Increasing Website Traffic

Registration for the Mequoda Summit opens today – select your interactive program sessions with ease
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Using the right product shot in your email newsletter can increase response rates by 20-30% … Continue Reading »

Phillip Charles-Pierre of Guideposts accepts the first annual Mequoda Rocket Award … Continue Reading »

Tips for online editors on tagging, targeting and titling online content
“Each information product in your brand portfolio can be used to supply content and drive traffic to your Internet hub. In return, your hub and its companion email newsletters can drive transactions for all of your information products. This concept … Continue Reading »

Search Engine is one type of website archetype that you could be using to generate online revenue and website traffic. Search Engine Archetype Websites create and maintain niche topic search engines for media companies. … Continue Reading »

Don’t miss this revealing Mequoda/SIPA Webinar on SEO Campaign Management: Using Free Reports to Build Email Circulation
A higher website ranking and conversion rate are virtually guaranteed when you learn the secrets of using free reports to build email circulation. … Continue Reading »

Get ranked in Google and make search engines become your largest source of targeted website traffic! … Continue Reading »

Take a minute and try these three simple traffic-driving strategies you can use to attract more readers to your featured article of the day … Continue Reading »

Three reports that will launch your social media strategy into gear
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One method for training your entire online publishing team in one sitting (plus maybe a lunch break if they’re good) … Continue Reading »

Developing new media for your audience that fulfills their needs, while measuring how these new technologies meet your own business goals … Continue Reading »

These key metrics create a dashboard that tells the publisher how fast the website is growing and how that growth is being powered by the website team’s efforts. … Continue Reading »

Is converting to online publishing a good excuse or good business model?

Are the days of old really gone, no more morning paper and cup a joe? Will all print publications convert to online subscriptions and RSS feeds? Well, if they haven’t started maybe they should.

In the last year, … Continue Reading »

Ten free whitepapers for turning your print publishing company into a successful online publishing company
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You can sit by and watch your new and existing competitors build their revenue, circulation and community, or you can develop your own social media strategy
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Every print publication should recycle, reuse and repurpose its premium content online
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The more you know about Google, the more you’ll recognize the importance of this highly effective link-building strategy.
In the competition for Google page rankings, website popularity is paramount.
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An affordable link-building strategy: Use downloadable content to increase inbound links and build online friendships
Search engine optimized Rapid Conversion Landing Pages convert casual visitors into loyal email subscribers.
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PON.Harvard.edu, an educational publisher, relaunches their site with the goal of becoming a true online publishing resource for people interested in negotiation
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Use Author Index landing pages to create a directory of your author landing pages

Looking for keyword phrases to boost your results in search engines? How about a name?

If you’re looking for quick ways to build your page count and add content that is easily indexed by search engines, don’t forget … Continue Reading »

Article landing pages are search engine superstars

Article landing pages are most often associated with search engine optimization (SEO), but are also used for attracting any type of organic traffic. This would include any text link given by a webmaster or editor who is referencing one of your webpages as a … Continue Reading »

Online Content Management: Finding the hidden assets that can fuel your online marketing program
A bonanza of previously published content can be reused to attract search engine traffic and build links to your website.
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You know the drill: put on your link-building hat and drive website traffic! But why? … Continue Reading »

Learn the key strategies for link-building, increasing search engine rank and getting mentioned by highly respected bloggers when you claim your FREE copy of Launch a Link-Building Campaign: Dozens of Link-Building Strategies and Tools for Driving Website Traffic and Making Partners Out of Competitors! … Continue Reading »

There are many books and blogs already devoted to the “how to” of social networking. This is not a post about how to set up an account and get started. This post is about why you should get started and how you will benefit from social networking.
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Drive Website Traffic: How to discover online friends you didn’t know you had when a Google Alert tips you off to new link-building opportunities.

Our recent post about How to Defend Your Online Content from Theft prompted Michael Geneles, of 87 Interactive, to contact us with this tip:

Our recent post about … Continue Reading »

Why it’s critical to have one authority page, ideally a Rapid Conversion Landing Page, as the reservoir for all your internal and external link juice.

We often write about the importance of researching, documenting and managing your keyword universe. It’s a process you must pursue and manage with discipline if you … Continue Reading »

If you’re an online editor or website designer, Blogging for Marketing 101 will show you how to monetize a blog with social media, web 2.0 strategies, and good old fashioned networking. Claim your FREE copy of Blogging for Marketing 101: Blogging Advice for Publishers Who Want to Learn How to … Continue Reading »

What it means to be content-driven, Google-friendly, email-centric and profit-minded.

What are the characteristics that publishers and marketers should think about when designing their online business? In our view of the online world, there are four primary traits that all successful online publishers have in common. … Continue Reading »

How to use your articles for increasing website traffic to keep people coming to your site from every corner of the web.

Article Marketing is essentially writing and distributing short articles to a variety of outlets, including article repositories, which are also called article directories and article banks, forums, and newsletter … Continue Reading »

What’s the ROI for being social? Think social media doesn’t convert? Let’s get the facts straight about measuring social media.

You’re either on the bandwagon or you’re not. But as time goes on, the people who call social media a “fad” are starting to look like those who didn’t believe the … Continue Reading »

Let’s face it, blogs are a popular way to get a message out quickly and publicly. The question is: How can your business benefit from this form of online publishing? To answer this question, we offer some words from the interesting book, We Blog: Publishing Online with Weblogs by Paul … Continue Reading »

Get Dozens of Link-Building Strategies and Tools for Driving Website Traffic in our FREE Launch a Link-Building Campaign white paper. Or, learn How to Write Effective Press Releases for Online Distribution, Search Engines and Social Media with Online Press Release Guidelines.
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The Mequoda research team has identified 12 types of landing pages, 6 organic and 6 dedicated. Organic landing pages are designed to attract website traffic and convert visitors into customers or subscribers. Online publishers use organic landing pages when they can’t control where the user is going to enter … Continue Reading »

With the proliferation of MySpace, YouTube, FaceBook and similar social networking sites, you might be thinking about advertising on one of them. But what about incorporating social networking into your online publishing strategy. … Continue Reading »

My site is ad-driven and most of my revenue happens at the site, so while I agree email is important, I’m not sure I should necessarily architect the site to convert visitors into email subscribers. What’s your argument?

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Duration: Approximately 45 Minutes

What this session is about:

What is the process for identifying, documenting and managing keywords for the editorial campaigns that should follow? In this session, you will learn how to research, analyze and monitor keywords while prioritizing online content development around those keywords to ensure they attract … Continue Reading »

How to cut through the clutter of data and create a useful website management dashboard with online metrics

More than 50 years ago, legendary management consultant Peter Drucker was telling American businesses like General Motors that they didn’t know how to count.

More specifically, he said, “if you can’t measure it, you … Continue Reading »

Creating websites that convert visitors to subscribers is the heart and soul of Internet database marketing

Making money online requires converting your casual website visitors into paying subscribers or customers. That means you must take all the traffic coming to your website and start relationships with those visitors that will eventually … Continue Reading »

Think about every page on your site as a landing page and start converting all of your visitors into subscribers or buyers.
Many people think that a landing page is just one type of page. When you think of a landing page, what do you picture? A single page, … Continue Reading »

All 17 Mequoda Pro training seminars currently available on-demand:
The Ultimate Guide to SEO Campaign Management 2010 — Using Free Content, SEO, PR and link Building to Drive Website Traffic and Build Email Circulation
Learn the latest techniques of SEO campaign management in this Mequoda SEO video training program or surrender website … Continue Reading »

Now you can ask any question about online publishing and marketing and receive a detailed answer from the Mequoda Pro Research Team and me for a little over 81 cents per day.
Introducing Mequoda Pro — the ultimate publishing support program — designed exclusively for experienced professionals who want to … Continue Reading »

Two keynote addresses at the MPA’s 4th magazines 24/7 conference focused on getting publishers to let go of their content and partner with the social networking and video sharing giants

At the Magazine Publishers of America’s 4th Magazines 24/7 digital conference last week in NYC, the message was loud and clear: … Continue Reading »

How to choose the right keywords for driving website traffic to your website … Continue Reading »

8 event websites that can get you listed in Google and extend your reach to the conference-going community … Continue Reading »

How Golf Vacation Insider Manages 75 Complimentary Special Reports and a Page #1 Ranking in Google on Almost All of Them. … Continue Reading »

Identify the percentage of inbound links coming to your conversion pages versus your home page … Continue Reading »

Link-building is like a popularity contest, the more inbound links you have from other websites, the higher your page will rank, and the more conversions you’ll see … Continue Reading »

If you can’t bring your magazine readers to the digital, bring the digital to your magazine subscribers? … Continue Reading »

If you’re an author, editor, website designer, or online publisher, Seven Online Publishing Secrets will forever change the way you think about how to make money on the Internet with online publishing. Claim your FREE copy of Seven Online Publishing Secrets: Using the Internet to Transform Your Special-Interest Publishing Brand … Continue Reading »