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Tag: mobile publishing

The Mequoda Magazine Content Business Model

Some of the most successful publishers let their users generate more than 99 percent of their content. The publishers that can do this become masters at building communities that draw users to both read and post.

Out of the nine subscription website business models, the community subscription website archetype is the only one where the publisher relies on its community to create the content. There are six premium (paid) archetypes, and three affinity (free) archetypes. This is one of the three free ones.

How to Reduce Magazine Overhead with a Subscription Website

The one-time cost of building a magazine subscription website could reduce overhead indefinitely
For $3 per month or $36 per year, there is subscription service called The Sink that will automatically deliver you everyday toiletry products every month. (Sorry CVS and Rite Aid, you’re being replaced.)

For $10 per month or $120 per year, you can get

Does a Digital Replica of Your Magazine Cut it?

As the mobile publishing revolution has matured, I’ve been blogging about a lot of large, fancy digital magazines. Publications like New York, Forbes and The Atlantic have become leaders in what I consider the second phase of mobile publishing development – the technology is dependable, early jumpers are releasing their all-new versions upgraded from their 2010 efforts, and standards for what consumers are willing to pay for are establishing themselves.

5 Steps to Launching a Digital Magazine

Industry naysayers are still skeptical about the power of digital magazines. And we’re still ignoring them. At Mequoda, we urge our clients to begin the process of launching a digital magazine yesterday, because, as you know if you’ve been reading here for awhile, we firmly believe that the future of our industry lies in mobile publishing.

Mobile Best Practices: A Modest Proposal

Getting a grasp of mobile best practices is like trying to catch a fish bare-handed. Unless you’re a bear, they’re really tough to pin down. If you are a bear, you probably don’t even have a smart phone, let alone a digital magazine property. And how are you even reading this?

Mobile Publishing Solutions: RTB and AMP

Exploring the latest mobile publishing solutions with the best programmatic ad marketplaces and Google’s latest big splash; plus, print magazines as innovative content marketing?
It could be argued that mobile publishing solutions are digital publishing solutions, period, as online magazines move closer and closer to a mobile-dominated industry landscape.

But that doesn’t mean your options are much

Tips for Boosting Your Subscription Revenue Model

For digital publishers not fully reliant on ads – which hopefully is you if you’re aiming for high multiplatform performance – few components are as crucial as your subscription revenue model.

At Mequoda, we’ve spent a ton of time studying and writing about digital subscriptions, because we believe they’re a big part of the future of digital magazines.

Publishing Podcasts Could Give Digital Magazines an Edge

Are you publishing podcasts? If so, then you’re leaps and bounds ahead of much of your digital magazine business competition.

But the better question is, are you publishing podcasts and actually making some money off of them? Are your readers actually listening?

Multiplatform, Mobile Setting the Pace for Publishers

Ask any publisher about the industry’s top trends, and it’s likely the majority of their responses will start with the letter “M.” Multiplatform, mobile, and metrics, to name a few. These are a few of our favorite things, as it happens, so we’re excited to share several recent Digiday articles that address these emerging issues.

Mobile Publishing Trends to Keep Tabs On

Mobile publishing trends come and go, but multiplatform publishers have at least one huge advantage over those who shy away from seizing on the many digital opportunities for building and converting audiences: Your product is future-proofed because you’ve covered your bases and can adapt to anything that comes your way.

Mobile Outlook a Hot Topic Among Publishers

Folio: recently convened a roundtable to discuss the mobile publishing market as activity skyrockets and monetization strives to keep pace.

Mobile Magazines Take Different Approaches to News

Harvard’s Nieman Journalism Lab recently took a look at three news services’ strategies for mobile publishing. With mobile audiences far outpacing mobile revenues, Circa, NRCQ, and The New Republic offer intriguing efforts to even things out with “mobile-first newsonomics,” as Ken Doctor writes.

The Magazine Subscription Website Business Model

The magazine website is one of nine subscription website models that Mequoda has identified and defined. We do this because designing a website is as much about establishing a business model as it is about “design,” and so many people simply don’t understand how the different models are used, leading to websites that don’t drive revenue the way the publisher expected.

TRVL Magazine App Takes Publishing Industry on an Adventurous Ride

iPad-only magazine blows up the envelope gorgeously

It’s not often that someone defies conventional wisdom so profoundly and still makes a success of it.

But that’s what TRVL magazine has achieved.

TRVL is the first magazine published only in a mobile version, having been founded in 2010 by Dutch partners Jochem Wijnands and Michel Elings (who supposedly compared their love of travel at a party and launched TRVL the next day).

The Atlantic Weekly: An Experiment or a Brilliant Strategy?

What do you when your website already publishes every word that appears in your premium print and digital publications for free? Um, well, uh … if you’re The Atlantic, you take the same content and put it another paid publication. The reason? Apparently, just because.

When The Atlantic launched its new weekly digital-only publication, The Atlantic Weekly, earlier this month, Senior Editor Geoff Gagnon told Folio, “We’ve already got a really good paid product that people can see for free, it’s called The Atlantic magazine.”

Responsive Website Design Cost, Mistakes, Ideas and the Need for a Great CMS

Today we are looking in depth at different website design tips from top bloggers.

Digital Publishing Information Found Online

4 digital publishing stories you may have missed recently

I’ve been tracking related to digital publishing for months. In late 2011, the term, and closely aligned terms, retrieved a couple of responses each day. That number has quadrupled lately, as the digital magazine publishing industry has more news to share, and is optimizing their content for Google.

Today, I wanted to share five articles on digital publishing with you.

Mobile Site Design Focuses on Usability

Don’t be fooled; there is a proper way to design for mobile.

I once read an article that claimed there was no such thing as mobile websites, because all websites were already mobile.

I hope the person who wrote that article doesn’t design sites for a living, or his clientele won’t last very long.

Hands-on Tips on Building Apps for Mobile

Issues and Answers from Our ‘Mobile’ Webinar

Here are 11 tips from SIPA’s recent Webinar on Going Mobile for Publishers: Developing a Content Delivery System for an Increasingly Portable World – presented by Andy Swindler, president of Astek Consulting, and Joanne Valentino, director marketing & communications for The Medical Letter Inc. The actual webinar is now up on the SIPA website member page and the excellent Q&A will be printed in the upcoming November Hotline newsletter.

From Andy Swindler:
1. One, [remember that] you’re trying to distribute your content, whether it’s paid or free. That’s…the biggest objective.

Mobile Lessons and Advice for Publishers

Asking the Right Questions and Getting Key Answers

“Now more than ever, it’s increasingly important for publishers to maintain a mobile presence,” Ben Bassi of CommonPlaces told a SIPA 2011 Conference session in June. “If you’re looking to optimize your site for mobile phones and tablets, there are a few different approaches.”

At a roundtable there, Greg Krehbiel of Kiplingers and a co-Conference Chair for the upcoming SIPA Marketing Conference in Miami, laid out a blueprint for your mobile strategy. The questions he asked included: “Why are you doing this? What do you sell that is uniquely mobile-friendly? How will you convert your content? Where will the purchase take place?” And “How will your mobile efforts integrate with your fulfillment system?”

Identifying Trends That You Need to Know

Trends That Fellow Publishers See Coming Your Way

Ten SIPA members spotlight a trend or path that they see a need to lock onto in the coming months.

1. Lucretia Lyons, President, Business Valuation Resources, LLC
Expand our definition of marketing. This means embracing the “new” such as social media, etc., but also—and I would say just as importantly—reconsidering channels such as direct mail, press releases, glossy sales packages, brochures and white papers (that’s one in between new and old). We’ve been primarily dependent on email marketing and must diversify. We’re getting aggressive about segmenting our database more effectively as well; we want to transform the “blast everyone” effort into three of four more targeted messages about even one product. Our goal is to make this SOP with our 30,000 name core marketing file.

Two Tips on Mobile Usability Testing

This free report from Mequoda Group discusses tips on mobile publishing strategies for usability, design and content distribution

(Nationwide)—For online publishers, mobile page views and clicks can mean more revenue. For online retailers, mobile ecommerce is emerging for smart phones and portable devices like netbooks and tablets.

Mobile is a hot topic. New technology is being created and purchased by users who thrive on the advancements. Online advertising is everywhere, and focusing specific content towards your audience can help create stronger relationships with those always on the go.

SIPA Member Profile: Coburn Stays Cool and Connected

Ed Coburn, Publishing Director, Harvard Health Publications, Harvard Medical School

SIPA: What was your first job out of college and how did you get into this business?
COBURN: I got into this business in college. For several summers, I worked for a landscaper as a kid. One summer I decided I had had enough of hard labor in searing heat and was going to look for a job in air conditioning. I looked around to see how I might arrange that and thought of my then sister-in-law Karen Coburn—a past president of SIPA who was the director of the newsletter center at Cahners Publishing Company, part of Reed-Elsevier—and she gave me a job. And, I’ve been working in air conditioning ever since.

Mobile Site Usability Tips and Tricks from Mequoda Group

This free report from Mequoda Group provides information on properly creating mobile sites that are user-friendly

(Nationwide)—To be successful in the world of mobile sites, it’s important to keep the notion that ‘less is more’ in mind. Attempting to incorporate too much into a mobile site will only confuse and frustrate users.

Instead of trying to display as much of the site as possible, include the main category names first so visitors will see it as they arrive. It will help them maneuver the site better and they will know precisely where specific content will be housed.

Mobile Site Design for Content Publishers Free Report Released

Strategies for usability, design and content distribution

3 Sources for “Complimentary” Special Reports and eBooks

Aggregate, Extract and Summarize your existing content to create products that will build your email file.
One of the questions we get asked most often by our clients is: how to create those complimentary products that we give away in exchange for an email address. Some publishers don’t realize how simple it is to create dozens of these products just from repurposing your existing content—not by creating original content.
We’ve identified three different ways to create complimentary products using your existing inventory:

Publishing 2.0: Seven New Media Objectives for 2008

Expand your brand, audience, and reach with the technology you’ve been pondering since 2007