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Tag: subscription website publishers

The Best Subscription Websites Already Know This One Thing

A publisher’s minimum information unit (MIU) is the bedrock on which the best subscription business models are built. Any online publisher who doesn’t bother to understand and identify their MIU will fumble trying to build a successful subscription website.

In this week’s Freebie Friday spotlight, Don Nicholas, Chairman & CEO of Mequoda, explains why using monthly pricing to accommodate a user’s desire to sample, is just one key to selling more subscriptions. From there you can download How to Use Contrast Pricing to Increase Subscription Revenue to learn more about pricing your print and digital magazine subscriptions.

How Do You Get Started With the Mequoda Method?

In our webcast series so far, we’ve covered all the basics of the Mequoda Method, including all the individual pillars of ACEM (Attract, Capture, Engage, Monetize). We’ve also talked about Publishers Using the Mequoda Method, and the final module in our webcast series is called, How Do You Get Started With the Mequoda Method?

How Premium Newsletters and Advisory Services Use Mequoda

Premium newsletters and advisory services represent the pinnacle of subscription marketing, often commanding annual membership or subscription fees that are much higher than magazines.

3 Publishers Using the Mequoda Method to Grow Their Businesses

In our webcast series so far, we’ve covered all the basics of the Mequoda Method, including all the individual pillars of ACEM (Attract, Capture, Engage, Monetize). Today we’re talking about Publishers Using the Mequoda Method.

30 Great Sources for Magazine Trends

We aim to be one of the best sources for magazine trends online, but we do it with a whole lot of help from our brothers and sisters in the industry.

Below we’ve compiled a list of the best portals, the best influencers, and the best reports on magazine trends available online. If you have more to add, please share your favorites with us in the comments.

8 Niche Publishing Thought Leaders You Should Follow

There was a time when investors were shying away from publishing media because “journalism” is “expensive” and user-generated content is “cheap”.

But as the world changes tides and begins to preach the quality over quantity sermon, investors have begun to appreciate journalism again. It reaches specific audiences. Now, who else do we know who creates that kind of content? Why, it’s the niche publishers Mequoda has always served! Imagine!

Subscription Website Publishers Expand Programs, Open to New Opportunities

News from subscription website publishers are focusing on enhancements of subscription offerings and tools, with the intention of turning more casual audience members into paying supporters.

Subscription Website Publishers Launch New Membership Options, Services

Subscription website publishers are honing their subscription offerings to generate greater revenue and utilize the subscriber data file that they already have. This process is not new, but some of the directions that major publishers are taking is new for these organizations, and the focus of today’s news stories.

5 Google Site Search Alternatives for Subscription Publishers

The ability to efficiently and effectively search for desired content while visiting a website is functionality that most users expect. Most sites offer some type of internal search feature, as a user-experience benefit and for ease of navigation.

How to Choose the Best Subscription Pricing & Single-Copy Pricing Strategy for Your Subscription Websites

While the challenge of choosing the right subscription and single copy pricing strategy is not new to magazine publishers, it’s virgin territory for most subscription website publishers and many publishers exploring the digital newsstand landscape.

Even magazine publishers are faced with new economic realities.

The marginal cost of delivering a digital subscription to your own website is near zero. The cost of delivering digital issues via the Apple, Amazon, or Barnes & Noble digital newsstands is based on remit and the cost of delivering a digital issue paid to your digital publishing software provider (Mag+, Adobe Digital Publishing Suite, etc.).

How to Get a $35,000 Strategic Business Plan for Just $10,000

If your goal is to generate advertising and sponsorship revenue from a free newsletter or advisory service with a robust subscription and advertising website, the Mequoda Haven CXMS can do it, and has done it for many other publishers like you.

How Much Should You Invest in Your Subscription Website?

Few things fascinate subscription website publishers more than the relationship between cost and revenue for the various operational centers inside their business. We have long known for instance, that editorial or product costs are typically 8 to 12% of revenue for a niche media business. The number can run higher for very small operations and lower for very large operations.

How 3 B2C Newsletter Publishers are Seeing Growth with Haven CXMS

 

Mequoda Systems empowers multiplatform publishers to grow audience, revenue, and profits by integrating web, email, and fulfillment systems into a seamless Customer Experience Management System (CXMS). Mequoda clients routinely double, even triple, their profits in five years or less by using our proprietary software platform, Haven CXMS™—the only customer experience management system created by publishers

How Premium Magazines Thrive With The Haven CXMS

If your goal is generate paid subscriptions and revenue for a premium magazine business with a robust subscription website, keep following along.

In today’s Strategy Spotlight, Don Nicholas, Chairman & CEO of Mequoda explains how other publishers have used Haven CXMS to do just that.

How You Can Make More Money with a Sponsor-Driven Website Portal Powered by the Haven CXMS

If your goal is to generate advertising and sponsorship revenue from a free newsletter or advisory service with a robust subscription and advertising website, the Mequoda Haven CXMS can do it, and has done it for many other publishers like you.

Mequoda’s Top 10 Subscription Website Publishing Posts of 2017

Our most-read subscription website publishing posts of last year show a continued interest in building profitable subscription websites and improving their speed and ranking.
Last year, publishers focused on increasing profitability through apps and subscription website publishing. As publishers continue to search for digital content success through subscriptions, we think the chosen top ten most-read posts

The 3 Best Subscription Website Systems That Make Money Online

When you charge a fee to access the content within a subscription website, the site needs to provide specific and immediate benefits to your subscribers. Are you doing that?

Subscription Website Publishers Start New Membership Initiatives

Major subscription website publishers at The Atlantic, New York Times Co., and CNN are putting more attention into subscribers
We’re seeing some of the biggest subscription website publishers reaping the benefits of new memberships and growing circulations. In fact, we even have a story to share today that involves a new paywall being utilized by one

Subscription Websites Testing New Grounds with Targeted Membership, Social Options

Publishers of subscription websites are warriors. They constantly work to improve their standings, even when there are forces working against them. Up until recently, social networks and search engines were problematic areas. However, there may be some changes coming to fruition that will help subscription website publishers.

How Free and Controlled-Circulation Magazines Are Using Haven CXMS

If your goal is to generate subscriptions and advertiser and sponsorship revenue from a free or controlled-circulation magazine with a robust subscription and advertising website, the Mequoda Haven CXMS can do it, and has done it for many other publishers like you.

The Most Profitable Websites Have Mastered this Simple Advertising Strategy

Forbes contributor Benjy Boxer recently warned, “The combination of free publishing, social distribution, and the commoditization of advertising will eventually wipe out almost all of the advantages of a large media company.”

Further, he advised that “scarcity” is the only advantage left to media companies, and they’ll have to create that with their unique content or unique services to advertisers. Luckily for the niche subscription website publishers we advise, scarcity comes right along with being “niche,” unlike larger publishers competing with Yahoo and CNN for cost-per-click (CPC) dollars.

5 Hugely Profitable Multiplatform Sponsorship Advertising Models

Multiplatform publishers can generate revenue from users, from sponsors, or both. Consumer-focused portals that are sponsorship-based ask users to pay – not with money, but with time and information. They spend time viewing web pages and signing up for email feeds, thus creating advertising inventory that can be used to sell the publisher’s products (internal advertising) and/or sold to third-party sponsors (external advertising) on a CPM, CPC, CPA, or SEA basis.

Hiring, Firing & Building a Better Subscription Website

To build a better subscription website, we’ve created a collection of our best resources on everything you need to know when it comes to how to leverage outside partners
Most publishers seeking to improve the performance of their subscription website and online marketing efforts use a patchwork of systems.

Marketing offers and performance for subscriptions, books, webinars,

Strategy Spotlight with Don: Advertisers Love This Package

We all know the four basic advertising models, Cost per Thousand (CPM), Cost per Click (CPC), Cost per Action (CPA), Directory/Classified advertising platforms. But what else is out there?

In today’s Strategy Spotlight, Don Nicholas, Chairman & CEO of Mequoda explains how niche publishers are boosting sponsorship revenues with one innovative strategy that advertisers love.

Content Publishers Experimenting with New Subscription Website Services

TripAdvisor offers subscriptions; Facebook attempting to appeal to subscription website publishers; Apple looks at original content
Subscription website services develop out of necessity and a desire to develop new revenue streams. In today’s digital world, the opportunity to make more from these streams continue to grow as devices and accessibility grow as well.

First, we’re seeing TripAdvisor

Expansion for Subscription Websites Focuses on Tight Paywalls, Strong Relationships, and More Content

Building relationships and high-quality content serve subscription websites like Scribd, The Telegraph, and Food52
Do you remember when subscription websites started using paywalls to add a new revenue stream to their publication? There was much debate about the process, including the rate to charge customers for access.

The question of price is still a hot topic by

9 Subscription Website Mistakes That Could Ground You

Because we quantify everything, Mequoda has identified nine (coincidentally) deadly subscription website mistakes that are commonly made when publishers build their online presence.

Two New Advertising Revenue Models Publishers Are Using to Make Money

There are two new advertising revenue models in town – and you probably didn’t even know they existed

Since magazine, newspaper, and newsletter publishers turned to the web, there have been a series of advertising revenue models deemed fit to secure the futures of those publishers. The good ol’ CPM (cost per thousand impressions) model fits

The Best Subscription Business Models Are Based on Your Minimum Information Unit

As we always say, a publisher’s minimum information unit (MIU) is the bedrock on which the best subscription business models are built. Any online publisher who doesn’t bother to understand and identify his MIU cannot choose the appropriate subscription website archetype, and, in turn, will be simply guessing at how to be a publishing success.

Why do we say this? Because of all the website business models we’ve identified, the single characteristic which determines how you run your business is that MIU.

When Multi-Platform Advertising Isn’t Enough

Stop trying to sell multi-platform ads and start selling marketing partnerships as sponsorships

“[Publishers] are not selling ads — they are selling desired outcomes,” David Leskusky, NAPCO Media president wrote in an article for Publishing Executive. The message: advertisers aren’t looking to see their ads in lights anymore, on a webpage, as a full-page four-color ad, unless they’re seeing

10 Top Subscription Website Publishing Posts of 2015

Our most-read subscription website publishing posts of 2015 reveal a desire for better understanding of building, publishing and pricing subscription websites
This year in our Subscription Website Publishing articles we’ve tackled everything from choosing profitable subscription models, to choosing the best colors and fonts for your redesign, and pricing your subscription websites appropriately. However, there are a

What Are Subscription Websites?

Many subscription websites charge a fee to access the premium content found behind the paywall, which is why subscription websites are among the most profitable websites on the web. And it’s not just publishers who are creating them – although the brands and startups who are, might consider calling themselves publishers sooner or later.

Complete Guide to Subscription Website Publishing Is Now Available Free

January 31, 2014 – BOSTON — Subscription website publishing is one of the hottest entrepreneurial ventures on the Internet, both for novices and for legacy publishers struggling to make the leap from print in a digital age.

Wouldn’t You Love to Grow Your Online Revenues 39X?

A 70X increase in online revenues over the past decade.

That’s the joyous news that Mother Earth News shared with me the other day. And I love to spread such news, especially in an industry that has its full share of pessimism about the digital age.

What’s more, last month those online revenues supplied 23% of their total revenue, and 15% for the year to date. That figure continues to increase, reports General Manager Bill Uhler. You won’t hear any gloom and doom about online publishing from the folks at Ogden Publications!

Building Subscription Websites

Discover the “Holy Grail” of the periodical publishing industry. Learn the secrets to publishing profitable subscription websites from Phil Ash and Don Nicholas.

Developing Successful Subscription Websites

Learn the 6 most profitable paid content business models in this 90-minute seminar hosted by Don Nicholas and several successful Subscription Website publishers.

Meet Our Panel of Email Subject Line Smackdown Experts!

Take part in our Email Subject Line Smackdown and test your email subject line prowess against 3 of America’s top copywriters

Email Subject Line Smackdown

This informative Mequoda webinar on creating and testing email subject lines explains the best practices for defeating email subject line spam filters and for tracking which email subject lines perform best for your products and services.

JeanChatzky.com Website Design Review

Is Jean Chatzky, the Latest Pop Personal Financial Adviser, Well Served by a Website that Confuses Visitors with Too Many Options and Stale Content? Jean Chatzky is the latest in a series of popular, photogenic (and telegenic) female financial advisors that includes Jane Bryant Quinn, Suze Orman and the late Sylvia Porter. Ms. Chatzky writes regular personal finance columns for United Features syndicate, Time, Money and USA Weekend, and is a regular contributor to NBC’s Today Show.

IMR and SWEPA Merge to Create the New Mequoda Library, The Interactive Resource for Building Better Websites

Two of the publishing industry’s leading membership websites, Internet Media Review and SWEPA (Subscription Website Publishers Association), have merged to create the Mequoda Library, the interactive resource for building better websites. The Mequoda Library (www.Mequoda.com) went live on June 3, 2005. (Jump to FAQs)

A car restoration enthusiast starts a pay-for-access website after spending two years in Ulaan Baatar, Outer Mongolia

In this exclusive Mequoda interview, Satch Reed explains his popular subscription website that’s dedicated to antique car restoration. It’s also dedicated to making money for its publishers.

Interview with Larry Pike, who with his wife, Holly, discovered an under-addressed niche market and responded by building a very successful business around a subscription website

Over the years, Holly and Larry Pike have each had numerous careers, but they eventually quit their jobs to become full-time online entrepreneurs. Today, as husband and wife, they own and operate a subscription website for needlework hobbyists that ought to be the envy of every membership website publisher.

Interview with Steve Sztopek, whose membership website for professional picture framers and gallery owners is a model of decorum

Steve Sztopek says that, metaphysically, you have to be out of your mind to be successful. Whatever he is doing, it seems to be working.

In the following inspiring interview, he tells us how he followed his bliss, learned picture framing, marketing, and finally, online publishing.

Interview with Jerry Minchey, an engineer, computer designer, speaker, marketer, search engine optimization expert, and membership website publisher

Mequoda has waited a long time to pin down our good friend Jerry Minchey for an in-depth interview about his online businesses. Jerry has a number of successful Internet enterprises that he wisely chooses not to discuss in a public forum. But fortunately for Mequoda members, he is very candid here about his very popular and successful subscription website, SearchEngineU.com.

Interview with Kathy McCabe, whose travel and culture newsletter can help make your dreams of la dolce vita come true

A $79 subscription to Dream of Italy is a small price to pay to make sure your next trip (likely to cost thousands of dollars) is picture perfect. And that’s a strong motivation to subscribe, just as it is with any newsletter that provides expert advice and product or service reviews.

Interview with Bob Chambers: This experienced membership website publisher has seen the future and it is spelled M-U-L-T-I-M-E-D-I-A.

Bob Chambers has established a hard-earned reputation for himself as the Multimedia Guy. In this exclusive Mequoda interview, he reveals how he got started in the video business, grew with the many changes in technology, and how he shares his knowledge on the very informative and authoritative member site FlashPublishers.com.

Interview with Jessica Hostler de Sanchez, whose membership website is a treasure trove of helpful hints for overworked mothers

Her vision is to create a tool that will guide women, encourage them, help them balance. To help accomplish her vision, Jessica Hostler de Sanchez formed a partnership with her sister, Brandee Hostler; her mother, Sharon Green; and her aunt, Vonnie Corsini. Together, they have come up with a subscription website that is brimming with important, useful, and interesting information that is intellectually, physically and emotionally stimulating.

Interview with Dr. Joanne Fritz, a marketer whose interest in the senior market has spawned a new membership website for companies that want to sell to seniors

America is getting older. The immediate post World War II generation—Baby Boomers—are approaching retirement age. Smart companies are creating and marketing products to this affluent group. Her subscription website helps show them how.

Interview with David and Jill Stowell who provide online advice for tutors and learning center owners at a membership website

David and Jill Stowell took their experience as special education teachers and created a training and coaching program for others in educational private practice. In this exclusive Mequoda interview, they explain how they also created a membership website around their special expertise.

Interview: Steve Yankee of VideoBusinessAdvisor.com

In this exclusive Mequoda interview, this former advertising executive, nee journalist, tells us how he draws on a lifetime of experience in marketing to create an online community for independent videographers and others in the video production business.

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