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Tag: SEO keyword strategy

How to Write a Special Report Title, the Mequoda Way

Like the best email subject lines, report titles should be short and sweet
In today’s multiplatform publishing world, there’s no such thing as standing still. So when data starts whispering “change” in our ear, we listen.

That’s why, right now, we’re officially revising our longstanding Best Practice on how to write a special report title. Freemiums in

The Best SEO Keyword Strategy – Picking SEO Keyword Fights You Can Win

All SEO keywords are not equally important—volume and competition matter!

The most effective SEO keyword strategy is to compete vigorously for top placement for the most popular keyword suggestions returned by the Google Keyword Planner for a given root keyword phrase.

How to Write a Blockbuster Post That Sends Consistently High-Quality Traffic for Years

I’ve always adored SEO when it comes to content creation. After all, don’t you want to write about the things people are searching for? Why would you write about anything else? A blockbuster post, which we consider any post that drives a considerable percentage of your website traffic every month, is usually in your top ten to one hundred traffic-driving posts. They’re usually composed of evergreen content too, which doesn’t expire quickly

More often than not, it’s the result of picking a great keyword with high search volume and a low number of competing pages. Over time, it could drive thousands or hundreds of thousands of page views to your site every month.

In other cases, you may have just gotten lucky with your blockbuster post. But lightning doesn’t usually strike twice, or at least not dozens of times. And you definitely want more of them. If one blockbuster post is sending you 5,000 unique visitors every month, two could send you 10,000. Three could send you 15,000. Wouldn’t you like to spend a couple hours writing three articles that send you 15,000 unique visitors every month?

Mequoda’s Top 10 Audience Development Strategy Posts

Audience development is the creation of new content in order to succeed in the four major sources of website traffic: search, social, referral and legacy. It means that you’re writing content and creating products that your audience is asking for, while acting as a resource to those consumers – completely free of charge. In exchange, you build loyalty while also building email lists, followers, fans and revenues.

Top 10 Audience Development Strategy Posts of 2013

Audience development is a fundamental part of online publishing. Our top ten audience development strategy posts dive into search engine optimization, email marketing, social media and the website conversion architecture necessary for building an online audience. They were the most viewed posts in these categories that we published in 2013. Enjoy!

Our Top 10 Content Marketing Strategy Posts

This week, as we pack our bags for Boston and get ready to mingle with publishing professionals at the Mequoda Intensive, we decided to take some time out to share our top posts. The content marketing strategy posts below feature our most popular tips on business strategy, SEO, marketing, copywriting, PR and hiring. They have been viewed more than any other content marketing and business strategy posts on our website. If you have any favorites, please let us know in the comments!

Mequoda Weekly: June 24 – 28th, 2013

Catch up on the Mequoda Daily’s blog posts for this past week

Mequoda Weekly: December 24th, 2012 – December 28th, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

Tracking Primary Keyword Phrases with Three Uniquely Different Tools

Your primary keyword phrases, also known as keyword clusters, are typically based on your most broad keyword phrases. These keywords are usually topics or main categories on your website.

4 SEO Campaign Management Guidelines That Won’t Ever Change

How to write pages and articles so that they will always get found in search engines

Search Engine Optimization is a moving target. Fortunately, the tried–and-true tactics still work. Google still loves:

* Topically relevant links from important sites
* Keyword-rich title tags
* Keyword-rich content
* Internal hierarchical linking structure

These are all items that every SEO campaign should keep in its mental checklist. These things aren’t going to change.

The Best SEO Keyword Strategy for SEO Campaign Management

This free report from Mequoda Group discusses SEO campaign management components including link building and ways of gaining landing page visibility

(Nationwide)—The best SEO keyword strategy for SEO campaign management is not necessarily about picking the most popular SEO keywords. If an SEO keyword strategy targets only highly popular and competitive terms, the odds of SEO success are minimal.

Instead, it’s important to aim for smaller targets; ones that that can be won and owned by a publisher.

Discover the Best SEO Keyword Strategy for Free from Mequoda Group

Discover the Best SEO Keyword Strategy for Free from Mequoda Group

This SEO keyword strategy teaches the knowledge of which keyword phrases to target and how to engage in successful SEO campaign management

SEO Campaign Management Basics

Free report that teaches you how to increase your website’s visibility

A Mequoda Search Engine Optimization Tutorial

Learn the latest techniques of SEO campaign management in this SEO video training program or surrender website performance and publishing profits to your competitors.

What Everyone Ought to Know About SEO Campaign Management

Invest 90 minutes and learn exactly how to conduct an effective SEO campaign, backed up by one full year of additional online Q&A support.

Two New Webinars You Can Watch Today – SEO & Digital Event Marketing

Get up to date with SEO and digital event best oractices when you subscribe to Mequoda Pro today

SEO Campaign Management 2010

Learn the latest techniques of SEO campaign management in this Mequoda SEO video training program or surrender website performance and publishing profits to your competitors.

The Long Tail of Keyword Analysis

Keyword research and search engine optimization thoughts for the long tail of keyword analysis

15 Landing Page Tips to Talk About

A collection of great landing page optimization tips covering SEO, website design, A/B testing, and copywriting