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Archive for Subscription Website Publishing

Subscription Website Publishing posts focus on what to consider when building and operating a subscription website.

In this section, you’ll learn the difference between membership and subscription sites, how to build a successful subscription website, increase sign-ups, align content, and the best practices for running successful subscription websites.

Free Download: Learn how to choose the best subscription pricing and single-copy pricing strategy for your subscription websites and subscription apps when you download a FREE copy of our How to Use Contrast Pricing to Increase Subscription Revenue report today.

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Have You Read Our Landing Page Handbook?

If not, can you write, design and create sales letter landing pages that convert visitors into email subscribers or buyers?

Action, action, action!

I can’t say it enough… Sales letter landing pages are about getting your reader to take action.

If you focus the content of your sales letter landing page on a topic and the single intention of convincing the reader to convert, then you’re starting in a strong place.

Our free Landing Page Handbook: Creating Sales Letter Landing Pages that Sell contains 12 best practices for creating landing pages that sell, be it a paid product or a free one.   Continue

Website Design Review of Ragan.com

This week we took a look at Ragan.com, a popular site for communicators, and put it to the Mequoda Website Design Review Scorecard.

1. Strategic Intent: A

At first look it’s easy to see that the homepage of this site is about the content. This site is the free entry point for content into the larger Ragan network of sites. There are no 3rd paid advertisements on the homepage.

There are links to paid products like books, training, and consulting as ways to monetize the site, but there is plenty of free information offered to entice repeat visitors. Some articles are for paid members only but there is a good balance of free content.   Continue

Website Design Review of Dark Daily

See how Dark Daily holds up to the Mequoda Website Design Review Scorecard

This week we used the Mequoda Website Design Review Scorecard to review Dark Daily. Dark Daily is a news/e-briefing site whose audience includes clinical laboratories and pathology labs. Its is part of a family of sites from The Dark Intelligence Group, which also includes The Dark Report, a paid publication focusing on news reports and the latest facts and trends that affect medical laboratories of all kinds. The Editor-in-Chief is Robert Michel.   Continue

Sites to Behold – and Bring in Customers

SIPA’s New Report Gives All The Latest on Subscription Websites That Sell

Here are snippets from the much-anticipated, just-released, 53-page SIPA Management Report titled Building Subscription Websites That Sell: A Marketing Perspective. The report features six archetypes—newsletters, magazines, reference, application, membership and periodical—numerous case studies, an evaluation device and a conclusion. It can be found on the Members Only section of the SIPA Website.   Continue

Website Design Review of America’s Test Kitchen

We explored America’s Test Kitchen to see how it held up to the Mequoda Website Design Review Scorecard. America’s Test Kitchen is the “Uber” brand for multiple magazines, a TV show and a number of products. We use the Mequoda Website Design Review Scorecard to evaluate the website component of their overall strategy.

1. Strategic Intent: A
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Website Design Review of the Huffington Post

See how this popular news website scored on the Mequoda Design Scorecard
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Website Design Review – Business Management Daily

Business Management Daily has a strong online presence with a user-friendly website
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New White Paper on Website Homepage Design Basics

Make your website user-friendly with our free Website Homepage Design Basics report
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Well Designed Homepages Lead to Customer Satisfaction and Online Revenues

Last chance to sign up for our Website Homepage Design Workshop webinar
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3 Deadly Website Design Mistakes

How to use magazine design principles to minimize periodical website traffic, usability and reader satisfaction   Continue

Website Homepage Design Insight From Mequoda’s Systems Director

Nancy Horan discusses her experiences
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Website Design Review – Artist Daily

See why Artist Daily received an A

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4 Essentials for Website Homepage Design

Make a great first impression with these helpful tips
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Is It Time to Test Your Website?

This free tool can help you
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Mequoda Daily Website Design Review

We visited our own site to show you how it ranks
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A Mequoda Classic on Rapid Conversion Landing Pages

Discover the formula for turning website visitors into loyal, paying customers   Continue

Better Homes & Gardens Website Design Review 2010

We revisited Better Homes & Gardens’ website design to see what’s been improved since our last review   Continue

Computerworld.com Website Design Review 2010

Computerworld.com has overcome the hurdle of letting their print roots go   Continue

Profit by Creating Landing Pages That Really Convert

Anna Talerico creates a software platform that helps internet marketers increase their landing page conversion rates   Continue

Make Your Content as Profitable as Possible

Last chance to sign up for our Developing Successful Subscription Websites webinar   Continue

Should Subscription Websites Require Registration?

Do you know what to do about user registration?
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Subscription Websites: Master the Pay-For-Access Model

A simple model for subscription websites
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Aesthetics of an Eye-Opening Subscription Website

Specific colors and an engaging design will help in building a community   Continue

Everything You Need to Know About Subscription Websites

Gain access to our free report Subscription Website Design: 14 Guidelines and 13 Case Studies for Designing Subscription Websites   Continue

Top 10 Media Website Design Reviews

Website Design Reviews are written by the Mequoda Research Team, based on our Website Design Scorecard that features 14 website design guidelines, and focuses on the websites of today’s top publishers.

To create the 14 website design guidelines, we’ve reviewed hundreds of websites and interviewed dozens of website publishers. We’ve conducted a series of expert usability reviews and actual user tests to determine what we believe to be the top 14 best practices for successful website publishing.   Continue

3 Web Pages for a Well-Designed Site

Components you should have within your periodical website hub   Continue

Landing Pages that Work: What Needs to be Tested

8 essentials to consider while designing your landing page
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Landing Page Optimization Book Review: Landing Page Handbook by MarketingSherpa

Due to limited time or budget, the landing page is often given the least priority in a marketing campaign.

Some marketers feel that a great external campaign is more important than a good landing page. Our research has found the opposite to be true. Even a great campaign needs the correct conversion architecture, landing page design is key.   Continue

Landing Page Book Review: Honest Seduction by Scott Brinker

You’ll find this book an easy and informative read. Basically, this is a compilation of the ION blog posts and articles over a period of two and a half years. Here’s a great take away from Honest Seduction: Using Post-Click Marketing to Turn Landing Pages into Game Changers.   Continue

Landing Page Book Review: Landing Page Optimization Handbook by Invesp Consulting

Before you can start building your landing page, you must define exactly what you want your visitors to do. The goal, or conversion objective, of your landing page should completely drive the development of the page.

To identify the conversion objective, ask yourself, “What do I want visitors to do when they see my landing page?”   Continue

Do You Want A Few Thousand New Email Subscribers This Month Too?

To Free or Not to Free? Ask Mrs. Fields What She Thinks About Freemiums

Your website is your chance at delivering a powerful first impression. If you’ve been playing your cards right, you have landing pages set up that are driving traffic into your website that offer something for free.

The reason why we stand so strongly behind “the power of free” is because simply… it works.   Continue

Save the Dates! Check Our Next Six Webinars!

Take a minute to add these 90-minute live and interactive webinars to your 2010 calendar!
Travel budgets have been cut significantly, but your employees still need education and training. Webinars are a great way to provide training to your entire staff for one low price, without the added travel costs or time out of the office.
That’s   Continue

Download our FREE Landing Page Design Best Practices & Optimization Kit!

Four free white papers that will kick your landing page design and optimization skills into high gear!
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Little-Known Ways to Get 100% Google Visibility for Your Landing Pages

Here are a few methods that are getting online publishers at 100% Google visibility by targeting niche terms with smaller search volume   Continue

Notes & Quotes from Mequoda Summit Boston 2009 – Google Analytics for Publishers

12 things every copywriter, editor and audience development manager can learn using Google Analytics
Nicholas opened this session by diving into the Google Analytics dashboard of our own Mequoda Daily and gave the audience 12 things that you want to track when using Google Analytics:

Most Popular Content
Page Views for Specific Post
Page Views for Specific Topic
Top Referring   Continue

Notes & Quotes from Mequoda Summit Boston 2009: Landing Page Optimization

“Testing is a no-brainer”, says Bob Brady of Business & Legal Resources   Continue

Notes & Quotes from Mequoda Summit Boston 2009: Website Conversion Architecture

One take-away from this in-depth session on landing pages and website conversion architecture, were all the different types of ads and placements that publishers can place on their site
“Email Conversion Rate (ECR) is a direct driver of email circulation,” said Don Nicholas, explaining the importance of collecting email addresses from multiple places on your website.   Continue

The Best Way to Get Found in Google – Google Visibility Management

Get ranked in Google and make search engines become your largest source of targeted website traffic!   Continue

A Best Practice for Publishers: Rapid Conversion Landing Pages

Build a valuable database by using your website to offer free reports that convert casual visitors into email subscribers   Continue

What a Tag Page Should Look Like to Google

Create an all-inclusive tag/keyword/glossary page so that your website architecture gives Google one single arrow to follow   Continue

What is Google Visibility Management?

Produce high-quality content on web pages that are designed with semantics and standards compliance in mind
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Get Your Landing Page Template Design & Marketing Kit (it’s free)

Download these three free white papers and start building more effective landing pages
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Thinking Mobile – 12 Mobile Design Tools to Make Your Blog More Mobile-Friendly

Mobile isn’t exactly a new media trend, but it’s certainly gaining more importance than it did a few years ago
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Landing Page Optimization Book Review: The Definitive Guide to Testing and Tuning for Conversions by Tim Ash

Analyze your landing pages through the eyes of your customers   Continue

More Free Content: Top 10 Landing Page Reviews

Mequoda unlocks archived landing page reviews

We are happy to announce the release of more free content. Yes, now everyone will have access to content formerly part of the members only Mequoda Library.

One of the most popular topics searched at Mequoda.com is “Landing Page Templates”. In particular, our landing page reviews have become timeless guidelines for creating successful landing pages. Over the last five years, the Mequoda Research team has reviewed over 40 sales letter landing pages using the 12 essential elements set out in the Mequoda Sales Letter Landing Page Scorecard.   Continue

Tips and Tricks for Video Landing Pages

How to incorporate video and new media into your landing pages   Continue

Increasing Email Subscriptions

Floaters can double conversion rates on your website

Remember the Wild West days of the Web?

Just under 10 years ago everyone had Napster, was scared to death of the Y2K bug and could not visit a website without seeing two or three pop-up ads.

You might wonder, why were there so many pop-ups? They were incredibly annoying.

The answer is that pop-ups worked. They increased conversion rates and made online businesses more money.   Continue

SIPA Take Away #4: Membership Website Experience from Mark Ragan

Mark Ragan of Ragan.com and Ragan Select, tells publishers how their new membership website and social network has brought profitability from 31% to 49%   Continue

SIPA Take Away #1: 17 Testing Tools from Sandra Niehaus

17 Usability, Card Sorting, A/B and Multivariate Testing Tools from Sandra Niehaus
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Two Huge Take-Aways from the Landing Page “Test Junkies”

How less is often more, according to the results of a few landing page multivariate tests at Business & Legal Reports and Kiplinger   Continue