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Tag: rapid conversion

Create Better Vanity URLs: 8 Dos and 8 Don’ts

Follow these landing page guidelines for your vanity URLs so that people can both remember you and find you organically

You know the importance of landing pages, but it’s completely possible that you don’t know how important your vanity URLs are. Vanity URLs that are too long, don’t make sense, or are hard to read can actually turn someone away, rather than attracting them to your site.

The most popular places to use a vanity URL are:

Follow Google’s Landing Page Guidelines to Improve Rank

As it’s always been, Google’s main focus publicly is the ads you buy via Adwords. And, as always, Mequoda knows that the exact same concepts apply to free organic search campaigns.

If you read our white papers and posts, or you’ve attended a Mequoda Intensive, you already know how much value we place on organic search. It’s the core of the Mequoda Method, and while anyone can buy ads, that kind of marketing just isn’t as high on our priority list as organic search is.

How Does Your Email Capture Rate Compare to Other Publishers?

Your email capture rate (ECR) is calculated by dividing the number of new email subscribers your website captures each month, by the number of unique new visitors passing through your website in a 30 day period. Your goal is to capture email contact permission from your website visitors by making generous offers that include free incentives.

The Best Audience Development Job Description We’ve Seen

Audience development personnel have a very specific, and incredibly important job within an organization.

Finding the right audience development staff can mean the difference between thousands of email subscribers and tens of thousands of dollars in additional revenue.

The best audience development job description I’ve ever seen comes from one of our clients.

Usability Testing: 5 Heat Map Tracking Tools to Watch What Your Visitors Do

If you want to know why your website is, or is not performing, start conducting usability studies. A/B tests are great for content, but when it comes to seeing how users engage with your website, online heatmap tracking tools can make all the difference.

Mequoda 3C Zone Architecture Increases Email Capture Rates by 21X

Consistent channel conversion zone architecture (3c), when applied to a publishing website, is a fancy way of saying that every channel (or portal topic) consistently aligns with a product that converts the user into a subscriber or paid user of your website. Together, they create what we call a zone. Using this zone to increase website to email conversion rates can be easy, if you let it. This metric is called your email capture rate.

The Reason Why a Rapid Conversion Landing Page Exists

A Rapid Conversion Landing Page (a.k.a. “name squeeze” page) is essential to building a database of free email newsletter subscribers. It, along with other landing pages on a website, act as the team that builds an email list. However, the RCLP is extra special in that its main purpose in life is to drive a ton of traffic from search in order to build your email list.

How to Make SEO-Friendly Mobile Interstitial Ads

How to make highly converting Floaters, pop-ups and mobile interstitial ads SEO-friendly
As you probably know, earlier this month, Google told publishers everywhere that they would begin penalizing them for pop-ups and Floaters which interfere with content on mobile pages. They’ve also told us not to show OFIEs to mobile users, the little order flows that

SEO Tip: It’s Time to Suppress Floaters and OFIEs on Mobile Phones

The most important SEO tip of the month is suppressing floaters and OFIEs for mobile phone users
By now most of you know that Google has decreed popups and interstitial ads, which include Mequoda Best Practice floaters, to be outlawed on mobile phones as of tomorrow, January 10, 2017.

Google objects to the way these ads interfere with

Freemium Strategy: 10 Steps for Refreshing a Freemium During an SEO Slump

Search engine optimization is kind of a game, right? It’s an important game – a necessary one for any publisher – but mostly it’s just us trying to play by the rules while Google giggles and changes those rules whenever they like.

At Mequoda, we stress the importance of a freemium strategy. Freemiums are free downloadable products that sit on SEO’d pages that publishers give away in order to build their email lists. The freemiums are available to download on these SEO’d landing pages, which we call rapid conversion landing pages, or RCLPs for short. You’ve seen them around here, here, and here.

Protected: Executive Council Update: Mobile Pop-ups and Alternatives

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Choosing the Best Lead Management Software for Publishers

What to look for in lead management software, from Haven Nexus to Eloqua, Marketo, Hubspot and others

Make money by giving content away.

That statement sounds odd to many people in publishing and downright heretical to anyone in the subscription business, but there is no denying that it can work. More than one publisher has developed this

35 Steps for Building an Email List With Freemiums

Call it what you want, but here at Mequoda we’ve assigned the title Rapid Conversion Landing Page to a landing page that collects an email address and offers a free product (freemium) in exchange. You’ve seen them around here, here, and here.

If you’ve read our blog before, attended one of our Intensives, or a Summit, you know we typically cut the syllables in half by affectionately calling it the RCLP most of the time.

How to Lift Your Freemium Conversion Rate With Freebies People Actually Want

If your freemium conversion rate is less than 2, you can use these resources to create better, more compelling and more clickable freebies.

Email is by far, the most profitable marketing channel most publishers use. So it’s no surprise that building an email list is one of the most important items on a publisher’s to-do list

The 7 Mequoda Audience Development Models

These audience development models create marketing-qualified leads through freemiums that build larger, more monetizable email lists

“Audience development” is one of those terms that many people instinctively understand, but usually underestimate. Although media professionals have worked with the term for years, most have not bothered to define all the things that go on when executing an

12 Ways to Convert Website Visitors into Email Subscribers

The very successful publishers that we always turn to when evaluating our best practices have used some or all of the following strategies to convert website visitors into email subscribers. Not to say that they don’t also use ample space on their website to sell new magazine subscribers, they’ve just also spent the time to build their website appropriately so that web to email conversion is a cinch.

How to Use Paid Advertising as an Audience Development Channel

Audience development is one of those terms that many people instinctively understand, but usually underestimate

Although media professionals have worked in audience development for years, most have not bothered to define all the things that go on when executing an audience development strategy.

And at its most basic, that’s what it is, isn’t it? It’s about building an audience for

Understanding the Freebie Content Business Model

The freebie content business model is one website we build for all of our Mequoda Gold Members

Choosing your content focus is a business-critical decision, as the focus you choose pretty much dictates your chances of success with multiplatform publishing and subscription websites. However, more serious than the focus on content is the business model itself.

It

Website Architecture vs. Web Design – Which Comes First?

Website architecture refers to the funnel that leads your customers from a page, to a point of interest, like a “buy now” button, or an email subscription form. It refers to the function of your website and its webpages. It does not refer to the colors on your website or your CSS stylesheet, but the actual structure of your website and its purpose.

Every page of your website should have intent. For example, before you “design” a page, create its structure. An article page includes a page title, URL, headline, subhead, body copy, and sometimes a photograph. Additional SEO elements include a meta title, a meta description and tags. These elements all contribute to the architecture of an article page.

How to Write a Special Report Title, the Mequoda Way

Like the best email subject lines, report titles should be short and sweet
In today’s multiplatform publishing world, there’s no such thing as standing still. So when data starts whispering “change” in our ear, we listen.

That’s why, right now, we’re officially revising our longstanding Best Practice on how to write a special report title. Freemiums in

How to Update a Magazine Editor Job Description for Multiplatform Publishing

Write an online magazine editor job description like a product description for a Swiss Army knife

Can you remember life before the internet, when a personal computer was another name for a hand-held calculator? When publishing was a process that required a printing press?

If you’re old enough to remember hot type, the pica stick, and manual

How to Sell Magazine Subscriptions Online Without Blow-in Cards

Have you ever received one of those birthday cards in the mail from one of your “funny” friends, where you open the envelope and glitter basically falls everywhere?

That’s close to how customers have always felt about magazine blow-in cards that try to sell magazine subscriptions. Maybe the cards don’t nestle themselves into the cracks of your hardwood floors to remind you forever of the hilarity, but they do fall over the floor whenever an innocent reader opens your magazine in the magazine aisle at Barnes & Noble or the end cap at the grocery store.

Increase Magazine Subscriptions With One Simple Trick

For the first many years as a publisher, you had one goal and only one goal: increase magazine subscriptions.

10 Types of Landing Pages and Knowing When to Use Them

The first thing you need to have to create great landing pages is a basic understanding of the seven types of landing pages used by Internet marketing professionals. With that in mind, we think your odds of increasing landing page conversion rates will definitely improve.

Editorial Management: The 7 Daily Tasks of An Online Editor

Ernest Hemingway once said, “We are all apprentices in a craft where no one ever becomes a master.”

Perfection in editorial management is a fallacy. There will always be deadlines that are broken because a source responded at the last minute, and there will be typos that happen even with three sets of eyes on a document; even if your boss is Anna Wintour.

The Best Paid and Free Press Release Sites

On content-driven, information-rich websites we use press releases for more than the basic announcement. We also use them to release free white papers because we know they offer more opportunities for inbound links and the SEO benefits required to get a landing page ranked well in Google.

Since Google now holds us responsible for the inbound links that come to our site, we decided to update our annual guide to the best paid and free press release sites by completely eliminating the sites with low SEO scores. What started out as a 50-something list is now down to just nine.

Digital-Only Magazines: The Latest Publishing Trend

The latest publishing trend isn’t just about magazine publishing in general. It’s a digital publishing trend: Launching digital-only magazines without legacy print publications behind them.

Mequoda has a client who is doing just that. Prime Publishing is a company that began with free websites but no print publications whatsoever. Now the company is launching digital-only magazines such as I Like Crochet and I Like Knitting as premium products to enhance their associated websites, AllFreeCrochet.com and AllFreeKnitting.com.

The Seven Steps of a Successful SEO Campaign

How to jump start and run a successful SEO campaign
An SEO campaign starts with a keyword and evolves into a multi-media marketing program. When a marketer finds a keyword that he feels can dominate in search engines, the goal is to create a product that can utilize the title, to either sell or start collecting

Three Ways to Block Ad Blockers

Hide in plain sight and make your advertising messaging look like regular content to block ad blockers
Ad-blocking software has been around almost as long as people have had personal computers in their homes, so they’ve always existed at the same time that you’ve been depending on ad sales. But only last month did publishers begin

The Mequoda Lead Generation Website Business Model

Portals are seen most often because not only are they a profitable model on their own, they’re also intended to build and feed an audience for affiliated premium subscription websites. They are specifically designed for SEO, email marketing, list building, lead generation and building engagement and loyalty. It’s a Mequoda best practice to build a portal for every subscription website we create.

A Successful SEO Press Release Example

PR is so different now than it was even five years ago, nevermind ten or twenty years ago. Because major news outlets still require press releases, we still publish them, however there are secondary efforts too. After publishing, you may contact a few journalists that typically cover your niche. At Mequoda, we also keep track of their social media handles, too, so we can follow up with a Tweet.

When performed correctly, our SEO press release example will help you gain visibility for the topics you cover. After creating your press release, you should begin the SEO process. This is where online PR incorporates aspects of SEO campaigns. With your press release optimized for your keywords, you will be positioned to receive coverage on these topics.

How to Use Website Architecture to Collect Email Addresses

If at least 2% of your website visitors aren’t converting into email subscribers, then you’re reading exactly what you should be. And most publishers are averaging much less than a single percent, so odds are, you’re in the right place.

To develop a website that eagerly accepts email addresses, start with a freemium.

Your freemium is a free product that you give away in exchange for an email address. If you’re a knitting magazine, it could be a pattern. If you’re a health publisher, it could be a white paper on heart health. If you’re a food publisher, it could be a free digital cookbook.

How to Build a Website with a Simple Website Architecture Template That’s Great for SEO

People concern themselves with the external factors (link-building, social media, etc.) of SEO, but those are nothing without website architecture that’s built to pass link juice through the website’s pipeline. Did you know that there are ways to build a website for great SEO that go beyond inbound links and even the words on your website?

A properly optimized site has a chain of command that would look very similar to your business model if you put them side by side.

Five Keys to a Profitable Sales Letter Landing Page

Make sure your landing pages answer this question for your users: “what’s in it for me?”

Modern SEO Press Release Guidelines [+ Video]

Utilizing proven SEO press release guidelines can translate into more website traffic and member conversions

Online Publishing Job Description: Online Managing Editor

With an online editor’s job description changing from print to digital, it’s important to understand the role for digital publishing success

In order to succeed online, publishers need to have staff that understand the digital evolution.

A significant portion of our consulting strategy relies on properly staffing an organization. If you choose the wrong staff members, or don’t properly teach your current staff about digital strategies, you are sure to fail online.

Three Subscription Website Best Practices from the May 2014 Mequoda Intensive

At Mequoda, we maintain the publishing industry’s most comprehensive database of website design best practices. These best practices are continually evolving and guide publishers to design and manage high-performance websites that deliver on three primary goals: using free content to attract, engage and retain users; selling and delivering premium content that generates revenue; and building online communities that dominate their target markets.

SEO Campaign Management: How to Create and Promote a Freemium from Scratch

Search is the most fundamental element of content marketing. If you thought social media was the silver bullet, you were wrong. It’s at least a bronze bullet, but social media is just one stepping stone towards search optimization. More likes and tweets equal better rank. Better rank means you’ll keep getting website traffic to articles without even promoting them.

The Funny Thing About Landing Great Keywords for Audience Development

The funny thing about keywords is that you never know which ones are going to hit, but when they do, it’s an ongoing effort to keep them on top. You can spend hours researching a keyword with good search volume and low competition, but there’s no guarantee that you’ll end up on the first page of Google results. And if you don’t make page one, you might as well be invisible.

A Surprising Promotional Email Template That Builds Email Circulation

If there’s one thing that Mequoda folks have in common, it’s a powerful promotional email template that we call the circulation-builder, or circ-builder.

As a publisher, you might assume that this email template is created to strengthen your print circulation, but it’s not.

The circ-builder was developed to boost your email circulation through word of mouth while retaining your loyal email subscribers. You promote a freemium, which offers substance to your email subscribers, and in return, they forward it along to their colleagues and friends. The recipients of that forward will arrive at the landing page for your freemium, and if all goes well, they’ll sign up for the freemium and your email list.

Online Subscription Marketing: A Long Way from Direct Mail Packages

As you may have noticed, Mequoda is a firm believer in the power of email newsletters as a marketing channel – so much so that a Mequoda subscription website is built specifically to give away content and harvest email addresses, rather than sell magazine subscriptions.

Mequoda Weekly: June 17 – 21st, 2013

Catch up on the Mequoda Daily’s blog posts for this past week

Essential Website Homepage Ideas for any Subscription Website Redesign

At Mequoda, we do a lot of work with clients who are starting from scratch with online publishing and subscription website marketing. They get the full benefit of the Mequoda Method because we build their website to take best advantage of SEO and optimize it for conversion of visitors to email subscribers and, ultimately, buyers.

We also have clients come to us who put up a website years ago when the Internet first blossomed, and without any research or data to guide them, those websites were built, well, badly. Those early websites were an exercise in slapping the magazine on the Web, and organizing the site exactly like the magazine.

10 Content Marketing Mistakes That Get Mequoda Editors Fired

To put this post together, we banged together the heads of everyone on the Mequoda team to consolidate some of the mishaps that have occurred with our clients. There have been some truly talented print editors that were either let go, or left by themselves because they couldn’t weather the print to digital transitions. Ones that refused to SEO their content and wasted hundreds of thousands of dollars in content that had to be re-optimized later.

41 Ways to Build Email Circulation Forever [+ Video]

You can build email circulation over forty different ways, and we’ve got all the case studies to prove it! If you’re subscribed to our email newsletter, then you’re living proof that the tips I’m about to share actually work. One of them even worked on you

Organic Marketing Consulting 101

These 10 organic marketing programs are perhaps the best organic marketing definitions

Organic marketing focuses on the shift from spending money on marketing to spending time on a disciplined strategy, proven to increase traffic and get your message out with paying for it.

Mequoda Weekly: February 4th, 2013 – February 8th, 2013

Catch up on the Mequoda Daily’s blog posts for this past week

7 Steps for SEO Success

It might be true that some sites are “winning” the search engines simply by existing and being a well-known reputable sources, like the New York Times or Wall Street Journal.

But it’s even more true that most of us have to work at it.

Don calls SEO “the new direct mail.” Keyword research and implementation is perhaps the most complex, yet effective way to drive the more search traffic to your website. The basic strategy of good SEO is that you can research your keywords, optimize your content, track your progress, and re-do the whole process.

Best Landing Page Designs Depend on More than the Designer

Deploy your words to make landing pages more powerful

The best landing page designs aren’t about design.

OK, they’re sort of about design. I know that my copy can enhance and work with the design, or it can put the reader off the product featured in even the best landing page designs.

5 Ways to Increase Website Traffic to a Site

Three or four times a year I get to help launch a new website. Given that we use organic sources like search engines, links from referring websites, and social media to drive qualified traffic, getting those first visitors to a new website is an interesting challenge. The tips provided below will help increase website traffic to a new website, or help an existing website increase website traffic, too.