Tag: social media

Social media is the term given to websites that allow users to interact among other people, often sharing, creating, and exchanging ideas or interests. Social media has become popular throughout a variety of demographics, particularly due to the existence of Facebook. Today, many business pay significant attention to their social media presence. Social media websites are valuable in sending traffic to websites.

The Rise of Interactive Marketing

• August 26, 2011
Interactive marketing is expected to experience significant growth between now and 2016 As the Internet evolves, so does interactive marketing. So what is interactive marketing, and how does it relate to your  

Using Blogs to Inform Your Customers

• August 25, 2011
Company Blogs Provide Added Way to Reach Out Yesterday’s article on the earthquake prompted Allison Herdic of Chartwell Inc. in Atlanta to email me about a blog post she had written  

Mequoda Summit East 2011 Announcement

• August 19, 2011
Learn How to Start and Run a Successful Online Business at the Mequoda Summit East 2011, September 13-16th Discover first-hand the techniques used by online publishers and content marketers for supercharging  

How Are You Building Your Community?

• August 15, 2011
7 tips for finding dedicated audience members Building online communities is a challenge faced by an array of professionals, from audience development personnel to content marketers. And although there are great tools  

Addressing Staff Engagement and Retention

• August 3, 2011
Training Can Increase Staff Engagement and Retention At the recent SIPA 2011 Conference, I spoke with Caroline Frost (pictured left), director of learning and development for Informa Business Information in London—and  

Your Online Persona May Need Polishing Up

• July 27, 2011
Creating a Strong Online Persona Makes Sense Here’s some good advice from Max Drucker, chief executive of Social Intelligence, a California-based company that “navigates the complicated landscape of social media” for  

Blogging Advice From 10 Top Bloggers

• July 20, 2011
Blogging advice for new bloggers looking to drive traffic and build larger commnunities When we interviewed professional bloggers for our Blogging for Profit whitepaper, we couldn't have been happier with the  

How to Use Social Media for PR

• July 19, 2011
5 tips from PR Newswire that will help you get the most from social media It’s hard to fathom the impact social media has had on the publishing and marketing worlds. Seriously…think  

Will Google+ Become Dominant?

• July 15, 2011
Google+ is experiencing momentum, but will that last? Are you already a fan of Google+? Have you even used it? According to Mashable, the user base of Google+ is already at 10  
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