Your editorial guide to making work days a little shorter
So you’re the new editor of a daily online blog, takes with editorial and audience development responsibilities. You might be posting five to 20 or more new blogs per week. Since online editors are the new online marketers, you’re probably tasked with a few other things … Continue
We’re all familiar with the aphorism, “Give a man a fish and he will eat for a day. Teach a man to fish and he will eat for the rest of his life.” That’s what we do at Mequoda.
Ok, maybe we don’t have any fishing poles. And we’re not entirely comfortable with taking the fish … Continue
Early bird pricing for the Mequoda Summit East 2011 expires on July 31st
Register now for the Mequoda Summit East 2011 and receive the lowest price available
Dear Publishing Professional,
It is that time again to start considering your place at the Mequoda Summit East 2011. If you want to join an intimate group of knowledgeable online publishers … Continue
Editorial guidelines and tips for the last-minute editor
Is it just me, or is a “case of the Mondays” an understatement when you’re an online editor with a daily frequency? It’s a little more like a “case of the oh crap what am I posting today”s when you don’t have an established editorial calendar. And it’s … Continue
The seven audience development steps of a successfully repurposed product
The good folks over at Mother Earth News have an admirable approach to thinking about content development.
“We think of an idea first, like energy-efficient lighting or solar power, and then we start asking ourselves how to best present that idea in a magazine article, in a … Continue
Streamline your audience development process with these must-have editorial management tools
When you’re writing content that you know like the back of your hand, being a daily online editor seems like a piece of cake. However, the truth is that as online editors, we pour our brains out into our blogs day after day. Having written … Continue
Create email newsletters that rock, with these 15 email newsletter marketing articles and 4 free white papers
How many blogs do you read per day? I often find myself reading only the articles with the catchiest headlines that I see on Twitter or in my email inbox. I have an RSS feed too, so sometimes when … Continue
Free tools for bloggers that will make editorial management a multi-dimensional experience
As a professional editor and blogger, there are certain tools you use on a regular basis. Your blogging platform is instrumental, but you probably also use simple networks like Twitter and Facebook to share that content that you’re creating. Possibly, you’re taking it one … Continue
Successful editorial management strategy starts with a list
Online editors have their work cut out for them. One day they were working on print articles and all they had to worry about was grammar, spelling and hitting long deadlines. The next day, they’re writing daily blogs, creating free products, content marketing with social media and managing … Continue
Your website is down… do you take a vacation or get a jump start on editorial management?
Protests in Egypt have caused the Egyptian Government to shut down all communications as of last Thursday. In an effort to keep people disconnected from one another in order to keep protesting at a minimum, they’ve literally done everything … Continue
A day in the life of an online editor isn’t just about writing blog posts
If you’re a new online editor or simply a blogger who’s ready to organize, you must know by now that it’s not just about producing content anymore. There has been a certain progression to being an online editor.
In the beginning, online … Continue
Three quick tips for online editors who manage email marketing campaigns
As an online editor, your primary responsibility is to create reusable editorial content, recycling it in numerous media. Your core job is to reuse, recycle and repurpose premium information product content as free email newsletters and website posts. If you’re a Mequoda System editor, your … Continue
Use a combination of email newsletters and email marketing promotions to build customer relationships and maximize customer lifetime value
Mequoda System Publishers use their websites to build customer loyalty and increase their email database. We’re not talking about a marketing channel you build and blast.
For Mequoda System Publishers, the email channel is a tool that … Continue
How does a Mequoda System Publisher reach the goal of 1,000 blog posts in a less than 16 months?
When writing editorial content for a Mequoda Online Publishing & Marketing System, you must keep in mind the upstream and downstream products. Every time a Mequoda System journalist write a special report, they must remember that the … Continue
Discover valuable insight from our Editorial Management Guidelines free report
Download your free digital copy of Editorial Management Guidelines for Online Publishers now
Customer loyalty is important in any business, throughout all industries. Loyal customers will continue to do business with you and will likely spread the word about your products or services.
Email marketing lists help to … Continue
Simplify your editorial management strategy when you add a visual editorial calendar to your WordPress blog
There’s this new(ish) WordPress plugin out in the wilderness that has been getting some buzz lately and it’s called Editorial Calendar by Zack Grossbart.
The big bloggers like Brian Clark of Copyblogger.com and Chris Brogan of ChrisBrogan.com (amongst other sites) are … Continue
Audience development and editorial management strategy: talk about everyone else
When you write a daily blog, it can be a strenuous exercise to come up with original ideas day after day. Luckily for editors, there really are plenty of external sources of content that we can pull from to come up with our own original content. … Continue
This free report from Mequoda Group discusses ways to properly engage in editorial management for online publishers
(Nationwide)—Successful online publishers include different types of emails into their editorial strategy. For instance, an editorial calendar created by a successful online publisher may dictate that an editorial email is sent five days each week, a promotional email sent … Continue
A superb editorial management strategy is the key to a successful, organized online marketing and audience development system
We have a giant collection of best practices for online editors in our Editorial Management Guidelines for Online Publishers white paper, but while we were reviewing it this week, we thought it might be nice to bust out … Continue
Learn email newsletter best practices to enhance your editorial management strategy
(Nationwide)—Having an email subscriber list is imperative to the success of online publishers and Internet marketers. Due to this fact, the Mequoda Group has compiled a list of recommended general best practices for establishing and executing an effective email correspondence strategy.
To begin, research and define … Continue
Online publishing faces new challenges with the latest major Google update
If you’re older than 50 and can actually remember adult life before the personal computer, you may still be filled with a sense of awe and wonder about our new, “always on, always connected” digital world. I know I am.
And although I relentlessly research and … Continue
Free Report on repurposing content to help generate more revenue … Continue
This informative Mequoda webinar on creating and testing email subject lines explains the best practices for defeating email subject line spam filters and for tracking which email subject lines perform best for your products and services. … Continue
Master your audience development editorial management skills when you download our new toolkit for online editors
Being a Mequoda System editor means following a regular, formal process that recasts the content of other media products.
As a Mequoda System Editor, or any online editor, you may have responsibility for developing content that is variously combined and disaggregated for four uses: emails, blog posts, free special reports and premium products.
Fundamentally, editors generate email … Continue
Now a free special report, Editorial Management Guidelines for Online Publishers, provides specific answers and recommendations that address your most pressing online publishing and content marketing questions.
Claim your FREE digital copy of Editorial Management Guidelines for Online Publishers: Email Newsletters, Special Reports, Blog Posts & Beyond! now. … Continue
Do you have an Internet Hub? How are you using it to expand your brand?
Mequoda’s Don Nicholas presented a rapid-fire version of our Making Money Online workshop and moderated a panel focused on one of the seven strategies: multiplatform editorial management.
Don was joined on the panel by David McKee of DRG, Phil Penny of Belvoir … Continue