Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.

Co-authored handbooks:

The Organic Audience Development Strategy Handbook

The Subscription Website Publishing Handbook

The Digital Magazine Publishing Handbook

The Multiplatform Publishing Strategy Handbook

Contact Amanda:

Contact Amanda via email at amanda (at) mequoda (dot) com, @amaaanda, LinkedIn, and Google+.

Articles by Amanda MacArthur

Multiplatform Publishing Strategy

More Visibility for Google Search Ads

Clutter or creativity; you be the judge Google’s advertisements are getting some enhancements as of late. Their Product Listing Ads, which have consisted of ad image, product description and price, are now

Audience Development Strategy

Valuable Information on Email Copywriting

The goal of every email campaign is to get your email delivered, opened, read and converted. Email Copywriting Tip #1 - Delivery - The first step is getting the email delivered.

Multiplatform Publishing Strategy

Interweave Seeks Director of Online Affinity Content

Mequoda Group's leading Gold Member is breaking new ground again With nine mature communities, and the desire to add a minimum of three to four new online communities within the next

Audience Development Strategy

If Your Target Audience Includes College Students…

You should be offering content via mobile devices Do you know the best ways of reaching your core audience? Do you know how they consume your content the most? If your target

Audience Development Strategy

5 SEO Copywriting Posts You Should Read Again

Bringing back a few goodies to refresh your SEO Copywriting memories At Mequoda Daily, we're publishing up to four blogs every day and we know it's not easy to keep up

Audience Development Strategy

The New MySpace Social Media Strategy

Will the new MySpace help users forget the old MySpace MySpace will now focus on social entertainment for Generation Y. They want to expand to include music, celebrities, movies,

Texting Gives Businesses Another Channel

Texting Becoming Bigger Part of Business Communications Melcrum had an excellent blog on Monday about text messaging as a communications channel. Their focus is on internal communications—so Mike Berry, their head

Audience Development Strategy

New Google Instant Feature Allows You to Preview Search Results

A new way Google is working to create a quicker search experience Ever having difficulty deciding between search results? I know I have experienced this issue. Google premiered its new Instant Previews

Multiplatform Publishing Strategy

Increasing Website Traffic with Article Marketing

Where to marketed your online articles to increase website traffic and build your email list As in the past, marketing methods will come and go. It’s getting harder to send email.

Subscription Website Publishing

Dedicated Landing Page Templates: The Upsell Landing Page

More than a simple “thank you” page Upsell Landing Pages are specialized landing pages that offer the user an additional product or service as part of the post transaction process. These

Multiplatform Publishing Strategy

Content Marketing and the Ability to be Transparent

A lesson developed from modern times Transparency implies openness, communication and accountability – characteristics deeply important in building relationships. The Internet has created a place for those who want to communicate through

Multiplatform Publishing Strategy

Special Delivery: SIPAlert Daily Turns 100!

100th SIPAlert Daily Means We’re ‘Doing’ OK SIPAlert Daily turns 100 today—100 days, that is. Not quite a milestone in the Cal Ripken consecutive games played mode (2,632) or Lincoln’s Gettysburg

Multiplatform Publishing Strategy

The Washington Post Hits the iPad

And it’s currently free Another major publication stepped into the digital age of the iPad recently. The Washington Post has become the newest member of major publications to offer an iPad edition.

Subscription Website Publishing

Website Homepage Design for Facebook Integration

Three tips for designing a more LIKE-able website homepage If one of your goals for this year or next is to build your online Facebook community, then you've already put some

Audience Development Strategy

Do You Want A Few Thousand New Email Subscribers This Month?

SEO Campaign Management is a low risk, high reward route using freemiums to build email circulation SEO Campaign Goal - Write landing pages that tell Google to send you lots of

Audience Development Strategy

5 Considerations for Writing Text Ads

Bring in more revenue with strong text ads There is an art to writing text ads. This is so for a couple different reasons. First, text ads have to align with your

Multiplatform Publishing Strategy

Is the Future of Online Advertising Coming in “Real Time”?

A new method of selling ad space that is interchangeable Online advertisers are well accustomed to the CPM ad model. In this method, advertisers pay a specific amount of money per

Audience Development Strategy

Three Favorite Email Subject Lines – What Are Yours?

It's OK to borrow email marketing subject lines when they're good The average Internet user is bombarded with dozens if not hundreds of email subject lines every day. Most of us

Subscription Website Publishing

Don’t Start A Membership Website Until You Count the Cost

Five things you must do before launching a membership website It would be foolish on the part of anyone to jump into a project without contemplating all aspects to be certain

Multiplatform Publishing Strategy

Information is Not Advertising

A different way to look at contextual ads I recently attended a seminar in Philadelphia called the AdWords Seminars for Success. The presenter was Brad Geddes, the founder of bg Theory

Week in Review: November 1st, 2010 – November 5th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week

Audience Development Strategy

The Future of Search Engines

Can Blekko take on Google? Startups have attempted to slay the ruling search engine before. Google isn’t new to this experience, but they have not been dethroned thus far. Enter Blekko, a

Audience Development Strategy

5 Tips for Writing a Better Press Release

A few simple press release guidelines for writing better press releases Oftentimes, a press release is written in a formulaic fashion and before it goes live, we only ask ourselves the

Multiplatform Publishing Strategy

Editorial Management Guidelines: Where Does the Content Originate?

How does a Mequoda System Publisher reach the goal of 1,000 blog posts in a less than 16 months? When writing editorial content for a Mequoda Online Publishing & Marketing System,

Multiplatform Publishing Strategy

Internet Business Models That Bring Success

Our Internet Business Models and Strategies free report discusses nine of them Look around the Internet landscape. What types of online business models do you see generating revenue? Online publishers and content

Multiplatform Publishing Strategy

2011 Outlook Gives Data and Trends That Matter

2011 Industry Outlook Offers Insightful Data “It has to be easy [for customers]; nobody wants speed bumps on the information highway,” Anthea Stratigos, co-founder & CEO of Outsell, Inc., told a

Multiplatform Publishing Strategy

Google Instant’s Effect on Paid Search

This information might make more online publishers try paid advertising with Google Has Google Instant changed the way you search the web? How about online advertising? Has Google Instant made you want

Multiplatform Publishing Strategy

Internet Marketing News: Google Takes Twitter Ads

Google has a new Internet marketing strategy... Twitter ads! If you weren't already aware, last year Google paid Twitter $15 million to include tweets as search results. Here's what Google had

Multiplatform Publishing Strategy

Google, Friend or Foe?

If you’re an online publisher, Google should be driving over 50% of your traffic It’s a love hate relationship with Google. On one hand, you need Google to like your

Multiplatform Publishing Strategy

Virtual May Be Your Best Way to Go

Almost There: Tips for Going Virtual The merits of attending a conference are fairly obvious—network with colleagues, attend sessions designed for your field, ask questions of exhibitors and peers, participate in

Audience Development Strategy

Social Media Essentials

What companies need to know about a social media strategy It isn’t news that social media is popular. But what do companies actually know about social media? Sure, it’s a great way

Multiplatform Publishing Strategy

3 Forms of Content Marketing that Go Above and Beyond the Standards

Content Marketing is popular these days; here’s how to utilize it Content marketing is seen all about the Internet, throughout an array of industries. Its inherent nature works perfectly online because

Multiplatform Publishing Strategy

Read What Your Peers Say is Working

The Secrets of Success Here are 10 strategies that SIPA members are having success with at this current time. 1. We are investing time and resources in improving and expanding our emedia

Audience Development Strategy

Brands Can Now Utilize the Capabilities of LinkedIn

LinkedIn is getting brands more involved LinkedIn isn’t just for professionals anymore. The features from the popular social network are adding product and service recommendations to company pages. The products tab is

Multiplatform Publishing Strategy

Organize Your Content Marketing With Yammer.com

Organize your editorial and marketing efforts with this micro-blogging platform especially for businesses Yammer is a new(ish) social network similar to Twitter, but on the business side of the spectrum. Your

Audience Development Strategy

Social Media Strategy: Connecting with the Next Generation, Gen C

What is Gen C and how do they fit within your social media strategy? Yes, there is a new generation that we must recognize - Gen C. This group represents

Audience Development Strategy

Editorial Email Publishing as an Online Advertising Strategy

Get the most out of your editorial content without compromising your journalistic integrity Some journalists think it’s ludicrous to incorporate advertisements with editorial content. I agree, to an extent. It is never

Multiplatform Publishing Strategy

SIPA Member Profile: Hargreaves Scales New Heights

Meg Hargreaves, Vice President of Client Services, CQ-Roll Call Group SIPA: What was your first job out of college and how did you get into this business? HARGREAVES: I was a Communications/History

Multiplatform Publishing Strategy

How to Appease Mobile Device Users

The holiday season is coming and mobile devices will play a big part The specific uses of smartphones have evolved since they first hit the market. Text messaging and web browsing

Multiplatform Publishing Strategy

The Triangular Approach to Building an Internet Business Model

Build your Internet business model from the bottom up Whether you are a paid website that sells products or a free website that sells advertising, your business model requires some kind

Digital Magazine Publishing

New Media Trends: Top 5 Digital Magazines Sales for iPad [STATS]

You may be surprised at which magazines are making their digital mark with iPad editions A new report from AdAge, sums up the first six months of sales data for iPad

Week in Review: October 25th, 2010 – October 29th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week

Audience Development Strategy

Google Keyword Tool Says “Angel” is Back

If your favorite keywords went missing, they are probably back now Could you imagine that no one on Earth was Googling the term “angel” a few months back? We couldn’t imagine it

Subscription Website Publishing

6 Tips To Get More From Affiliate Sales Programs For Subscription Websites

Better guidelines for setting up and running an affiliate sales program The key to a successful affiliate program is to give your affiliates as much incentive as possible to sell your

Subscription Website Publishing

Dedicated Landing Page Templates

The sole purpose of a dedicated landing page is to get that order. Dedicated landing pages are designed to receive targeted website traffic and convert users into buyers or subscribers. They

Audience Development Strategy

Email Promotions and Editorial Content: The Makings of a Successful Email Calendar

Discover valuable insight from our Editorial Management Guidelines free report Download your free digital copy of Editorial Management Guidelines for Online Publishers now Customer loyalty is important in any business, throughout all

Ideas for Writing Good Lines of Copy. Action!

Ideas for Writing Good Lines of Copy. Action!

Thoughts for Writing Effective Lines of Copy Copywriting. Many of us do it every day. But how many of us, in writing our marketing pitches, succeed in coming up with something

Audience Development Strategy

New Findings on Social Networks and Facebook

Shedding some light on ‘social’ activities Has the use of social media negatively impacted our face-to-face interactions with our fellow man/woman? As the usage of Facebook and Twitter increase, the questions have

Audience Development Strategy

SEO Copywriting Tips for Thinking Like Your Customers

You'll find better keywords for your SEO copywriting campaigns once you start thinking like your customers Over 500 changes will be made to Google’s search engine this year. As the algorithm

Audience Development Strategy

SEO Campaign Management: Where to Get Ideas for Free Reports

Where do great ideas for free reports come from? Creating free digital white papers, special reports or handbooks is an essential part of a successful SEO campaign management. It’s a fact,

Mequoda is an active member of the following industry associations:

By using this site, you agree to our Privacy Policy.