Several years ago, we were working with consultant Mark Young on some strategic issues for a joint investing publisher client. Mark said to me, "Don, you're always giving examples of
In an article for SIIA, Ronn Levine recent wrote about all the content exchanges going on in the publishing world. For example, The Dallas Morning News, Honolulu Star-Advertiser, The Toledo
If you haven't heard of Medium, it's a small little niche blog where everybody is the author. The top authors tend to be C-level execs and start-up founders and the
Do you have a holiday that only your niche nerds would buy into? Mental Floss does.
In fact, March 14th is one of their best sales days! Mental Floss is magazine
March 14, 2014 - BOSTON — A complete, painstakingly documented handbook on audience development for Internet publishers has just been released. The 260-page handbook, Organic Audience Development Strategy: 68 Audience
One of the most successful subscription websites in the world is The Economist, where the venerable news publication posts dozens of news articles every day, unique visitors from the US
If you’ve ever contemplated attending one of our Subscription Website Publishing Intensives, but the time – and budget – just haven’t been right, I have a new way for you
Every publisher we work with and will work with has an archive of free, downloadable products. They are sometimes tools, recipes or knitting patterns, but they also include hundreds of
When the Internet burst on the scene and magazine publishers decided to get on the bandwagon, a lot of people simply shoveled their content up to the Web and called
The “World’s Largest Circulation Biblical Archaeology Magazine,” as Biblical Archaeology Review (BAR) bills itself, lives in a small niche, parented by a nonprofit organization. It’s dedicated to studying the oldest
January 31, 2014 - BOSTON — Subscription website publishing is one of the hottest entrepreneurial ventures on the Internet, both for novices and for legacy publishers struggling to make the
“Give consumers what they want.” That’s both the motto and the business model at Prime Publishing, where a whopping 17 craft websites and 13 food sites – including one recently-launched
January 10, 2014 - BOSTON — Following the recent release of his new Multiplatform Publishing Strategy handbook, Don Nicholas, a leading magazine industry consultant and CEO of Mequoda Group, has
There’s no better example of how critical a subscription website can be to a legacy publisher than the story of Psychotherapy Networker.
This 30-year-old magazine was launched by a group
Some folks like to talk about the decline of magazines. And yet, the Google search question “how to start a magazine company” is asked 1,680 times a year (and 1.1
According to Antoin Boulin at Folio, 80% of online content today is user-generated. BuzzFeed, Gawker and Forbes are noted as three top publishers of user-generated content (UGC). While BuzzFeed is
This year we published more than two-hundred new articles about multiplatform publishing, digital magazines, audience development and subscription websites.
Out of those 200 articles, there were ten multiplatform publishing articles that
Don Nicholas, who has spent 30 years as a publisher and consultant in the magazine publishing industry, has released a free 100-page handbook titled Multiplatform Publishing Strategy as a followup
From augmented reality to trends in nontraditional gift-giving, Bayou City magazine’s subscription website publishing adventures epitomize the 21st century.
Bayoucitynetwork.com launched in early November, exactly one year after it was born
The New York Times continues to lead the transformation of the subscription publishing industry. In the next few months, they're rolling out a brigade of new multiplatform publishing products that
This week, as we pack our bags for Boston and get ready to mingle with publishing professionals at the Mequoda Intensive, we decided to take some time out to share
The New Yorker just boasted a milestone of 10.7 million unique visitors to their website from across the globe. Meanwhile, their circulation is up 17.7% year-over-year to 1.05 million.
Editor Nicholas
Publishers are taking a great deal of time and research to get multiplatform publishing right. FOLIO Magazine took the pulse of a couple publishers to see what steps publishers like
A hybrid website can be many things to a large online audience
Publishers have good reason to create a hybrid website. On one had, the hybrid allows them to operate a
When people aren’t talking about Kim Kardashian’s pregnancy these days, it seems they’re talking about iPads. And when they talk about iPads in our world, they’re talking about digital magazine
Digital content marketing drives surge in digital product sales for publishers
While many organizations have discovered the power of digital content marketing to sell products and services, perhaps no organizations are
Three critical questions every website publisher must answer.
Who runs audience development for your organization? When a website publisher asks me to help them increase website traffic and build a loyal
Don’t rely on your tried and true email marketing efforts; they won’t always work
Email marketing, like most of the digital environment, has been changing. The reputability and usage has remained
Three ways to generate free subscribers
The digital subscription is an interesting audience development tool. It can be used to build an email marketing file, and it can help develop free
Your blog or portal is central in building an audience. The amount of content provided in these locations equates to the amount of landing pages that can bring in audience
What will digital magazine publishing apps look like in the future?
What comes to mind when thinking about the first generation of apps? Over the past four years, we’ve seen this
Six elements of engagement for better content marketing to a very important demographic
The American writer Carl Sandburg once said, “Nothing happens unless first a dream.” In today’s digital world, many
From audience development with search engine optimization, to email marketing and social media, Google displays relevancy
Getting found online is important. Fortunately, search engines have made the process much easier. And
Today’s live webinar – Seven Pillars of Digital Publishing Success – features a section on shareability. This pillar dictates the many ways that digital publishers can reach new audience members
Should your digital magazine be free, paid or something in between?
Peter Sprague is a disruptive guy. About five years ago, Peter decided the world needed a new guitar magazine. Peter
Discover dozens of successful methods for starting, running and getting the most from your content-based business
Yesterday, I talked about what best practices are and where they come from.
Today, let’s talk
All Mequoda Systems share audience development components but have different methods of generating revenue
I always find it interesting to watch, listen to and facilitate the interaction between different publishers who
Best selling author John Locke uses the characteristics of a Mequoda System to make money online
Can you imagine selling over one million eBooks in under five months?
John Locke, the self-published
Why our Open Content Standards are so unique
We are currently in the middle of researching for our second Mequoda Open Content Standards adoption study. Unsurprisingly, publishers using an open content
All online businesses need to track metrics, and pay attention to the numbers that equal successful revenue generation
At the recent SIPA 2011 event in Washington, DC, I had the opportunity
Are you using legacy, physical and promotional products to their full capacity?
In yesterday’s Mequoda Daily we discussed five methods for increasing direct website traffic that multiplatform publishers have been utilizing.
Those
Discover different opportunities for increasing website traffic through unconventional methods
Multiplatform publishers have an advantage when it comes to generating website traffic.
For instance, they can use all the digital reach they
There are many ways to share content online; are you utilizing the most popular methods?
Nielsen Online and AOL released an April 2011 report entitled “Content is the Fuel of the
Discover proven methods for rebuilding your brand in the digital age at the Content Marketing Strategy Workshop
In the Mequoda Daily yesterday, I discussed building out a legacy brand.
The Mequoda Content
Discover how multiplatform furthers the reach of legacy publishers
I’ve been asked about the difference between legacy and multiplatform content many times.
At its core, multiplatform helps spread legacy content to a
Negotiations between Apple and major publishers have allowed the digital publishing evolution to continue
Major magazine publishers have started using iTunes to offer subscriptions to iPad editions.
Among these publishers is media
