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Tag: real simple

Digital Magazine Publishers Experimenting with Better User Experiences

Digital magazine publishers stay competitive and relevant to their audiences by presenting the best experiences possible. We watch constantly as experiments are made in the digital publishing industry to reach and connect with audiences. Today we’re reporting on the latest attempts at providing better user experiences.

Multiplatform Publishing Launches Become More Popular for Major Brands

Many brands use multiplatform publishing to amass a larger audience. We’re seeing this trend continue as some popular publishers and brands and expanding their content offerings through more channels.

Digital Publishers Plan New Opportunities with New Content Offerings

Digital publishers buy and sell properties to enhance their brand, while packaging and distributing content in various ways to connect more easily with their audiences. Today’s news looks at digital publishers who are using new content differently, in terms of promotion and beyond.

The Latest Audience Development Strategies Consider Chatbots, Video

Video has been a tool for audience development and a medium for premium content for years. However, the popularity of this medium continues to grow and new insights are discovered from it. Chatbots are a new tool being used by publishers to connect with audiences differently.

3 Types of Publishing Niches and Why You Should Care

It’s in our nature to try to classify, catalog, and organize any type of information that would help you make more informed business decisions. Defining publishing niches is a part of that.

On a call with the team couple weeks ago, we decided to do some research to see what we considered the biggest niches. This type of information could be useful for a publisher looking to launch a new niche magazine, or a magazine needing a pivot.

Personnel Changes Come to Multiplatform Publishers

We’re seeing changes come to multiplatform publishers, particularly as they work on alignment of digital properties.

Our first story looks at Hearst’s new CTO Michael Dugan, who is coming from Forbes to help the publication’s digital unit. Variety reports, “In the newly created position, Dugan will manage all aspects of Hearst Magazines Digital Media technical organization around the world. He reports to HMDM global president Troy Young.”

Multiplatform Publishers Adding Game-Changing Talent

Apple hires its first editor-in-chief; Multiplatform publishers Real Simple and Condé Nast add strength to their teams
Our reporting on multiplatform publishers leveraging new personnel for success continues today with news on Apple, Real Simple, and Condé Nast.

We begin with Apple, who has hired its first editor-in-chief.  Folio: reports, “Lauren Kern is leaving New York Magazine for a role as

Multiplatform Publishing Personnel on the Move at Dwell, Time and Rodale

Today we begin with Dwell and its recent executive change. Folio: reports, “Michela O’Connor Abrams — who spent the past 15 years as CEO of home design magazine-turned-technology platform Dwell — has left the company, Folio: has learned. Re-taking the reins is Lara Deam, who has served as chair of Dwell Media’s board since founding the magazine in 2000.”

Magazine Marketing Tip: Your Alignment is Off

If you’re not writing contextual email text ads, your magazine marketing and paid products aren’t selling as well as they could be.
Have you ever thrown a birthday party for your kid that was totally themed? Teenage Mutant Ninja Turtles—you got this. There was pizza and ice cream (the Turtles’ favorite food combo). All the kids

Multiplatform Publishers Launch New Products and Forge Partnerships

Multiplatform publishers Time Inc. and Fast Company roll out new products; People Magazine teams with ABC News
Some multiplatform publishers seek to leverage their brands while launching new products. We’re seeing that with our news story of the day.

Time Inc. is the media company we’re looking at first. According to MediaPost, “Time Inc. launched Thursday a

The 10 Best Content Marketing Podcasts for Editors and Magazine Marketers

How to become a better content marketer, editor, and writer by listening to these content marketing podcasts

The first time I knew people listened to podcasts in their free time was back in 2007-ish when I went to an event called PodCamp, and while it wasn’t solely focused on podcasting, there was an abundance of fans

36 Ways to Boost Magazine Circulation

36 ways to build your Internet audience, revenue and profits while building your magazine circulation
There are five different ways to build a magazine audience. You can use free subscription offers, use efficient call to action placements, use time-tested brand-building techniques, email-building techniques and other types of traffic drivers.
Consider the offer
The offer is the most important

Multiplatform Publishing Organizations: People on the Move

Time Inc. C-suite executives out; Bloomberg and the Weekly Standard make changes
We see lots of changes take place at multiplatform publishing organizations over the years. This often is the case as proven talent is picked up by competitors, or new talent is brought in to help with the transition between print and digital.

Today we have

3 Content Marketing Hacks You Can Benefit From Immediately

I don’t know about you, but the world’s a’changing when it comes to audience development. For a while, I felt like we were so ahead of the curve at Mequoda that we were pretty cool in our pants for a bit, but as we’ve been doing a lot of testing the past few months, it has become clear that user habits are picking up and moving with the wind.

Which is, of course, very exciting as a marketer, because tinkering is what we love to do best.

What Every Multi-Platform System Must Provide for Magazine Publishers

It’s no secret that Mequoda is the leading strategy-centric content management system provider for magazine and newsletter publishers looking to lock in on a multi-platform system. If it is news to you, then, hey, nice to meet you!

Big Names Join Forces for New Online Ad Network

Is an online ad network the answer to publishers’ prayers when it comes to digital advertising revenue? We’re seeing it with programmatic partnerships and other arrangements, and why not? Brands have a lot of power in the current climate, but digital magazines can muster some mojo, as well, by uniting to provide advertisers the best possible placement and viewability.

Then again, we don’t fault any publisher for going it alone, as many do via social media and services like Magzter. After all, monetization is in the eye of the beholder. But Mequoda Members know that the more platforms, the merrier.

Top 25 Magazines on Social Media: The MPA’s Latest Report

Which magazines on social media are performing especially well as of the third quarter of 2015? Well, the Association of Magazine Media 360° is glad we asked – they recently released their latest Social Media Report, which covers the top 25 magazines across all social networks in terms of likes and followers, as well as the top on each channel.

Will Users Pay for Online Content?

Consumers are deciding to pay for online content as they tire of filtering the whole Internet for high-quality articles
“So I’ve figured out how to get traffic — how do I make money?”

That’s a genuine quote from a new Gold Member, and one we hear often, although usually without the “I’ve figured out how to get

Digital Publishing News: MSLO, Real Simple, PMC, Fortune Mag, and More

We’re starting the week off with a healthy dose of digital publishing news from both sides of the Atlantic: mergers & acquisitions, platform considerations, and personnel moves. We monitor industry trends from the best sources so that you can track them in your periphery and inform your approach while focusing on the most important thing: your product.

Time Spent With Media Is on the Rise – and So Is Snapchat

Time Inc. digital tries a paywall with Entertainment Weekly, while time spent with media seems to grow everywhere except in print
As time spent with media continues to rise, publishers don’t want to miss their opportunity to capitalize on the gravy train. The question is how. With social media like Snapchat? With sponsored content to lure

The Organic Audience Development Strategy Handbook

Claim your FREE digital copy of Organic Audience Development Strategy: How to Convert Website Visitors into a Profitable Email Subscriber Base now.

Social Media for Publishers: The MPA’s Latest Report

The shifting landscape of social media for publishers stood still for at least moment this week, as the the Association of Magazine Media’s 360° report on the first quarter of 2015 homed in on performance across Facebook, Twitter, Google+, Instagram, and Pinterest.

Magazine Publishing Industry March Update: Mergers, Staff Moves, and More

Every month, we check in with Folio:’s sister magazine, min, to monitor big comings, goings, and doings in the magazine publishing industry. This roundup features plenty of executive personnel changes, plus a couple of major purchases and one major redesign.

New Branded Content Agency From Billboard and THR

Is there a hotter trend in publishing than the in-house branded content agency? And what does this phenomenon mean for niche digital magazines?

The Multiplatform Publishing Strategy Handbook

Claim your FREE digital copy of our Multiplatform Publishing Strategy Handbook: 60 Digital Publishing Secrets for Making Millions Online now.

The Battle for Best Website Design Lies in These 16 Questions

No matter how many website awards there are out there, no one website could ever win the battle for best website design of all, because there are so many factors that come into play.

For example, some might think they have the best website design because their website is “pretty,” with loads of white space and great fonts. But if it’s not also search-optimized for someone to find it, then who cares? Another example is a site that’s completely search-optimized, even user-friendly – but there’s not a single call to action to be found. What’s the point?

Time Inc. Digital Adds DIY Social Platform

With the launch of The Snug, a mobile-first aggregator site aimed at Millennials, Time Inc. digital continues its scramble to reestablish itself as a dominant publisher since it split with Time Warner in mid-2014.

The Many Platforms of Multiplatform Publishers

Even the smallest of magazine publishers publish on two platforms: their magazine and their website.

Mequoda publishers typically publish five to six different platforms, and within those platforms, many more sub-platforms.

Based on the fact that every platform has completely different user experiences, we came up with our idea of what this looks like, and we call it the niche media user experience dashboard — that is, what users get out of the many different platforms.

The Four Foundational Multiplatform Building Blocks

Mequoda Multiplatform Publishers build profitable Mequoda Pyramids with a Mequoda Matrix as their guide and a Mequoda Portal as their foundation…
Over the past several weeks, we’ve rolled out a foundation of what we consider the most essential building blocks of a multiplatform publishing system. We believe that by using these building blocks, any publisher can

Native Ads Now a Priority for Time Inc.

Magazines like Entertainment Weekly, Money, Food & Wine, and Real Simple will get a boost from parent Time Inc.’s new native ads unit. The eight-person team will handle sponsored content for all of Time Inc.’s 25 properties, Ad Age reports. Sports Illustrated’s Chris Hercik will lead the editorial side, while Priya Narang will head up the business side.

Hearst Shares a Glimpse Into 2014

The advertising community in New York City saw a preview of Hearst Magazine endeavors for 2014.

This article from MinOnline shares highlights from the Hearst announcement, including this piece of news from Esquire:

41 Ways to Build Email Circulation Forever [+ Video]

You can build email circulation over forty different ways, and we’ve got all the case studies to prove it! If you’re subscribed to our email newsletter, then you’re living proof that the tips I’m about to share actually work. One of them even worked on you

Learn How to Make Millions with a Content-Driven Website

You may never be Rupert Murdoch.

But you could become Consumer Reports, Morningstar, Meredith or any of the many publishers who are currently making millions from their content on the Internet by attending Mequoda’s Internet Marketing Intensive this January in New York City.

How to Increase Online Publishing Revenues … Exponentially

Gutenberg is dead. And you will be, too, if you don’t make the transition now to meet the public’s growing demand for digital information.

Fortunately, there is one resource, one unique program that can change the way you, your staff and your entire organization think of the Internet and help you catch up to the future. Mequoda’s Internet Marketing Intensive has guided some of the oldest and most respected publishing companies in the world including Meredith, Rodale, Interweave and more, in growing a single-digit percentage of their revenue from online sources to earning 20%, 30%, 40% of their revenues digitally. And because the demand for digital products is growing exponentially, so will their revenues.

Will yours?

How to Turn One Article into 11 Traffic-Driving Tweets

Last week I talked about maximizing the elements you have control of on Twitter. By combining the elements copy formulas, scheduling, hashtags and @s, you can grow an entire ecosystem around each article you promote.

Moving forward, let’s discuss what this ecosystem looks like and how you can repurpose one article into infinite promotional opportunities.

Let’s use Real Simple’s 7 Ways to Use Leftover Buns article as an example. If today was Jan. 1 and my target audience was only the United States, this is how I’d schedule this post for maximum longevity.

Biblical Archaeology Society Launches Bible History Daily

An informative interview with Susan Laden, publisher at Biblical Archaeology Society

The Biblical Archaeology Society’s Bible History Daily launched this month to become our 17th complete Mequoda System to go live. In honor of the occasion, we asked Susan Laden, publisher of Biblical Archaeology Society to talk about the company and the website’s launch.

As Susan explained, the Biblical Archaeology Society serves the public with the latest that scholarship has to offer in a fair and accessible manner, while serving as an important authority and an invaluable source of reliable information.

Online Publishing Dilemma: What’s So Shareable About Your Content, Anyways?

Are you giving your users every opportunity to share your website content, or leaving it up to them to figure out?

Let’s be honest, I love Mashable as much as the next social media nerd, but how does a 221-word news article like Google+ About to Hit 10 Million Users garner twelve thousand social media shares? Is it strange or unusual that the largest search engine in the world would be able to get 10 million people to join Google+? Not really, right?

7 Email Case Studies: Publishers Who Forget About the Fold

When you’ve gotten past the daunting tasks of getting your emails delivered and opened, your next task is to get your readers to actually read your email newsletter or promotion.

The preview pane is the juicy snippet that people see when they click on your email, before the “fold”. Depending on how their email client is set up, they might see the top inch or two of your email, or if you’re lucky, they have the preview pane set up on the left or right, enabling them to a good chunk of the beginning of your email. Most email clients don’t have that last feature as an option (and your users may or may not be informed enough to change it), so don’t go for the gold on that one.

More Free Content: Classic Mequoda Case Studies

These classic case studies are Mequoda best practice examples

Mequoda unlocks more free content. That’s right, now everyone has access to all forty of our Publishing Case Studies formerly part of the members only Mequoda Library.

What are they and what can you learn from them?

Building Email Circulation

This revealing Mequoda/SIPA Webinar Offers 41 Sources You Could be Using to Increase Website Traffic & Attract Qualified Email Subscribers

The 2009 Mequoda Hotlist

The 2009 Mequoda Hotlist is our annual listing of the fastest growing Mequoda System Publishers in America. The multi-media publishers in the Mequoda Hotlist are used by the Mequoda Research Team to maintain the Mequoda System Best Practices for Successful Online Publishing & Marketing and are the base line for virtually all the content produced for Mequoda Daily, Mequoda Webinars, Mequoda Pro Seminars on Demand and all live Mequoda Summits and Workshops.

Notes & Quotes from Mequoda Summit Boston 2009 – Digital Brand Strategy

“The only things more important than your brand are your customers, your ‘passionistas'”, noted Don Nicholas in this session on Digital Brand Strategy.

Internet Hub

An Internet Hub is very robust, offering tons of useful information for free. It is designed to maximize online advertising inventory. State-of-the-art Internet Hubs offer users email newsletters, blogs, email alerts and RSS feeds that are all designed to directly and indirectly generate more page views and website revenue.

The Wall Street Journal Embraces Podcasting

How The Wall Street Journal has incorporated podcasting into its long list of media platforms, and the lessons for other publishers who want to make money podcasting

What the Heck is an OFIE, and What Should it Look Like?

How to create an OFIE that effectively turns website visitors into email subscribers

We’re big fans of acronyms over here at Mequoda, and the conversion architecture element we affectionately call the OFIE is no exception.

How One B2C Publisher Repurposes Magazine Content

Real Simple started as a magazine in 2000 and has since repurposed that content on its website, in email newsletters, in events, products, radio and television.

Real Simple Mequoda Media Brand Study

Little was simple about the launch of Real Simple back in 2000, but after about a year and a half of tweaking, Real Simple hit its stride. Within the first few years, the magazine became profitable, and that gave the publisher an opportunity to see what else the brand could do for its readers.

One of the first places they expanded in was in books, which go deeper into a subject area. They now boast a syndicated newspaper column, a relationship with XM radio, a TV program on PBS, physical products like home office accessories and live events.

The Internet Hub Archetype

Mequoda views Internet Hubs as one of the most important website archetypes available to a publisher. Without a well-designed, well-marketed Internet Hub, an online publisher is forced to rely on other websites and other media to drive targeted website traffic.

Publishing Luminaries to Gather and Speak in Boston on September 14 & 15 for the Mequoda Summit 2006

Bristol, RI August 10, 2006 – Publishing luminaries from the B2B and B2C sector will gather in Boston on September 14 & 15, 2006, to share tips, techniques and secrets for transforming their single media brands into niche media empires at the third annual Mequoda Summit.

Independent Publishers Thinking Deeply About Staffing in the 21st Century

More than 80 independent publishers attending this week’s MPA-IMAG Leadership Conference for Independent Publishers in New York City were thinking deeply about staffing and the challenges they face in “getting the right people on the bus.”

For publishers who embrace multi-platform, media-agnostic publishing, staffing takes on a whole new meaning. New media job descriptions are much more robust than traditional roles and often present a challenge for people who still “think in print.”

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