Articles by Amanda MacArthur

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The Merits of ‘Week in Reviews’

Week in Review Columns Can Prove Effective for Both You and the Reader. “Numerous publishers, including our BusinessManagementDaily.com, are having success with a Week in Review e-letter,” wrote Phil Ash,  

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New PR Survey Tips Generously and Wisely

A New Survey on Public Relations Provides Some Up-to-Date Answers. In 1963, John Marston wrote a book, “The Nature of Public Relations,” saying that “public relations is planned, persuasive communication  

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