How recycling, repurposing, and repackaging content can create alignment in your marketing efforts
The number of steps required to create an effective audience development plan often confuses people new to organic content marketing. One of my favorite tricks is to use the acronym ARM to help people remember that there are three distinct elements or parts … Continue
3 major focal points for digital publishers
Website traffic remains fundamental to digital publishers’ success, regardless of the Internet business models they utilize.
What are you doing to drive website traffic? How are you converting this traffic to more manageable relationships?
There are three major methods digital publishers are actively using to drive website visitors and convert them … Continue
Don Nicholas recently interviewed Clay Hall, the founder of Aspire Media. Earlier this summer Aspire Media was sold to F+W Media, and the interview focused on key questions related to running a digital media company in current times. Take a look at this interview with Clay Hall, in case you missed his insight on managing … Continue
17 strategic questions that your next digital publishing business plan must answer
I got a call last week from a colleague who has been thinking about launching his own digital publishing business for several years. Like most of the people who come to me for help, he has assets. Over the years, I’ve discovered that assets … Continue
For consumer marketers, there is perhaps no better audience development program than one anchored by a well-run audience development blog
I almost never meet a publisher who tells me their audience could not be larger. And for the most part, they are absolutely correct. Most niche media publishers never reach more than three to five percent … Continue
Independent publishers have been struggling for more than a decade to monetize blogs, portals, and communities; digital books and magazines are changing their Internet business models from sponsor to user driven.
At our recent Digital Content Marketing Bootcamp in New York City, Kim and I were happily surprised at the number of entrepreneurs in attendance. More … Continue
Should your digital magazine be free, paid or something in between?
Peter Sprague is a disruptive guy. About five years ago, Peter decided the world needed a new guitar magazine. Peter didn’t just fall off the turnip truck. He is a seasoned media executive who understands both quality editorial and media economics. So when I saw … Continue
The Mequoda Method, when run as a repeating cycle of management behaviors, creates an audience- driven, continuous-improvement media management system.
Mequoda is a term coined by Internet entrepreneur and website developer Don Nicholas to describe a method for designing and managing websites and website networks. The term is an acronym for “media quote daily,” which is … Continue
Does your Internet business model have a five-year business plan? If so, do you have an exit strategy too?
The exit multiples for online publications are running between 10 and 15, with an average of 12. That means if your business is making $1 million in profit after five years, it probably can be sold for … Continue
No sale or excessive crowds here; but there are some free informational products to be had
A day after Thanksgiving and we are feeling the joy of the holidays here at the Mequoda Daily.
While many others are getting a jump on their holiday shopping, we are supplying some content for those of you who decided to … Continue
Social media should only be a part of your Internet business model if you plan on working it
Every company should have a social media plan, but not every company needs to use social media. The “plan” part of this is to simply determine if using sites like Twitter, Facebook and LinkedIn would be beneficial to … Continue
Our Internet Business Models and Strategies free report discusses nine of them
Look around the Internet landscape. What types of online business models do you see generating revenue?
Online publishers and content marketers are utilizing an array of Internet business models to make money online these days. From subscription services to online advertising, a diversified set of … Continue
Build your Internet business model from the bottom up
Whether you are a paid website that sells products or a free website that sells advertising, your business model requires some kind of visual component that acts as a roadmap for the future.
The first step in this roadmap, is deciding what your website will offer and how … Continue
How About.com focuses on creating content instead of selling products
The economics of online publishing vary from publisher to publisher. Whether you sell products, ads, sponsorships, or make money in other ways, you are taking advertising from someone—maybe even yourself.
From our research, there are ultimately 9 ways to maximize online revenue: selling listings, impressions, clicks, leads, … Continue
What We Can Learn From Non-Publishers on How to Build a Customer-Centric Company
You might blame me for being part of the karma parade, but there’s one thing that’s going viral for most companies and that is their dedication to customer service. I’m talking about going above and beyond the call of duty and it doesn’t … Continue
There is incredible value in live events for publishers
Do you have premier customers with a seemingly insatiable appetite for your niche content? If so, you may want to consider adding a live event in a desirable destination.
The Mequoda Research Group has identified nine methods used by successful publishers for making money online. Number … Continue
Digital events are quickly becoming a highly profitable Internet Business Model
The Mequoda Research Group has identified nine methods used by successful publishers for making money online:
The 9 Online Content Business Models include: … Continue
This free report from Mequoda Group discusses how selling sponsorships can be used as one Internet Business Model that’ll help develop your online media business
(Nationwide)—Multi-faceted sponsorship opportunities are valuable commodities for online publishers. For instance, if a publisher has a core of editorial topics, they can potentially sell sponsorships for each individual topic.
The best way … Continue
Successful publishers evolve and so does their content marketing strategy
Smart publishers will tell you that once they started optimizing articles and landing pages for Google, search engines have become their biggest source of incoming traffic and email subscriptions. Social networks like Twitter, Facebook and Linkedin have become the second largest source of incoming traffic.
We … Continue
9 essential tips to turn your print publication into an online media business … Continue
Catch up on the Mequoda Daily’s blog posts for this past week… … Continue
Using the power of free content to build internet business models that work
Claim your FREE digital copy of Kindle Publishing Competition Heats Up: Valuable Information for Joining the eReader Revolution, and How to Benefit From It now. … Continue
Free content can still generate revenue from web advertising … Continue
Ten free whitepapers for turning your print publishing company into a successful online publishing company
Start your Internet business model with a media pyramid that shows the hierarchy of your products and revenue
Are you in the process of writing a business plan for a new online venture, or an extension of an existing online business?
As you know, having an online portal for your information is essential for growth. Using the … Continue
FREE White Paper: Learn the 9 Online Content Business Models To Turn Your Print Publication into an Online Media Business by downloading our FREE Internet Business Models and Strategies white paper. … Continue
How to write a business plan with a five-year financial forecast
How large will your publishing business become, and how much of an investment will be required to build it out to maturity?
When newspaper publishers close their doors, have they considered their ever-growing digital options?
It’s all doom and gloom in the newspaper industry right now, from the news that four Michigan Markets will lose their newspapers, to the bill being introduced that asks newspapers be declared non-profit. … Continue
Use PDF files to improve your site’s landing page rankings with Google
Help build your niche brand with this eight-step link-building technique … Continue
Seven questions you must answer to avoid leaving money on the table
How an online market analysis can reveal friendly competitors, potential marketing partners, and new business opportunities…
In traditional bricks and mortar businesses, there is a theory of management called MBWA. It stands for “management by walking around.” … Continue
Why adding a job board to your website could both increase revenue and help the economy
Just because the economy isn’t doing so hot right now, doesn’t mean that every business is doomed to fail. But what it does mean is that we as publishers could really use a good brainstorm on how to build out … Continue
Claim your FREE digital copy of Internet Business Models and Strategies: 9 Online Content Business Models To Turn Your Print Publication into an Online Media Business now. … Continue
FREE White Paper: Learn The Only 3 Ways to Make Money Online Now by downloading our FREE Digital Media Strategy 2010 white paper. … Continue
Learn the 9 Online Content Business Models To Turn Your Print Publication into an Online Media Business by downloading our FREE Internet Business Models and Strategies white paper. … Continue
New White Paper: Learn the 9 Online Content Business Models To Turn Your Print Publication into an Online Media Business by downloading our FREE Internet Business Models and Strategies white paper. … Continue
The Mequoda Online Publishing Model is a simple, easy-to-use Internet business model that can help manage complex online marketing efforts with confidence. It is a key-metric forecasting and budgeting tool that helps determine the best ways to implement the Mequoda Marketing System. … Continue
The Mequoda Internet Marketing Model is designed to be an easy-to-use starter Internet business model tool. It is an Excel-based modeling and budgeting tool that can be used to guide your online marketing and publishing efforts to higher profits. … Continue
The Motley Fool uses its powerful brand to launch seven successful print newsletters for personal investors that will generate $22M in 2005 revenues. Traditional advertising-driven Internet business model takes a back seat.
After the 2001 dot-com stock market crash occurred, The Motley Fool was forced to change its online business model. The years of generating more … Continue
Treat the Internet as a unique medium with multiple platforms
Content delivery has constantly evolved over the centuries—and it is not going to stop now.
There was word of mouth and tall tales, then public forums, written word, moveable type, printing presses—all the way up to television and the Internet.
What has remained constant is that every new … Continue
Hybrid Websites come in many variations as they successfully and often unsuccessfully merge functionality from two or more of the other website archetypes and sub archetypes into a single (often confusing) user interface. … Continue
Brand Websites are used by all manner of non-online product and service organizations to build brand preference for the organization’s offline products and services. Brand Websites exist to alert consumers to online and brick and mortar retailers where purchases can occur. … Continue
Lead Generation Websites generate revenue by providing sponsors with qualified leads. Users shop for products and services in an effort to save time and money, while the seller pays for content creation and co-branding value. Plus, the seller pays a transaction fee for each qualified lead. … Continue