Tag: website publishers
Mequoda Weekly: March 25th, 2013 – March 29th, 2013
Catch up on the Mequoda Daily’s blog posts for this past week … Continue![]()
Merging Usability Testing Methods from the Past and Present
Website usability tests are performed to determine if websites are functioning correctly. If they aren’t, users will have a hard time executing on their desired tasks, leading website publishers to fail in building rapport and generating revenue from these users. … Continue![]()
5 Subscription Management Software Requirements
For every publisher who dreams of creating a subscription website, choosing the right subscription management software can be a daunting task.
When we decided to turn our webinar program into a subscription product, I was faced with the same choice that every subscription website publisher must make: which subscription management software offers the right mix of … Continue![]()
The Perfect Digital Magazine Template for 2013
Nine characteristics of a digital magazine that are defined by the user experience and dictate the future requirements of what will become the template for digital magazine publishing success
We have seen the future of magazine publishing and it’s paperless.
It’s not only us publishers who think so.
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Who Runs Audience Development for your Organization?
Three critical questions every website publisher must answer.
Who runs audience development for your organization? When a website publisher asks me to help them increase website traffic and build a loyal online audience, the first question I ask is, “Who runs audience development for your organization?” I get a wide variety of answers. At smaller independent … Continue![]()
How to Choose the Best Subscription Pricing and Single Copy Pricing Strategy for your Subscription Websites and Subscription Apps
3 Subscription Pricing Strategies that Work
While the challenge of choosing the right subscription and single copy pricing strategy is not new to magazine publishers, it’s virgin territory for most subscription website publishers and many publishers exploring the digital newsstand landscape. Even magazine publishers are faced with new economic realities. The marginal cost of delivering a … Continue![]()
2012 Google Updates You May Have Missed
Google makes more changes than most publishers realize. If one of the algorithm changes impacts a website, publishers are apt to realize. It’s still important to keep an eye out for changes to the Google algorithm, even if past changes haven’t helped or hindered your website. These changes often highlight what Google considers relevant to … Continue![]()
Digital Magazine Publishing for Everyone
Independent publishers have been struggling for more than a decade to monetize blogs, portals, and communities; digital books and magazines are changing their Internet business models from sponsor to user driven.
At our recent Digital Content Marketing Bootcamp in New York City, Kim and I were happily surprised at the number of entrepreneurs in attendance. More … Continue![]()
9 Elements of a Customer Experience Management System
Components that help online publishers maximize customer relationships
Through the use of multiple technology partners, online publishers have the ability to organize their customer relationships. Due to its nature, a customer experience management system is as strong as the sum of its parts, which can increase the efficiency of an online business by automating numerous processes. … Continue![]()
Join Us in London for FIPP’s Digital Publishing Course
A five-day training program for online publishers
Many people have already signed up for the fourth FIPP Digital Publishing Course program that will take place in London, UK, from February 21-25. The five-day training program, taught by Mequoda’s Don Nicholas and Kim Mateus, has been designed to cover the major knowledge and skill areas needed by … Continue![]()
Subscription Website Archetype: The Application Website
What is an application website and what makes it a subscription website archetype?
While there is no single model for a Subscription Website, an application website is typically software based and allows users to download the software they desire internally. The Minimum Information Unit is a software application that often requires access to information in a … Continue![]()
What Does “Mequoda” Mean?
The Mequoda Method, when run as a repeating cycle of management behaviors, creates an audience- driven, continuous-improvement media management system.
Mequoda is a term coined by Internet entrepreneur and website developer Don Nicholas to describe a method for designing and managing websites and website networks. The term is an acronym for “media quote daily,” which is … Continue![]()
Is Your Website “Webified” Enough?
Do you follow these website design guidelines for content webification?
By “webification” we mean the most efficient use of all the multi-media and interactive technology available. This does not, however, mean using technology just because it’s there.
The Internet is not a book, magazine or newspaper. Nor is it TV, a live event or a brick-and-mortar store. … Continue![]()
6 Tips To Get More From Affiliate Sales Programs For Subscription Websites
Better guidelines for setting up and running an affiliate sales program
The key to a successful affiliate program is to give your affiliates as much incentive as possible to sell your product. The more free marketing materials you hand out, the less effort your affiliates will need to put in and the more likely they’ll be … Continue![]()
Website Design Guidelines for Content Webification
Creating additional user benefits for your print product by creating a new experience on the web
When you build a website for your print product, it’s extremely important to make sure that your website adds something to the user experience other than doing what they can already do through your print product.
In some cases, like with … Continue![]()
Maximizing Online Advertising Revenue
Order this 90-minute webinar today, co-sponsored by Mequoda and SIPA, and discover new opportunities for making money with your online content. … Continue![]()
Building Subscription Websites
Discover the “Holy Grail” of the periodical publishing industry. Learn the secrets to publishing profitable subscription websites from Phil Ash and Don Nicholas. … Continue![]()
Sites to Behold – and Bring in Customers
SIPA’s New Report Gives All The Latest on Subscription Websites That Sell
Here are snippets from the much-anticipated, just-released, 53-page SIPA Management Report titled Building Subscription Websites That Sell: A Marketing Perspective. The report features six archetypes—newsletters, magazines, reference, application, membership and periodical—numerous case studies, an evaluation device and a conclusion. It can be found on … Continue![]()
Online PR Tips, Tricks and Traps
Online PR Tips, Tricks and Traps Explores the Evolution of Online PR Techniques … Continue![]()
Building Email Circulation
This revealing Mequoda/SIPA Webinar Offers 41 Sources You Could be Using to Increase Website Traffic & Attract Qualified Email Subscribers … Continue![]()
SEO Copywriting Workshop
This informative webinar on SEO copywriting reveals the SEO copywriting secrets and SEO copywriting tips of top online SEO copywriting experts.
… Continue![]()
14 Website Design Guidelines, the Mequoda Website Scorecard™
The Mequoda Website Scorecard encourages you to score your website on each of the 14 Mequoda Best Practice Guidelines, add them together and arrive at a cumulative score. The goal is to emphasize the importance of balanced, usable websites. Your website should achieve respectable scores in all areas, rather than over-emphasizing a single area or … Continue![]()
Complimentary eBook Internet Marketing Strategy Released
Learn the skills needed to become a successful online publisher
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Subscription Websites: A Rose by Any Other Name…
The Holy Grail of Revenue Generation for many successful online content marketers, producers and publishers. … Continue![]()
Can Your Email Conversion Rate Be Higher?
Using floaters is just one (but very effective and powerful) way to increase the amount of website visitors you convert into email subscribers … Continue![]()
Top 10 Media Website Design Reviews
Website Design Reviews are written by the Mequoda Research Team, based on our Website Design Scorecard that features 14 website design guidelines, and focuses on the websites of today’s top publishers.
To create the 14 website design guidelines, we’ve reviewed hundreds of websites and interviewed dozens of website publishers. We’ve conducted a series of expert usability … Continue![]()
Free eBook: Internet Marketing Strategy for Publishers
Claim your FREE 256 page eBook Internet Marketing Strategy for Publishers: How to Transform your Book, Magazine or Newsletter into a Niche Media Empire by Refining your Website Marketing Strategy now. … Continue![]()
Download Our Complimentary Internet Marketing Strategy eBook!
Learn how to succeed as an online publisher, completely on us … Continue![]()
Meet Our Panel of Email Subject Line Smackdown Experts!
Take part in our Email Subject Line Smackdown and test your email subject line prowess against 3 of America’s top copywriters … Continue![]()
Email Subject Line Smackdown
This informative Mequoda webinar on creating and testing email subject lines explains the best practices for defeating email subject line spam filters and for tracking which email subject lines perform best for your products and services. … Continue![]()
Mequoda System Publisher
A Mequoda System is an Internet-centric, integrated, multiplatform publishing system that encompasses and embraces all media. … Continue![]()
Mequoda System Key Metrics
These key metrics create a dashboard that tells the publisher how fast the website is growing and how that growth is being powered by the website team’s efforts. … Continue![]()
117 Mequoda Best Practices
Ten free whitepapers for turning your print publishing company into a successful online publishing company
… Continue![]()
Become an Instant Link-Building Expert with Free Reports
An affordable link-building strategy: Use downloadable content to increase inbound links and build online friendships
Search engine optimized Rapid Conversion Landing Pages convert casual visitors into loyal email subscribers.
… Continue![]()
Landing Pages That Work
Are your landing pages underperforming, but you’re not sure how to test and tweak them? … Continue![]()
Get Ready for the Mequoda Summit in Boston!
When the Mequoda Summit returns to Boston October 7-9, 2009, it will surely be a sellout. Don’t miss this opportunity to reserve your seat at the guaranteed lowest price.
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Join Me in Munich and London
Online publishers now have an opportunity to monetize an international audience.
Digital products that can be downloaded from your website are only the beginning. If you conduct live events, you should also consider the potential of your overseas customers. … Continue![]()
How to Defend Your Online Publishing Content From Theft
Uncommon sense about when to link and how much to quote
Protecting intellectual property is every publisher’s responsibility
There is a firestorm of controversy growing over how much content can be excerpted from one website and used on another. … Continue![]()
Determining a Post Frequency – How Often Should We Blog?
How to develop an efficient post frequency and even increase production without raising a finger…
How often should you blog? In many cases, the answer to this question depends on how much content you have, and the amount of resources you have available to fill the need of your audience. … Continue![]()
Online Publishing Book Review: Membership Websites by SWEPA
Questions to ask before you launch a Membership Website. Are you a traditional print only publishing company considering the leap to online publishing? Welcome to the era of the internet! You may be contemplating the launch of a Membership Website. After all, you’ve got years of valuable content under your belt. … Continue![]()
What are the links to those 9 reporting tools?
Can you please list the URLs for the free tools I can use to discover the answers to those 9 questions every online publisher should ask themselves?
Sure! Here goes:
How big is my website? Using the Yahoo Site Explorer tool, keep track of how many pages … Continue![]()
Management Conundrum: Too Many Numbers, Too Little Understanding
How to cut through the clutter of data and create a useful website management dashboard with online metrics
More than 50 years ago, legendary management consultant Peter Drucker was telling American businesses like General Motors that they didn’t know how to count.
More specifically, he said, “if you can’t measure it, you can’t manage it” and “what’s … Continue![]()
Website Strategy 101: The Importance of Effective Website Architecture
Creating websites that convert visitors to subscribers is the heart and soul of Internet database marketing
Making money online requires converting your casual website visitors into paying subscribers or customers. That means you must take all the traffic coming to your website and start relationships with those visitors that will eventually result in product sales.
Landing pages … Continue![]()
Proof that Floaters Work – From Darren Rowse of ProBlogger
Popular blogger Darren Rowse shows how floaters increased the number of subscribers to his newsletter from 40 to over 350 per day. … Continue![]()
What is the “Mequoda System?”
The Mequoda System, when run as a repeating cycle of management behaviors, creates an audience driven, continuous improvement media management system. To create the Mequoda System, the Mequoda Group studies hundreds of successful and not so successful website publishers to arrive at the seven best practices that make up the Mequoda System. This system helps … Continue![]()
Mequoda System
The Mequoda System, when run as a repeating cycle of management behaviors, creates an audience driven, continuous improvement media management system. To create the Mequoda System, the Mequoda Group studied hundreds of successful and not so successful website publishers to arrive at the seven best practices that make up the Mequoda System. … Continue![]()
Floaters
A hot new tactic for increasing landing page conversion rates for every entry point on your website is called a Floater. While it may look like a pop-up, it’s not. Floaters do not open in separate windows and therefore cannot be blocked or banned. Website publishers we’ve talked with report a two to three times … Continue![]()
Master the details of strong conversion architecture in incremental steps and with testing
Every website landing page should be designed with a complete organization, labeling, and navigation scheme that enables users to fulfill their goals effortlessly. But where do you start?
Learning how to increase landing page conversion rates can mean the difference between the success and failure of your Internet marketing program.
You can have first-class products and create … Continue![]()
Less Confusion, More Conversion
Inconsistent website design and navigation lowers conversion rates
Since online publishing is so far from maturity, there are very few absolutes.
But one thing you can always count on is that users do not like to be confused.
When users come to your website, they want simple and consistent navigation.
The easier your website is to use, the more … Continue![]()
4 Reasons Websites Struggle
If your website does not bring in enough revenue, focus on what it’s lacking
Bringing your publication online is not easy, but it’s absolutely necessary.
Audiences are going online to find information now more than ever.
Global Internet use grew 214 percent from 2000 to 2007 and there are now more than 1.13 billion people online, according to … Continue![]()







