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Tag: online editor

The Best Audience Development Job Description We’ve Seen

Audience development personnel have a very specific, and incredibly important job within an organization.

Finding the right audience development staff can mean the difference between thousands of email subscribers and tens of thousands of dollars in additional revenue.

The best audience development job description I’ve ever seen comes from one of our clients.

Decoy Pricing: The Biggest Little Secret in the Publishing World

How would you like to increase your subscription revenues by almost 60%?

It can be done, and it’s not magic. All you need are a paid subscription website, a couple of other great products to sell and one secret: Decoy pricing.

More and more publishers are discovering this secret. And it’s not a new concept. You might know of it as the “contrast effect.”

Protected: Executive Council Update: Best Practice Blockbuster Management Improves GVI by 34%

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Mequoda Rocket Awards: Top 10 Haven CXMS Systems of 2017

This year, our winner was Countryside Network, who launched their Mequoda System in February 2016. Countryside was founded in 1969 and today includes four farming-related magazines (Backyard Poultry, Countryside, Dairy Goat Journal and Sheep!) and a portal at CountrysideNetwork.com that spans all four niches.

How to Discover Blockbuster Articles and Make Them Convert Better

A client used this scorecard on their blockbuster articles to improve search visibility by 34%
A blockbuster article is a piece of content on your site that attracts a significant amount of traffic over a long period of time. For many publishers, this timeline might be years. For those just learning about blockbusters now, many will find that they get thousands of visitors every month from an article published in, say, 2008.

Protected: Executive Council Update: Email Preheaders

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Cate Prato Joins Mequoda as Implementation Team Director

Prato will work with a cross-functional team made up of Haven Nexus Software Engineers, QA engineers and subject matter experts to implement Mequoda Systems.
In Mequoda’s history, one of our most successful clients has been Interweave. With our guidance on SEO, email marketing, and website best practices, Interweave launched a group of online communities including Knitting

How Live Magazine Events Scale From Loss to Profit for Multiplatform Publishers

In-person anything is better than phone or email anything. A cold call could turn into a friendly conversation about the latest Game of Thrones, whereas a cold email could just end up in the junk box. An in-person business meeting is how real sales professionals close deals, not over the phone or through WebEx. There’s nothing that replaces an in-person event when your goal is to build a connection with a customer, and that includes magazine subscribers at magazine events. They offer the highest level of interaction and fidelity.

The Best SEO Keyword Strategy – Picking SEO Keyword Fights You Can Win

All SEO keywords are not equally important—volume and competition matter!

The most effective SEO keyword strategy is to compete vigorously for top placement for the most popular keyword suggestions returned by the Google Keyword Planner for a given root keyword phrase.

The Key Role of Audience Development in Multiplatform Publishing

Multiplatform publishing is the key to publishing success, and audience development is the job that gets you there

Sixteen years later, I can still remember the day a large publishing company, who’d been negotiating with my marketing services firm to revive a struggling magazine it owned, decided to cut its losses and shut the magazine down

Editorial Management: The 7 Daily Tasks of An Online Editor

Ernest Hemingway once said, “We are all apprentices in a craft where no one ever becomes a master.”

Perfection in editorial management is a fallacy. There will always be deadlines that are broken because a source responded at the last minute, and there will be typos that happen even with three sets of eyes on a document; even if your boss is Anna Wintour.

Creating the Perfect Subscription Website Portal

Here at Mequoda we can never stress enough the value of a free portal to any subscription website, no matter what archetype it is. It’s the key to driving website traffic, it helps you convert random visitors into email subscribers, and it keeps paid customers engaged with your content.

But just because it’s free to your users doesn’t mean it’s easy to create and maintain. The centerpieces of a portal are your regular, frequently-updated, concise posts. And that’s a style of journalism that few magazine publishers understand.

11 Elements of Highly Effective Event Websites

Are you missing any of these cha-ching worthy event website elements?
Publishers aren’t strangers to events. B2B publishers often get more involved in audio conferences and webinars, but both consumer- and business-facing publishers host live events and often sell access to these with event websites.

Event websites have their own business models. They are built to sell seats

3 Huge Digital Publishing Mistakes Legacy Publishers Make

With regularity, we have no trouble shouting the benefits of digital publishing from the rooftops. You can save money by recyling content, you can boost profits bycreating content on multiple platforms, you can serve your customers on their favorite devices with digital magazines. Rarely do we talk about what goes wrong in digital publishing.

With each new Mequoda System I agree to guide, I ask myself about the odds for success. I am old enough to know now that their success does not revolve around me. After all, I have worked on many successes and many failures. Other circumstances and behaviors will overwhelm my contribution to the enterprise. So why do some digital publishing teams succeed and why do others fail? I think about this a lot.

Sovereign Publishing Unites Four Different Publications with Launch of Warfare History Network

Profitable combination of direct marketing, fulfillment, advertising and content expertise hits one out of the park
Some of you might be familiar with our favorite publisher, Rose Harper. Of course Rose isn’t a real publisher – she’s someone we invented as the embodiment of a typical publisher who we use as an example in teaching our

Online Publishing Job Description: Online Managing Editor

With an online editor’s job description changing from print to digital, it’s important to understand the role for digital publishing success

In order to succeed online, publishers need to have staff that understand the digital evolution.

A significant portion of our consulting strategy relies on properly staffing an organization. If you choose the wrong staff members, or don’t properly teach your current staff about digital strategies, you are sure to fail online.

Four Audience Development Best Practices from the May 2014 Mequoda Intensive

Last week at the Mequoda Intensive, we had some pretty lively discussions about audience development both in-session and during breaks. Some of the most pressing questions involved Facebook, who we discovered had taken a sledgehammer to the visibility of publishers in the audience during the week of the conference for no reason at all. Now, like Google, Facebook is keeping us all on our toes with their algorithm and how they choose to tweak it.

OnEarth Magazine Going All Digital

Editor in Chief Douglas S. Barach and Online Editor Scott Dodd recently announced that OnEarth Magazine will switch to a monthly digital format and cease quarterly hard-copy production following its summer issue.

Small Niche Digital Magazine Sells Like Gangbusters … but Apple’s Newsstand isn’t the Main Source

The “World’s Largest Circulation Biblical Archaeology Magazine,” as Biblical Archaeology Review (BAR) bills itself, lives in a small niche, parented by a nonprofit organization. It’s dedicated to studying the oldest civilizations in the world.

Yet it’s had a digital magazine since September 2012, well before many other niche publishers, and it’s making this commitment 21st-century technology pay off in a big way.

Why Branded Subject Lines May Decrease Email Open Rates

Removing your brand name from your subject line could boost open rates up to 18%

Back in 2007, MailChimp published the results of their top seven performing subject lines. Seventeen out of the top 20 email subject lines (with a 60%-87% open rate) included the company name. These were the top seven of all time. When

10 Fastest Growing Mequoda Websites of 2013

Each year, as the Mequoda team gets together with our Gold Members at our annual Mequoda Gold Member Summit, there’s a bit of magic in the air, it feels like a family reunion. And like a family, we get together to share with each other all of the great things we’ve made happen over the past 365 days.

Your Subscription Website is Not a Magazine

As Don likes to say, your magazine is not a website. And your website is not your magazine.

In fact, your subscription website isn’t even a website. It’s actually three websites: A portal, a magazine and a store. And the Mequoda Method, which is utilized by successful niche publishers both large and small, calls for deploying a single piece of copy across all three to maximize your unique visitors, subscribers and buyers.

Email Marketing Templates that Are Something to Write Home about

10 email marketing template best practices for success

With email being one of the most effective ways of marketing our products, it’s always a good time to review Best Practice email marketing templates. And while I admit this kind of cut-and-dried work isn’t as much fun for us writers, it’s still necessary to good marketing!

So contain your impatience and read on. (There is one tidbit of actual writing advice tucked away below!)

Can Digital Publishing Solve Your Revenue Problems? I Say YES.

Mequoda’s only purpose in life is to prevent any other publishing company from going out of business, ever. That’s why we offer our decades of experience, proven best practices and user-friendly Mequoda Method for digital publishing success in our three-day Internet Marketing Intensive, the definitive training course in publishing and marketing content online.

Mequoda Weekly: January 7th, 2013 – January 11th, 2013

Catch up on the Mequoda Daily’s blog posts for this past week

The Most Interesting Email Marketing Statistics of 2012

A look at email marketing statistics you must know

Email is the cornerstone of your audience development and product selling goals. An online editor’s primary responsibility is to reuse, recycle and repurpose premium information product content as free email newsletters and website posts. If you’re a Mequoda System editor, your main goal is to build the largest opt-in list of subscribers possible. These subscribers will ideally buy lots of premium information products from your organization.

Mequoda Systems: Options We Prefer for Email, Payments and beyond

These things are what make a Mequoda System. Options you have when building a publishing website are somewhat resilient in the way that while we always grow to adapt the tools we’re working with and the architecture to stay modern, but the end-goals don’t waver.

Who Runs Audience Development for your Organization?

Three critical questions every website publisher must answer.

Who runs audience development for your organization? When a website publisher asks me to help them increase website traffic and build a loyal online audience, the first question I ask is, “Who runs audience development for your organization?” I get a wide variety of answers. At smaller independent publishers, the answer is often “I do.” At larger established publishers, the answer is often, “Our audience development director.” For those publishers with an answer, I’ve also been told it’s the editor, webmaster, chief marketing officer, marketing director, and almost every other job title inside the organization except the cat. As often as not, I get a blank stare. Perhaps that’s why they’re talking to me in the first place. We live in an age of multiplatform publishing where traditional legacy organizational structures simply don’t work. Innovation abounds, and for even successful website publishers, you’ll find many different answers to the above question. Nonetheless it’s a question that needs to be answered, and the answer needs to be compared with the best practices of successful website publishers.

5 Simple Ways to Make Editorial Management Easier

Your editorial guide to making work days a little shorter

So you’re the new editor of a daily online blog, takes with editorial and audience development responsibilities. You might be posting five to 20 or more new blogs per week. Since online editors are the new online marketers, you’re probably tasked with a few other things too, like writing landing pages, email newsletters and anything that requires great writing.

So how can one person manage all of this content? I can tell you from experience that it’s not easy, but these five simple steps should at least make your day a little less hectic.

Week in Review: August 6th, 2012 – August 10th, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

Online Editor Job Available

Online Editor Job Available – Diversified Business Communications.

How I Developed Analytical Editorial Skills

The impact of content marketing

There was a time when I approached being an online editor purely from a journalistic standpoint. My background, comprised of editorial and marketing experience, allowed me to focus on the ways I was communicating to my audience – yet I was unsure of the impact I was really having.

This issue is similar to a problem many editors and writers have: a lack of objectivity with their art form. We’ve all experienced it. You create a piece you absolutely love, and feel connected to, but it just doesn’t reach the amount of people you expected.

Week in Review: May 7th, 2012 – May 11th, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

5 Tips for Today’s Online Editor

An online editor’s position is very different than the traditional editor might realize. In addition to creating great content, they have to follow particulars associated with the digital environment, including content marketing and audience development strategies.

Take a look at a few of these requirements below.

Refocusing Your Online Editors

A change that editorial directors need to pay attention to

Put an online editor job underneath a microscope; what do you see?

The initial look shows a content creator; someone who understands subject matter, and ideally, is passionate about the topic. Online editors are able to churn on content that is informative and thought provoking on a regular basis.

Discover the Latest Information Most Relevant to You Via Email

How do you stay knowledgeable about the latest trends that affect your business and your audience?

Some might answer this by citing the websites they visit often for up-to-date information. And although that is relevant, what about those sources that you are unaware of? What happens if an amazing publisher takes to the Internet and you weren’t informed? The information you seek the most might be going past you.

Mequoda Email Builder WordPress Plug-in

Make your WordPress content management system’s email process less time consuming

Plug-ins are designed to make tasks easier and more time efficient. The premium Mequoda Email Builder Plug-in does just that.

For every online publisher and online editor who has found it tedious to create a daily email newsletter, the Mequoda Email Builder is a technological blessing.

Engagement, SEO are Keys to Success says Tom Winsor, VP of AIM’s Equine Network

The launch of MyHorseDaily brings support to all types of horse enthusiasts

MyHorseDaily, published by Active Interest Media’s Equine Network soft-launched in late June, and has since been utilizing Mequoda best practices to develop a bigger online audience. This system is the 41st we have helped launched and to honor the occasion, we asked Tom Winsor, VP of the Equine Network, to share his thoughts on the new website.

MyHorseDaily’s target audience is horse owners and horse enthusiasts. The editorial network is comprised of top horse magazines, including EQUUS, Horse&Rider, The Trail Rider, Practical Horsemen, American Cowboy and Horse Journal, among other popular titles.

Get to Market Quickly with a Subscription Website

3 software options for building an open content subscription website

It’s not an online editor’s job to tell you how to create a website…but I do consider it my job to provide you with as much relevant information on that topic as I can.

At the Mequoda Summit East 2011, the Mequoda System Strategy Workshop introduced the entire 49-steps to building an online business to a crowd of people interested in content marketing and online publishing.

Audience Development for Online Editors – Updated

7 job responsibilities and strategies for online editors that help develop a larger, more targeted audience

In today’s digital landscape, online editors have a hand in developing a brand’s audience, even beyond the written content they produce.

An article from eMedia Vitals once stated the role of an online editor well. “…Increasingly we are, directly or indirectly, charged with creating content aimed to maintain and attract an audience – a.k.a. audience development”.

3 Professional Forums for Online Editors to Increase Website Traffic

Do you have all the “answers”? Quora, LinkedIn and O’Reilly do.

As an online editor for a reputable magazine, newspaper or newsletter, you are already considered an expert in the niche that your in and the “beat” that you cover. Otherwise, you wouldn’t be trusted with being the voice of authority for your publication.

Fortunately, there are also several online platforms available to savvy online editors who want to increase website traffic by extending their reach outside the usual circles of their own network. At the end of the day, participating on these sites can indirectly send people to your website.

Communicate Better Within Your Own Company

Yammer Helps to Facilitate Melcrum’s In-House Talk

A couple weeks ago I wrote about the rise of in-house social networks such as Chatter (from Salesforce.com) and Yammer. Both are based in San Francisco and are two of a number of new offerings in this field. (VMware, SAP, Cisco Systems, Jive Software and SuccessFactors are also promoting their products.) I then heard from our London-based member Melcrum about their usage of Yammer and had a nice conversation with online editor Sona Hathi who sent me an example of their Yammer homepage.

Basically, Yammer looks like a bit more serious version of Facebook. Where Facebook asks “What’s on your mind?” Yammer asks “What are you working on?” Where most people are smiling on Facebook, it looks like only one out of four people are smiling on Yammer. (The others have their company faces on.) Where Facebook talks about “friends,” “pokes” and “games,” Yammer lists “Company feed,” “communities” and “Groups directory.” But they both use “likes,” “followers” and “invites” and have a similar order.

Week in Review: August 1st, 2011 – August 5th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

Roundtable Questions We’ve Heard in the Past

Roundtable sessions are always unique, and can deliver unexpected value

In yesterday’s Mequoda Daily, I wrote about the successful approach to facilitating roundtables that I’ve come to use over the years.

At the Online Editor’s Roundtable at this September’s Mequoda Summit East 2011, we will set off to answer the most pressing questions our editorial staffs face.

3 Tips for Becoming a Better Online Editor

Utilizing space and time to connect with web users

Did you start your career as an online editor, or have you made the shift from a background in print?

In each case, there are details specific to the job. There are also similarities shared by both.

SEO for Online Editors in 2011

Write, share and strategize in all the right ways

As an online editor, I’ve created articles in the past discussing the job responsibilities associated with this evolving position.

Other Mequoda writers and editors, like Amanda MacArthur, have provided information on how to manage the editorial process in a time efficient manner.

A Keyword Strategy You Can Rely On

The most relevant keywords may change, but our step-by-step process remains the same

In yesterday’s Mequoda Daily, we discussed using Google Insight for Search as an assistant for continual keyword research.

If you are familiar with Google Insight for Search, you know that it can help you find the keywords that resonate the best with your audience.

Early Bird Pricing for Search Engine Optimization 2011 Ends…

Early bird pricing ends on Tuesday, July 12th so register now and save

Register for Search Engine Optimization 2011 Seminar now

SEO has become a fundamental skill in the digital landscape. If online editors, writers and content marketers aren’t knowledgeable on the best practices for SEO, then will not be as successful as possible in building website traffic and generating revenue.

The four modules taught at our upcoming Search Engine Optimization 2011 Seminar will provide context for the digital publishing environment while sharing techniques proven to build traffic, conversions and core audiences for B2B and B2C publishers.

How YouTube Can Help with Keyword Research

If you’re not knowledgeable on a specific topic, YouTube can help you learn some relevant keyword phrases

How often are you given keyword topics to research that you are unfamiliar with?

As publishers occasionally switch focus towards different parts of their content, it is certainly possible that an editor who was hired for his or her knowledge on a specific topic, may be given the task of building a keyword cluster on an unfamiliar topic.

A Friday Morning Checklist for Last-Minute Online Editors

Editorial guidelines and tips for the last-minute editor

Is it just me, or is a “case of the Mondays” an understatement when you’re an online editor with a daily frequency? It’s a little more like a “case of the oh crap what am I posting today”s when you don’t have an established editorial calendar. And it’s as easy to get behind as paying a credit card payment. Miss a month and you’ve got a lot of work to do to make it up for the next month. Miss a day in your editorial calendar and you could be putting yourself in rush mode for the next week or so.

As an editor who has admittedly tried my hand at working every single type of content planning schedule, I can tell you which editorial schedules I’ve seen crash and burn in front of my eyes and for other editors I’ve talked to: