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Tag: landing page guidelines

Create Better Vanity URLs: 8 Dos and 8 Don’ts

Follow these landing page guidelines for your vanity URLs so that people can both remember you and find you organically

You know the importance of landing pages, but it’s completely possible that you don’t know how important your vanity URLs are. Vanity URLs that are too long, don’t make sense, or are hard to read can actually turn someone away, rather than attracting them to your site.

The most popular places to use a vanity URL are:

Follow Google’s Landing Page Guidelines to Improve Rank

As it’s always been, Google’s main focus publicly is the ads you buy via Adwords. And, as always, Mequoda knows that the exact same concepts apply to free organic search campaigns.

If you read our white papers and posts, or you’ve attended a Mequoda Intensive, you already know how much value we place on organic search. It’s the core of the Mequoda Method, and while anyone can buy ads, that kind of marketing just isn’t as high on our priority list as organic search is.

Mequoda’s Top 10 Subscription Website Publishing Posts of 2017

Our most-read subscription website publishing posts of last year show a continued interest in building profitable subscription websites and improving their speed and ranking.
Last year, publishers focused on increasing profitability through apps and subscription website publishing. As publishers continue to search for digital content success through subscriptions, we think the chosen top ten most-read posts

11 Tips for More Conversions

Three types of conversions that will improve your online business

There are multiple conversion types that need to be addressed by digital publishers. The analysis will provide statistics on different parts of the online business, including engagement efforts, marketing efforts, and overall success in generating revenue.

For engagement, we can take a look at social media efforts. Today, social media is a nexus for engagement online, and can lead to more complex relationships, including turning social media subscribers into email subscriptions and buyers.

Google Insights for Search – Your Keyword Research Strategy Assistant

Google Insights for Search can help you develop a stronger keyword research strategy

When abiding by a keyword research strategy, online editors are required to produce content based around a specific editorial calendar. This will ensure that the necessary topics are covered in an organized manner.

An editorial calendar is designed by considering your content and products. Furthering developing those topics, by conducting keyword and building your keyword universe, will help you present the most targeted content possible.

Follow Google’s Landing Page Guidelines to Improve Rank – Part 2

How transparency can improve your overall landing page quality score.

According to Google, there are three main components that determine your overall landing page Quality Score. Today we’ll discuss the second component: maximizing your site’s transparency.

Why is transparency important? Transparency enables you to build trust with users. To maximize you site’s transparency, here are three areas you should pay attention to:

Week in Review: December 13th, 2010 – December 17th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week

Week in Review: November 15th, 2010 – November 19th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week

Week in Review: October 18th, 2010 – October 22nd, 2010

Catch up on the Mequoda Daily’s blog posts for this past week

Video Landing Page Guidelines

Different ways to incorporate video into your landing pages

Looking for a better way to communicate with visitors? Online companies need a way to improve the “know, like, trust” factor with potential customers. One way to accomplish this is through video.

As my father will tell you, in the good ole days, a customer looking for the latest information on a TV, would visit a retail electronics store and chat with ‘Don’, the knowledgeable salesman. Since Don was a nice guy who seemed to know everything about the TV and maybe even some secrets to improve the picture or sound quality, the customer would buy it.

Week in Review: October 4th, 2010 – October 8th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week

Week in Review: September 27th, 2010 – October 1st, 2010

Catch up on the Mequoda Daily’s blog posts for this past week

Week in Review: September 13th, 2010 – September 17th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week

Why You Should Test Long vs. Short Copy

Landing page guidelines for writing and testing long copy salesletters

In almost every A/B split test we’ve ever done, or convinced a publisher to do, long copy prevails when trying to make a sale. A well-done long copy landing page will beat short copy four out of five times.

Why? Here’s our theory. Long copy tells them as much as they need to know – and much, much more. We know that nobody truly reads an entire 5,000 words salesletter. However, they do skim salesletters and they do find what they’re looking for in all that copy. More importantly, they end up buying a product that they know more about than one they know less about.

Week in Review: August 16th, 2010 – August 20th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week

A Simple Formula for Maximizing Landing Page Conversion Rates

Follow these simple landing page guidelines to start converting visitors into buyers more quickly and effectively

The easiest way to get a customer to complete a transaction on your landing page is to create a great looking landing page with an irresistible offer that is easy to complete.

As a general rule, commercial websites should use the “real estate” of their landing pages conservatively. Whether your strategic objective is to get the visitor to sign up for a free email newsletter, buy a product or start a trial paid subscription, your landing page needs to be tightly focused on a single intention—getting the reader to take action.

Tips and Tricks for Video Landing Pages

How to incorporate video and new media into your landing pages

Organic Landing Page Templates: The Tag Landing Page

Tag landing pages help you organize your content for better SEO

A tag landing page lists all the content a site has about a particular tag, or keyword. The literal translation of a tag page is a page about other pages. The difference between a tag landing page and a topic landing page, is that a tag page doesn’t necessarily get elevated to the navigation level.

For example, People.com writes about celebrities. Almost every celebrity has their own tag page, where all the content that People.com has ever written about said celebrity would show up. But each celebrity wouldn’t get position in a site’s navigation.

Landing Page Tracking: 3 Online Tools

Remember those “hit counters” you used to see on the bottom of websites (I’m digging back to 1999 here) that told the site owner how many people visited their website? Back then, it was exciting just to know that people did visit your website, but it’s 2008 now and there are dozens of landing page tracking tools out there that can tell you more about your audience than a number that increases every time you refresh the page.

SciaticPainTreatment.com Landing Page Review

In Psychology 101 we all learned the basic principles of attraction and avoidance. Pleasure and pain. Reward and punishment.Boiled down, I think of it this way: You either want something you don’t have, or you have something you don’t want.If you suffer with back pain, you have something you really don’t want, and you’re not alone.

Five Tips for Writing Landing Page Copy that Increases Conversion Rates

Writing effective landing page copy that increases conversion rates is a technique every Internet marketer aims to master. We understand that there are hundreds of variations available and that the only way to truly discover what works is to test, test, test. But we must remember that there are a few solid copy principles that hold true regardless of product type or marketing medium.

Mequoda Landing Page Headline Contest Call for Entries

Try your hand at creating a landing page headline that excels at the four Mequoda landing page guidelines for writing brilliant, clear, engaging and truthful headlines that increase landing page conversion rates, sell more stuff and will make you a happier person.

Implementing and Iterating an Internet Marketing System

How to leverage valuable content to create customer loyalty and build repeat sales. A step-by-step guide to the Mequoda Internet Marketing System.

Mequoda Sales Letter Landing Page Guidelines

he Mequoda Landing Page Scorecard™ encourages you to score your own landing page using each of the 12 Mequoda Best Practice Guidelines, add them together and arrive at a cumulative score. The goal is to emphasize the importance of effective landing pages that sell. Your landing page should achieve respectable scores in all areas, rather than over-emphasizing a single area or two, or omitting other areas completely.

Landing Page Guideline #2: Captivating Readers with a Compelling Story

A Great Landing Page is a Sales Letter that Establishes Rapport, Heightens Desire for the Product and Prompts a Purchase Decision

Landing Page Guideline #3: Webifying Content to Maintain Interest

Webification is the Most Efficient Use of All the Multi-Media and Interactive Technology Available, Without Letting it Outshine the Sales Message on Your Landing Page

Landing Page Guideline #5: Increasing Credibility with User Testimonials

Adding User Testimonials to Your Landing Page Increases Conversion Rates, as they Comfort and Reassure Your Customers that Other People Have Bought and Been Very Satisfied with your Product or Service

Landing Page Guideline #6: Creating Strategic Order Flow Links

The Only Sure Way to Know How Many Links to Place on Your Landing Page to Increase Conversion Rates is to Test the Variations and Go with the Winners. Links and buttons are the vehicles that allow a prospect to navigate your landing page. Your objective should be to make them as easy as possible to understand and use.

Landing Page Guideline #7: Applying User-Centric Labeling and Language

When Writing Landing Page Copy, it’s Important to List all Benefits and Avoid Using Jargon and Terms Not Commonly Understood by the User

Landing Page Guideline #10: Speeding Up Landing Page Load Time

If your Landing Page Loads at Anything Slower than the Speed of Instant Gratification, you Run a Serious Risk of Losing your Customer

Landing Page Guideline #11: Designing Aesthetically Pleasing Landing Pages

The Key to Creating an Aesthetically Pleasing Landing Page is to Know your Target Market and Create an Appearance that Conforms to your Visitors’ Mental Model

Landing Page Guideline #12: Offering Multiple and Convenient Order Options

If You Get Everything Else Right and Blow the Order Mechanism, your Sales Letter Landing Page will Almost Certainly Fail.