The Mequoda Website Scorecard encourages you to score your website on each of the 14 Mequoda Best Practice Guidelines, add them together and arrive at a cumulative score. The goal is to emphasize the importance of balanced, usable websites. Your website should achieve respectable scores in all areas, rather than … Continue Reading »
Using floaters is just one (but very effective and powerful) way to increase the amount of website visitors you convert into email subscribers … Continue Reading »
Website Design Reviews are written by the Mequoda Research Team, based on our Website Design Scorecard that features 14 website design guidelines, and focuses on the websites of today’s top publishers.
To create the 14 website design guidelines, we’ve reviewed hundreds of websites and interviewed dozens of website publishers. We’ve conducted … Continue Reading »
This informative Mequoda webinar on creating and testing email subject lines explains the best practices for defeating email subject line spam filters and for tracking which email subject lines perform best for your products and services. … Continue Reading »
This session features two experts: BLR’s Bob Brady and Kiplinger’s Greg Krehbiel.
So if you suspect that your landing pages are underperforming, but you’re not sure how to test and tweak them, you’re not alone.
The fact is, multivariate and A/B split testing of landing … Continue Reading »
These key metrics create a dashboard that tells the publisher how fast the website is growing and how that growth is being powered by the website team’s efforts. … Continue Reading »
Discover how to meet the challenges of 21st century online publishing with real-world, hands-on skills using free or low-cost software tools and reports.
We’re all familiar with the aphorism, “Give a man a fish and he will eat for a day. Teach a man to fish and he will eat for … Continue Reading »
Discover the best practices for online media management and Internet marketing strategy.
Mequoda Onsite Summit*
Experience an interactive workshop for online publishers, delivered with customization, exclusively for your organization
Description: Our two-day Mequoda Summit held publicly twice each year*, can be presented in its entirety at your location, with concentration on issues that … Continue Reading »
When the Mequoda Summit returns to Boston October 7-9, 2009, it will surely be a sellout. Don’t miss this opportunity to reserve your seat at the guaranteed lowest price.
… Continue Reading »
Online publishers now have an opportunity to monetize an international audience.
Digital products that can be downloaded from your website are only the beginning. If you conduct live events, you should also consider the potential of your overseas customers. … Continue Reading »
How to develop an efficient post frequency and even increase production without raising a finger…
How often should you blog? In many cases, the answer to this question depends on how much content you have, and the amount of resources you have available to fill the need of your audience. … Continue Reading »
Questions to ask before you launch a Membership Website. Are you a traditional print only publishing company considering the leap to online publishing? Welcome to the era of the internet! You may be contemplating the launch of a Membership Website. After all, you’ve got years of … Continue Reading »
How to cut through the clutter of data and create a useful website management dashboard with online metrics
More than 50 years ago, legendary management consultant Peter Drucker was telling American businesses like General Motors that they didn’t know how to count.
More specifically, he said, “if you can’t measure it, you … Continue Reading »
Creating websites that convert visitors to subscribers is the heart and soul of Internet database marketing
Making money online requires converting your casual website visitors into paying subscribers or customers. That means you must take all the traffic coming to your website and start relationships with those visitors that will eventually … Continue Reading »
Popular blogger Darren Rowse shows how floaters increased the number of subscribers to his newsletter from 40 to over 350 per day. … Continue Reading »
The Mequoda System, when run as a repeating cycle of management behaviors, creates an audience driven, continuous improvement media management system. To create the Mequoda System, the Mequoda Group studies hundreds of successful and not so successful website publishers to arrive at the seven best practices that make up the … Continue Reading »
All 17 Mequoda Pro training seminars currently available on-demand:
The Ultimate Guide to SEO Campaign Management 2010 — Using Free Content, SEO, PR and link Building to Drive Website Traffic and Build Email Circulation
Learn the latest techniques of SEO campaign management in this Mequoda SEO video training program or surrender website … Continue Reading »
Now you can ask any question about online publishing and marketing and receive a detailed answer from the Mequoda Pro Research Team and me for a little over 81 cents per day.
Introducing Mequoda Pro — the ultimate publishing support program — designed exclusively for experienced professionals who want to … Continue Reading »
Discover why we have transformed the Seventh Mequoda Summit and Internet Marketing Conference with step-by-step tutorials, expert power panels, advanced roundtables, and hands-on, interactive workshops. You get to choose.
Register early to customize your Mequoda Summit experience with the 10 sessions that best address your interests — from basic, to intermediate, … Continue Reading »
The Mequoda System, when run as a repeating cycle of management behaviors, creates an audience driven, continuous improvement media management system. To create the Mequoda System, the Mequoda Group studied hundreds of successful and not so successful website publishers to arrive at the seven best practices that make up the … Continue Reading »
A hot new tactic for increasing landing page conversion rates for every entry point on your website is called a Floater. While it may look like a pop-up, it’s not. Floaters do not open in separate windows and therefore cannot be blocked or banned. Website publishers we’ve talked with report … Continue Reading »
Every website landing page should be designed with a complete organization, labeling, and navigation scheme that enables users to fulfill their goals effortlessly. But where do you start?
Learning how to increase landing page conversion rates can mean the difference between the success and failure of your Internet marketing program.
Learn what you should include with a mailed product to get more customers to sign up for your free email newsletter
I mentioned last week that website publishers should be using retail channels—both on and offline—to sell products that drive traffic to their websites and build their email lists. Today I’ll … Continue Reading »
Have you ever wondered how your online revenue stacks up against your competitor’s?
Work in the dark no more. Estimating a competitor’s online revenue is easier than you think and requires only four easy-to-find figures: … Continue Reading »
We’re Looking for a Very Special Person to Grow with Our Internet Publishing Company
If you’re an Internet-savvy reporter, writer, blogger or online journalist with ambition and a desire to learn, the most expensive mistake of your life could be to ignore this career opportunity.
Classified websites generate revenue by facilitating commercial transactions between buyers and sellers of products or services. There are at least four major variations of the Classified Website Archetype; Classified Retail Websites, Classified Directory Websites, Classified Employment Websites and Classified Service Websites, all of which we will discuss in this chapter. … Continue Reading »
University Health Publishing Group, LLC has received the 2006 Mequoda Publisher of the Year Award for its exemplary reorganization and management, using the Mequoda System. … Continue Reading »
Use both as part of an effective internet marketing strategy
A client we had’s highest source of revenue (about $27 over 12 months) was from subscribers acquired through pay-per-click advertising. That’s because about a third of the subscribers acquired through pay-per-click purchased on their first visit to the publisher’s website. … Continue Reading »
How many people does it take to run a publishing website? The answer varies widely from none to 75 across the several dozen website publishers I’ve spoken with over the past three weeks.
None is the answer given by publishers who treat their website as something their team can do in … Continue Reading »
When you’re passionate about something, you want to know everything there is to know about it, according to Carol Fitzgerald, president of The Book Report Network. She explains, for example, that she fell in love with Simon & Garfunkel when she was 13 years old. She learned a … Continue Reading »
How They Created the World’s Number One Business Website
We’ve been taught that successful website publishing in 2005 means creating happy users and healthy profits. With 10.3 million worldwide unique visitors per month, I think it’s fair to say that Forbes.com has done just that. … Continue Reading »
The concept is basic “pay for performance.” You recruit other Internet marketers to help you sell your website’s products or services in return for a portion of the gross.
When an affiliate enrolls in your program, you give her an affiliate identification (name or number) … Continue Reading »
Now that more than half of all Internet users block pop-ups and Google has banned them from use by PPC buyers, there are two more good reasons to drop this once effective website design technique and look for a better way to increase landing page conversion rates. … Continue Reading »
Many of the best affiliates of Amazon.com are losing opportunities to make money. Poor navigation on their web sites and lack of attention to crucial details is preventing them from reaching their potential as moneymakers. Of the sites we reviewed, there are those … Continue Reading »
Is Jean Chatzky, the Latest Pop Personal Financial Adviser, Well Served by a Website that Confuses Visitors with Too Many Options and Stale Content? Jean Chatzky is the latest in a series of popular, photogenic (and telegenic) female financial advisors that includes Jane Bryant Quinn, Suze Orman and the … Continue Reading »
After reviewing hundreds of websites, interviewing dozens of website publishers and conducting a series of expert usability reviews and actual user tests, we developed these 14 best practices for creating user-centric websites—along with a Mequoda Website Scorecard that you can use to evaluate the overall effectiveness of your own site. … Continue Reading »
