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Tag: nieman lab

Multiplatform Publishers Envision Apps & Paywalls Targeting Long-Term Value

More multiplatform publishers are seeing firsthand the value of subscription products and paywalls, which is why many new ones are launched. Today we’re looking at some of these paywall and subscription app launches, and the reasons these digital publishers are turning their attention to them.

Subscription Publishers at WSJ Get Savvy with Customized Paywall Options

Some subscription publishers have been working on the design and functionality of their websites and services for years, in hopes of creating products that go above and beyond the competition. 

Publishing Websites Make Changes on Audience and Content Needs

Publishing websites have experienced significant changes over the years as subscription websites have evolved along with technology. Digital publishers making strides to provide the best website to their audience keep their eyes to what’s working and the opportunities that become available.

Publishing Websites Add Products, Recommendations, and Subscription Options

Many changes come to publishing websites. Some of these changes include more diverse ways of generating revenue while others focus on new plans for building bigger audiences and driving more traffic. Today we’re looking at publishers who are evolving their websites for the future.

Digital Publishers Partner for Greater Audience Access

Opportunities for digital publishers develop through new technology and partnerships, even some that appear to be unlikely candidates for a cooperative venture. Today we’re looking at some unique partnerships being offered by digital publishers.

Publishing Websites Evolve with More Products, Digital Videos, and More Ad Exposure

Christian Science Monitor pushing new digital product; Time Inc. to launch new digital video service for publishing websites; Vice benefits in ad exposure with redesign

Many changes come to publishing websites through redesigns and rethinking of strategy.

We see this in a variety of ways and begin today’s news with a new subscription product from Christian Science Monitor and the high expectations for it. Nieman Lab reports, “…The Monitor launched Monitor Daily, a daily news digest of five pieces of content (stories, videos, graphics), plus one editorial and “one clearly labeled religious article offering spiritual insight often related to the news,” that will be emailed to subscribers each weekday at 6 p.m. Boston time. Each article can either be read in “30 Sec. Read” form — a summary that still has a clear beginning, middle, and end — or expanded to a full edition that is estimated to take about 50 minutes to read. The Daily is also on the Monitor’s website and available as audio (read by Monitor staff) to stream or download.”

Website Redesign and Newsroom Changes Come to Major Publishers

Huffington Post’s website redesign digs towards tabloid roots; The Economist slowly redesigns its site; The Boston Globe sets to reinvent its newsroom
A website redesign can have a major impact on a publication, especially if the new site incorporates subscription options or enhanced audience development strategies.

We begin today with a website redesign from Huffington Post, which

Website Changes for Subscription Publishers Offer New Audience Opportunities

Sometimes we’re amazed by content offerings we see subscription publishers launch. A recent content initiative from The New York Times applies, and it will be the first news story for the day. The New York Times is officially using Twitter content in their print publication. Nieman Lab reports, “The paper’s newly redesigned pages A2 and A3 will highlight some of that content — and the “huge scope of activity that’s going on in the world of The New York Times on any given day,” said Jake Silverstein, the editor-in-chief of The New York Times Magazine and one of the leaders of the redesign.”

Facebook Publisher News: Doomsday Algorithm Not So Damaging After All?

Parse.ly releases report on friends and family algorithm that’s worth sharing to your favorite Facebook publisher; plus, metrics and Messenger
If you’re a Facebook publisher, you know as well as anyone what havoc the whims of Zuckerberg can wreak on your social media strategy.

That’s why some digital publishers – particularly those who had invested the most

The Best Digital Magazine Examples and Why We Love Them

These four exemplary digital magazine examples demonstrate best practices in design, business models and pricing
With 20% of tablet users reading digital magazines every day, it’s instructive to take a closer look at the variety of digital magazine formats and subscription choices that are available to them five years after the iPad blasted onto the scene.

When

Increased Multi-Platform Media a Goal for America’s Test Kitchen

We’ve made it clear over the years how much we admire America’s Test Kitchen, practically our neighbor here in the Boston area. We admire them because they’ve achieved great success in the past using their own variation of the Mequoda Method.

While organic search and social media have never been ATK’s strong suit, the company has made multi-platform media its focus more and more since its founding in 1993, charting a course from its original Cook’s Illustrated to books, video, digital magazines, membership website, events, partnerships, and more.

And the Boston Common Press property isn’t stopping there, even after a contract dispute led to the ouster of founding editor Christopher Kimball (who will remain as as minority owner and host of the popular PBS program). ATK is doubling down on multi-platform media under the leadership of new CEO David Nussbaum.

Will Users Pay for Online Content?

Consumers are deciding to pay for online content as they tire of filtering the whole Internet for high-quality articles
“So I’ve figured out how to get traffic — how do I make money?”

That’s a genuine quote from a new Gold Member, and one we hear often, although usually without the “I’ve figured out how to get

Americans Will Spend More than $1.3 Billion on Digital Magazines in 2015

Throughout the week, we’ve released stats from our 2015 Digital Magazine Market Study. One stat covered print readership, and the other covered readership of digital magazines. But they center on consumption. Today’s stat centers on conversion. Turning readers into revenue. They give you a glimpse into how best practices – exemplified in the Mequoda Method – can pay off.

Cross-Media Publishing News: Apple Newsstand, Tablets, and Time Spent

Perhaps it was inevitable, but the end of Apple Newsstand – long involved in a love-hate relationship with cross-device publishing – was still an occasion for reflection and wondering what lies ahead for digital magazines. This is the kind of story the Nieman Lab was built for. Below, we look at its coverage on this topic and two others relevant to cross-device publishing.

Metered Paywall at New Yorker Working Wonders

For publishers, integrating a metered paywall into your subscription strategy has been on the table since at least 2011, when The New York Times took the plunge and not only lived to tell the tale, but also took the model to another level. Now, it’s all about theme and variation – who can deploy the tactic with the most skill and upside?

Best Digital Publishing Strategies Mix the Old and the New

Ken Doctor writes in a recent Nieman Lab post that the resurgence of email newsletters, among other trends often associated with the digital era, are actually longstanding practices that have been reshaped for multiplatform publishing. More to the point, Doctor says, digital publishers must find the right combination of tactics to succeed in the 21st century.

Publishing Brands on Snapchat: A New Social Platform Opportunity?

Social media for publishers can be a fast-moving, occasionally confusing gambit. While there’s no question that integrating a social strategy will generate more readers and revenue, there are questions about where to start. Well, brace yourself for another one: When will join other brands on Snapchat?

Amy O’Leary on Audience Development Strategies and Digital Publishing

As a leading contributor to the New York Times “Innovation Report” that was leaked back in May of 2014, Amy O’Leary worked at the fulcrum of a push forward in audience development strategies. In the midst of her move to editorial director at Upworthy, the Nieman Lab interviewed her for her take on the future of digital publishing.

Atlantic Platform Offers Twist on Social Sharing

The Nieman Journalism Lab reports that Atlantic Media’s Andrew Golis is slowly rolling out the in-house social platform that he has been working as both entrepreneur-in-residence and general manager of The Wire. This., the product of those labors, is a social network that allows users to share just one link per day.

Mother Jones Website Popularity Grows via Facebook

While John R. MacArthur of Harper’s is steadfast in his refusal to surrender to the web, fellow progressive liberal publisher Steve Katz has Mother Jones riding a wave generated largely by Facebook referral traffic.

Leaked NYT Digital Memo a Watershed Moment for Publishing

The 90-plus-page document is substantive, to say the least. It’s the product of a six-month study on the part of a handpicked team tasked with navigating the Times’ digital future and providing suggested best practices to build upon its success. It also scrutinizes the paper’s current multiplatform approach, finding some complacency and significant managerial resistance to change.

TIME Goes Retina, NYT Gets New Website

Talking New Media is reporting that TIME finally releases a retina edition of their iPad App. It’s the first update to the app in a year. I wonder if we’ll see more updates to the app in 2014?

Guardian’s nOtice Gives Edge to ‘Communities’

New Thinking Puts Spotlight on nOtice

We’ve come a long way from Paul Revere’s ride for dispensing community information. But the British are still coming, at least in terms of innovative ideas. Yesterday was the launch date for nOtice, a new tool from The Guardian, orchestrated to give the community message board a digital updating. The Nieman Journalism Lab wrote “Think Craigslist, with SoLoMo [the meeting of Social, Local and Mobile media] sensibilities.” They quoted Matt McAlister, the Guardian’s director of digital strategy: “‘…there have been loads of noticeboards created,’ and ‘people are starting to be a little bit more creative about it’ (using, say, customized logos and snazzy backgrounds for their sites).”