Tag: website publishers

Catch up on the Mequoda Daily’s blog posts for this past week … Continue

Website usability tests are performed to determine if websites are functioning correctly. If they aren’t, users will have a hard time executing on their desired tasks, leading website publishers to fail in building rapport and generating revenue from these users. … Continue

For every publisher who dreams of creating a subscription website, choosing the right subscription management software can be a daunting task.

When we decided to turn our webinar program into a subscription product, I was faced with the same choice that every subscription website publisher must make: which subscription management software offers the right mix of … Continue

Nine characteristics of a digital magazine that are defined by the user experience and dictate the future requirements of what will become the template for digital magazine publishing success

We have seen the future of magazine publishing and it’s paperless.

It’s not only us publishers who think so.
… Continue

Three critical questions every website publisher must answer.

Who runs audience development for your organization? When a website publisher asks me to help them increase website traffic and build a loyal online audience, the first question I ask is, “Who runs audience development for your organization?” I get a wide variety of answers. At smaller independent … Continue

3 Subscription Pricing Strategies that Work

While the challenge of choosing the right subscription and single copy pricing strategy is not new to magazine publishers, it’s virgin territory for most subscription website publishers and many publishers exploring the digital newsstand landscape. Even magazine publishers are faced with new economic realities. The marginal cost of delivering a … Continue

Google makes more changes than most publishers realize. If one of the algorithm changes impacts a website, publishers are apt to realize. It’s still important to keep an eye out for changes to the Google algorithm, even if past changes haven’t helped or hindered your website. These changes often highlight what Google considers relevant to … Continue

Independent publishers have been struggling for more than a decade to monetize blogs, portals, and communities; digital books and magazines are changing their Internet business models from sponsor to user driven.

At our recent Digital Content Marketing Bootcamp in New York City, Kim and I were happily surprised at the number of entrepreneurs in attendance. More … Continue

Components that help online publishers maximize customer relationships

Through the use of multiple technology partners, online publishers have the ability to organize their customer relationships. Due to its nature, a customer experience management system is as strong as the sum of its parts, which can increase the efficiency of an online business by automating numerous processes. … Continue

A five-day training program for online publishers

Many people have already signed up for the fourth FIPP Digital Publishing Course program that will take place in London, UK, from February 21-25. The five-day training program, taught by Mequoda’s Don Nicholas and Kim Mateus, has been designed to cover the major knowledge and skill areas needed by … Continue

What is an application website and what makes it a subscription website archetype?

While there is no single model for a Subscription Website, an application website is typically software based and allows users to download the software they desire internally. The Minimum Information Unit is a software application that often requires access to information in a … Continue

The Mequoda Method, when run as a repeating cycle of management behaviors, creates an audience- driven, continuous-improvement media management system.

Mequoda is a term coined by Internet entrepreneur and website developer Don Nicholas to describe a method for designing and managing websites and website networks. The term is an acronym for “media quote daily,” which is … Continue

Do you follow these website design guidelines for content webification?

By “webification” we mean the most efficient use of all the multi-media and interactive technology available. This does not, however, mean using technology just because it’s there.

The Internet is not a book, magazine or newspaper. Nor is it TV, a live event or a brick-and-mortar store. … Continue

Better guidelines for setting up and running an affiliate sales program

The key to a successful affiliate program is to give your affiliates as much incentive as possible to sell your product. The more free marketing materials you hand out, the less effort your affiliates will need to put in and the more likely they’ll be … Continue

Creating additional user benefits for your print product by creating a new experience on the web

When you build a website for your print product, it’s extremely important to make sure that your website adds something to the user experience other than doing what they can already do through your print product.

In some cases, like with … Continue

Order this 90-minute webinar today, co-sponsored by Mequoda and SIPA, and discover new opportunities for making money with your online content. … Continue

Discover the “Holy Grail” of the periodical publishing industry. Learn the secrets to publishing profitable subscription websites from Phil Ash and Don Nicholas. … Continue

SIPA’s New Report Gives All The Latest on Subscription Websites That Sell

Here are snippets from the much-anticipated, just-released, 53-page SIPA Management Report titled Building Subscription Websites That Sell: A Marketing Perspective. The report features six archetypes—newsletters, magazines, reference, application, membership and periodical—numerous case studies, an evaluation device and a conclusion. It can be found on … Continue

Online PR Tips, Tricks and Traps Explores the Evolution of Online PR Techniques … Continue

This revealing Mequoda/SIPA Webinar Offers 41 Sources You Could be Using to Increase Website Traffic & Attract Qualified Email Subscribers … Continue

This informative webinar on SEO copywriting reveals the SEO copywriting secrets and SEO copywriting tips of top online SEO copywriting experts.
… Continue

The Mequoda Website Scorecard encourages you to score your website on each of the 14 Mequoda Best Practice Guidelines, add them together and arrive at a cumulative score. The goal is to emphasize the importance of balanced, usable websites. Your website should achieve respectable scores in all areas, rather than over-emphasizing a single area or … Continue

Learn the skills needed to become a successful online publisher
… Continue

The Holy Grail of Revenue Generation for many successful online content marketers, producers and publishers. … Continue

Using floaters is just one (but very effective and powerful) way to increase the amount of website visitors you convert into email subscribers … Continue

Website Design Reviews are written by the Mequoda Research Team, based on our Website Design Scorecard that features 14 website design guidelines, and focuses on the websites of today’s top publishers.

To create the 14 website design guidelines, we’ve reviewed hundreds of websites and interviewed dozens of website publishers. We’ve conducted a series of expert usability … Continue

Claim your FREE 256 page eBook Internet Marketing Strategy for Publishers: How to Transform your Book, Magazine or Newsletter into a Niche Media Empire by Refining your Website Marketing Strategy now. … Continue

Learn how to succeed as an online publisher, completely on us … Continue

Take part in our Email Subject Line Smackdown and test your email subject line prowess against 3 of America’s top copywriters … Continue

This informative Mequoda webinar on creating and testing email subject lines explains the best practices for defeating email subject line spam filters and for tracking which email subject lines perform best for your products and services. … Continue

A Mequoda System is an Internet-centric, integrated, multiplatform publishing system that encompasses and embraces all media. … Continue

These key metrics create a dashboard that tells the publisher how fast the website is growing and how that growth is being powered by the website team’s efforts. … Continue

Ten free whitepapers for turning your print publishing company into a successful online publishing company
… Continue

An affordable link-building strategy: Use downloadable content to increase inbound links and build online friendships
Search engine optimized Rapid Conversion Landing Pages convert casual visitors into loyal email subscribers.
… Continue

Are your landing pages underperforming, but you’re not sure how to test and tweak them? … Continue

When the Mequoda Summit returns to Boston October 7-9, 2009, it will surely be a sellout. Don’t miss this opportunity to reserve your seat at the guaranteed lowest price.
… Continue

Online publishers now have an opportunity to monetize an international audience.

Digital products that can be downloaded from your website are only the beginning. If you conduct live events, you should also consider the potential of your overseas customers. … Continue

Uncommon sense about when to link and how much to quote

Protecting intellectual property is every publisher’s responsibility

There is a firestorm of controversy growing over how much content can be excerpted from one website and used on another. … Continue

How to develop an efficient post frequency and even increase production without raising a finger…

How often should you blog? In many cases, the answer to this question depends on how much content you have, and the amount of resources you have available to fill the need of your audience. … Continue

Questions to ask before you launch a Membership Website. Are you a traditional print only publishing company considering the leap to online publishing? Welcome to the era of the internet! You may be contemplating the launch of a Membership Website. After all, you’ve got years of valuable content under your belt. … Continue

Can you please list the URLs for the free tools I can use to discover the answers to those 9 questions every online publisher should ask themselves?

Sure! Here goes:

How big is my website? Using the Yahoo Site Explorer tool, keep track of how many pages … Continue

How to cut through the clutter of data and create a useful website management dashboard with online metrics

More than 50 years ago, legendary management consultant Peter Drucker was telling American businesses like General Motors that they didn’t know how to count.

More specifically, he said, “if you can’t measure it, you can’t manage it” and “what’s … Continue

Creating websites that convert visitors to subscribers is the heart and soul of Internet database marketing

Making money online requires converting your casual website visitors into paying subscribers or customers. That means you must take all the traffic coming to your website and start relationships with those visitors that will eventually result in product sales.

Landing pages … Continue

Popular blogger Darren Rowse shows how floaters increased the number of subscribers to his newsletter from 40 to over 350 per day. … Continue

The Mequoda System, when run as a repeating cycle of management behaviors, creates an audience driven, continuous improvement media management system. To create the Mequoda System, the Mequoda Group studies hundreds of successful and not so successful website publishers to arrive at the seven best practices that make up the Mequoda System. This system helps … Continue

The Mequoda System, when run as a repeating cycle of management behaviors, creates an audience driven, continuous improvement media management system. To create the Mequoda System, the Mequoda Group studied hundreds of successful and not so successful website publishers to arrive at the seven best practices that make up the Mequoda System. … Continue

A hot new tactic for increasing landing page conversion rates for every entry point on your website is called a Floater. While it may look like a pop-up, it’s not. Floaters do not open in separate windows and therefore cannot be blocked or banned. Website publishers we’ve talked with report a two to three times … Continue

Every website landing page should be designed with a complete organization, labeling, and navigation scheme that enables users to fulfill their goals effortlessly. But where do you start?

Learning how to increase landing page conversion rates can mean the difference between the success and failure of your Internet marketing program.

You can have first-class products and create … Continue

Inconsistent website design and navigation lowers conversion rates

Since online publishing is so far from maturity, there are very few absolutes.

But one thing you can always count on is that users do not like to be confused.

When users come to your website, they want simple and consistent navigation.

The easier your website is to use, the more … Continue

If your website does not bring in enough revenue, focus on what it’s lacking

Bringing your publication online is not easy, but it’s absolutely necessary.

Audiences are going online to find information now more than ever.

Global Internet use grew 214 percent from 2000 to 2007 and there are now more than 1.13 billion people online, according to … Continue