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Tag: Press+

Modern Tools for Content Marketing

Insight from Jeanniey Mullen and Don Nicholas from the Mequoda Summit Boston 2010

I catch a case of slight chills when writing this article about modern parameters of content marketing. Why? Because the publishing landscape has changed. We are at the beginning of a new era, one where communications and mass media went digital.

Does Gutenberg’s printing press era end here? Surely print won’t disappear tomorrow, but publishers are already making a shift and adding digital components and editions to their arsenal of content. It’s not surprising; large groups of people are using the Internet and mobile devices to consume the content that interests them. If publishers want to remain relevant to these growing audiences, it’s a must to offer digital products and meet the audiences where they stand within digital landscape.

Week in Review: September 13th, 2010 – September 17th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week

Which Type of Advertising Compliments Your Internet Marketing Strategy

If your goal is to convert website traffic at a fast pace, then paid advertising may be for you. Free advertising that builds website traffic over time starts with your Portal and focuses on relationship building. While this all takes time, in the end you’ll like experience high quality traffic results.

SIPA Member Profile: Coburn Stays Cool and Connected

Ed Coburn, Publishing Director, Harvard Health Publications, Harvard Medical School

SIPA: What was your first job out of college and how did you get into this business?
COBURN: I got into this business in college. For several summers, I worked for a landscaper as a kid. One summer I decided I had had enough of hard labor in searing heat and was going to look for a job in air conditioning. I looked around to see how I might arrange that and thought of my then sister-in-law Karen Coburn—a past president of SIPA who was the director of the newsletter center at Cahners Publishing Company, part of Reed-Elsevier—and she gave me a job. And, I’ve been working in air conditioning ever since.

Top 10 Free Press Release Sites

It’s time for our annual press release website update.

This year we’ve narrowed our selection to a top ten free press release websites. SOme of them also offer extra features if your willing to pay for the upgrade. The first four are the press release sites we use most often.

5 More Ways to Increase Website Traffic and Email Marketing Conversion Rates

Here are more 5 ways you can improve your Internet marketing strategy that will increase website traffic and boost email marketing conversion rates

Set up an affiliate program. Find partners that are compatible within your niche. Well-established websites with lots of traffic are most desirable. Create a mutually beneficial (win-win) relationship with other marketers, and you can harness their influence to turn many of their customers into your customers. An effective affiliate marketing program depends on establishing trust. Make sure you keep track of your affiliate referrals and pay them in a timely manner.

Stay on topic. Personal stories are great, but every post should not be all about you, your family, or your experiences. Personal anecdotes can help the reader connect with you but it can get tiring, even annoying if overdone. Concentrate on high quality content that’s relevant to your readers. After all, that’s what they expect to receive.

Tips on How to Optimize Online Press Releases

This free report from Mequoda Group discusses how online PR is a way of gaining visibility from online communities

(Nationwide)—Online PR can help reach a big, direct audience online that is interested in the topics covered. Successful online PR has to be very focused. It needs to be designed specifically for the news being promoted and it should contain specific keywords that people are searching for. If it does not involve these two important components, chances are that the press release will not be picked up by search engines or seen by a large audience.

To begin engaging in online PR campaigns, start by creating a press release. Make the release between 250 and 400 words and newsworthy.

Week in Review: August 30th, 2010 – September 3rd, 2010

Catch up on the Mequoda Daily’s blog posts for this past week

Why It’s OK to Syndicate with Your Competitors

Create inbound links by partnering with others in your online publishing circle

The old-school mentality that competitors should be kept at a distance is exactly that – an old school mentality. In 2010 many of our clients and lots of other online publishers have been very successful driving website traffic by making friends with would-be competitors.

Let’s face it. A company is a competitor when you believe that you’re targeting the same audience. The audience might read both of your publications, or they might read just one. When two competitors come together to syndicate online content, you’re reaching the folks who otherwise chose your competitor over you.

Learn How to Develop a Content Marketing Strategy

Successful publishers evolve and so does their content marketing strategy

Smart publishers will tell you that once they started optimizing articles and landing pages for Google, search engines have become their biggest source of incoming traffic and email subscriptions. Social networks like Twitter, Facebook and Linkedin have become the second largest source of incoming traffic.

We feel the key to making money online, as a publisher, is giving away lots of free content with a clear path to at least one source of revenue. Stop the in-your-face approach of screaming at consumers to “buy my product”. You now have the opportunity to interact with them and create a meaningful relationship.

Utilizing Online Video Content

How are people finding the videos you’re creating for content marketing purposes?

According to, YouTube is the third most popular website on the entire Internet. One can see why it’s so popular if you take a few moments to browse it. There are all types of video content on the site, but what catches my eye the most is the fact that there’s so much user-generated content.

User-generated content is easy to create nowadays since video recording equipment has come down greatly in price. You can even buy an HD Mino Flip for under $200 online.

SIPA Member Profiles: A Double Feature

Karen Piontkowski, Founder and President, Direct Answer, Inc.
Katie Rogers, Vice President, Direct Answer, Inc.

Editor’s Note: We give you a pre-Labor Day special today of two-for-the-price-of-one.

SIPA: What was your first job out of college and how did you get into this business?
Karen Piontkowski: Printing broker…doesn’t everyone in direct marketing start in printing? Once the ink is in your blood and the feel of the different paper textures, you cannot get it out so it seems! Throughout the years, I find most of my colleagues who began with me in the late ’70s and early ’80s are connected to printing in some sort of fashion…however, I fear we may be losing those wonderful smells of a web press running at full speed!

Learn How to Write Effective Headlines for a Press Release

Research your keywords before you begin to write a press release

Research, research, research. Yes, it all starts with keyword research. Before you even begin writing a press release, find at least two keyword phrases that you want to be found by in search engines.

If your not sure what keywords to target use the Google Keyword Tool to determine your primary and secondary keyword.

Ways to Increase Website Traffic to Free Products

This free report from Mequoda Group discusses how increase website traffic to free products through inbound links from other websites.

(Nationwide)—Inbound links are a major way of getting a free product on page-one in Google. Next to search engine optimization, there isn’t anything more important in the line of organic marketing.

The following tips will help increase website traffic to free products. They include:

3 More Reasons for Increasing Website Traffic Through Social Media

You can’t afford to ignore social networking sites

It’s important to establish yourself now on social networking sites. First, users are spending increasingly more of their time on social networks, even when they’re on the go. Second, you need inbound links to improve your page rank. Third, you need to attract new audiences.

“Despite the almost unlimited nature of what you can do on the web, 40 percent of U.S. online time is spent on just three activities – social networking, playing games and emailing, leaving a whole lot of other sectors fighting for a declining share of the online pie,” said Nielsen analyst Dave Martin.

New Email Marketing Trends

Have you thought about using podcasts for building email circulation? With the popularity of iTunes and online radio like Pandora, podcasts are an easy way to reach eager listeners through the Internet.

Creating a podcast is not as technically challenging as it may sound. There are free software programs available that are fairly user-friendly. Try Audacity, FeedforAll or Easy Podcast.

Next, create a rapid conversion landing page. This is where users will “land” to download the podcast. The RCLP should be keyword-rich and highlight the content of your podcast.

Week in Review: August 16th, 2010 – August 20th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week

5 Steps to a Successful Online PR and Link Building Campaign

Number 4 on the list is the SEO press release; it’s not to be overlooked but often is an afterthought. On the Internet, press releases take on a new meaning and provide an additional marketing opportunity that only some in the industry have figured out—search engine visibility.

Now that the public can read press releases directly on various Internet news portals such as Yahoo! News or MSN News, it’s becoming more important to optimize press releases for online distribution. They must be keyword-rich and provide links back to your site or article.

A Marketing System That Supports Free Content

If you don’t own it, our free Internet Marketing Strategy for Publishers eBook

Download a free copy of our eBook Internet Marketing Strategy for Publishers now

A major difference between a Mequoda system and other traditional publishing models is that a Mequoda system offers free content to drive online traffic.

This content can come in the form of email newsletter subscriptions, website access, eBooks, white papers, audio or video podcasts. As technology grows, the ability to create and distribute content through multimedia platforms like the iPad or iPhone is realized by publishers as well.

Content Marketing Tips for Leveraging Magazine Content

Begin building multi-platform brands

Whether you have years of back-issue magazine content, or you’ve compiled information that has never been seen by the eyes of your niche audience, you can be leveraging that content in the digital age.

Content marketing and ways of leveraging that content go hand in hand. Improving and enhancing the audience’s experiences with your content is the name of the game. In order to do this, you have to supply them with the content and do so in any number of multi-media platforms that your audience members use on a regular basis.

Week In Review: August 2nd, 2010 – August 6th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week…

SIPA Member Profile: Lyons Opens Books and New Windows

Lucretia Lyons, President, Business Valuation Resources, LLC (Portland, Ore.)

SIPA: What was your first job out of college and how did you get into this business?
Lyons: By some stroke of good fortune, I landed in publishing and marketing early on in my career. My first job was as marketing coordinator for University Press of America (UPA), a small academic publisher outside of Washington, D.C. Before I even knew what direct marketing really was, I was writing one-page flyers and renting lists for monographs on pretty obscure topics written mainly by professors needing to fulfill publication requirements. I clearly remember the courier typeface, the paper jams in the copier and the wrestling matches with the folding machine when getting the campaigns out the door. Every author believed that his or her book deserved worldwide attention, and it was as I learned the art of niche marketing and targeted response that I began to feel signs of love for specialized publishing. And I certainly didn’t have any idea what that really was, either, at the time!

Tips from the Now-Searchable SIPAlert Daily

The Search Is ‘On’ for SIPAlert Daily Articles

Good news: SIPAlert Daily articles are now searchable on the SIPA Website. To commemorate the occasion, here are some popular clips of information from the past three months.

From the very first Road Taken member profile, the two most important concepts for Melcrum’s Robin Crumby:
First, keep it simple: Information businesses get complicated very quickly, so stick to the formats that work best. Second, squeeze the lemon: It is always tempting to diversify into other topic areas, but focusing on your core market yields the best returns.

Looking for Ways to Build Your Email Marketing Lists?

Three external sources for building email circulation

It seems everyone is trying to build email lists nowadays. While paying for a book the other night in Barnes & Noble, I was asked to give my email address in order to be sent messages from the company.

Even with social media gaining more popularity, the power of email is still strong. Many companies have designed respectable policies for privacy, take email correspondence seriously by creating a detailed schedule for the content and take precautions to assure the security behind email communications.

Week In Review: July 12th, 2010 – July 16th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week…

Free Online Press Release Guidelines

Learn how to successfully create and distribute press releases

What happens in Google when I submit my press release to multiple sites?


What happens in Google when I submit my press release to multiple sites? Is there a problem with duplicate content?


The biggest trap to avoid in online PR involves the content you are producing. Imagine you create a press release and submit it to multiple free press distribution sites. This same content is basically

SEO Press Release Guidelines Re-Released with Some New Content

Let the world of online users know about your story

The world of journalists, bloggers and news aficionados has grown to an exorbitant size because of the internet. This notion should excite all of the communications people out there because the audience of people interested in newsworthy content has grown and is more accessible.

Along with that, the mediums that can be utilized to promote have grown. Dozens of press release distribution websites are available throughout the internet, many of which offer free options for publishing and distributing your newsworthy stories.

Content Scheduling for Content Marketing

Structuring your content will help reduce your weekly stress and increase lead generation

If you’re experiencing a headache with your content creation, it’s time to focus on the content you’re putting out and the time frame in which you’re doing it.

To do this, build a new editorial calendar to put everything in perspective.

I am currently in the process of doing so myself. Every few months my current editorial schedule comes to an end. I typically have the ideas in my head of what needs to be created and when to do it, but putting it on paper – or an Excel document – makes it much easier to remember and keep up-to-date.

To do this, build a new editorial calendar to put everything in perspective.

I am currently in the process of doing so myself. Every few months my current editorial schedule comes to an end. I typically have the ideas in my head of what needs to be created and when to do it, but putting it on paper – or an Excel document – makes it much easier to remember and keep up-to-date.

PR Expert Added to Our Online PR Webinar

Jaime Guthals of Interweave Press joins tomorrow’s webinar

If you plan on tuning in to tomorrow’s Online PR Tips, Tricks and Traps webinar, then you’re in for an added bonus. Jaime Guthals, the Director of Public Relations for Interweave Press, will be adding her wisdom of online PR to the webinar.

I was excited to hear that Jaime would join the webinar. The world of online PR is vast and each online publicist will have some pieces of advice to share with the community.

Last Chance to Learn how to Execute an Online PR Campaign

Our Online PR Tips, Tricks and Traps will be taking place on July 13th
As online communities continue to expand and evolve, online PR is further developing into a resource that can mean more visibility for a company. And we all know what more visibility can mean for a company; more email subscribers, customers and brand loyalty.

Are you targeting your communities and sharing newsworthy information with them? If not, you should be. Online PR doesn’t have to be time consuming, although it can be if that’s your goal. Our Online PR Tips, Tricks and Traps webinar will discuss different methods you can use, depending on your free time and monetary budget.

Online PR – A Way of Gaining Visibility

Three tips to help along the way

Online PR can be looked at as a component to SEO campaigns. Search Engine Optimization (SEO) is all about building visibility by ranking in search engines. It isn’t about spending a ton of money to place ads in Google, rather it’s about creating keyword-rich content and getting that content to be found and ranked by Google bots.

As online PR is a popular topic of ours lately, I wanted to take some time today to discuss how online PR is truly a type of SEO campaigns. It is certainly not the only one, but it is one worth discussing.

Week In Review: June 28th, 2010 – July 2nd, 2010

Catch up on the Mequoda Daily’s blog posts for this past week…

How to Incorporate SEO Copywriting Into Your Press Releases

Increase links and promote your content throughout your website and search engines. Competition within online PR has grown immensely. In fact, it has reached the degree where many press releases are picked up by search engine features like Google News and Yahoo! News.

The press release factor can play a huge part in gaining incoming links and reaching the correct audience for your news. The more quality links you receive, the better reputation your content will have. The more audience members exposed to your content will likely mean more traffic and more conversions.

New PR Survey Tips Generously and Wisely

A New Survey on Public Relations Provides Some Up-to-Date Answers. In 1963, John Marston wrote a book, “The Nature of Public Relations,” saying that “public relations is planned, persuasive communication designed to influence significant publics.” Almost 50 years later, the definition hasn’t changed all that much, but how we go about those “persuasive communications” certainly has.

In a new study released yesterday by PRSourceCode, titled “2010 Top Tech Publications, The Evolution of Tech PR,” the state of public relations in the online world was summarized by questions like “How do you measure your social media impact?” and “How do you work to engage different media?”

Modern Press Release Guidelines

An introduction to online PR. It’s hard to contemplate the impact of the Internet. It has helped many industries and hurt others; it has given people the opportunity to find other like-minded individuals and information on topics they love. This is basically my approach to modern online PR.

My thought process has always incorporated the desire to spread the good word on interesting and beneficial things. Often times, I find that those products, services, or informational pieces don’t find the audience they deserve due to oversaturation. Let’s face it, there is a lot of clutter, and much of it isn’t nearly as positive as products that are hard to find. This is especially true within the online environment.

Online Press Release Guidelines Ad

Do you want to make more connections through the world of online PR? Download our free SEO Press Release Guidelines now and learn how to create and execute online PR campaigns.

Strengthening Online PR Efforts with Email Newsletter Best Practices

Tips shared by Jeanne Jennings at the SIPA Conference in Washington, DC

The Art of Putting on a Live Event

Live and In Person! Interweave Builds Its Brand in Style

We know the value of live events for SIPA; just watching firsthand the incredible networking that took place at last week’s SIPA 2010 Conference tells you that.

But there is incredible value to live events for publishers as well; just watching firsthand David Pyle, vice president and publisher of Interweave, deliver a session on Event Marketing for Publishers at that same conference confirms that.

Taking Your Time with Content Marketing

A long-term strategy may be your best bet

Online PR Tips, Tricks and Traps

Online PR Tips, Tricks and Traps Explores the Evolution of Online PR Techniques

Using Podcasts for Building Email Circulation

Podcasts are an external source that can help build email circulation while delivering content through the desirable medium of audio

Learn SEO Copywriting Secrets in this Free SEO Copywriting Handbook

Start writing for the Internet so your website can be found and indexed by search engines

SEO Copywriting Handbook Released

Learn how to execute stronger SEO campaigns that’ll lead to higher page ranks in Google

What Every Online Journalist Should Know About SEO Copywriting and Achieving a High Ranking in Google

Choosing and using the “right” keyword phrases in the “right” densities is only the beginning of SEO copywriting

Are You on the Right Page with SEO?

SEO copywriting advice on positioning your content

Building Email Circulation

This revealing Mequoda/SIPA Webinar Offers 41 Sources You Could be Using to Increase Website Traffic & Attract Qualified Email Subscribers

Week In Review: April 26th, 2010 – April 30th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week…

IMAG ‘10 Coverage: Audience Development Best Practices

Interweave’s Bob Kaslik delivers 8 concrete best practices for building your email subscriber file

The Power of Public Relations

Are you harnessing it properly?