Bloomberg CEO Confesses Multiplatform Publishing Strategy

Justin B. Smith, via Medium

Justin B. Smith, via Medium

If you haven’t heard of Medium, it’s a small little niche blog where everybody is the author. Top contributing authors tend to be C-level execs and start-up founders, while the vibe of the blog is very clean cut with minimal distractions. Now that we have that out of the way, I can say that the CEO of Bloomberg Media Group, Justin B. Smith, took to Medium in order to discuss how they’re building a ‘digitally-led, multiplatform media company’. Multiplatform, you say?

“Today, we offer consumers two digital entry points in and, but the differences between them are not as clear to consumers or advertisers as they could be,” says Smith, who aims to fix that issue while re-inventing the brand. “We want to become the indispensable source of information for the world’s most influential people. To do so, everything we do — from digital and TV to live events and magazines — will require ongoing re-imagination and re-invention.”

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But no, print isn’t going away.

“Print remains an important vehicle for driving influence around the world. We will continue to invest in our print magazine and radio platforms, while our competitors pull back.”

Smith says that print will be complemented by critical extensions into digital, TV, and live events. “We will also expand our international footprint through more aggressive licensing efforts. Transforming our print publications into wholly multi-platform brands will propel them to their fullest potential.”

Read the whole article on Medium. It’s a good one.


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