Harvard Business Review does a great job at social media. In fact, they do so well that Digiday wrote an article crowning their success.
According to the Digiday article, “In September, Harvard Business Review, with 1.3 million multiplatform monthly uniques, according to comScore, got 405 shares per story on Facebook. The next biggest was Business Insider (30 million monthly uniques), with 147 shares per story. On Twitter, Harvard Business Review got an even greater 724 tweets per story that month. Next was Forbes at a distant 163.”
How has HBR been able to find such success with social? The publication is great with writing attention-grabbing headlines, how-to content, and evergreen content — three staples of successful digital publishers.
HBR also utilizes a team of regular contributors, which account for 90 percent of the website’s content. This is another strong suit of their digital strategy.