Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.

Co-authored handbooks:

The Organic Audience Development Strategy Handbook

The Subscription Website Publishing Handbook

The Digital Magazine Publishing Handbook

The Multiplatform Publishing Strategy Handbook

Contact Amanda:

Contact Amanda via email at amanda (at) mequoda (dot) com, @amaaanda, LinkedIn, and Google+.

Articles by Amanda MacArthur

Audience Development Strategy

Social Media Isn’t Just for People Anymore

Meet Eater is a plant that thrives off social interaction This story intrigued me: A plant that thrives off social media. It’s an environmental art installation that was created to re-establish

Subscription Website Publishing

Why an Article is a Landing Page & Why You Should Care

Identify your landing page templates and discover why articles are your #1 best sellers Landing page templates aren't just for taking names and selling products. Those are steps #2 & #3.

Social Media Strategy Lesson for Online Publishers Using Twitter

This free report from Mequoda Group discusses marketing tips you can use to boost ROI by doing business on Twitter (Nationwide)---Online publishers need to be careful when using Twitter as a

Multiplatform Publishing Strategy

Does Your Internet Marketing Strategy Focus on Baby Boomers? It Should.

What can we learn from the Internet habits of baby boomers Baby boomers,* as a group, are 78 million strong in the US alone. This group has tremendous buying power

Multiplatform Publishing Strategy

Utilizing Online Video Content

How are people finding the videos you’re creating for content marketing purposes? According to Alexa.com, YouTube is the third most popular website on the entire Internet. One can see why it’s

Multiplatform Publishing Strategy

Video Tips: Buying in and Reaching Out

Aim, Shoot, Post. But First Get Some Equipment Last week, 3D, the DMA Daily Digest, led us to a website called Target Marketing that published a nice piece on “Creating and

Audience Development Strategy

Will the Priority Inbox Cure Email Woes?

A new feature from Google aims to fix headaches associated with cluttered inboxes Cluttered inboxes are nothing new to email users, but Google is now attempting to help clean up the

Digital Magazine Publishing

iPad App Ideas for Publishers

New media trends show that the iPad is bringing magazines back to life - why are we still resenting it? The iPad is everywhere. It's being used at Posh NYC restaurants

Free Email Copywriting Tips

This free report from Mequoda Group discusses tips for better email copywriting that will maximize email conversion rates (Nationwide)---Email is a major way online publishers generate revenue online. Studies have shown

Multiplatform Publishing Strategy

More Free Content: Classic Mequoda Case Studies

These classic case studies are Mequoda best practice examples Mequoda unlocks more free content. That’s right, now everyone has access to all forty of our Publishing Case Studies formerly part

Multiplatform Publishing Strategy

5 Necessary Steps for Selecting a Content Management System

Utilizing these tips will put you on the path to choosing the best CMS for your content Content management systems are like puzzles to me. They incorporate a lot of different

Multiplatform Publishing Strategy

SIPA Member Profiles: A Double Feature

Karen Piontkowski, Founder and President, Direct Answer, Inc. Katie Rogers, Vice President, Direct Answer, Inc. Editor’s Note: We give you a pre-Labor Day special today of two-for-the-price-of-one. SIPA: What was your first job

Multiplatform Publishing Strategy

Do You Know What You Like?

How media consumption barely has to be contemplated anymore I used to search the Internet for topics I enjoyed. Sometimes I would come across the perfect piece of information. Other times

Audience Development Strategy

Learn How to Write Effective Headlines for a Press Release

Research your keywords before you begin to write a press release Research, research, research. Yes, it all starts with keyword research. Before you even begin writing a press release, find

When To Develop a Membership Website

This free report from Mequoda Group discusses membership websites, which can be a revenue-generating tool for online publishers (Nationwide)---A membership website is an online information product. In order for users to

Subscription Website Publishing

6 Great Looking Landing Pages & Why They Work

Landing page optimization tips that can work for both B2B and B2C publishers Would a name-squeeze page work as well if it went by any other name? Yes it would, and

Multiplatform Publishing Strategy

7 Reasons Why Online Publishers Use WordPress

As an open source content management system loved by many, WordPress offers some great features to online publishers The first open source content management system I ever used was WordPress. My

Week in Review: August 23rd, 2010 – August 27th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week

Audience Development Strategy

Social Media Strategy Tips

Ways to incorporate social media strategy into your website A solid social media strategy is a great way to grow your audience, stay in touch with your audience members and create

Audience Development Strategy

5 Best Practices All Online Editors Should Know

A superb editorial management strategy is the key to a successful, organized online marketing and audience development system We have a giant collection of best practices for online editors in our

Strategic Intent for Subscription Websites

This free report from Mequoda Group discusses 14 guidelines for subscription website design (Nationwide)---A website that meets the goals of both the users and the publisher is said to have a

Subscription Website Publishing

5 Ways to Boost Renewals for Subscription Websites

Does your subscription website promote customer loyalty? Many subscription websites have come and gone over the last decade. There are a few subscription websites have figured out exactly what it

Multiplatform Publishing Strategy

Tips From SIPA UK Lead to Sessions in Miami

Tips From SIPA UK Conference Become Session Starters for Miami Meeting David Foster, CEO of BVR in Portland, Ore., sat in on the marketing directors' roundtable at July’s SIPA UK Conference

Multiplatform Publishing Strategy

An Update from the World of Streaming Video Content

How can live streaming video content help you? I read today on Mashable that Ustream, the live interactive broadcast platform, just redesigned their website with the hopes of making it easier

Audience Development Strategy

7 Great Ideas for Writing Free Reports

Create a giant archive of robust free reports for optimal SEO Campaign Management Sometimes publishers know that they should be giving away free content in order to build their email list,

Three Website Design Mistakes to Avoid

This free report on website design guidelines from Mequoda Group will teach you mistakes to avoid while creating a website and best practices to utilize (Nationwide)---A poorly designed website will discourage

Subscription Website Publishing

Good Website Homepage Design Builds Brand Preference

Brand preference leads to repeat visits and increased website traffic One aspect of the Mequoda Best Practices we analyze is brand preference. How does the website homepage design aid in

Audience Development Strategy

Ripped from the Headlines: The Green Giant Has Always Been Shrek

Are there SEO copywriting lessons to be gleaned from the Beloit College Mindset List? Do you ever feel old and out of touch with popular culture? I knew I was no longer

Londesborough Puts Wind in Sales

Londesborough Proves Popular With His Sales Habits and Best Practices At the last session of the SIPA 2010 Conference—Best Ideas From SIPA 2010—host Andy McLaughlin did a wonderful job of keeping

Subscription Website Publishing

How Many Landing Pages Do You Have?

You may have more landing pages than you think I was recently speaking to a friend about online publishing. He is a content producer and was curious about the options for

Audience Development Strategy

5 Things To Know Before Making a Facebook Business Page

Add a few Facebook best practices to your social media strategy Many companies are jumping on the Facebook bandwagon and creating pages for their publications and blogs on Facebook. There are

Ways to Increase Website Traffic to Free Products

This free report from Mequoda Group discusses how increase website traffic to free products through inbound links from other websites. (Nationwide)---Inbound links are a major way of getting a free product

Audience Development Strategy

3 More Reasons for Increasing Website Traffic Through Social Media

You can’t afford to ignore social networking sites It's important to establish yourself now on social networking sites. First, users are spending increasingly more of their time on social networks, even

Multiplatform Publishing Strategy

The Future of Digital Newsstands

Some are amazed at the quick emergence of digital content; others saw it coming for years. Where will it lead? Why is it that human beings love to theorize about the

Multiplatform Publishing Strategy

New Product Ideas Stir Up the Pot

New-Product Ideas Range From a Relaunching to a Repurposing Here are 10 new-product development ideas to put on your gold-seeking plate (from SIPA 2010). From Torry Burdick, senior vice president, Marketing, Mortgage

Audience Development Strategy

Solutions for a Cluttered Email Inbox?

From email marketing to personal correspondence, what messages will reach the top of an email inbox? If you’re an active member of the online environment then you probably receive an excess

Audience Development Strategy

SEO Copywriting That is Naturally Appealing

Attract more customers with keyword-rich copy, GUARANTEED! An important part of SEO copywriting is researching keywords and phrases for all of your copy, whether it’s your website, email newsletters, sales letter

Free SEO Copywriting Handbook from Mequoda Group

This free SEO Copywriting Handbook from Mequoda Group discusses everything online writers need to know about search engine optimization. (Nationwide)---For website pages to reach high Google rankings for specific keywords, they

Audience Development Strategy

4 Expert Tips for Better Email Copywriting

Four quick tips from the professionals for turning your promotional email newsletters into leads and sales The average email user gets dozens of emails per day, while others may receive hundreds

Multiplatform Publishing Strategy

Tablets Bring a Wind of Change

In addition to a new experience for content users and content producers alike When I think about new technology, the words “smaller” and “faster” pop into mind. One of the turning

Multiplatform Publishing Strategy

SIPA Member Profile: Khosrodad Builds Community and Furniture

Amir A. Khosrodad, President, Cranium Softworks, Silver Spring, Maryland SIPA: What was your first job out of college and how did you get into this business? KHOSRODAD: My first job out of

Audience Development Strategy

Money is Spent on Social Networks

Global growth is a main factor in this spending Forecasts from eMarketer predict that more money will be spent on advertising this year, as well as in the future. By next

Audience Development Strategy

New Email Marketing Trends

Have you thought about using podcasts for building email circulation? With the popularity of iTunes and online radio like Pandora, podcasts are an easy way to reach eager listeners through

Build Email Marketing List Circulation with Podcasts

This free report from Mequoda Group teaches how to use podcasts to build an email marketing list (Nationwide)---The world of audio communication has found a home on the Internet. From podcasts

Subscription Website Publishing

One Good Reason Not to Have a Membership Website

Membership websites require content and effort - don't attempt building one if you haven't got either While a Membership Website can be a profitable addition to a publisher’s online strategy, the

Digital Magazine Publishing

Is No-Subscription the New Digital Subscription Model?

People Magazine Thinks Not It’s funny. When everyone first thought that online subscriptions were a good idea, they coupled print and online subscriptions. It just made sense. When people are asking

Week in Review: August 16th, 2010 – August 20th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week

Multiplatform Publishing Strategy

Tablet Competition Will Grow

The market will become more competitive, prices will drop and more media-rich content will be available The invasion of the tablet will not be short lived. In fact, companies are already

Multiplatform Publishing Strategy

3 Quick Content Tips to Please Your Online Customers

Periodical publishers have historically considered content to be disposable—generated once for use in a periodical or book and then discarded. Publishers who use the Internet to recycle, reuse, and republish

Learn How to Manage Multi-Platform Brand Development for Online Publishing

This free report from Mequoda Group discusses seven steps for online publishers to use to turn a niche publication into a robust multi-platform brand (Nationwide)---Cutting-edge publishing companies have gone from offering

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