Get Free Email Updates | Have an Account?
  • Free email newsletter
  • LinkedIn
  • Twitter
  • Facebook
  • RSS Feed

Tag: digital replica

Proof that Digital Magazine Readership is Up, Print is Down, and What to Do About It

As preferences for digital magazine consumption go digital, here’s a list of all the ways you can improve your multiplatform editions.
Last week we published this year’s 2018 Mequoda Magazine Consumer Study. We’ve been running this study since 2014 to analyze digital magazine adoption, and have come across new interesting findings each year:

In 2014, 20% of respondents

Let’s Clarify: What Is a Digital Magazine?

Magazines are designed to be read from front to back. They have covers and a table of contents. Magazines are arranged in a series of articles. Portals are not meant to be read from front to back, and are in no way linear. Users may begin on an article they found through search and hyperlink their way across the site in a matter of seconds. There is no true table of contents, although there is arrangement in the form of categories, topic pages and related articles.

So what is a digital magazine? It’s a bit of a hybrid.

How to Triple Your Response Rates with a Web Library

Would you like to triple the response to your current email promotions and sales pages? Because that’s exactly what we’re seeing happen when publishers stop promoting their magazines and start promoting their web library.

7 Golden Steps to Planning Successful Digital Magazine Editions

Ask yourself these seven questions before starting your journey towards digital magazine transformation
I’m going to go ahead and assume if you’re reading this, you have a print publication who is asking for siblings. You’re at the magazine store and it’s eying the “big brother” t-shirts and wondering when it’s getting playmates.

Below you’ll find a comprehensive

The Power of 3 in Selling Magazines

When we are in the process of business planning for a client, one big question we need to answer is what platforms they will publish their magazine on, going forward. Often they are selling magazines that are printed and wondering if an app or web edition is the logical next step.

What’s a Replica-Plus Digital Magazine?

A replica-plus is a replica with some extra bells and whistles added. And normally you’d think that adding things such as video, audio, HTML links and other technology-rich features would be an improvement to the simple replica. We’re not so sure that it’s a good enough upgrade, and here’s why.

The problem with adding bells and whistles to a simple replica to create a replica-plus lies in one of the disadvantages of the replica that we’ve discussed before. But first, let’s look at the pros and cons of the replica plus.

Launching a Digital Magazine? 10 Things You Need to Know First

Before launching a digital magazine, read through these ten resources.
When it comes to launching a digital magazine, there’s no one FAQ online that can answer all your questions. What edition should you build? How should you price it? Which software is best, and can you get away with a simple PDF edition? We tried to

Does a Digital Replica of Your Magazine Cut it?

As the mobile publishing revolution has matured, I’ve been blogging about a lot of large, fancy digital magazines. Publications like New York, Forbes and The Atlantic have become leaders in what I consider the second phase of mobile publishing development – the technology is dependable, early jumpers are releasing their all-new versions upgraded from their 2010 efforts, and standards for what consumers are willing to pay for are establishing themselves.

The Cost of Digital Newsstand Publishing

Can you assign dollars and dimes to a free digital newsstand?
There’s no doubt that publishing your digital magazine on a tablet, so that it can be downloaded in some of the world’s largest newsstands, is a good idea. 20% of your subscriptions will come directly from this huge marketplace.

It benefits your content too. Most people read back to front in print magazines. But in a digital magazine, 95% will read front to back. They’ll see more pages (and ads for that matter). Or, they’ll pick an article are start there. With a web magazine, the reading dynamics are similar but different. It’s a fascinating thing to master if you’re a magazine editor in the 21st century. The web magazine is significantly different, and both are very different from the print magazine.

What Are Online Magazines? 5 Magazine Archetypes Every Publisher Should Know

Do you run or contribute to an online magazine?

Most of our readers would consider themselves in the magazine publishing industry, that is true. But do you think you run an online magazine, or a digital magazine, a print magazine or a magazine website? You might have chosen two or three of those, or you might think they mean similar things. However, to us, these all have very different meanings and very different business models.

Two Types of Magazine Ads You Should Bundle

Audited magazine ads and native magazine ads should be sold as a pair in modern rate cards

There are two types of magazine ads that successful multiplatform publishers bundle into their multiplatform rate cards. Each item on the rate card has a value associated with it. Bought separately, they would add up and be quite expensive,

5 Reasons Your Magazine App Could Be Costing You Money

Your magazine app is a platform, but it’s not the most profitable digital magazine platform for passive income

Digital magazine apps are great for one huge reason: They come with a built-in marketplace. People who own tablets are accustomed to buying apps, and using app stores and newsstands to find new content.

The app edition of a digital

Calculating Digital Magazine Costs

Digital magazine costs aren’t limited to production and design, there are distribution fees to take into account, as well as the software and hosting fees

There’s no doubt that publishing your digital magazine on a tablet, so that it can be downloaded in some of the world’s largest newsstands, is a good idea. 20% of your

Digital Publishing Products: News From WaPo, AOL, Bauer, Magzter

Determining the digital publishing products your company can excel with is a key consideration when launching or remaking your magazine business model.

This might seem obvious, but it’s not difficult to take a cursory look around the industry and find digital publishers who try to fit square pegs into round holes instead of sticking to what works for their hard-won audiences.

At the same time, many observers will pronounce various digital publishing products dead at the drop of a hat, but the fact of the matter is, it doesn’t matter if an app or a platform or a distribution service doesn’t work for the rest of the business as long as it works for you.

What Modern Multiplatform Magazines Look Like

Why do modern multiplatform magazines make so much money?
At Mequoda we talk about publishers that have multiplatform magazines on a regular basis, but what we don’t always mention is that those who are the most niche, see the greatest gains. General interest publishers are having a heck of a time figuring out a content strategy,

Is Good Digital Magazine Design About Bells and Whistles?

Is gamification the next step in digital magazine design? The medium is certainly calling for it.
Design – its theory and execution – has always been important for publications, and now that importance ranks right up there with technology itself. Major redesigns have taken a back seat to periodic tweaks and refreshers that make digital magazines more nimble

7 Digital Magazine Apps and Web Magazines Launched by Brands

Even Sesame Street is pulling together more dynamic digital magazine apps than most legacy publishers
The magazine industry used to be a tank of big fish in big pools. Only the most prestigious writers worked at magazines, and a managing editor was a title worthy of a six-figure salary, a glass-paned condo and a driver. Advertisers

What Bad Reviews Reveal About the “Best” Digital Magazines

Have you ever spent time poking around on your iPad, just to see how customers feel about the digital magazines they buy and subscribe to? We make this a habit of ours, picking out some of the common themes (typically, bad usability and type size complaints) and also purchasing habits.

How to Make a Digital Magazine on a Shoestring Budget

If it seems like everybody has a digital magazine, that’s because they do. If you’re a publisher and reading this, then I’m guessing you’re not quite “everyone” yet, but you’re seeing the influx around you, and maybe even your customers are asking for a digital edition.

When I first got an iPad, the first thing I did was head to the Newsstand and look for my favorite magazines. I expected them all to be there, but some of them weren’t. I would have pressed down my fingerprint and subscribed on the spot—Apple makes it so easy to make a purchase like that—but they lost my business. I wonder how much more business they lost from others. To be honest, I subscribed to a number of magazines that day, so I didn’t spend my free time going back every week to check and see if the others ever appeared.

What is Tablet Publishing and How Is it Affecting Magazines?

Digital magazines come in all shapes and sizes. We recommend web magazines, because they adapts to any device, even tablets. But a digital magazine app is most native to tablet publishing because every tablet comes with a digital newsstand of some type; a place where the user can plop down on the couch, find a magazine they like, download an issue, and read it.

Ideally, they’re flicking through the pages, as opposed to flipping through a print magazine. The experience is similar, although nobody goes around creating catchy t-shirt sayings with “I love the smell of old tablet magazines” printed on the front.

How Millennials Would Like Your Digital Replica Upgraded

Generation Y, the millennials, were born in a hugely broad span of time for a “generation,” which is between 1977 and 2001.

Depending on the pundits you read, those years may be slightly closer together. What defines a millennial is their access to technology for most of their lives. At Mequoda we consider Digital Natives those who were born with technology present for their whole lives, as men and women who had personal computers for as long as they can remember.

This, again, is a much smaller span of time than the huge 1977 – 2001 generation, but the general princliple of a millennial is that they’re not new to technology, they all have email addresses, know how to use the Internet, and technology has been present for more than half their lives.

Why Digital Replica Editions Aren’t Best for Older Readers

Place yourself in the shoes of someone with vision issues: you are at the age where you’re kind of set in your ways, yet haven’t completely lost the will to progress through this wonderful (yet frustrating) age of technological advancement. And those that have seen their parents read a digital replica edition of their favorite magazine on a tablet—time and again—find them zooming in on the page, and then manically swiping the page up and down and left and right to make it through a single sentence. It is hard enough that some pages are simply fuzzy, but it is even worse when you are losing your eyesight.

Magazine App Publishing: Success Stories and Cautionary Tales

Magazine app publishing can be a volatile enterprise if you don’t have the right plan in place. Mequoda Members know that you can’t just throw a replica product up on Apple Newsstand and wait for the money to roll in. Each component of your strategy – from conception to execution – must be carefully considered.

With our Digital Publishing Trends posts, we monitor and share the most recent news, lessons, and implications for multiplatform companies like yours. Today, we’re relaying relevant articles from Talking New Media, which casts its net on the latest legacy circulation data, app launches, and niche indicators.

What are Digital Magazines?

Digital magazines comprise the whole ecosystem of paperless magazines.

If a story can be read digitally, it’s a digital magazine. It doesn’t matter if it’s read on the web, or a tablet, or a smartphone – if you can’t flip a physical page, then it’s a digital magazines.

Over the past few weeks we’ve been talking specifially about online magazines—magazines that live on the web, and are often sold and browsed through a subscription website, but this is just one type of digital magazine.

How Do Online Magazines Compare to Digital Magazine Apps?

Do you sell an online magazine or a digital magazine? How about both? Many publishers do, and they don’t even realize that both have totally different business models.

Online magazines are read online and are not formatted for a tablet or other e-reading device. They can be read just like any web page and may be responsively designed like a web page. You can view an online magazine most often through a magazine subscription website, which is set up to make the content easy to read, search and digest on a PC or Laptop. Often times, online magazines are part of a larger collection of content, like a back-issue archive.

What is Digital Publishing? It Makes the Multiplatform World Go ‘Round

Up until ten years ago, the majority of magazine publishers did not publish online. Newspaper publishers were first to the game in the late 1990’s but even as recently as 2006, weren’t making money from them. Still, they pushed on, as did the magazine publishing industry.

And the publishers who have prevailed in digital publishing didn’t see the web as just one platform to re-publish the same content as print – they saw it as a new platform for many different products and many different variations of those products.

Friedman: “Digital Replica Editions Aren’t Innovation”

University of Virginia professor and publishing consultant Jane Friedman recently took exception with a statement from Samir “Mr. Magazine” Husni in which he said digital magazines with no print progenitor have “no monetary value.” Her disagreement with Husni makes for a fascinating piece on Bo Sacks’s website and in his companion newsletter.

14 Burning Questions from the May 2014 Mequoda Intensive

Last week, at our quarterly Digital Publishing & Marketing Intensive in Boston, we discussed multiplatform publishing, digital magazines, audience development and subscription website best practices at length. During these sessions, we gathered some of the best burning questions from our attendees.

Four Digital Magazine Best Practices from the May 2014 Mequoda Intensive

Digital magazine publishing changes from week to week, but last week, at our quarterly Digital Publishing & Marketing Intensive in Boston, we discussed digital magazine publishing opportunities in depth. The publishers we had the honor of sharing a room with – from niche consumer magazines to extremely niche B2B magazines – hailed from all over the country.

Who’s Winning the Tablet Magazine Wars?

It’s not who you might think

Now that AAM is allowing publishers to report their tablet magazine circulation separately, it’s become possible to track those who are leading the way in this small but growing segment.

And the news is startling.

We compiled the Mequoda 25 Top Tablet Magazines drawing on those magazines reporting their digital circulation to

LinkedIn Launches Publishing Platform

GigaOM is reporting that LinkedIn has officially launched its new publishing platform to all users today.

Digital Magazine Replicas Are Way Up in Canada

Marketing Mag Canada is reporting that new AAM numbers on digital replicas have tripled in the last year. In December 2012, the digital replica circulation was 42,000.

Time’s New Digital Publishing Strategy

Time Inc.’s split from parent company Time Warner isn’t the only big move the company is making. They are also tearing down the wall between editorial and the business side of publishing. Christine Haughney writes, “The newsroom staffs at Time Inc.’s magazines will report to the business executives. Such a structure, once verboten at journalistic institutions, is seen as necessary to create revenue opportunities and stem the tide of declining subscription and advertising sales.” This is a substantial move to embrace native advertising and other marketing services that can generate revenue.

Taunton Press’ Editorial Strategy Says No to One Offs

“We can’t afford to pay for content if it’s going to be a one-time use,” stated Jay Annis, VP of The Taunton Press speaking at the Act 4 Publishing Event at the Magazine Innovation Center at Ole Miss.

Publishing Executive has the full report on Jay Annis talk on content optimization and recycling. Linda Ruth writes, “Annis was there to articulate Taunton’s proactive approach to content in a time when the costs and monetization of content are proving challenging to many publishers. Taunton’s solution: To optimize the content through all the products that will serve its audience.”

Digital Magazine Statistics: AAM’s Top 25 Digital Magazines by Circulation

Every six months, the Alliance for Audited Media issues its top 25 lists of reporting magazines for various data points. Most recently, this past June, it issued its list for the first half of 2013, including digital circulation, and the media promptly went with this theme:

Game Informer’s Domination, La Presse Passes on Paywalls

According to AdAge, Game Informer accounts for one third of all digital magazine subscriptions. Michael Sebastian reports, “The 22-year-old magazine, which previews and reviews videogames, has a digital replica circulation of nearly 3 million, making it the top circulating digital edition, the Alliance for Audited Media said.

Times Says Magazines Lose Print Readers But Gain Digital Readers

The New York Times has a new report on magazine subscription and newsstand sales. Christine Haughney writing for The Times reports, “Magazines continued to struggle with sales of subscriptions and newsstand copies in the first half of 2013, but they made inroads in selling digital editions, according to data released on Tuesday.” Women’s magazines and celebrity weeklies were the hit the hardest as they try to compete with online outlets.

Apple Newsstand on the Rise

Apple Newsstand is making it easier and more efficient for magazine and newspaper lovers worldwide to gain access to their favorite reads.

Simon Wainwright conducted research on how consumers are adapting to the digital age and what it means for the future. While the US still dominates the market with around 42 percent of purchases in Newsstand, that still leaves 58 percent of the market to the rest of the world, with 17 percent coming from the UK. The search function is one of the biggest problems users have with the Newsstand claims Wainwright, saying “it can be a struggle for users to find exactly what they want.”

The biggest pro the Newsstand has going for it is the fact that content is updated faster. Instead of one magazine per month, there might be new content available weekly or even daily. Instead of going to the store, you can just tap “download”.

What’s Really at Stake in Digital Publishing and Digital Marketing

We all need to understand the importance of the digital paradigm shift

The new digital publishing and digital marketing environment is certainly a place of exploration. Tried and true strategies associated with print won’t necessarily work the same in digital. Publishers need to take advantage of the new opportunity in front of them and discover how to make digital work for them.

Although this environment is new to publishers, consumers have high expectations. There is no room for error in their minds. Chris Rechtsteiner from BlueLoop Concepts points this notion out in a new report.

Digital Magazine Sales Showing Promise

While digital magazines are still just a tiny piece of the revenue pie for most publishers, there is some growth to report on the number of readers buying digital editions. There is also an increasing number of media companies committing to a digital-first mentality.

Generating Revenue Through Subscriptions

Subscription websites have never been more valuable as digital evolves

Digital may be the direction publishers are heading, but a plan is required. It’s pretty clear that digital magazine publishers need a strategy. Making digital replica editions of magazine may be acceptable for a period of time, but it is enough to sustain a digital publication?

The point of utilizing new technological opportunities is to bring something new to your audience. Learning how to offer new, exciting digital content that connects with the current content you offer is how digital publishers will show value to their customers in the future.

Magazine Consumers Not Dumb

While the magazine industry struggles to reinvent magazines, magazine consumers are snapping up digital magazine replica editions like hotcakes at a 24/7 IHOP

This reporter has it on good authority that magazine consumers are not as dumb as industry executives had predicted. While some publishers are introducing new video and interactive apps and editions, the digital replica editions are stealing the show.