Everything we've read as observers of social media and publishing communities tells us that most marketers don't get a click rate on a Tweet of more than one percent, and
We begin with The Huffington Post, which has shuttered one of its audience development tools to focus on other ones. MediaPost reports, "The Huffington Post announced it would discontinue its
Huffington Post's website redesign digs towards tabloid roots; The Economist slowly redesigns its site; The Boston Globe sets to reinvent its newsroom
A website redesign can have a major impact on
New report looks at the efficacy of ads on websites versus social; Huffington Post tries newsletter-only content strategy; Condé Nast rethinks digital website strategy
Which content strategy works best, ads on a
Multiplatform publishing expands for Condé Nast; Slate lays off editors and writers; Vox Media names first COO
We begin this multiplatform publishing news by looking at an acquisition for Condé Nast, which
Subscription publishers WSJ try ad-free digital; Huffington Post tries story format; NYT shares subscription lessons
A lot can be learned by trying new initiatives, especially when they are undertaken with some
Publishers are seeing mixed results from Google AMP pages, but it just got even more important for news publications
According to Rank Ranger, who has been tracking the presence of Google AMP
A recent article from Mediapost claims 40% of millennials personally pay for news (print or digital). Pay for news, you say? We think, when looking at the ratio of print to
Parsing publishing data has become de rigueur, but doing it well is still an elusive art.
The payoff is worth it, however, when it comes to audience development, analytics, and more
By now, you must have read us go on and on about the Mequoda Portal, an integral part of our multiplatform strategy for digital magazines. Fact is, the publisher portal
I don't know about you, but the world's a'changing when it comes to audience development. For a while, I felt like we were so ahead of the curve at Mequoda
Google publishers are embracing AMP, but some have questions; plus, niche publishing on Facebook and a glimpse at a top-tier social media strategy in action
When it comes to Google, publishers
Native advertising trends will shape the digital publishing industry in 2016. For one, they represent a more elegant and modernized option for online magazines looking to generate revenue the old-fashioned
Facebook Instant Articles are creating a platform for publishers to host ads on social networks, rather than placing them
Ever thought magazines would be placing native ads on social networks? Me
Does it seem like there's been more news about native advertising trends lately? Well, that's because there has been. Sponsored content has skyrocketed in popularity, and the execution of these
There's no doubt that niche content is the name of the game, at least if you're playing the game using the Mequoda Method. But digital magazines can't expect to slap
There aren't many industries as exciting these days as media and publishing, which rivals even the tech sector for growth opportunity.
Each week brings with it a new advancement, revenue stream,
Digital magazine design is evolving nearly as fast as digital magazines themselves, because digital magazine design plays a huge part in defining digital magazines. Publishers continually implement new features to
Are you making the best use of publishing technologies? Do you ever wonder how other digital magazines are doing it? Digiday recently took a look at how six big publishers
We're starting the week off with a healthy dose of digital publishing news from both sides of the Atlantic: mergers & acquisitions, platform considerations, and personnel moves. We monitor industry
Ask any publisher about the industry's top trends, and it's likely the majority of their responses will start with the letter "M." Multiplatform, mobile, and metrics, to name a few.
App publishers are on the cutting edge of multiplatform media, but with great power comes great responsibility. Software changes, shifts in consumer tastes, and evolving devices and platforms all pose
Digital platform publishing is credited with having ushered in an ongoing golden age for media, and the latest industry developments are doing nothing to dispel this notion. Four recent articles
Here's the thing about digital publishing strategy: It never stands still – especially during this exciting time for the industry – and companies like yours are continually adapting. We're here
Native advertising can be problematic for some, but other publishers are devising strategies to deal with native, reports Digiday.
The Huffington Post has dealt with native advertising by developing sections
MediaBistro.com's 10,000 Words blog reports that analysts at Shareablee have released their rankings for publishers' social media performance. The June list is the company's first in what will be a
Time.com is playing Facebook like a fiddle, growing its Likes by 44% to 5.4 million during the past three months – in the process outpacing the likes of BuzzFeed, The
Lauren Pedersen, president of global marketing for Cxense, wrote recently in a column for Digiday that publishers are ceding too much control of their audience data to third parties.
AOL plans on tailoring its publishers' homepages to individual readers' tastes, preferences, and habits without overstepping privacy lines, according to Journalism.co.uk.
While Digiday is careful to point out that content still trumps follower counts, it also reminds us that publishers need as many arrows in the quiver as they can fit
Digiday reports that fed-up publishers are being proactive in addressing what for many are the scourge of the Internet. Some, like Popular Science magazine, have ditched such features altogether, while
The answer to that question is no, but federal lawmakers will indeed be keeping a closer eye on magazines in the future.
Earlier this month, a congressional briefing titled "Truth in
Publishers are literally sowing the seeds of innovation, according to the Worldwide Magazine Media Association.
As an example of magazines getting creative to gain purchase in the ever-shifting industry landscape, the
Time Inc.'s split from parent company Time Warner isn't the only big move the company is making. They are also tearing down the wall between editorial and the business side
Harper's Bazaar online has received a makeover. minOnline is reporting that the Harper's Bazaar website has been redesigned for speed, responsiveness and editorial. Steve Smith writes, "Much of HarpersBazaar.com is
Matt Cutts, head of search spam at Google spoke at Pubcon yesterday and have some very interesting things to say about Google Page Rank. Danny Sullivan from Search Engine land
The New York Times is reporting that Meredith will be creating five new video web series in 2014. They'll debut under a new division called Meredith Originals. Stuart Elliot writes,
Even though Jeff Bezos' purchase this week knocked them out of the spotlight, a relatively unknown company, IBT, publisher of IBTimes.com bought Newsweek. What nobody is failing to mention in
Digital publishing news for Monday, July 15, 2013
Even though print magazine launches are down, AllRecipes.com has stepped up to the plate and decided to come out with one of their
New print on demand opportunities are were presented to magazine publishers at Retail Marketplace 2013 according to IPDA Publishing & Retail news. Ingram Content Group (ICG) presented options to help
What do you when your website already publishes every word that appears in your premium print and digital publications for free? Um, well, uh … if you’re The Atlantic, you
Google recently let publishers know that they'll be scrutinizing advertorial content more closely in the future. Publishers need to make it abundantly clear to readers as to which pieces of
A hybrid website can be many things to a large online audience
Publishers have good reason to create a hybrid website. On one had, the hybrid allows them to operate a
Small Gatherings Present Large Opportunities
On the Huffington Post site yesterday, Zach Carter wrote about the decision of Sen. Marco Rubio (R – Fla.) to withdraw his support from the proposed
Since Mequoda launched eight years ago, our belief that free is what sells hasn't changed.
In fact, our entire system and those of our clients are based around the Long
SIPA Members Appear in Popular Media Outlets
It’s not often that you see Justin Bieber and Charlie Sheen headlines above SIPA member articles. But that’s apparently what can happen when you
Online publishing tips for forward-thinking editors and marketers
It's 2011 and most colleges are only beginning to teach their marketing students social media. If you're an editor who went to school
Whether you love it, hate it or don’t care, you are going to hear about.
Last week GAP quietly unveiled a redesigned logo. The old logo, in use for over
