The revolution is being televised…on digital readers
The Harrison Group and Zinio announced the results of a national consumer survey this week. According to the press release, the survey was designed
How to write a proper press release tweet
When a company is asking whether or not they should tweet their press releases, you might think, "well duh". Or to put it
How to increase website traffic for free!
We’re always looking for ways to increase website traffic, especially if it’s free. And yes, there are ways to generate website traffic for
Trends That Fellow Publishers See Coming Your Way
Ten SIPA members spotlight a trend or path that they see a need to lock onto in the coming months.
1. Lucretia Lyons, President,
Eight Steps for Growing Email Circulation with PDFs
To get more incoming links, publish lots of great content. To grow your subscriber file, promote free reports to your list.
The best use
There is incredible value in live events for publishers
Do you have premier customers with a seemingly insatiable appetite for your niche content? If so, you may want to consider
Two money making website archetypes for online publishers
Online publishers and editors are always looking for ways of growing their audience. For most, this involves increasing the number of email subscribers
How to write a better press release
A press release is not written like anything else on your site. Once you master the basics of writing a well-crafted press release,
Press releases are a large component of your SEO campaign, so make them count!
Even new-age publishers (aka bloggers) still believe in the power of the press release. However, press releases
Insight from Jeanniey Mullen and Don Nicholas from the Mequoda Summit Boston 2010
I catch a case of slight chills when writing this article about modern parameters of content marketing. Why?
If your goal is to convert website traffic at a fast pace, then paid advertising may be for you. Free advertising that builds website traffic over time starts with your
Ed Coburn, Publishing Director, Harvard Health Publications, Harvard Medical School
SIPA: What was your first job out of college and how did you get into this business?
COBURN: I got into this
It’s time for our annual press release website update.
This year we’ve narrowed our selection to a top ten free press release websites. SOme of them also offer extra features if
Here are more 5 ways you can improve your Internet marketing strategy that will increase website traffic and boost email marketing conversion rates
Set up an affiliate program. Find partners that
This free report from Mequoda Group discusses how online PR is a way of gaining visibility from online communities
(Nationwide)---Online PR can help reach a big, direct audience online that is
Create inbound links by partnering with others in your online publishing circle
The old-school mentality that competitors should be kept at a distance is exactly that - an old school mentality.
Successful publishers evolve and so does their content marketing strategy
Smart publishers will tell you that once they started optimizing articles and landing pages for Google, search engines have become their
How are people finding the videos you’re creating for content marketing purposes?
According to Alexa.com, YouTube is the third most popular website on the entire Internet. One can see why it’s
Karen Piontkowski, Founder and President, Direct Answer, Inc.
Katie Rogers, Vice President, Direct Answer, Inc.
Editor’s Note: We give you a pre-Labor Day special today of two-for-the-price-of-one.
SIPA: What was your first job
Research your keywords before you begin to write a press release
Research, research, research. Yes, it all starts with keyword research. Before you even begin writing a press release, find
This free report from Mequoda Group discusses how increase website traffic to free products through inbound links from other websites.
(Nationwide)---Inbound links are a major way of getting a free product
You can’t afford to ignore social networking sites
It's important to establish yourself now on social networking sites. First, users are spending increasingly more of their time on social networks, even
Have you thought about using podcasts for building email circulation? With the popularity of iTunes and online radio like Pandora, podcasts are an easy way to reach eager listeners through
If you don’t own it, our free Internet Marketing Strategy for Publishers eBook
Download a free copy of our eBook Internet Marketing Strategy for Publishers now
A major difference between a Mequoda
Begin building multi-platform brands
Whether you have years of back-issue magazine content, or you’ve compiled information that has never been seen by the eyes of your niche audience, you can be
Lucretia Lyons, President, Business Valuation Resources, LLC (Portland, Ore.)
SIPA: What was your first job out of college and how did you get into this business?
Lyons: By some stroke of good
The Search Is ‘On’ for SIPAlert Daily Articles
Good news: SIPAlert Daily articles are now searchable on the SIPA Website. To commemorate the occasion, here are some popular clips of information
Three external sources for building email circulation
It seems everyone is trying to build email lists nowadays. While paying for a book the other night in Barnes & Noble, I was
[question]
What happens in Google when I submit my press release to multiple sites? Is there a problem with duplicate content?
[/question]
[answer]
The biggest trap to avoid in online PR involves the content
Let the world of online users know about your story
The world of journalists, bloggers and news aficionados has grown to an exorbitant size because of the internet. This notion should
Structuring your content will help reduce your weekly stress and increase lead generation
If you're experiencing a headache with your content creation, it’s time to focus on the content you’re putting
Jaime Guthals of Interweave Press joins tomorrow's webinar
If you plan on tuning in to tomorrow's Online PR Tips, Tricks and Traps webinar, then you're in for an added bonus. Jaime
Our Online PR Tips, Tricks and Traps will be taking place on July 13th
As online communities continue to expand and evolve, online PR is further developing into a resource that
Three tips to help along the way
Online PR can be looked at as a component to SEO campaigns. Search Engine Optimization (SEO) is all about building visibility by ranking in
Increase links and promote your content throughout your website and search engines. Competition within online PR has grown immensely. In fact, it has reached the degree where many press releases
A New Survey on Public Relations Provides Some Up-to-Date Answers. In 1963, John Marston wrote a book, “The Nature of Public Relations,” saying that “public relations is planned, persuasive communication
An introduction to online PR. It’s hard to contemplate the impact of the Internet. It has helped many industries and hurt others; it has given people the opportunity to find
Do you want to make more connections through the world of online PR? Download our free SEO Press Release Guidelines now and learn how to create and execute online PR
Live and In Person! Interweave Builds Its Brand in Style
We know the value of live events for SIPA; just watching firsthand the incredible networking that took place at last week’s
