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Tag: press release sites

Mequoda’s Top Audience Development Posts of 2016

Our top-read audience development posts of last year show an interest in subject lines and the power of email newsletters.
Despite the rise of social networks, most publishers we know still get the majority of their traffic from organic traffic and email. That’s why it’s no surprise that our most-read posts on the Mequoda Daily this

Freemium Strategy: 10 Steps for Refreshing a Freemium During an SEO Slump

Search engine optimization is kind of a game, right? It’s an important game – a necessary one for any publisher – but mostly it’s just us trying to play by the rules while Google giggles and changes those rules whenever they like.

At Mequoda, we stress the importance of a freemium strategy. Freemiums are free downloadable products that sit on SEO’d pages that publishers give away in order to build their email lists. The freemiums are available to download on these SEO’d landing pages, which we call rapid conversion landing pages, or RCLPs for short. You’ve seen them around here, here, and here.

35 Steps for Building an Email List With Freemiums

Call it what you want, but here at Mequoda we’ve assigned the title Rapid Conversion Landing Page to a landing page that collects an email address and offers a free product (freemium) in exchange. You’ve seen them around here, here, and here.

If you’ve read our blog before, attended one of our Intensives, or a Summit, you know we typically cut the syllables in half by affectionately calling it the RCLP most of the time.

The Best Paid and Free Press Release Sites

On content-driven, information-rich websites we use press releases for more than the basic announcement. We also use them to release free white papers because we know they offer more opportunities for inbound links and the SEO benefits required to get a landing page ranked well in Google.

Since Google now holds us responsible for the inbound links that come to our site, we decided to update our annual guide to the best paid and free press release sites by completely eliminating the sites with low SEO scores. What started out as a 50-something list is now down to just nine.

10 Top Audience Development Posts of 2015

Our most-read audience development posts of 2015 reveal a desire for better understanding of email marketing, search optimization and social media best practices
This year we’ve tackled everything from email marketing to creating blockbuster posts and creating social media plans in our Audience Development articles. However, there are a few that have consistently been our highest

The Seven Steps of a Successful SEO Campaign

How to jump start and run a successful SEO campaign
An SEO campaign starts with a keyword and evolves into a multi-media marketing program. When a marketer finds a keyword that he feels can dominate in search engines, the goal is to create a product that can utilize the title, to either sell or start collecting

A Successful SEO Press Release Example

PR is so different now than it was even five years ago, nevermind ten or twenty years ago. Because major news outlets still require press releases, we still publish them, however there are secondary efforts too. After publishing, you may contact a few journalists that typically cover your niche. At Mequoda, we also keep track of their social media handles, too, so we can follow up with a Tweet.

When performed correctly, our SEO press release example will help you gain visibility for the topics you cover. After creating your press release, you should begin the SEO process. This is where online PR incorporates aspects of SEO campaigns. With your press release optimized for your keywords, you will be positioned to receive coverage on these topics.

10 Audience Development Lessons for Increased Organic Traffic and Conversions in 2015

Audience Development is at the center of the Mequoda Method. It’s the foundation of our methods for building large, profitable email lists. Since Mequoda has been Mequoda, we have written about effective audience development, and this year we went back to update some of our most fundamental lessons – many that ended up on the list you’ll find here, of our most-read posts.

Modern SEO Press Release Guidelines [+ Video]

Utilizing proven SEO press release guidelines can translate into more website traffic and member conversions

Mequoda’s Top 10 Audience Development Strategy Posts

Audience development is the creation of new content in order to succeed in the four major sources of website traffic: search, social, referral and legacy. It means that you’re writing content and creating products that your audience is asking for, while acting as a resource to those consumers – completely free of charge. In exchange, you build loyalty while also building email lists, followers, fans and revenues.

Top 10 Audience Development Strategy Posts of 2013

Audience development is a fundamental part of online publishing. Our top ten audience development strategy posts dive into search engine optimization, email marketing, social media and the website conversion architecture necessary for building an online audience. They were the most viewed posts in these categories that we published in 2013. Enjoy!

SEO Campaign Management: How to Create and Promote a Freemium from Scratch

Search is the most fundamental element of content marketing. If you thought social media was the silver bullet, you were wrong. It’s at least a bronze bullet, but social media is just one stepping stone towards search optimization. More likes and tweets equal better rank. Better rank means you’ll keep getting website traffic to articles without even promoting them.

Our Top 10 Content Marketing Strategy Posts

This week, as we pack our bags for Boston and get ready to mingle with publishing professionals at the Mequoda Intensive, we decided to take some time out to share our top posts. The content marketing strategy posts below feature our most popular tips on business strategy, SEO, marketing, copywriting, PR and hiring. They have been viewed more than any other content marketing and business strategy posts on our website. If you have any favorites, please let us know in the comments!

Mequoda Weekly: March 18th, 2013 – March 22nd, 2013

Catch up on the Mequoda Daily’s blog posts for this past week

3 Tips for Online Editors Using Press Releases

Press releases can be your friend in the digital age if you create them properly

Have you posted a press release online? Did it yield the results you wanted, or were the results lacking?

For those of you unsure of the success press release can have online, let me say first hand that they can have a positive impact when created and distributed properly.

29 Ways to Increase Website Traffic

Order this new, 90-minute webinar on CD and discover an audience development checklist containing 29 ways to increase website traffic.

Press Release Guidelines from the Pros

Tips from the pros on how to create social media press releases

Ian Capstick of MediaShift at PBS.org defines a Social Media Press Release as “a single page of web content designed to enable the content to be removed and used on blogs, wikis and other social channels. In practice, social media releases (SMRs) feature multiple embedded links (a YouTube video, Flickr slideshow, SlideShare presentation etc.) and blocks of text similar to those found in traditional releases (spokesperson quotes, boilerplate and contact information).”

More and more press release sites are encouraging multimedia elements in press releases, making it easier and easier for us to create releases that can grab more attention.

5 Tips for Writing a Better Press Release

A few simple press release guidelines for writing better press releases

Oftentimes, a press release is written in a formulaic fashion and before it goes live, we only ask ourselves the basic questions like… are there quotes? Are we pointing them to the page we want? Does it include all the correct contact information? Does it make people want to write about or learn more about this news?

When you begin to get accustomed to writing press releases, it’s very easy to glaze over the more marketable and approachable opportunities that you can offer to these little buzz generators. It’s also easy to forget that the people who are more likely to use your press release these days are bloggers. Bloggers respond to press releases much more differently than traditional media.

5 Free Ways Generate Website Traffic

How to increase website traffic for free!

We’re always looking for ways to increase website traffic, especially if it’s free. And yes, there are ways to generate website traffic for free. You may already be doing some of these, and you may have others to add to our list.

Here are 5 ways to generate website traffic that won’t cost anything:

3 Free Press Release SEO Campaign Management Tools

Press releases are a large component of your SEO campaign, so make them count!

Even new-age publishers (aka bloggers) still believe in the power of the press release. However, press releases are a dime a dozen these days, so it’s even more important now to SEO those press releases to start generating inbound links on your targeted keywords.

Here are a few tools that will help you get the job done.

Week in Review: September 13th, 2010 – September 17th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week

Top 10 Free Press Release Sites

It’s time for our annual press release website update.

This year we’ve narrowed our selection to a top ten free press release websites. SOme of them also offer extra features if your willing to pay for the upgrade. The first four are the press release sites we use most often.

Free Online Press Release Guidelines

Learn how to successfully create and distribute press releases

SEO Press Release Guidelines Re-Released with Some New Content

Let the world of online users know about your story

The world of journalists, bloggers and news aficionados has grown to an exorbitant size because of the internet. This notion should excite all of the communications people out there because the audience of people interested in newsworthy content has grown and is more accessible.

Along with that, the mediums that can be utilized to promote have grown. Dozens of press release distribution websites are available throughout the internet, many of which offer free options for publishing and distributing your newsworthy stories.

Do Press Releases Lead to Duplicate Content?

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How does submitting press releases to online press release sites affect Google ranking in terms of duplicate content? If you do get penalized are you supposed to post separate releases to each of the sites, as well as your own?


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Duplicate content is to be avoided on your site but not a worry when syndicated across

33 Online Press Release Sites to Submit Your Press Release Template

A well written online press release, distributed at the right time all but guarantees increased traffic and sales

Download our FREE Landing Page Design Best Practices & Optimization Kit!

Four free white papers that will kick your landing page design and optimization skills into high gear!

Past and Future of the Social Media Press Release

A new(ish) type of press release, generally referred to as a “social media release” is quickly gaining popularity. These types of press releases generally include many multimedia elements, enable to user to engage with the content on many different levels and allow the release to be shared in dozens of different ways.

Are all free PR sites equal?

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We’re just finishing off our press release. Some free press release sites don’t look terribly professional, but would it still benefit us (with regard to google at least) to get our press release as widely spread as possible?


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Press Release SEO Tips – Basic and Advanced

You can pay big bucks for SEO press release distribution, or you can learn how to do it yourself.

How can your press release compete with the thousands of press releases that go out every day? Well you can start by making them long-lasting in the eyes of search engines.

Posting press releases on your own site gives you control of your meta data, image ALT tags and other elements necessary for good search engine optimization (SEO). However, when it’s time to submit your press releases to external sites, you lose some of that control.

Quick guide to distributing press releases online

Free and paid ways to submit your press release as well as a how-to

Last October we published a list of online PR distribution services to consider for your next PR campaign. Well as the Internet winds change, so does the cost of free information, we suppose. However, lucky for us, just as a few of the previously free press release sites have turned paid, there have also been quite a few free sites to pop up.