Managing email marketing has become an increasingly critical issue for every type of business. Publishers, like everyone else, use email to communicate with customers and prospective customers, on a regular
We currently operate more than a dozen digital magazine publishing systems in partnership with some of the country's leading content brands including Prime Publishing, Yankee Publishing, and Cabot Heritage Corporation.
Successful digital publishers are taking the opportunities around them for the betterment of their publications and websites. Today we're looking at organizations that are using website technology to advance their
A Mequoda subscription website Portal generates value from both users and sponsors
Mequoda has guided the development of more than a 300 successful niche media websites on a wide variety of niche media
Publishers require a marketing automation system that works in tandem with a highly efficient content management system
In the last decade, marketing automation has become a hot topic for niche publishers.
As programmatic native advertising makes its rise, publishers are cautious; plus, is time spent with media next big thing in digital advertising?
Programmatic native advertising ... it's quite a mouthful, right?
Don't leave money on the table by skipping over new multiplatform magazine revenue models
You probably know that ad-driven magazines have someone in charge of driving more revenue, usually someone with
The media companies making news around magazine advertising trends include the Guardian, Financial Times, and more
Magazine advertising trends may not make for the most exciting material, but they're important to
Quantifying video metrics is a wide open enterprise for all, including publishers; plus, innovation and analytics from the experts
Views, visits, traffic, clicks, opens, time spent with media ... charting response
Magazine audience is the most valuable commodity publishers can acquire. All revenue efforts hinge on it. For legacy media, going about this acquisition was a fairly straightforward task, historically speaking.
Popular industry opinion says publisher monetization of video, digital advertising, and social media is a 21st-century challenge. The thinking goes that previous generations of magazines – read: print – were
With emergent factors like video, viewability in a mobile world, and website revenues rightfully obsessing digital publishers around the world, finding solid data to focus the head-spinning stream of opinions,
What is Google Analytics?
Google, the world's most popular search engine, has developed an analytics system that they offer as a free service. Marketers and technologists from all industries have become
This free report from Mequoda Group will teach you necessary components and the lingo behind successful landing pages
(Nationwide)---Every page of your website is a landing page, especially in modern times