You'll Be in Good Company at SIPA UK
I was looking through information on speakers for the upcoming SIPA UK Conference, July 13-14, in London, and came across an “Exclusive interview
Five simple lessons that we've learned from bounce rates on Mequoda.com
Being the analytics junkie that I am, I frequent Mequoda's Google Analytics dashboard often. Recently, I've been on a personal
Discover how to prepare for the digital future
In yesterday’s Mequoda Daily, I discussed how HTML5 would drastically change online media going forward. And honestly, I believe yesterday’s article was the
Drawing Attention Is a Good Thing on the Web
In his SIPA 2011 session on Writing for the Web vs. Print: The Practical Differences, Curt Brown of Progressive Business Publications laid
Discover what are believed to be the most important metrics for measuring the performance of your online business
In the digital landscape, Internet marketers have the opportunity to measure many activities.
What
Growing your digital media strategy to match the future needs of your customers
In the last year, the sales of eBooks have grown 169.4% to $164.1M, while the combined categories of
9 reasons why HTML5 will change the online publishing landscape
Over the past six to 12 months, I’ve heard that HTML5 is going to change the entire online publishing landscape again.
Some
Social Networks for the Workplace
We’ve discussed the topic before in this space about how social networks might work for businesses. One of the answers appeared in a New York Times
In an effort to grow within the food media market, Meredith acquires EatingWell Media Group
Meredith Corp. announced Monday that it bought EatingWell Media Group.
With this purchase, and the relaunch of
Power words proven to get more emails opened - the rest is up to you!
Wouldn't it be great if every article you wrote got read by every single person who
Not all keywords are created equally – learn techniques for keyword research and content production efficiency
In yesterday’s Mequoda Daily, we discussed what the Keyword Competitive Index (KCI) is and how
Helmut Graf, CEO, VNR Verlag für die Deutsche Wirtschaft AG, Bonn, Germany
What was your first job out of college and how did you get into this business?
After my graduation in
Folio names Kaslik as a 2011 Audience Development All-Star
Bob Kaslik, Sr. Vice-President of Consumer Marketing at Interweave, is one of the eight audience development professionals selected as Folio’s 2011 Audience
The latest Mequoda Benchmark site goes live
Active Interest Media’s Equine publication soft-launched their new Mequoda Benchmark website MyHorse.com on Wednesday, June 22nd.
"We couldn't be more excited to offer this website
Learn the formula for our Keyword Competitive Index and begin targeting keywords more effectively on your landing pages
So you’ve painstakingly taken the time to develop an extensive keyword universe that
Giving people what they want is the best audience development strategy
As a marketing junkie, I'm fascinated by how people react to different forms of marketing. For example, by simply asking
The Million Dollar Landing Page Templates free report uncovers landing page templates that use best practice guidelines and have generated upwards of one million dollars
Optimizing landing pages and designing landing
SIPA UK Conference Spotlights Consultants, Key Topics
Top consultants may charge hundreds or even thousands of dollars to give their advice. At the upcoming SIPA UK 17th Annual Congress, July 13-14,
How to create an iPad-friendly version of your website with this new platform
Onswipe, which was once available only as a WordPress plugin, was released today as a publishing platform for
A step-by-step video for using the Google keyword search tool for on-the-fly keyword research, and why Mequoda ranks so well for apple pie recipes
Why do you write blog posts for
Learn how to adapt so you can accommodate digital natives when you attend the Mequoda Summit East 2011
In yesterday’s Mequoda Daily, I discussed the plight of digital immigrants, and how
Successful Entrepreneurs Offer Life Lessons
Barry Ritholtz started his “On Investing” column in last Sunday’s Washington Post with a quote from the late columnist and author Bill Vaughan: “Money won’t buy
The king of search engines makes history; does it mean anything for online publishers?
In May 2011, Google hit a milestone by becoming the first company ever to reach 1 billion
Without understanding and interacting with digital natives, digital immigrants may never truly ‘get it’
By the time I was 21 years old, I had already lived in 21 places.
On my 21st
A Good Take on Content Management Systems
There was a very interesting story on the Poynter website last week titled “4 ways content management systems are evolving & why it matters
Stats on the promotional methods that content marketers use as part of a content marketing strategy
In 2011, it’s fair to say that content marketing has caught on.
The concept has been
In this screencast, I show you how to find people on Twitter by location and use a new Twitter search tool to target profiles by keywords
You have a great following
Discover the five modules for a complete keyword research strategy
In yesterday’s Mequoda Daily, we discussed how to use the Google Wonder Wheel to find related keyword phrases.
If relevant to your
Judy Doherty, President, Food and Health Communications, Louisville, Colo.
What was your first job out of college and how did you get into this business?
My first job out of college was
5 methods for measuring content engagement that you may be missing
Measuring content engagement can lead to great things.
First, it can help you determine what types of content your audience finds
Give your landing page readers everything but the kitchen sink
Landing pages are fickle. You can change the color of a button and it can increase conversion rates by 30% or
This keyword research tip provides you with information on how to use the Google Wonder Wheel to build your audience
As an editor, I find keyword research interesting.
It is something that
[question]
What are the four components that a circulation builder email should include?
[/question]
[answer]
#1 - Free product promotion
#2 - Pass-along features
#3 - Embedded links
#4 - Subscription admin
[/answer]
Engagement with audience members via social networks can lead to better relationships
Every online publisher utilizing social media should love when data comes out showing value behind the activity.
For a while,
Start treating your lists equally by building your social media lists with new free products
Social media list building requires less effort than building your email list. Less effort on the
Our Content Marketing Strategy Workshop goes beyond theory and leaves you with an actionable approach
Register now for our Content Marketing Strategy Workshop
Content marketing is not new to everyone.
The theory and
A Town’s Facebook Page Builds New Community
Yesterday, I wrote about Twitter, based on a PBS NewsHour story the night before. The news is obviously good for Twitter, but there was
If you want a better conversion rate for your landing pages, these landing page template designs are worth consider
When a casual visitor enters your site, you only have a few
If your Facebook fan list was as large as your email list, would you market differently on Facebook? Would you give away free white papers in order to build that
The key element to our most successful Gold Member Systems
In yesterday’s Mequoda Daily, I discussed my thoughts on David Meerman Scott's intriguing suggestion about offering free downloadables without required registration.
Most
PBS Report Helps With Ways to Use Twitter
The “PBS NewsHour” ran an interesting story about Twitter last night. The five year-old company has gone from eight employees when it started
The future for digital magazine circulation, and its associated revenue generation, is predicted to be positive for publishers
The tablet and e-reader marketers continue to prosper, which impacts the growth of
All online businesses need to track metrics, and pay attention to the numbers that equal successful revenue generation
At the recent SIPA 2011 event in Washington, DC, I had the opportunity
Apple Eases Back on In-App Subscriptions
SIPAlert Daily has been following the ongoing saga over Apple’s decision a few months ago to keep 30% of the revenue from new subscriptions and
Information about what’s working for businesses on Twitter
There are plenty of Twitter strategies out there.
Many focus on the types of tweets that should be sent, the manner in which you
Use the power of email to reach your audience in different ways
In yesterday’s Mequoda Daily, we discussed two methods for using email to sell products and build your audience.
The sales
Phil Ash, Publisher, Capitol Information Group, Inc., Falls Church, Va.
SIPA: What was your first job out of college and how did you get into this business?
PHIL ASH: It was the
