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Tag: membership program

Multiplatform Publisher Focusing More on Audience Loyalty

To be a successful multiplatform publisher, an organization must use the right strategies to both build audiences and retain them as customers.

Subscription Website Publishers Expand Programs, Open to New Opportunities

News from subscription website publishers are focusing on enhancements of subscription offerings and tools, with the intention of turning more casual audience members into paying supporters.

Multiplatform Publishing: Change & Diversification Leads to Growth

What changes in multiplatform publishing will lead to the biggest future successes? We’re seeing more actions from publishers with both short-term and long-term goals in mind.

Subscription Website Offerings Gaining More Popularity Post-News Feed

We’re seeing another growth in subscription website interest as Facebook makes it harder for publishers to reach their audiences and manage relationships.

Digital Publishers Are Developing New Product Focuses in 2018

Digital publishers continue to take steps into new territory for developing content platforms and revenue streams. Others look to changes that are merely tweaks to optimize current programs. Today we have news on publishers taking each route.

Membership Websites and Digital Subscriptions Gaining Popularity

Digital publishers will continue to establish and evolve their membership websites as products, tools, and software options lead to successful revenue streams. Today we’re visiting publishers who have made new advances in their subscription offerings recently.

3 Subscription Websites Seeing Major Growth

Subscription websites can be a major revenue stream for savvy digital publishers. Today we’re looking at some examples of this from major publishers.

We begin with The Atlantic, a subscription website publisher who is experiencing significant growth with its membership program. Digiday reports, “The Masthead has grown the program gradually, testing it with a small beta group of 250 before opening it up to subscribers for $100 a year. This week, membership was opened to everyone, at a price of $120 a year. Starting narrow has enabled The Atlantic to isolate the feedback of its most devoted readers. It’s been testing different content formats in email to the group and asked recipients to grade them on a scale of one to five.”

Website Redesigns and Product Launches for Subscription Publishers

We constantly pay attention to the changes subscription publishers are making to gain ground in the digital landscape. Today we’re sharing stories of three publishers and their methods for expanding and evolving content streams.

Multiplatform Publishing Efforts Lead to Traffic and Revenue Increases

Rodale’s multiplatform publishing strategy finds success with Facebook’s Instant Articles; Google’s Accelerated Mobile Pages drive traffic; Medium launches subscription service
A diverse multiplatform publishing strategy can lead to many desirable outcomes, including a bigger audience, higher website traffic, and more revenue generation.

Today we highlight three publishers realizing these outcomes. We begin with Rodale, which has been

New Digiday Focuses on Streamlined Audience Development

Digiday has reimagined how it operates within its industry, and how its new design can impact audience development efforts
Digiday has recently unveiled its new website, which has been the first redesign for the company since July 2013. The new site is focused on connecting with the industry and offering audience development methods through reorganized content

Subscription Websites are Expanding and Growing

Subscription websites LinkedIn and New York Times expand; WSJ closes Google loophole
Subscription websites can be a profitable endeavor for content publishers.

We begin by looking at The New York Times, which is experiencing growth in regards to its digital audience. Subscription Insider reports, “Last Thursday The New York Times Company (NYSE: NYT) posted its fourth quarter

New Digital Subscriptions Offered by WIRED, School Zone, and The Telegraph

These new digital subscriptions are focused on building engagement with readers through different strategies
We continue to see new digital subscriptions arise among subscription websites. Some of these new subscriptions are focuses on changes made by existing publications, while others are completely new ventures being offered to audiences.

The Telegraph, for instance, is one digital subscription getting

How to Boost the Value of a Subscription Website

The more you can give a member of your subscription website, the better.
And it appears we’re not the only ones who think so.

Earlier in the week we talked about Condé Nast’s Wired Media Group who is launching a membership program for executives. According to Lucia Moses at Digiday, “for $4,000 a year, members of the Emerging Technology

Conde Nast Increases Multiplatform Publishing Appeal with Memberships

Print enthusiasts turn to tech properties to build multiplatform publishing empires through memberships and events
As Lucia Moses at Digiday put it, “In the quest for new sources of revenue, publishers have been launching subscription programs and events series.”

Moses reports, “Condé Nast’s Wired Media Group, consisting of Wired, Ars Technica and Backchannel, is going a step

Magazine Publishing News: Portals, Native, Video, Email

The digital media companies making magazine publishing news include GQ, Slate, Meredith, and more
We monitor magazine publishing news on your behalf because every day brings new big things in the industry, and because it helps us do a better job helping media companies like yours do a better job of producing more high-quality content.

And, hey,

The Rise of Magazine Memberships

Today, Digiday studied the premium subscription plans of heavyweight publishers upon the debut of Slate’s membership program.

Harvard Business Review Focuses on Multiplatform & Boosts Circ 10%

Audience Development had a report earlier this month on how Harvard Business Review increased prices and increased their circulation at the same time. Michael Rondon reports, “HBR has seen total circulation jump close to 10 percent in the last 18 months, up to 260,315, according to the Alliance for Audited Media. Both paid subscriptions and single-copy sales were up over 7 percent in the first half of 2013.”

9 More Clients

Client consultation opportunities available

As I mentioned yesterday, the Mequoda Team has been re-structuring my consulting programs over the past 18 months. Our new Minimum Consulting Unit is a two-hour quarterly WebEx meeting, which anchors a Mequoda Gold Membership Program that costs just $300 per month.

While the discussions I have with my clients take many forms, they do tend to run along a number of common themes. Our Research Team has developed a number of checklists that we use when we teach sessions at live events. They also form the backbone of many consulting conversations.

New Consulting Options

Technology powers change in Gold Member service options

For more than two decades, I’ve based all my consulting relationships on a face-to-face meeting schedule. I learned the model from my mentor, John Klingel. The idea was pretty simple; for each client, I would establish a regular face-to-face full-day meeting schedule as the basis of the relationship. Some clients would meet with me quarterly, some bi-monthly, and some for a full day every month. As my clients were scattered all over the US and Europe, I needed to meet with them for a full day to justify traveling to see them.

Technology, specifically WebEx technology, has changed that forever.

Creating Content That Pulls People in by Blogging

MarketingSherpa, a guide to marketing research

Amazon Catalog Marketing Website Case Study

Amazon.com: Bigger IS Better

Size may not always matter, but being big certainly does matter (and always has) to Amazon.com. After all, the company’s mission is to be “Earth’s most customer-centric company—a place where people can find anything they might want to buy online at the lowest possible price.” That’s a tall order in anyone’s book, a big idea that finally, after 10 budget-busting years, has brought Amazon.com big success. The company behind what may be the most recognized brand on the Internet now generates billions of dollars in annual revenue and multimillions of dollars in annual profit.

The Daily Reckoning Mequoda Case Study

Agora Financial Network: Understanding the Seven Strategies that Drive the World’s Most Successful Special-Interest Website Network

The Mequoda Group estimates that the Agora Financial Network will post top-line revenues for 2006 of $55 million, with $41 million being generated online. This makes each of its 500,000 domestic subscribers worth about $82.

The Daily Reckoning Website Design Review

The Daily Reckoning Website, a Network Hub for its Financial Newsletters and Services, Demonstrates Effective Website Design and Site Architecture that Supports User Tasks and Goals

Optimizing the User Experience: Excerpts from a Government Report

“Users will make the best use of websites when information is displayed in a directly usable format and content organization is highly intuitive. Websites should be designed to facilitate and encourage efficient and effective human-computer interactions.”