Catch up on the Mequoda Daily’s blog posts for this past week…
The Content Marketing 2010 Seminars have been a hit thus far. To attend out final seminar in Chicago on June 29th, sign up now before the invaluable opportunity passes.
June 21st, 2010
Tips shared by Jeanne Jennings at the SIPA Conference in Washington, DC
Jeanne Jennings is no stranger to Mequoda. In fact, Jeanne was the guest speaker for a past webinar of ours, entitled Solving Email Delivery Problems. She has also authored several email newsletter design reviews for Mequoda.
At this past SIPA Conference, I took the opportunity to attend the session presented by Jennings. Her session was all about creating a great email newsletter, and reinforced some best practices. As an online editor, I felt it necessary to take good notes while attending this session. Read more…
June 22nd, 2010
2 ways to approach search engine optimization, link building & PR
Inbound links drive targeted website traffic, boost your SEO ranking and help online readers find your website and become Facebook fans, Twitter followers and email newsletter subscribers.
Every time I speak, someone always asks me how to get more links to the website. Read more…
It’s Summer Solstice; 10 reminders to fill your extra hours of daylight
Here are 10 key informational items to serve as reminders as we all move forward into the days of summer.
1. Segment your bounce rates. “I love investigating why bounce rates are so high for Websites because usually what you find is that it’s not the overall bounce rate. It’s a specific segment of people,” says Matt Bailey, president and founder of SiteLogic. “They’re searching for a specific word or phrase—so when they don’t see it they leave. Google Analytics makes it so easy now to segment based on just about anything you can imagine—and then you can find these little problems in your Website.” Read more…
If you want to discover the same valuable information that the intimate groups in Washington and Boston did, register now for our remaining Content Marketing Seminar in Chicago. Don’t delay or you’ll miss this opportunity.
June 23rd, 2010
These 5 tips will help you decide
Creating content isn’t the hardest thing to do. It is much harder however, to create good content.
One comment I hear from writers often, is that creating content can be frustrating since the art form is so subjective. A piece can have a lot of connection to the writer, yet it may not appeal to anyone else. Read more…
On the growing SIPA Listserves
Here’s your quiz for today: Where did we find the following four very interesting discussion fragments?
I’m particularly fond of the delayed pop-ups lately. They allow people to have a look-see and make sure they’re in the right place and interested in the content before we promote to them. I think this makes for a better user experience. Or at least I tell myself that. Read more…
June 24th, 2010
We explored America’s Test Kitchen to see how it held up to the Mequoda Website Design Review Scorecard
America’s Test Kitchen is the “Uber” brand for multiple magazines, a TV show and a number of products. We use the Mequoda Website Design Review Scorecard to evaluate the website component of their overall strategy. Read more…
Content marketing has changed the interruption-factor behind traditional marketing. To learn how to incorporate our seven-step content marketing strategy, join Don and Kim in Chicago for our last Content Marketing 2010 Seminar.
Meeting of the Minds – an article about sessions and keynotes from the recent SIPA 2010 Conference
Here are more teachable moments from the recent SIPA 2010 Conference and the link to order your audio archives.
1. In his keynote, Do We Really Need to Be Concerned About eReaders?, Forrester Research’s James McQuivey said that your customers still have time in their day to fill, and some type of electronic media is most likely to fill it. “Which media will succeed in taking those minutes?” he asked. He said that the average person’s time spent on electronic media has already risen from six hours to between 12-20 hours a day. (The 12-20 depends on whether you count our habit of doing two electronic things at once.) “If somebody does better at this than you, you’ll lose your customers. Delivering consistent access to content is the key.” Read more…
June 25th, 2010
June 29th will be the last seminar of our content marketing installment
Dozens of attendees have already experienced the magic behind our Content Marketing 2010 Seminars. I use the term “magic” because there is something powerful about being in an intimate setting with like-minded individuals, all of whom are sharing in an educational experience.
In our one-day seminars, we’ve guided our attendees through seven of the most important online publishing strategies that every content marketer should be trained in. Doing so will help them be successful online in 2010 and beyond. Read more…
The online publishing environment has changed. Learn how you can change your online strategies along with it when you attend the final Content Marketing 2010 Seminar in Chicago. Register now.