Digital magazine publishing success requires a broad footprint that audience members are aware of
The number of digital magazine sales continues to increase. Recently, Cosmopolitan became the first Hearst Magazine brand
Ides of March is good time to evaluate role of ‘friends’
Is it still all about who our friends are? On this fateful day many, many years ago, Julius Caesar
The WordPress community has developed multiple plug-ins to combine functionality of their WordPress website with email.
WP-Email is one such plug-in, which allows users to email a post or page to
Live events, webinars, and white papers provide email marketing insight
Live vents are a major way publishers generate revenue and build an audience. There is no higher level of interaction than
Advanced email marketing strategies displayed through case studies will have you driving more traffic and gaining more conversions
Email list building is a main thought for digital publishers. Email allows for
The Young and the Rest of Us
As SIPA approaches our 1,000th Linkedin group member this week, we were wondering how to mark the occasion and I came across this
According to Peter Kafka on All Things Digital, Facebook brought in 3.15 billion ad dollars last year, saying that "revenue increased, in part because it served up 42 percent more
All industries have best practices for setting up their Facebook page
What is the focus of your company’s Facebook page? Are you using it to share content or promote weekly deals?
Publishers are making adjustments to their websites to incorporate the social engagement opportunities presented by Facebook, which claims to have over 845 million active users.
Beyond strategies for publishing on Facebook,
This is an important week for all the potential attendees of the Mequoda Summit West 2012. This Friday, March 16th, is the day our early bird pricing expires. If you
SEOs track results so their success can be substantiated. However, before overall results can be formulated, there is the need to create an accurate and extensive keyword universe.
The Google Keyword
After you have a keyword universe developed, how do you make sense of all the data? A keyword universe, which is the backbone of online marketing efforts, typically consists of
For some digital publishers, social media is all about impressions
If you had to choose between Facebook and Twitter for your digital publication, which would you choose?
It’s a tough question because
TweetChat Yields a Screenful of Video Tips
It’s revealing no secrets to say that video has become a huge tool for engaging and selling on the Internet. How many of us
People relevant to your niche are who you should be following
If you were asked to find 10 people you know on Twitter, find 10 companies you admire, find 10 competitors,
Watching your follower count doesn’t have to be painful.
Everyone has good days and bad days on Twitter, particularly when it comes to follower numbers. Some days the number will rise,
At the Digital Publishing Bootcamp, we will be discussing Twitter and publishers' interactions with the social networking tool.
The workshop is designed to show how Twitter can be a phenomenal tool
Songwriting Brothers Show What a ‘Small World’ Can Do
One day in the early 1960’s, Walt Disney called brothers Robert and Richard Sherman into his office “and gave them a
Following platform expectations to appease audiences
George Orwell once wrote, “Good writing is like a windowpane.”
Interpret that statement as you will, but for me, it speaks of the protection that words
Have your words work for you, even when you’re not working
SEO is my favorite audience development strategy for two main reasons.
First, when you take the time to focus on your
Email campaigns are conducted for a variety of reasons.
Some digital publishers use email campaigns to further relationships with converted audience members. Others attempt to turn subscribers into buyers by selling
How does your audience prefer to consume content?
Some digital publishers have it all figured out. They know their audience, it’s been the same for decades, and although some have taken
Diving into ebooks can be profitable with right moves
A colleague friend and I used to have a running dialogue at the last place we worked, usually after a very
eMedia Vitals pointed out last week that five major magazine and blog publishers redesigned their websites recently. After studying their before-and-after looks using the Wayback Machine, it's obvious that all
When starting off, some digital publishers approach their goals in strange ways. Would you ever expect success if you wanted to base your business off another, without any uniqueness to
Does seeing other publishers redesign their website or make changes to the content they provide make you wonder about your own possible changes?
Streamlining Digital Asset Workflows is a session from
Lidia Lubka, publisher/editor, EcoLog, Toronto, Canada
What was your first job out of college and how did you get into this business?
After graduating with a journalism degree, while trying to
Five expectations for hiring staff in a modern media company IT department
I suppose most people my age in the IT industry have a favorite character from the original Star Trek.
There are dozens of WordPress plug-ins that can transform the functionality and efficiency of your website
WordPress is the system we’ve used to build client’s websites with.
If you’ve been looking, it’s
Not all digital publishers have the opportunity to staff their own IT department. This is especially true for very niche publishers operating with a small internal staff.
However, to succeed in
The demands of digital publishing websites today is much different than five years ago
Do you like the way your website looks? If so, don’t get too attached to it. Your
As digital grows, membership strategies are a focus
Three interesting notions came upon me recently.
The first involves creative software superstar Adobe. The company announced that between March 1, 2011 and January
On Awards, Content, Integration and European Privacy
It’s all about awards here at the SIPA office for the next couple days. The deadline for our SIPAwards competition is tomorrow, March 2.
A clear approach will help the long run of digital transformation
Publishers who haven’t stepped into the digital world are facing a few issues.
Costs associated with print products are yielding the
When social conversations are the norm online, you need to be harnessing them properly.
If your audience is inclined to share their time with you via social media, you need to
Subscription websites have never been more valuable as digital evolves
Digital may be the direction publishers are heading, but a plan is required. It’s pretty clear that digital magazine publishers need
Working Smarter to Overcome Overload
I read a very interesting note in Sunday’s Washington Post about delegating. It said that Steven Spielberg once told an audience that as an amateur filmmaker
In the times of crowded inboxes, you need to stand out or audiences will slip away
Rewarding consumers for supporting your brand is a positive step in customer relations.
And with the
With all the requirements needing to be met for outstanding email campaigns, it can be difficult for online business managers to take care of them all.
Beyond the initial need to
A customized WordPress plug-in helps facilitate email reward programs
How are you tracking the transactions that take place through your website?
You obviously need to be doing so to make a
Lifecycle email marketing begins with clear segmentation
After reading our featured article on creating reward email campaigns, did you start thinking about developing one for your own customers? If reward email
You Can’t Just Rest on Your Good Scents
At our local farmers market, one of the most popular vendors sells sausage. Their “trick” is that they cook up delicious samples for
Google has always used your search data in order to deliver you the most relevant search results. This is why they've beat out every other search engine in terms of
Operators of WordPress website can easily increase optimization with this tool
Sitemaps are a critical part of search engine optimization, especially if you have a lot of content on your website.
For
Are you prepared to drive the most website traffic possible?
Sometimes it’s the little things that make a huge difference. That concept relates directly to search engine optimization because simple changes
Mequoda Summit West 2012 provides SEO Imperatives and Insights as a Master Class
This April’s Mequoda Summit West 2012 may prove to be the best yet because of its advanced curriculum.
This
Dwight White, Copywriter and Marketing Strategist, St. Augustine, Fla.
What was your first job out of college and how did you get into this business?
My first job was in banking.
