Aim, Shoot, Post. But First Get Some Equipment
Last week, 3D, the DMA Daily Digest, led us to a website called Target Marketing that published a nice piece on “Creating and
A new feature from Google aims to fix headaches associated with cluttered inboxes
Cluttered inboxes are nothing new to email users, but Google is now attempting to help clean up the
New media trends show that the iPad is bringing magazines back to life - why are we still resenting it?
The iPad is everywhere. It's being used at Posh NYC restaurants
This free report from Mequoda Group discusses tips for better email copywriting that will maximize email conversion rates
(Nationwide)---Email is a major way online publishers generate revenue online. Studies have shown
These classic case studies are Mequoda best practice examples
Mequoda unlocks more free content. That’s right, now everyone has access to all forty of our Publishing Case Studies formerly part
Utilizing these tips will put you on the path to choosing the best CMS for your content
Content management systems are like puzzles to me. They incorporate a lot of different
Karen Piontkowski, Founder and President, Direct Answer, Inc.
Katie Rogers, Vice President, Direct Answer, Inc.
Editor’s Note: We give you a pre-Labor Day special today of two-for-the-price-of-one.
SIPA: What was your first job
How media consumption barely has to be contemplated anymore
I used to search the Internet for topics I enjoyed. Sometimes I would come across the perfect piece of information. Other times
Research your keywords before you begin to write a press release
Research, research, research. Yes, it all starts with keyword research. Before you even begin writing a press release, find
This free report from Mequoda Group discusses membership websites, which can be a revenue-generating tool for online publishers
(Nationwide)---A membership website is an online information product. In order for users to
Landing page optimization tips that can work for both B2B and B2C publishers
Would a name-squeeze page work as well if it went by any other name? Yes it would, and
As an open source content management system loved by many, WordPress offers some great features to online publishers
The first open source content management system I ever used was WordPress. My
Ways to incorporate social media strategy into your website
A solid social media strategy is a great way to grow your audience, stay in touch with your audience members and create
A superb editorial management strategy is the key to a successful, organized online marketing and audience development system
We have a giant collection of best practices for online editors in our
This free report from Mequoda Group discusses 14 guidelines for subscription website design
(Nationwide)---A website that meets the goals of both the users and the publisher is said to have a
Does your subscription website promote customer loyalty?
Many subscription websites have come and gone over the last decade. There are a few subscription websites have figured out exactly what it
One of the twelve landing page templates found in our 12 Master Landing Page Templates free report
Download our 12 Master Landing Page Templates free report now
As an online publisher, I
Tips From SIPA UK Conference Become Session Starters for Miami Meeting
David Foster, CEO of BVR in Portland, Ore., sat in on the marketing directors' roundtable at July’s SIPA UK Conference
How can live streaming video content help you?
I read today on Mashable that Ustream, the live interactive broadcast platform, just redesigned their website with the hopes of making it easier
Create a giant archive of robust free reports for optimal SEO Campaign Management
Sometimes publishers know that they should be giving away free content in order to build their email list,
[question]
How long would you say it takes to build a store app? Say if we have 500-1000 products?
[/question]
[answer]
Plan for 12 weeks minimum unless you work with a developer who has
This free report on website design guidelines from Mequoda Group will teach you mistakes to avoid while creating a website and best practices to utilize
(Nationwide)---A poorly designed website will discourage
Brand preference leads to repeat visits and increased website traffic
One aspect of the Mequoda Best Practices we analyze is brand preference. How does the website homepage design aid in
Are there SEO copywriting lessons to be gleaned from the Beloit College Mindset List?
Do you ever feel old and out of touch with popular culture?
I knew I was no longer
Londesborough Proves Popular With His Sales Habits and Best Practices
At the last session of the SIPA 2010 Conference—Best Ideas From SIPA 2010—host Andy McLaughlin did a wonderful job of keeping
You may have more landing pages than you think
I was recently speaking to a friend about online publishing. He is a content producer and was curious about the options for
Add a few Facebook best practices to your social media strategy
Many companies are jumping on the Facebook bandwagon and creating pages for their publications and blogs on Facebook. There are
This free report from Mequoda Group discusses how increase website traffic to free products through inbound links from other websites.
(Nationwide)---Inbound links are a major way of getting a free product
You can’t afford to ignore social networking sites
It's important to establish yourself now on social networking sites. First, users are spending increasingly more of their time on social networks, even
Some are amazed at the quick emergence of digital content; others saw it coming for years. Where will it lead?
Why is it that human beings love to theorize about the
New-Product Ideas Range From a Relaunching to a Repurposing
Here are 10 new-product development ideas to put on your gold-seeking plate (from SIPA 2010).
From Torry Burdick, senior vice president, Marketing, Mortgage
From email marketing to personal correspondence, what messages will reach the top of an email inbox?
If you’re an active member of the online environment then you probably receive an excess
Attract more customers with keyword-rich copy, GUARANTEED!
An important part of SEO copywriting is researching keywords and phrases for all of your copy, whether it’s your website, email newsletters, sales letter
This free SEO Copywriting Handbook from Mequoda Group discusses everything online writers need to know about search engine optimization.
(Nationwide)---For website pages to reach high Google rankings for specific keywords, they
Four quick tips from the professionals for turning your promotional email newsletters into leads and sales
The average email user gets dozens of emails per day, while others may receive hundreds
In addition to a new experience for content users and content producers alike
When I think about new technology, the words “smaller” and “faster” pop into mind. One of the turning
Amir A. Khosrodad, President, Cranium Softworks, Silver Spring, Maryland
SIPA: What was your first job out of college and how did you get into this business?
KHOSRODAD: My first job out of
Global growth is a main factor in this spending
Forecasts from eMarketer predict that more money will be spent on advertising this year, as well as in the future. By next
Have you thought about using podcasts for building email circulation? With the popularity of iTunes and online radio like Pandora, podcasts are an easy way to reach eager listeners through
This free report from Mequoda Group teaches how to use podcasts to build an email marketing list
(Nationwide)---The world of audio communication has found a home on the Internet. From podcasts
Membership websites require content and effort - don't attempt building one if you haven't got either
While a Membership Website can be a profitable addition to a publisher’s online strategy, the
People Magazine Thinks Not
It’s funny. When everyone first thought that online subscriptions were a good idea, they coupled print and online subscriptions. It just made sense. When people are asking
The market will become more competitive, prices will drop and more media-rich content will be available
The invasion of the tablet will not be short lived. In fact, companies are already
Periodical publishers have historically considered content to be disposable—generated once for use in a periodical or book and then discarded. Publishers who use the Internet to recycle, reuse, and republish
This free report from Mequoda Group discusses seven steps for online publishers to use to turn a niche publication into a robust multi-platform brand
(Nationwide)---Cutting-edge publishing companies have gone from offering
Our Internet Marketing Strategy focuses on multiple ways to maximize revenues by using the Internet as a major source of traffic and revenue. By including a variety of business-building
Examining the Ties That Bind Between Marketers, IT, Copywriters and Customers
At the much-anticipated Marketing Conference in Miami, Nov. 10-12, Greg Krehbiel of The Kiplinger Washington Editors will lead a session
