Our Campaign to Stamp Out Bad Website Design Turns Ugly with a Visit to ManagingYourHR.com, Which In No Way Resembles What This Reviewer Imagines it Should=
For me, the two most
Sharply focused on a niche market of hip, young, women shoppers who reside in major cities, Daily Candy proves that publishers can make money selling online advertising.
In a recent website
VanityFair.com caught our attention because of a comment by Jason Oliver Nixon on Women's Wear Daily that VanityFair.com got 1,000 new print subscribers on the first day that the site
WritersMarket.com is a Pay-For-Access, Online Database of Incalculable Value to Freelance Writers that Cross-Sells Print Publications and other Products Owned by its Publisher as it Helps Build a Priceless Customer
Discover how one savvy Internet marketing professional increased her targeted website traffic beyond her wildest dreams and generated 252,978 new email newsletter subscribers worth more than $3 million. Learn the
PC World Makes OFIEs Work by Giving Them Prominent Placement Near Editorial, Making an Email Address Optional and Offering Plenty of Premiums
OFIEs, "Order Forms in Editorial" are embedded subscription forms.
Boston Common Press, the Publishing Company that Produces PBS TV Show America's Test Kitchen, Uses the Show's Viewership to Drive Traffic to its Free Website, Building a Large Database in
The Most Pressing Question About VanityFair.com is the Strategy of the Site. Is it a True Content Site or Just Marketing Print Subscriptions?
Vanity Fair is one of those cultural icons
Unity is a not-for-profit organization based on the teachings of Jesus and the healing power of prayer. Their world headquarters in Unity Village, Missouri, provide a tranquil atmosphere for quiet
Discover the simple, keyword-driven Internet Strategy that hundreds of savvy authors, publishers and other information marketers are using to transform their books, magazines or newsletters into multi-million dollar niche media
RealSimple.com Epitomizes Great Website Graphic Design and is a Perfect Partner to Real Simple Magazine. So is it a Brand Site or a Membership Website? Is its Objective Lead Generation
With 1.6 million paid subscribers, ConsumerReports.org has more paid subscribers than any other publication-based website.
That may not be a huge surprise considering their print magazine has a paid circulation of
Content Webification is Determined by a Website's Functionality in Two Areas: Promotion: How Easy is it to Find the Material? Implementation: How Easy is it to Use the Material?
Publishing on
User Task Depth is a Critical Step that a Website Owner Must Succeed In—If a User Can't Accomplish a Simple Task on Your Website, the Frustrated User Will Give Up
I have been involved in Internet marketing and publishing since 1995, when I was running an agency called Blue Dolphin Direct—primarily a print direct marketing and editorial consulting firm for
After years of using light copy landing pages to sell subscriptions, one health newsletter publisher increases his landing page conversion rate by 31 percent with a long copy sales letter
The Economist is the premier weekly news and international affairs publication with an average circulation of over one million copies a week. The Economist began publishing in 1843. According to
How's your Internet Publishing Strategy doing? Fifteen years after Tim Berners-Lee invented the World Wide Web, most publishers are still struggling to cope with a permission marketing world where consumers
The Mequoda System™ is an internet business model comprised of seven organizational habits
The Mequoda System is a collection of media management behaviors that when operated as a repeating cycle, create
The way in which a publisher prioritizes sources that drive traffic is a major differentiation of the Mequoda System vs. traditional publishing models. Traditionally, magazine or newsletter publishers have generated
Periodical publishers have historically considered content to be disposable—generated once for use in a periodical or book and then discarded. Publishers who use the Internet to recycle, reuse, and republish
SI.com Internet Marketing System Review
As we've mentioned before, a press release, tv spot, or any other type of public relations outreach should always include promoting a free product. Whatever the
BHG.com Internet Marketing System Review
Getting on TV is just one of many ways to leverage other people's media and drive website traffic—people who will log onto your website, register to
Match.com Internet Marketing System Review
To draw traffic to your Mequoda Internet Hub—the place where people can sign up for your free, relationship-building, email newsletter—you need a catalyst, a free item
In mid-summer, Sara Campbell and the editors of America Cooks decided to run a Christmas cookie contest; the winning recipes would be featured in the December issue. The call for
No matter how profitable a website can be, using “conventional” revenue sources, like AutoTrader.com’s classified approach (augmented by banners and context-specific ads), new revenue possibilities appear after analyzing the site’s
A Well-Planned Strategy, Attractive Website Design and Thoughtful Attention to User Tasks Makes GardenGateMagazine.com an Absolute Blueprint for an Effective Magazine Marketing Website
MotorTrend.com Demonstrates That a Mequoda Internet Hub Can Be Informative, Attractive, Engaging and Smart, While Linking Visitors to Both its Own Satellite Sites and Those of Other Publishers
The Johns Hopkins Medical Letter, Health After 50 is the Springboard for University Health Publishing's Expansion From a Single Independent Print Newsletter to a Network of 26 Branded Consumer Health
Learn how one special-interest consumer publisher increased his magazine circulation with a simple change to the page footer on every page of his print magazine.
EskyGuide.com, the Online Home of Executive Travel Magazine, While Demonstrating Good Readability and Affordance, Tries to do Too Much From One Site, Causing Brand Confusion, Task Incompletion and Lack of
Mequoda Revisits a Review of Better Homes & Gardens' Website Design to See What's Been Improved Since Last Year, Finding its Strategic Intent Clearer, its Interactive Content Better, but its
Skillful Leveraging of Brand, Strategic Site Design and Continuous Attention to the Balance of Traffic to Gated Content Has Contributed to the Market-Leading Position Currently Enjoyed by The Wall Street
TexasMonthly.com, While Offering Great Editorial Content and Interesting Features, Obscures Much of its Worthy Attributes with Mediocre Design and Undemonstrative Labeling, Making the Site Difficult to Explore.
In the past few months, I've seen results from three different magazine publishers that have each literally turned their source mix on its head. For each of them, a simple
While chatting recently with the publisher of a large, circulation-driven consumer magazine, I was surprised to hear that until about 18 months ago, they had made no effort to generate
The publisher in charge of website branding and increasing targeted website traffic for websites published by a mid-size, mid-western media company was contemplating what to call his new Mequoda Editorial
Strategic Intent is Perhaps the Most Important of the 14 Guidelines. If Users Can't Figure Out Your Website, They Not Only Leave Quickly—They Won't Come Back.
Advertising-driven Entrepreneur.com makes the crucial mistake of forgetting that readers must first find the content they seek, or they won’t hang around long enough to maximize the valuable advertising inventory
It’s really quite difficult to find fault with an organization that devotes its time and resources to helping people train and care for their dogs using natural techniques and products.
Cooking Club of America is an efficient, user friendly membership site. We found this site by typing "Cooking Club of America" into Google, and this is the first page that
Two of the publishing industry's leading membership websites, Internet Media Review and SWEPA (Subscription Website Publishers Association), have merged to create the Mequoda Library, the interactive resource for building better
BabyCenter LLC, is just what it sounds like. Much like the community center in the local church, this site helps anxious parents and parents-to-be find answers to everything they need.
Although similar, the content of Advertising Age and AdAge.com is not the same. AdAge.com does not contain the full editorial content of the print edition. Nor does the print edition
It’s a truism that income opportunities from trade books, i.e. books sold through channels like Barnes & Noble and Amazon.com, are very limited. To earn a fair and reasonable living,
Established print publications, especially trade publications, typically have a hard time letting go of their print roots and embracing all the new functionality and usability features that are required for
It's no secret that we at the Mequoda Group are big fans of the Motley Fools. In our Motley Fool Media Network Case Study, we chronicled the company's admirable history
I’ve had spinal meningitis, cancer, diabetes and attention deficit disorder. OK, not really. But I think I might qualify as a hypochondriac, along with a certain percent of the WebMD
The global consumer electronics company Samsung currently has a campaign running on Forbes.com which caught our eye at Mequoda. The animated rectangle advertisement on the top of the magazine's homepage
