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Tag: new york post

Digital Subscribers are a Focus for Changing Publishers

New offerings and products are often utilized by publishers working to increase numbers of digital subscribers. Today we’re looking at two publishing that have been placing added focus on their digital audience.

Digital Growth Experienced by Digital Publishers and Marketers

Time Inc. digital revenue grows; TEN focuses on building content strategy; Mobile header ads experience growth for digital publishers
Digital publishers experiencing growth is a topic we love to discuss, and today we’ll start with a look at Time Inc., which has experienced a variety of growth as of late.

New York Post has the story, which

Multiplatform Publisher News: Revamping Revenue Structure, Investments, and Staff Changes

Multiplatform publisher news for keeping up with a changing industry
We begin today’s multiplatform publisher news with a look at Condé Nast, who is making a big move by eliminating the role of publishers. minOnline has the story, who says “The reorganization — anticipated even before the cross-title combination of creative, research, copy teams in October — adds new capabilities

Multiplatform Publisher Sales and Acquisitions Include Major Publishers

Multiplatform publisher Forbes settles takeover; CBS eyes Scout Media; IDG sold to Chinese investors
We begin with a look at Forbes, which has been involved in a legal battle with Honk Kong media group IWM since 2015. Financial Times is reporting. “…both IWM and Forbes say the dispute has now been settled, following an agreement last

When Closing a Print Magazine, Look to Your Assets

When a print magazine closes, a world of opportunity opens for its portal
A few weeks ago Conde Nast announced that they’d be closing the print arm of Self magazine. And after their single-copy sales dropped from 148,055 to 44,000 over the last two years, who can blame them? If you think about all the strings that

Digital Magazine Website News: Adblock Plus, Hearst, and More

Your digital magazine website is like a basketball team, always on defense and offense simultaneously.

For a basketball team, protecting the goal keys the transition to scoring success. A rebound, a steal, a turnover … each can lead to a slam dunk on the other end.

I deploy this analogy because times can be tough lately for digital magazines; ad blocking, publishing on social media, and staff challenges are coming together to compound preexisting conditions facing the industry.

Your Publishing Niche May Determine Your Search Success

Having a startup magazine in the finance and health publishing niche used to be a slow crawl to success, but has Google changed that?

Publishers are seeing big increases and decreases in organic traffic to their Portal subscription websites after June’s Google Phantom update, which focused on freshness of high-quality content. The data comes from a

Native Digital Advertising: Will New FTC Rules Restrict Revenue?

F0r some publishers, native digital advertising is the next big thing, while others have been perfecting it for years. Still, many have steered clear altogether, and there are more who aren’t sure how to best pull it off to begin with.

Regardless, the native digital advertising backlash has already begun after 2015 saw a huge spike in sponsored content and the early headlines in 2016 are pointing to possibly an even bigger year. But with the FTC’s recent update to native advertising rules and regulations and studies that show many consumers can be easily confused by branded content, some observers – Digiday among them – are saying the ad medium may have peaked.

But should native’s success be sustainable – and in some form or another, we believe it will be, since it’s just another phase in the evolution of advertorial – digital publishers will still have to clean up their acts when it comes to presentation. However, it’s the self-same Digiday that sings the praises of Time Out’s native strategy and successful monetization.

Niche Content: How One Major Publisher Is Playing It

There’s no doubt that niche content is the name of the game, at least if you’re playing the game using the Mequoda Method. But digital magazines can’t expect to slap a few enthusiast articles up on a homepage and wait for the money roll in. Rather, online publishers must stay vigilant in repurposing content, developing a content distribution strategy, and cultivating audience via social media and other platforms.

Tons of Publishers’ News: Time Inc. Digital, Rodale, Niche Media, and More

Latest publishers’ news includes personnel moves, mergers & acquisitions, and multiplatform advances
For publishers, news from across the industry is nonstop these days, and we wouldn’t have it any other way. Keeping tabs on the activity of other digital magazines and media companies makes for an instructive exercise in both inspiring stories and cautionary tales for

Magazine Publishing Companies Making Moves

Legacy magazine publishing companies like Time Inc. digital are trying to get smaller, while smaller publishers like Lonely Planet and Vox are trying to get bigger. Let’s take a look at a few stories from the inimitable Keith J. Kelly’s “Media Ink” column in the New York Post.

Digital Publishing Re-Launch: Rodale’s ‘Organic Gardening’ is Getting a Make Over

The ever-changing digital climate requires publishers to make changes, too. Rodale is the most recent publisher bringing a major change to its oldest magazine.

Storytelling in Advertising Important for Online Readers

Keith J. Kelly reports in a recent New York Post Media Ink column that two-thirds of online readers are looking for advertising that tells a story rather than pushing a product, according to an Interactive Advertising Bureau and Edelman Berland study. The results were based on data from 5,000 respondents.

Latest Moves: Magazine Publishing Teams Shift

Keith J. Kelly’s “Media Ink” column in the New York Post has included a lot of comings and goings lately.

Danny Seo Enters Niche Magazine Market

Starting out small and sticking to a niche concept: It’s a good thing.

Danny Seo, the “Green Martha Stewart,” is launching his new magazine, Naturally, in July. The Harris Publications property will focus on food, travel, health, and beauty and crafts – all from the point of view of environmental awareness and sustainability.

There’s a New NYT Magazine Editor, Jake Silverstein

The New York Post reports that after a long search process, a new editor for NYT Magazine has been found. Jake Silverstein has been named the next editor-in-chief of the Sunday Magazine. Silverstein was the editor-in-chief of Texas Monthly Magazine.

The Magazine Pricing Hike Continues (And the Outlook is Good!)

We’ve said for a while that magazines are shooting themselves in the foot with their bargain pricing and it seems like they’re finally starting to listen.

TIME Website Redesign, Traffic Up 100%

TIME debuted its new website last week and its design is so mobile friendly that even the non-mobile version has a three-line navigation menu up in the top left corner that you see so often now on responsive websites. Hat tip to responsive design, perhaps?

Maxim Magazine Sold to Texas Investor Sardar Biglari

Winner, winner, chicken dinner! Maxim magazine sold to Texas investor and owner of Steak N Shake, Sardar Biglari. He purchased the publication for an estimated 10 to 15 million dollars.

HeraldScotland Maintains Growth Despite Paywall

HeraldScotland is reporting that it has been maintaining audience growth despite its tight paywall. A staff reporter writes, “HeraldScotland – the only platform in the ABC list to operate a subscription paywall – recorded 66.1% growth for July-December 2013, compared to the same period in 2012.”

Google Releases "Top Heavy" Search Update

Search Engine Land is reporting that Google has released a new search algorithm update named “Top Heavy”. Barry Schwartz writes, “Matt Cutts, announced that Google has released a refresh of its Page Layout Algorithm.

New York Times Mobile Tightens Its Paywall

Nieman Journalism Lab is reporting that the New York Times has made some changes to its mobile paywall.

Pacific Standard’s Web Traffic Hits New High

Columbia Journalism Review has an in-depth profile on the Pacific Standard. Sarah Laskow writes, “Pacific Standard has had an exciting January.

FutureLab Shows Off Digital Magazine Publishing Innovations

The Reynold Journalism Institute publishes a weekly update on innovations in journalism technology called FutureLab. Last week’s update featured a few innovations for digital magazine publishing.

Sun Times New Paywall Accepts Bitcoins & Tweets

An upcoming paywall change at The Chicago Sun Times will have you paying with a tweet or bitcoins to access content.

Yahoo Introduces News Digest & Magazines At CES

Yahoo made some big announcements at CES that you might be interested in. David Pouge debuted the new digital magazine Yahoo Tech. Variety’s Marc Graser writes, “His new digital magazine that presents technology stories to general readers in a tile-like format without banner ads. Magazine launched Tuesday as an app. Yahoo Tech is one of many new digital magazines the company is launching to offer up news and articles to its users in a new format.”

Audience Development Flub: Rap Genius Lost 80% of its SEO

Rap Genius is a popular music lyric database site that has grown quite popular in the last year. However, Rap Genius did something incredibly bad for its SEO earlier in the month. Search Engine Land reported about a link building scheme Rap Genius concocted. Rap Genius would trade you a tweet to your article if you included a list of links with anchor texts back to Rap Genius in your article.

Offline Pays For Content, Remains Cheap

There is a new app in Apple Newsstand that hopes to pay up $10,000 for a single article while remaining just $.99 a month. It’s called Offline. It was created by a team of developers from The New York Times, Audible, Instagram, BlackBerry and Apple. The app features five articles that are roughly 1000+ words in length. The publication also includes professional audio narration for every article. At any point, the user can select a sentence and begin listening to the article.

Chicago Symphony Debuts New Digital Publishing Strategy

The Chicago Symphony Orchestra (CSO) has just launched a new online multimedia magazine. Lewis Lazare for the Chicago Business Journal writes, “It is believed to be the first dedicated music journalism site ever launched by an American symphony orchestra.

Subscription Website Growth is Rising for The Sun

It’s been interesting to see the successes associated with subscription websites. From digital newspapers to digital magazines, more and more publishers are considering paywall strategies. This even includes tabloids.

Robert Cookson writes, “The Sun has attracted more than 100,000 subscribers to its website and apps in the four months since it became the first tabloid newspaper in the UK to start charging for online content.”

Pinterest Gains Audience Development Relevance as a News Provider

Facebook and Twitter aren’t the only social networks relevant in the news world; Pinterest is now an important social network in the news world. Kurt Wagner writes, “A new study from Gigya, a social login provider for many media companies, including ABC, NBC, and FOX, found that 20% of all “media/publishing”-related content shared to social networks in Q3 was shared on Pinterest. Facebook (40%) and Twitter (30%) maintained leads in the category, but Pinterest gained some ground after accounting for 18% of media and publishing shares in Q2.”

People Heads To TV

It looks like Time Inc. CEO, Joe Ripp is at it again. It’s been revealed that People magazine will produce a two-hour special in a joint venture with Dick Clark Productions. New York Post’s Keith J. Kelly writes,

Website Facelifts are a Digital Publishing Trend

Website redesigns and facelifts have become a digital publishing trend for the summer. Here are a few highlighted redesigns.

Capital New York has all the details on the New York Post’s new website redesign. Interim Post editor Jesse Angelo talks about the redesign,”The new website will be a vastly improved experience for our readers – responsive design across all devices, better navigation and search, immersive and fun new features, and much more.” The Post will also be offering a host of new advertisement options as part of the redesign.

3 New Advancements in Digital Publishing

Digital magazine publishing help comes from new devices and more publications

We can see the evolution of digital publishing when new products form and significant players enter the marketplace. It brings a new life to the environment around us, and almost provides a sense of security as we realize others are committing to making digital work for their audiences.

A Plugin For News Publishers To Format Dates/Times “Correctly”

The AP Stylebook has been setting the standards for news writing since 1953. I wonder if the creators of WordPress (the good folks at Automattic ever imagined how many publishers would be using their platform.

Are you a publisher who follows the AP Style Guide? Do you wish the dates and times in comments, posts and pages followed the AP style guide much like most major news websites out there? You’re in luck. There’s a free WordPress plugin called AP Style Dates and Times plugin.

What is the Best CMS for Newspapers?

Redefining the word “best” when searching for the best CMS for newspapers

“Best” doesn’t always equal the most popular, especially in technology and when referring to companies who have been in business for over 300 years—many whom are stuck in their ways. Well, I suppose that isn’t so true, considering the first official American newspaper, Publick Occurrences, Both Forreign and Domestick was shut down after only it’s first issue in 1690. The true “business” of newspapers began in 1721 with the New England Courant and the presses have been running ever since. Still, almost 300 years.

The Top 10 Newspapers on Facebook & Twitter

Master Facebook and Twitter and you’re halfway to mastering Internet Marketing

Journalistics recently posted a couple of blogs on their research of the top newspapers on Facebook and the top newspapers on Twitter. They noted that some newspapers made it extremely hard to find them, which makes me wonder how they’ve titled their Facebook URLS and Twitter handles.

Ways to Boost Website Traffic

NYTimes.com will likely boost advertising revenue if it offers more free content

The New York Times may soon stop charging readers to access premium content, according to a Tuesday New York Post article. If adopted, the strategy is sure to attract more website visitors and make NYTimes.com even more advertisement-based.

NYTimes.com currently offers all the day’s latest breaking news for free, while holding back it’s Op-Ed columns, news columnists, archives and several other features for paid subscribers.

Listen to the Billionaire

An old-media chief executive senses the birth of a media revolution and provides adoption tips

Rupert Murdoch is a classic old media titan. He’s the majority shareholder and chief executive of News Corporation, the ambiguously named media multinational that owns