Subscription websites have never been more valuable as digital evolves
Digital may be the direction publishers are heading, but a plan is required. It’s pretty clear that digital magazine publishers need a strategy. Making digital replica editions of magazine may be acceptable for a period of time, but it is enough to sustain a digital publication?
The point of utilizing new technological opportunities is to bring something new to your audience. Learning how to offer new, exciting digital content that connects with the current content you offer is how digital publishers will show value to their customers in the future.
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And since subscription sales represent a continuing revenue stream, they are ideal. Yet subscriptions, whether to periodicals or educational programs, can be a difficult sale because they offer subscribers long-term (rather than immediate) benefits.
During the Revenue Generation Tactics and Tips session At the Mequoda Summit West 2012, you will learn how The Economist leverages its universal digital access policy with the help of retail partners like Apple and Amazon to sell print and digital subscriptions.
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