Subscription Publishers

Subscription publishers WSJ try ad-free digital; Huffington Post tries story format; NYT shares subscription lessons
A lot can be learned by trying new initiatives, especially when they are undertaken with some foresight. We’re watching as subscription publishers report on their initiatives, and attempt new ones.

We begin today with The New York Times, which is sharing information

The Many Shades of Publishers Using a Paywall Model

The paywall model comes in many shapes, sizes, and flavors and all can be profitable for publishers when the content is good.

A recent article from Mediapost claims 40% of millennials personally pay for news (print or digital). Pay for news, you say? We think, when looking at the ratio of print to digital, that many of

Video Metrics: Tracking Views Is Tricky

Quantifying video metrics is a wide open enterprise for all, including publishers; plus, innovation and analytics from the experts
Views, visits, traffic, clicks, opens, time spent with media … charting response to your content and using that data to court ad buyers and convert subscribers is a challenge. Now, add video metrics to all of that,

Will Users Pay for Online Content?

Consumers are deciding to pay for online content as they tire of filtering the whole Internet for high-quality articles
“So I’ve figured out how to get traffic — how do I make money?”

That’s a genuine quote from a new Gold Member, and one we hear often, although usually without the “I’ve figured out how to get

Video Publishers: Monetization, Production, Social, Practices

If you’re considering joining the ranks of video publishers, the time to jump in is now.

Digital Publishers And Messaging Apps

Messaging apps are coming up in the world, and some digital publishers are considering them to connect with younger audience members.

Publisher Reputation Key to Execs Paying for News

Almost 40% of business executives worldwide pay for digital news, and nearly half of them make their choices based on brand reputation, according to a study conducted by Quartz.

Hearst Mags to Get Digital News Desk

Hearst’s 18 glossies will work off of one centralized digital news desk, according to Digiday.

Paywall Experimentation is a Digital Publishing Trend

Publishers have been experimenting with their paywalls all summer. See why paywall experimentation is a digital publishing trend. Esquire has been up performing all kinds of paywall experiments this summer. FOLIO reports that in July they put “one of its magazine features behind a paywall.

Magazine Publishers to Leverage Print on Demand?

New print on demand opportunities are were presented to magazine publishers at Retail Marketplace 2013 according to IPDA Publishing & Retail news. Ingram Content Group (ICG) presented options to help magazine publishers leverage their print on demand technology.

Karlene Lukovitz reports, “ICG’s core premise: Since POD print (and digital) products are created and fulfilled to match supply with demand (one-offs based on prepaid consumer orders or publisher-determined small numbers of copies)–and the publisher’s cost and profit margin are predetermined–POD capabilities minimize waste copies/costs, while enabling sales to new (including global) markets/customers. ICG also believes there is potential for employing POD in traditional retail channels.”

NYTimes Introduces Metered System to Mobile Users This Week

On June 27th, The New York Times will implement the same metered system it uses on the web to its mobile users. The metered system allows non-subscribers access to three articles per day, but if the reader wishes to read more than three, they will be asked to subscribe. For now, video will remain free, but content will be limited.

Digital Publishing Pays Off in Ads, Paywalls, and Digital Issues

Adobe DPS software has distributed over 100 million digital issues since their launch in 2011 reports Adobe’s Digital Publishing Blog. “We are not just seeing a rise in magazine and newspaper readership on mobile devices, but also significant growth in corporate adoption of Digital Publishing Suite” states post author, Teresa Demel. This a quite an achievement for a digital publishing platform and just one more indicator that people are consuming more digital content.

3 Possible Changes Spurred by Tablet Publishing

Tablet usage and functionality may lead to changes, dictating how and when digital publishing distribute content

Tablets, and the iPad in particular, have become the digital edition of the daily news. More tablet owners are using their devices while relaxing at home in the evening after 5 pm. Typically, throughout the years we’ve seen this time of the evening to be when news is consumed through newspapers and television. Now the iPad is turning into the popular device to use.

Some interesting data has come from the 2012 RJI Mobile Media News Consumption Survey recently. Out of all the survey respondents, 40% consumed media on large tablets, primarily iPads. Here are some of the key insights most relevant to digital publishers:

Week in Review: December 13th, 2010 – December 17th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week

The Digital News Audience is Growing

Digital is expected to grow, while print is not

Although this probably isn’t news to you, there are now some statistics on how the digital news audience is growing.

Online publishers and content marketers can now utilize results from the Pew Research Center for the People & the Press, which was released in “The Digital News Audience: 24/7 Participation” report.

What Price is Right for Access to Your Site?

Charging for Access More Than Open/Shut Case

The SIPA online marketing forum recently brought up the issue of newspapers charging for access to their websites. This came in response to the Boston Globe’s announcement a couple weeks ago that it will split its digital news brands into two distinct websites, keeping Boston.com free while establishing a subscription-only pay site, BostonGlobe.com, which will feature all the content produced by the newspaper’s journalists.

Last year, paidContent’s Joseph Tartakoff wrote about some daily newspapers that charge for access to their websites, drawing many interesting comments. The Arkansas Democrat-Gazette offers online-only subscriptions, which include access to an electronic edition. Print subscribers get online access for free. This has been a huge success story; print circulation has hardly dropped since the pay wall went into effect in 2002.

Subscription Websites and “Content Bundles”

Content bundles are strategic components some publications are utilizing; are they worth it and do they intrigue you?

If you tune in to the Mequoda Daily often, and I hope you do, you’ve probably noticed that we’ve been discussing subscription websites a lot lately. We have been doing so with good intentions. Frankly, we see the potential and value behind subscription websites to be greater than ever before due to new technological devices and online practices that have received excessive attention.

For instance, there’s the iPad. I won’t elaborate too much on this since it’s been discussed so much everywhere since it came out. However this device has intrigued consumers and has opened them up to the idea of paying for premium content.