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Tag: inbound links

The 3 Most Profitable Subscription Website Business Models

Coming up with the right subscription website business model(s) is usually the biggest stumbling block for those wanting to get into this business.

Choosing your content focus is a business-critical decision, as the focus you choose pretty much dictates your chances of success with a subscription website. However, more serious than the focus on content for

The Best Audience Development Job Description We’ve Seen

Audience development personnel have a very specific, and incredibly important job within an organization.

Finding the right audience development staff can mean the difference between thousands of email subscribers and tens of thousands of dollars in additional revenue.

The best audience development job description I’ve ever seen comes from one of our clients.

Are Linkless Mentions Important for Publishers?

Should you be trying to acquire linkless mentions?
You may have heard the phrase “linkless mentions” rolling around in social media and your email inbox over the last year or so. The concept is explained exactly as it sounds: a linkless mention, also called linkless attribution or an implied link, is the mention of your brand

10 Ways to Improve Magazine Content Marketing

You probably remember the good old days when there was this thing called “article marketing.” It involved marketing your articles, most often by re-publishing them as guest posts on external sites in an effort to get inbound links, and also sharing them with other bloggers in the hope they might share or comment on the posts. At that time, the goal was to get the article shared, and to get the word out about your publication because those were still the early days of SEO.
Today it’s evolved into what we refer to as content marketing, and our focus has changed a little in that we want people to come to our site, not to other people’s sites. Sure, we might republish articles in repositories like Medium and LinkedIn, but it’s done deliberately and with SEO in mind, not just for the sake of republishing.

5 Ways Top Subscription Websites Optimize for Search

Magazine publishers have been giving away their content for decades in an effort to attract new subscribers. In online publishing, ad-driven subscription websites have an additional incentive: Increasing the eyeballs that see their sponsors’ ads.

Publications like Mother Earth News put all their magazine content on their subscription website. They believe it hasn’t hurt their circulation, and at the same time, says General Manager Bill Uhler, it helps them cast a wider SEO net.

The Only 3 Link-Building Strategies You Actually Need to Raise Domain Authority

Last week we talked about how to measure your domain authority, and this week I’d like to talk about how to improve it through link-building strategies.

A client of ours, when they first launched their Mequoda System, had a domain authority of 27, which is not a bad or unusual domain authority for a publisher, but when the scale is 0 – 100, you always want to get as close to the top as you can. However, soon after, they acquired and assimilated with a publisher who had a higher domain authority, which raised their score to 40 over the course of 18 months while they adopted and integrated the new content. The major change? A massive number of high domain authority inbound links that they inherited.

How to Measure Domain Authority and Improve it without PageRank

Link-building. It seems like that term is as old as the marketable internet. Since publishers have been developing content, we have known that we need traffic to our websites, and that inbound links are the way to do it. As Google came along and trained us on their search optimization best practices, link-building became even more important because it affects how we rank in search engines and we were able to measure domain authority along the way.

5 Most Recent Google Changes That Have Affected Publishers

In the words of Heraclitus, “the only thing that is constant is change.” And working in publishing, you probably find this especially true. Google changes every day, and so do we. Certainly other professions have their own versions of change to deal with: mechanics had to cope with the switch to electric cars, and environmentalists have to hear climate change is fake news. We all have our struggles.

3 Multiplatform Publishing Business Models You Can Take Straight to the Bank

These multiplatform publishing business models can be incorporated into your business at little extra cost, but with huge revenue potential
At the beginning of the year we highlighted three resolutions multiplatform publishers should make in 2017. As we’ve watched the success of our clients grow by adding new platforms, my main recommendations for this year were to

How to Stop Spam Registrations and Comments on Your Portal

If there’s one annoyance you’ve probably heard from your website operators, it might be managing spam comments. They log in to begin content development, and before they can create a new post, they have a list of new “comments” to filter through in the dashboard, and many of them are spam. Others are, thankfully, real people.

Creating Passive Income and Recycling Content as a Multiplatform Publisher

How to create new products and passive income from old products as a multiplatform publisher

One of the most interesting rodents on the planet is the grasshopper mouse, native to the US and Mexico, which has a bit of a superpower: it’s impervious to venom. Also, it’s a carnivore. So it dines on venomous centipedes, scorpions

How Niche Websites Perform in Alexa’s Top 500

You might be surprised by the niche websites that top Alexa’s list of the highest ranking websites in the U.S.

A niche website is one that centers around a specific topic or area of interest. This doesn’t usually include general interest topics like news and politics, which everyone has a stake in, but more on the

36 Ways to Boost Magazine Circulation

36 ways to build your Internet audience, revenue and profits while building your magazine circulation
There are five different ways to build a magazine audience. You can use free subscription offers, use efficient call to action placements, use time-tested brand-building techniques, email-building techniques and other types of traffic drivers.
Consider the offer
The offer is the most important

2017 Resolutions for Multiplatform Publishers

Multiplatform publishers should explore new ancillary business models in 2017

In stock investing, most long-term investors agree that you need a diversified portfolio to succeed. If one sector takes a hit for a couple years, the other sectors will keep you afloat. Over the last decade, I know more than a few publishers who would have

Google News: Emojis, Local Search Hacks, and Top Stories

This week in Google news, a few interesting tips for boosting regional magazines with local SEO hacks
Maybe you heard this week that you can now “Tweet an emoji to @Google and you’ll get an immediate reply that includes a quick quip, GIF and link to local search results that correspond to the emoji,” according to

Interactive Content is Being Called for in 2017

Publishers experiment with interactive content
A couple weeks ago I read that the solution to “listicles” is quizzes. So instead of a top ten list of something, the author thought brands and publishers should be developing quizzes. Author Anna Talerico noted that content doubles in volume every 9 to 24 months, so with more competition, content-makers need to diversify

35 Steps for Building an Email List With Freemiums

Call it what you want, but here at Mequoda we’ve assigned the title Rapid Conversion Landing Page to a landing page that collects an email address and offers a free product (freemium) in exchange. You’ve seen them around here, here, and here.

If you’ve read our blog before, attended one of our Intensives, or a Summit, you know we typically cut the syllables in half by affectionately calling it the RCLP most of the time.

11 Profitable Content Business Models Publishers Are Using to Boost Online Revenues

Coming up with the right content business model(s) can be the biggest stumbling block for those looking to grow a publishing business.
Choosing your content focus is a business-critical decision, as the focus you choose pretty much dictates your chances of success with multiplatform publishing. However, more serious than the focus on content, is the business

12 Ways to Convert Website Visitors into Email Subscribers

The very successful publishers that we always turn to when evaluating our best practices have used some or all of the following strategies to convert website visitors into email subscribers. Not to say that they don’t also use ample space on their website to sell new magazine subscribers, they’ve just also spent the time to build their website appropriately so that web to email conversion is a cinch.

Creating Traffic With the Calendar Content Business Model

The calendar content business model can provide a useful, linkable resource that keeps visitors coming back
It’s necessary to know the most ideal business model(s) for publishers, to be able to develop your strategic plans for CAROTME (content, audience, revenue, organization, technology, measurement, and economics). Not considering the content business model is a major mistake some

How to Pitch a Press Release and Stand Out From the PR Firehose

For a very long time PR was pretty straightforward, and for many publishers, highly automated. The guidelines for how to pitch a press release started with writing your press release, posting it to your site, posting it to your PR distribution channels of choice, and waiting to see what happened. For bigger publishers, there may have been a PR agency involved, who would put in the elbow grease to get your press release seen. The future of PR is that elbow grease.

The Best Paid and Free Press Release Sites

On content-driven, information-rich websites we use press releases for more than the basic announcement. We also use them to release free white papers because we know they offer more opportunities for inbound links and the SEO benefits required to get a landing page ranked well in Google.

Since Google now holds us responsible for the inbound links that come to our site, we decided to update our annual guide to the best paid and free press release sites by completely eliminating the sites with low SEO scores. What started out as a 50-something list is now down to just nine.

The 5 Best White Hat SEO Techniques

There’s a growing trend in which media reporters are investigating why certain websites rank so well. They want to differentiate the white hat SEO from the black hat.

If foul play is afoot, these reporters expose the black hat SEO practices and the offending websites typically feel the consequences. Google has penalized JC Penney, Overstock, Demand Media and many, many more for using black hat SEO practices.

Understanding the Role of Metadata in Google Visibility: 5 Best Practices

Your metadata doesn’t matter anymore … Just kidding. It does, sort of.

Recently one of our clients noticed that the metadata they were putting into their articles wasn’t necessarily the data that was getting pulled into Google search results.

In days of old, metadata was valuable. It’s what Google used to determine the content on our pages. When we wrote it, it showed up in search engines. There was no discrepancy between what we put in the meta description field, and what showed up on the page.

Google Visibility Math: Organic SEO Metrics that Matter

Almost a decade ago, a close colleague told me that it was impossible to figure out how much search traffic a website could or should be receiving from Google and other search engines. He was wrong.

Let me explain how to calculate the amount of traffic Google and other search engines could be sending your way.

The Seven Steps of a Successful SEO Campaign

How to jump start and run a successful SEO campaign
An SEO campaign starts with a keyword and evolves into a multi-media marketing program. When a marketer finds a keyword that he feels can dominate in search engines, the goal is to create a product that can utilize the title, to either sell or start collecting

How to Be Featured in Google Quick Answers Results

Google quick answers are being featured at the top of their search results pages—here’s how to nail that prime spot.
Are you publishing high-quality content? If you’re one of the many established publishers that we work with every day, then the answer is probably “yes.” You’re the stronghold in your niche. You’re the New York Times

How Can I Find My Top Keywords Using Website Analytics?

Using website analytics to determine your top keywords and then what to do with them
When developing a new subscription website, it’s crucial to know which keywords to develop your site around.

When a client comes to us, one of the first questions they ask is, “What are my top keywords?” What they’re usually talking about are

How to Analyze Your Referring Website Analytics + 7 Steps for Using them

There’s a lot to learn in Google Analytics, but unless you’re a business analyst or marketing manager, you probably don’t need to know all of them.

However, one set of metrics that every user of any capacity should know are your referring website analytics. Referring websites are those who are linking to you and sending you traffic. Referring traffic is comprised of visitors that find those links to your site and click on them.

How to Build a Website with a Simple Website Architecture Template That’s Great for SEO

People concern themselves with the external factors (link-building, social media, etc.) of SEO, but those are nothing without website architecture that’s built to pass link juice through the website’s pipeline. Did you know that there are ways to build a website for great SEO that go beyond inbound links and even the words on your website?

A properly optimized site has a chain of command that would look very similar to your business model if you put them side by side.

10 Audience Development Lessons for Increased Organic Traffic and Conversions in 2015

Audience Development is at the center of the Mequoda Method. It’s the foundation of our methods for building large, profitable email lists. Since Mequoda has been Mequoda, we have written about effective audience development, and this year we went back to update some of our most fundamental lessons – many that ended up on the list you’ll find here, of our most-read posts.

Modern SEO Press Release Guidelines [+ Video]

Utilizing proven SEO press release guidelines can translate into more website traffic and member conversions

Online Publishing Job Description: Online Managing Editor

With an online editor’s job description changing from print to digital, it’s important to understand the role for digital publishing success

In order to succeed online, publishers need to have staff that understand the digital evolution.

A significant portion of our consulting strategy relies on properly staffing an organization. If you choose the wrong staff members, or don’t properly teach your current staff about digital strategies, you are sure to fail online.

Mequoda’s Top 10 Audience Development Strategy Posts

Audience development is the creation of new content in order to succeed in the four major sources of website traffic: search, social, referral and legacy. It means that you’re writing content and creating products that your audience is asking for, while acting as a resource to those consumers – completely free of charge. In exchange, you build loyalty while also building email lists, followers, fans and revenues.

What Matt Cutts Taught Us About Guest Blogging for SEO

Yesterday I read Matt Cutts’ new blog post—The decay and fall of guest blogging for SEO—that craftily puts guest blogging to bed, without truly banishing it forever. I know that many of our clients guest blog, so I wanted to just clear up how his response applies to you, the legacy publisher.

Top 10 Audience Development Strategy Posts of 2013

Audience development is a fundamental part of online publishing. Our top ten audience development strategy posts dive into search engine optimization, email marketing, social media and the website conversion architecture necessary for building an online audience. They were the most viewed posts in these categories that we published in 2013. Enjoy!

SEO Campaign Management: How to Create and Promote a Freemium from Scratch

Search is the most fundamental element of content marketing. If you thought social media was the silver bullet, you were wrong. It’s at least a bronze bullet, but social media is just one stepping stone towards search optimization. More likes and tweets equal better rank. Better rank means you’ll keep getting website traffic to articles without even promoting them.

A Surprising Promotional Email Template That Builds Email Circulation

If there’s one thing that Mequoda folks have in common, it’s a powerful promotional email template that we call the circulation-builder, or circ-builder.

As a publisher, you might assume that this email template is created to strengthen your print circulation, but it’s not.

The circ-builder was developed to boost your email circulation through word of mouth while retaining your loyal email subscribers. You promote a freemium, which offers substance to your email subscribers, and in return, they forward it along to their colleagues and friends. The recipients of that forward will arrive at the landing page for your freemium, and if all goes well, they’ll sign up for the freemium and your email list.

Our Top 10 Content Marketing Strategy Posts

This week, as we pack our bags for Boston and get ready to mingle with publishing professionals at the Mequoda Intensive, we decided to take some time out to share our top posts. The content marketing strategy posts below feature our most popular tips on business strategy, SEO, marketing, copywriting, PR and hiring. They have been viewed more than any other content marketing and business strategy posts on our website. If you have any favorites, please let us know in the comments!

Publishers Bridge the Gap Between Magazines and Advertisers

Contextual ads are getting easier and easier for tablet editions. According to Neiman Journalism Lab, “Three-year-old ShopAdvisor is creating a next generation of editorial/advertising links in a number of Time Inc. and Hearst magazines, with more clients on the way.”

The technology allows ads in the tablet editions of magazines, like Cosmo, to have ads or an editorial for “20 hot accessories for summer” and a little button that says “Shop This Ad” which allows users to click and buy any of the items in the ad or save them for later.

10 Content Marketing Mistakes That Get Mequoda Editors Fired

To put this post together, we banged together the heads of everyone on the Mequoda team to consolidate some of the mishaps that have occurred with our clients. There have been some truly talented print editors that were either let go, or left by themselves because they couldn’t weather the print to digital transitions. Ones that refused to SEO their content and wasted hundreds of thousands of dollars in content that had to be re-optimized later.

41 Ways to Build Email Circulation Forever [+ Video]

You can build email circulation over forty different ways, and we’ve got all the case studies to prove it! If you’re subscribed to our email newsletter, then you’re living proof that the tips I’m about to share actually work. One of them even worked on you

Mequoda Weekly: March 18th, 2013 – March 22nd, 2013

Catch up on the Mequoda Daily’s blog posts for this past week

Mequoda Weekly: March 11th, 2013 – March 15th, 2013

Catch up on the Mequoda Daily’s blog posts for this past week

Mequoda Weekly: February 25th, 2013 – March 1st, 2013

Catch up on the Mequoda Daily’s blog posts for this past week

Turning the 404 Error Message into a Positive Website Marketing Tool

All of us have come across the 404 error page message at some time or the other. The 404 pops up when you have connected to the server but the server cannot find the requested page. The page has either been deleted, or the visitor has mistyped a URL or just happened to click on a broken link.

Mequoda Weekly: February 11th, 2013 – February 15th, 2013

Catch up on the Mequoda Daily’s blog posts for this past week

Boosting SEO by Getting Inbound Links from .Gov

Every publisher has a love/hate relationship with backlinks. We love when they’re high-quality and make us look good, and we hate when they’re bad and make us look spammy. For the most part though, backlinks of all shapes and forms at least provide a smidgen of proof to Google that we’re worth reading.

Mequoda Weekly: January 28th, 2013 – February 1st, 2013

Catch up on the Mequoda Daily’s blog posts for this past week

10 Link Building Best Practices and 5 Things You Should Never Do

Link building in itself is sort of black hat. You’re putting in effort to create inbound links that weren’t created organically.

But as marketers, you have a duty to pay attention and try to build quality backlinks. Thankfully, there are still plenty of white hat, legitimate strategies out there for you to try.