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Tag: seo campaign

The Best Audience Development Job Description We’ve Seen

Audience development personnel have a very specific, and incredibly important job within an organization.

Finding the right audience development staff can mean the difference between thousands of email subscribers and tens of thousands of dollars in additional revenue.

The best audience development job description I’ve ever seen comes from one of our clients.

The Seven Steps of a Successful SEO Campaign

How to jump start and run a successful SEO campaign
An SEO campaign starts with a keyword and evolves into a multi-media marketing program. When a marketer finds a keyword that he feels can dominate in search engines, the goal is to create a product that can utilize the title, to either sell or start collecting

5 New Multiplatform Publishing Job Descriptions

In order to succeed online, publishers need to have staff that understand the digital evolution. When operated with precision and passion, a Mequoda System can turn any special-interest content-driven publication into a successful multiplatform publishing empire.

Online Publishing Job Description: Online Marketing Manager

The Online Marketing Manager is primarily responsible for facilitating the accomplishment of the vision and values by maximizing the size of the website email lists, utilizing SEO campaign development, registration process optimization, partnerships, contests, promotion, social media presence and list segmentation management.

Online Publishing Job Description: Marketing Director

The Online Marketing Director will lead the initiatives for the entire online marketing system. They will be primarily responsible for facilitating the implementation of the vision and values by maximizing the size of the website email lists, using SEO campaign development, registration process optimization, visitor conversion to registered members, partnerships, promotions, social media presence and list segmentation management.

Online Publishing Job Description: Online Managing Editor

With an online editor’s job description changing from print to digital, it’s important to understand the role for digital publishing success

In order to succeed online, publishers need to have staff that understand the digital evolution.

A significant portion of our consulting strategy relies on properly staffing an organization. If you choose the wrong staff members, or don’t properly teach your current staff about digital strategies, you are sure to fail online.

Introducing: The NEW Mequoda Pro

If you’ve ever contemplated attending one of our Subscription Website Publishing Intensives, but the time – and budget – just haven’t been right, I have a new way for you to learn the proven, profitable Mequoda Method right now.

Introducing, the new Mequoda Pro. If you’re a member, you can log in right now. If you’re not, keep reading.

SEO Campaign Management: How to Create and Promote a Freemium from Scratch

Search is the most fundamental element of content marketing. If you thought social media was the silver bullet, you were wrong. It’s at least a bronze bullet, but social media is just one stepping stone towards search optimization. More likes and tweets equal better rank. Better rank means you’ll keep getting website traffic to articles without even promoting them.

Website News: Is a Hybrid Website Your Next Move?

A hybrid website can be many things to a large online audience

Publishers have good reason to create a hybrid website. On one had, the hybrid allows them to operate a subscription website that meets the expectations of their audience members. On the other hand, a hybrid website is a place where content can be optimized and products have be sold through e-commerce methods.

Any good hybrid website should have content and e-commerce, optimized landing pages, and subscription access, while being set up for data collection through analytics programs.

10 Content Marketing Mistakes That Get Mequoda Editors Fired

To put this post together, we banged together the heads of everyone on the Mequoda team to consolidate some of the mishaps that have occurred with our clients. There have been some truly talented print editors that were either let go, or left by themselves because they couldn’t weather the print to digital transitions. Ones that refused to SEO their content and wasted hundreds of thousands of dollars in content that had to be re-optimized later.

Mequoda Weekly: January 28th, 2013 – February 1st, 2013

Catch up on the Mequoda Daily’s blog posts for this past week

Can Digital Publishing Solve Your Revenue Problems? I Say YES.

Mequoda’s only purpose in life is to prevent any other publishing company from going out of business, ever. That’s why we offer our decades of experience, proven best practices and user-friendly Mequoda Method for digital publishing success in our three-day Internet Marketing Intensive, the definitive training course in publishing and marketing content online.

SEO Campaigns Can Be the Key to Making Millions Online

You too can build a digital publishing empire with this Mequoda marketing method

Did you ever hear the one about the small, special-interest publisher who made more than $2 million from a single, 12-page PDF?

Would you believe me if I told you that content was free?

Believe it. It’s not a fairy tale – it’s a true story. We even use it to illustrate the beauty of strategic SEO campaigns in our upcoming webinar, The Mequoda SEO Campaign: Making Money from Free Content. And right now I’m going to share some secrets of Mequoda SEO campaigns just like it.

Search Engine Marketing Consulting: Finding Mr. Right

When it comes to SEM, publishers are very, very special

There are literally hundreds of individuals and companies on the Internet who call themselves a search engine marketing consulting firm. One such firm even promises to get you ranked in the first four spots in Google search results without a website – using YouTube and custom-made videos instead. (It’s an interesting proposition: When Google is taken out of the mix, YouTube is actually the second largest search engine today.)

Of course, you might ask yourself, when you’re looking for the perfect search engine marketing consulting firm: If that company isn’t on Page 1 of Google results, how can they promise that they’ll get me there?

Mequoda Method SEO Campaign Management

1 Piece of Content + 90 Minutes = Millions in Revenue

Learn How to Make Millions with a Content-Driven Website

You may never be Rupert Murdoch.

But you could become Consumer Reports, Morningstar, Meredith or any of the many publishers who are currently making millions from their content on the Internet by attending Mequoda’s Internet Marketing Intensive this January in New York City.

5 Ways to Increase Website Traffic to a Site

Three or four times a year I get to help launch a new website. Given that we use organic sources like search engines, links from referring websites, and social media to drive qualified traffic, getting those first visitors to a new website is an interesting challenge. The tips provided below will help increase website traffic to a new website, or help an existing website increase website traffic, too.

SEO Campaigns Made Easy

Proven methods and a new idea for blockbuster SEO campaigns

A lot of people offer advice about the importance of SEO campaigns and SEO copywriting. And a lot of that advice tells you to start by developing a free report, then research your keywords and finally, write a landing page letter that’s been optimized for search engines using those keywords.

I’m not giving that advice.

6 Insightful SEO Characteristics

The Mequoda Summit West 2012 highlights some advanced SEO strategies

By now, digital publishers who receive a lot of traffic through search engines have the basics of SEO covered.

It’s the advanced strategies however that can lead to even more visibility.

Week in Review: August 27th, 2012 – August 31st, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

Guides, Blogging & Social Media – the Three Top SEO Strategies

The recent SEOMoz 2012 SEO Industry Survey showed that most SEO professionals spend most of their time creating articles/guides, posting blogs and maximizing social media efforts. White papers were pretty low on the totem pole, but Mequoda publishers are usually a step ahead anyway—we live and breathe the numbers behind every successful white paper SEO campaign.

Audience Development Needs to Focus on Tablets

Audience development is perhaps the most important skill digital publishers need to understand

Publishers are making great strides to get their digital magazine publishing up to par by offering single issues and digital subscriptions. And although this is a positive direction to go in, they may be missing some of the most crucial parts of their digital strategy.

Week in Review: June 25th, 2012 – June 29th, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

Audience Development Blogging: How Much is an Audience Development Blog Subscriber Worth?

For consumer marketers, there is perhaps no better audience development program than one anchored by a well-run audience development blog

I almost never meet a publisher who tells me their audience could not be larger. And for the most part, they are absolutely correct. Most niche media publishers never reach more than three to five percent of their target audience on a regular basis. And couple that with the fact that audience size is a direct driver of publishing revenue, you fuel the never-ending quest for audience development.

While many publishers are content to gain visibility by simply repurposing magazine, newsletter, and catalog content onto their websites, a growing number of savvy online publishers are taking the next step by adding an audience development blog designed to repurpose premium content in the form of tips, reviews, summaries, and other derivative formats.

Using Email to Encourage Consumer Spending

Which products sell the best?

This is a question that email marketers ask themselves often. The answer profoundly defines what the focus of alignment should be in future email marketing campaigns.

The question above brings two further notions: First, not all products are created equal, nor do they all deserve the same amount of promotion. Second, you need to be prepared to sell your products when an audience is ready to buy.

Creating Engagement and Sharing Your Content

5 actions for creating engagement discussed at Bootcamp

Online publishers and content marketers are taking numerous strides to share their engaging content.

A few of these will be discussed during our Digital Content Marketing Bootcamp in New York City on January 24th. This one-day intensive is designed to help online publishers and content marketers start, run and prioritize their digital transformation.

Online Publishers, Do You Get the Big Picture?

The Mequoda System Strategy Workshop details the complete picture for successful online publishing

We designed our Mequoda System Strategy Workshop so that different types of people can attend and gain value from the program.

Thus far, all my colleagues who have experienced the content have given rave reviews about the program.

The next opportunity publishers, entrepreneurs and intrapreneurs have to experience the Mequoda System Strategy Workshop is in New York City on October 27th at the McGraw Hill Conference Center.

The Social Media Kick Your SEO Campaigns Need

Why social media should be a part of all your SEO campaigns

Ten years ago, you could have launched a new product and gotten straight to work with direct mail and TV commercials.

In 2011, our world is much faster and gives us the resources available at our fingertips that allow us to start promoting right away. If you read our free SEO Campaign Management white paper, you’d have learned these seven important steps:

Announcing the New Mequoda Summit Agenda

We’ve made changes to better connect attendees with speakers and thought leaders

With our Mequoda Summit East 2011 only a few weeks away, we made a big change.

This changed involved making our sessions more accessible by all in attendance.

Are You Targeting the Most Popular Online Activities?

“Nearly universal” activities for adults include search and email

With all the changes that take place in the digital landscape, some activities have remained popular throughout the years, even as new technology emerges.

Not to say that new technology doesn’t excite users, but some activities have evolved to become habitual.

According to a new study from Pew Internet & American Life Project, search and email continue to be the most popular online activities with adults. Both search and email are used by 92% of adults online.

Mequoda Summit East 2011 Announcement

Learn How to Start and Run a Successful Online Business at the Mequoda Summit East 2011, September 13-16th

Discover first-hand the techniques used by online publishers and content marketers for supercharging your online business

(Boston, MA)—The Mequoda Summit East 2011, a hands-on program featuring keynote presentations, panel sessions, interactive workshops and networking opportunities, will take place September 13-16th, 2011 in the greater Boston area.

This Mequoda Summit will feature a new three-track format, new speakers and all the networking opportunities Mequoda Summits are famous for. The agenda for the Mequoda Summit East 2011 includes the following:

Do You Know How Valuable Your Search Ranking Is?

New data shows the click value of high-ranking keywords

Do you rank high in search results for specific keywords?

If so, your SEO strategy must be working well.

However, do you know the actual value of those high-ranking search positions? A recent study

How to Define Your Target Audience

Documenting characteristics of your core customer will help you target more efficiently

Before the search engine optimization process and SEO campaign deployment can take place, you need to carefully identify the associated customer demand.

Remember, the customer is the reason SEO is performed. In order to target accordingly, you need to successfully determine the needs of your audience members.

Mequoda Summit East 2011: Last Chance to Save

Early bird pricing for the Mequoda Summit East 2011 expires on July 31st

Register now for the Mequoda Summit East 2011 and receive the lowest price available

Dear Publishing Professional,

It is that time again to start considering your place at the Mequoda Summit East 2011. If you want to join an intimate group of knowledgeable online publishers so you can begin adopting best practices that have led to success.

The Mequoda System Strategy Workshop

Discover how our complete online business system can generate revenue for you

In yesterday’s Mequoda Daily, I discussed the core values behind Mequoda Systems, and what sets our system apart from other basic content marketing systems.

During our upcoming Mequoda Summit East 2011, attendees have the chance to experience the Mequoda System Strategy Workshop, which discusses the 44 steps that make up a Mequoda System.

Learn the Best White Hat SEO Techniques from the Pros

Three reasons why we are good at SEO

In the Mequoda Daily yesterday, I talked about writing and titling blockbuster SEO articles.

This method of targeting relevant keyword phrases your audience searches for is a true white hat SEO technique because it involves researching questions being asked and providing informative, high-quality answers.

4 SEO Modules for Generating More Traffic

Learn all beneficial uses for SEO; a fundamental skill

Being able to write for search engines opens a new world for online editors, content creators and publishers.

It is also a necessary skill-set to have within every online business in 2011.

Announcing the Mequoda SEO Workshop 2011…

Google Used by 1 Billion People

The king of search engines makes history; does it mean anything for online publishers?

In May 2011, Google hit a milestone by becoming the first company ever to reach 1 billion unique visitors, according to comScore.

Compared to its numbers from May 2010, Google’s unique visitors rose by 8.4% in May 2011.

41 Steps to Launching or Relaunching your Online Business

Our new step-by-step program goes from concept and theory to hands-on, practical guidance

A few weeks ago, Kim and I sat down to update the Content Marketing Strategy presentation for the June NYC workshop, as we do a couple of times per year.

We began to realize that the seven principles we’ve used to teach the program historically have appeared to be too abstract. As it is, we’ve been teaching this program since 2004, and now, seven years later, the concept isn’t as revolutionary as it was then.

Week in Review: May 30th, 2011 – June 3rd, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

The 3 Best Free Reports of 2011

Internet strategies evolve quickly; keep up to date with informative free reports

Think about last year’s Internet strategy…what were you doing to build audiences and sell products?

Were you heavily using micropublishing and social networks like Twitter and Facebook to increase website traffic and further your content marketing reach?

Three Informative Tracks for a Complete Experience

Past attendees will tell you that editors, marketers and management professionals should attend a Mequoda Summit to get the full experience

Yesterday’s Mequoda Daily featured a conversation I had with Willie Vogt, the Corporate Editorial Director of Farm Progress.

The focal point of the interview was to see how Farm Progress, the popular long-standing publication, is handling the digital transformation.

The Do-It-Yourself Method of Affordable Search Engine Optimization

Affordable search engine optimization tips for editors (hint—they’re all free)

As a daily editor with evergreen topics, I simply can not write a post without targeting a keyword. Most articles on the Mequoda blog are useful whether you read them today or whether you read them four years ago. Many of our most popular articles were published back in 2008, and all of them were optimized for search engines. There’s no way that we’d see even 2% of the traffic we are currently getting on those blogs if we’d named them something flashy, click-worthy and non-descriptive.

Save These Dates – Upcoming Mequoda Events

Discover an array of future events that help build digital skills

The need for new skills has emerged for online editors, marketers and publishers in 2011.

Success in the digital future belongs to those individuals who can supply their multiplatform content to eager audiences without hesitation.

The Most Common Use of SEO

Discover a shift in the way marketers are using SEO

Optimizing content for search engines helps publishers market their content in a natural way. Often times, SEO receives more credibility than paid advertisements, and may remain ranked for a longer period of time, leading to more visibility.

What SEO efforts are you engaged in, and why? A recent article from eMarketer discusses data that shows the primary way marketers are using SEO.

How to Utilize Search to Build Your Audience

Our SEO Campaign Management Basics free report will teach you how to implement and execute SEO campaigns for your freemiums

Download your free digital copy of our SEO Campaign Management Basics white paper now

In an article that published earlier this week, we shared data from Outbrain that showed where external traffic came from for content publishers.

The highest percent of external traffic came from search, which accounted for 41% of all external traffic for content publishers. Content sites followed with 31.3% and social media only accounted for 10.5% of external traffic.

Mequoda Summit East 2011 Preview

A glimpse at all our interactive sessions from September’s upcoming Summit in Boston

In yesterday’s Mequoda Daily, I provided highlights from a recent conversation with Bryan Welch, publisher and editorial director at Ogden Publishing, and mentioned how he will be a Keynote Presenter at our upcoming Mequoda Summit East 2011.

As an introduction to the four-day intensive, I wanted to provide you with a complete rundown of all the programming for this Boston event. Since more hands-on, actionable sessions are what our past attendees have asked for, we have included this content into the Mequoda Summit East 2011.

Free Report Friday: Publish Press Releases that Get Found

Our SEO Press Release Guidelines Free Report will help you create and distribute search engine optimized press releases

Download a FREE digital copy of our SEO Press Release Guidelines now

I learned a lot from the SES Conference in New York City back in March. One of the most important things multiple speakers said was about the value of inbound links.

Especially now, after the Panda update, the user experience has become even more important to publishers.

Developing Great Content at SES New York

6 tips from Byron White, Chief Idea Officer at ideaLaunch

In a world where online publishers are looking to Google for larger audiences, it’s important to understand how the search engine giant defines great content.

Over the past few years, Google’s concept of great concept has changed three major times.

Week in Review: March 14th, 2011 – March 18th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week