James Sinkinson, Publisher, Infocom Group, Oakland, Calif.
What was your first job out of college and how did you get into this business?
My first job out of college was as advertising
Statistics on email usage for mobile and social media users
Last week we discussed comScore’s “2010 US Digital Year in Review” and its findings on email usage.
To continue on this topic,
The new and improved Facebook Like button takes over the old share button
It's funny. When we start using social networks, we require a little adjustment period. We take small steps
4 components for writing educational articles while engaging in content marketing
For all the online editors and content creators out there, in what ways do you structure content?
I’m not referring to
With a new algorithm change, content farms are expected to suffer
Google announced recently that it has made a major change to its algorithm.
Before you start to worry, this algorithmic change
Free tools for bloggers that will make editorial management a multi-dimensional experience
As a professional editor and blogger, there are certain tools you use on a regular basis. Your blogging platform
Share your opinions in our survey on creating the perfect digital magazine
Take our Creating the Perfect Digital Magazine Survey now
Digital magazines are a hot topic for us at Mequoda Group.
This
SIPF Awards Present Exciting Opportunities
Question: What did all of the winners of last year’s SIPF Editorial and Marketing Awards have in common?
Answer: They entered.
On Sunday, Oscar hosts James Franco and
Some arguments point to “yes”
By now, most publishers are aware of Apple’s plan for digital publishing.
The plan has received mixed reviews so let’s take a look at what it will
Three tools to increase website traffic that take a little extra effort
On a day-to-day basis, I probably use a dozen different tools to do the various tasks I need to
Discover three popular types of social network subscription website models
A social network subscription website is a powerful networking tool that relies primarily on user-generated content.
Social network subscription websites are used
Learn how to successfully manage digital transformation at the Mequoda Summit West 2011
In the Mequoda Daily yesterday, I discussed the direct connection between the USPS and the publishing industry. A
The Benefits of Random Acts of Appreciation
It doesn’t take much for a business to make me happy—and loyal. A free oatmeal coupon from McDonalds will definitely lure me in this
What this means for online publishers and Internet marketers who utilize email relationships
A drop in email usage has been reported by comScore for most age groups.
What's important to note is
How magazines like Budget Travel pay homage to the unique experiences of their readers
What will the magazines of tomorrow look like?
I know that as a woman in my late twenties,
[question]
What are the three main types of blog content?
[/question]
[answer]
1) SEO blog posts
2) Email blog posts
3) Buzz posts
1) SEO Blog Post
The main job of an SEO blog post is to build
A look at changes that may affect all print publishers
I just purchased 500 shares of UPS. Let me explain why…
Last week I was standing at the mailbox waiting for my
Apple’s 30% Take Triggers Outrage and Strategies
Let’s update where we are on the Apple “30%” issue. As you probably know by now, Apple announced a week ago that they will
Discover ways to make your digital endeavors more profitable
Publishers are always looking for new ways to generate revenue online.
Since the Internet is consistently evolving, new opportunities arise for publishers.
How your email copywriting should differ, depending on your audience
Email copywriting can differ slightly when it comes to consumer marketing because consumers prefer a personal level of attention. The audience
Learn to build an audience that keeps coming back
In yesterday’s Mequoda Daily, we discussed how an Online Market Audit helps you discover the most relevant content for your buzz posts.
Using
Seven steps to spending less time in the email newsletter machine
I'll start out by saying that you're just about as likely to put together an email newsletter in four-minutes as
Do you know who’s in your online neighborhood? Find out with an Online Market Audit
Buzz posts serve as great social media fodder while displaying your industry knowledge.
Creating the best buzz
Do you know the most trusted social media sources?
The social media landscape is changing.
According to the GlobalWebIndex “Annual Report 2011”, a shift is taking place in how consumers use social
Two handfuls of Wordpress membership plugins that you can use to turn your free website into a paid membership product
If you're running a website on Wordpress, you probably know that
Last chance to register for our upcoming Blogging for Editors webinar, which will be presented live on February 22nd, at 12:30 pm ET
Register now for our Blogging for Editors webinar
Do
Access Intelligence Acquires Red 7 Media
The WOW factor shot across the industry yesterday when it was announced that Access Intelligence, a B-to-B media company and SIPA member in Rockville, Md.,
Discover the tactics Internet marketers are focusing more attention on in 2011
Earned media, also known as unpaid media, is expected to see an increase in spending this year.
According to The
Landing page templates that use technology should enhance the sales message, not replace it
Ten years ago, Internet users were completely comfortable and happy to use the web as a reading
Discuss the most important characteristics of a digital magazine at the Mequoda Summit West 2011
In the Mequoda Daily yesterday, I talked about building a digital magazine subscription website and the
'Wine Guy' Emphasizes That We’re Only 'Human'
“Vaynerchuk, who hosts the Wine Library TV blog and runs a large wine-retailing business, said his extensive email list averages 97 opt-outs a day.
This free report discusses the value behind subscription websites, including the nine most profitable subscription website business models
Download a free digital copy of Building Subscription Websites: The 9 Most Profitable
Creating free products to build your email list is one of the fundamentals of SEO campaign management
One of the main topics of our SEO Campaign Management Basics white paper (free),
UCG Terminates Agreement to Sell OPIS
The agreement reached two months ago that had UCG selling its wholly-owned subsidiary, Oil Price Information Service, LLC (OPIS), to Platts, a division of the
Concerns that need to be addressed by publishers
The point of the digital magazine revolution appears to still be unclear to some.
For instance, I recently read an article entitled “A Race
For the good of list-building: It's finally acceptable to add a little "POP" to your website homepage design
We don't like to call them popups; we like to call them "floaters".
Insight from Amanda MacArthur, the speaker of our upcoming Blogging for Editors webinar
In Mequoda Daily yesterday, we discussed the three master blog types all bloggers should be using within their
Torry Burdick, Senior VP, Marketing, Mortgage Success Source, LLC, Holmdel, N.J.
What was your first job out of college and how did you get into this business?
After unsuccessfully trying to find
These types of loyalty-building emails will help
If you aren’t engaging in trusted email marketing campaigns, you will have trouble building loyalty with your audience.
Without loyalty, your email marketing list will
Facebook gives companies a few updates to their social media strategy
Late last week, Facebook rolled out a number of changes across their social network. Most importantly, they rolled out some
Stand above the blogging competition in your market with an expansive editorial calendar utilizing three master blog types
A revolution in blogging has taken place during the last decade.
Individuals sharing their
The most inspirational submissions will become part of our Mequoda Summit West 2011
Dear Colleague,
As you may know, we're busy gearing up for our Mequoda Summit West 2011, taking place in
SIPA Munich Spans Globe for Latest Ideas
It’s less than two months until the SIPA Munich 2011 Conference, April 6-8, in Munich, Germany. The Conference features an array of interesting speakers
Learn how to nurture one of the most important relationships online publishers have
Email relationships mean a lot of potential for online publishers.
These relationships don’t just include loyal subscribers that may
How Better Homes & Gardens, Photojojo.com and Canadian Living have created Valentines Day themed email campaigns for targeted website traffic
Valentines Day has a love/hate relationship with people. Some people love
New tips and case studies to be presented at the Mequoda Summit West 2011
In yesterday’s Mequoda Daily we talked about the dramatic variants in the value of an email subscriber
