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Tag: digital ads

Audience Development Evolves with Industry Standards, Engagement

The evolution of audience development comes through the evolution of online tools, social networks and communities.

Today we’re looking at some recent news for audience development, including a set of standards being shared by the Media Rating Council (MRC).

5 Hugely Profitable Multiplatform Sponsorship Advertising Models

Multiplatform publishers can generate revenue from users, from sponsors, or both. Consumer-focused portals that are sponsorship-based ask users to pay – not with money, but with time and information. They spend time viewing web pages and signing up for email feeds, thus creating advertising inventory that can be used to sell the publisher’s products (internal advertising) and/or sold to third-party sponsors (external advertising) on a CPM, CPC, CPA, or SEA basis.

Digital Media Companies Focus on Audience Content, Company Structure

Change is the only constant the digital publishing industry knows. Beyond the evolution of content online, we’re seeing a variety of changes coming to the digital advertising side of digital publishing. Today we’re looking at some digital media companies that are entering new territories.

Publishers Consider Brand Awareness of Digital Ads

Procter & Gamble Co. cuts digital ad spend; Customers reportedly more trusting of marketers than many imagine; Condé Nast uses neuroscience for better digital ads 
Publishers using digital ads have a lot to think about. Not only do they need to create ads that are effective and help to build positive brand awareness, they also have to figure out

Are Digital Advertisements Becoming More Popular for Audience Development?

Today we’re seeing increases in a variety of digital advertisements that some publishers have been using as part of their audience development strategy.

We begin at Media Post, which is reporting on native ad data from AdsNative. “More than half of publishers don’t believe that Google and Facebook “own” the digital advertising market. That’s one of the findings of a recent survey conducted by AdsNative, which polled its customer base of 7,500 Web and mobile publishers on the state of native advertising in Q1. The survey found that 53.9% of publishers don’t believe ad budgets are going to just a handful of players.”

36 Ways to Boost Magazine Circulation

36 ways to build your Internet audience, revenue and profits while building your magazine circulation
There are five different ways to build a magazine audience. You can use free subscription offers, use efficient call to action placements, use time-tested brand-building techniques, email-building techniques and other types of traffic drivers.
Consider the offer
The offer is the most important

Online Ad Publishing News: Blocking, Programmatic, Time-Based

To create the perfect online ad, marketers and publishing companies must consider a multitude of factors. Which metrics to key, where to place the ad, when to deploy it, how to present it, why people might be attracted to it. And these factors are not static – they shift with the industry’s whims.

Organic SEO for Publishers Paying Dividends, Study Shows

SimilarWeb data determines that organic SEO for publishers is a strong play
Organic SEO for publishers is a key component of the Mequoda Method, one that can even permeate social media strategy and thus drive both direct and side-door traffic to your content on desktop and mobile. It’s a science, and one whose formulas take work

Digital Ads Do Better With Premium Publisher’s Content

Premium publishers in the news: Bloomberg, Hearst, and more; plus, native ads not a cure-all
There are are premium publishers, and then there is premium publisher’s content, and you don’t have to be the former to have the latter.

This is important to understand, particularly if you’re ad-driven. Why? Because premium content can make you more revenue.

Online Ad Targeting … for Print Magazines?

Hearst says yes, begins providing online ad targeting for readers of print magazines; plus, the Independent, True Ink, and time-based selling
Believe it or not, a big part of multiplatform strategy is your print product. After all, if you have a robust one, chances are you can make the transition to digital publishing and succeed. And,

Publisher Analytics: Google, Ad Viewability, User Data

In recent news from the world of publisher analytics, we see Google share the top factors for search, the IAB’s latest pronouncement on ad viewability, the efficacy of data monetization, and more

Reasons Why Digital Magazine Publishing is a Smart Move for Publishers

A growth in digital medium usage portrays the increasing value of digital magazine publishing
In 2015, our Digital Magazine Market Study study showed that people read an average of 2.37 digital issues and an average of 2.91 print issues every month, which puts digital magazine consumption at 43% of print magazine consumption and climbing rapidly.

Going digital means that you’ll attract a

The Reality of Current Tablet Statistics

The upsides and downsides to the tablet statistics floating around
Tablets have no doubt shaped the future of reading. From digital magazines to eBooks, publishers have embraced the technology almost as much as readers have.

From bottomless reflowed pages to video advertising to text scrolling seamlessly past stationary images – and all the other tablet magazine best

The Growth of Multi-Platform Advertising

“Imagine a world in which advertisers can seamlessly serve data-driven ads to the right user at the right time across channels and devices,” writes LiveRail Head of Client Services, Vijay Balan.

“Publishers, partnering with third-party data partners, layer extra data over their unique viewer profiles and get a clear look at who their audiences actually are, allowing their advertisers to get the targeted results of their dreams. … Now wake up. Look around. Is that how it really works? We didn’t think so.”

What is Tablet Publishing and How Is it Affecting Magazines?

Digital magazines come in all shapes and sizes. We recommend web magazines, because they adapts to any device, even tablets. But a digital magazine app is most native to tablet publishing because every tablet comes with a digital newsstand of some type; a place where the user can plop down on the couch, find a magazine they like, download an issue, and read it.

Ideally, they’re flicking through the pages, as opposed to flipping through a print magazine. The experience is similar, although nobody goes around creating catchy t-shirt sayings with “I love the smell of old tablet magazines” printed on the front.

Digital Advertising Trends: Data, B2B, and the Two-Horse Race

Knowing the latest digital advertising trends can translate into dollar signs for publishers. In this roundup, drawing on a handful of articles from MediaPost’s Media Daily News, make note of the Interactive Advertising Bureau’s new data initiative, as well as the indicators present in the recent B2b ad revenue jump.

20 Tablet Publishing Tips You Can’t Afford to Miss

If you own a tablet that you use often, is it hard to imagine what life was like before it? I have friends who use their tablets to cook every dinner with, or spend several hours with it at night, reading books and magazines. Consumers aren’t as attached at the hip to tablets as they are to their smartphones, and maybe they never will be, but as their larger phablet brothers come into the market, it’s possible the line won’t be so clear anymore between tablet and smartphone.

Digital Magazine Advertising Could Be a Goldmine for You

Don’t overlook this powerful revenue stream

When magazine publishers get together to talk about their advertising revenues, the common complaint is that even though they’re counting on online advertising to replace declining print ad pages, they’re “trading print dollars for digital dimes.”

Worse, they say, they now have to trade those digital dimes for mobile pennies.

Certainly print

For Digital Publishing Companies: 5 Recent Stories to Check Out

With our blog, we aim to achieve a nice balance of posts that comprise the “Free Advice” we promise in our navigation bar. This combination includes best practices, case studies, and thought leadership to help digital publishing companies learn from each other. Another big component, though, is our effort to monitor digital trends from across the web. We’re consuming media around the clock, and love to get the day started with some industry news.

Why Advertising Through Mobile and Tablets is a Publisher’s Best Friend

Twenty years ago, ads were squares in newspapers and half or full pages in magazines. Selling advertising meant that you were selling a set of dimensions – the actual size of the ad. You may have created the ad for an advertiser, or perhaps they created it themselves.

Most Digital Ad Impressions Not Seen

Digital marketers are constantly trying to get the most from their digital ads. Some recent data from Google is a little disheartening to those relying on them, though.

Condé Nast Partners For Digital Advertising

Condé Nast has partnered with GroupM for digital advertising, reports Folio. The deal, according to the article from Folio, “guarantees 100 percent viewability of digital display and video ads across Condé’s brand sites and video channels.”

The Best Digital Ads For Clicks

The internet hosts a variety of internet ads, from standard banners to video banners and rich media. Since there is a variety, it’s best to get an idea of which digital ads work the best for things like click throughs and engagement.

Programmatic Advertising For Digital Publishers

Programmatic advertising is growing in the digital marketing world, and that world coincides closely with the digital publishing industry. Do you know what programmatic advertising is or how it can impact your business?

Where Digital Ads Are Most Effective

Do you know where your digital ads are the most effective? This is something that digital publishers and digital marketers have considered, if they have taken the effort to create and disseminate such ads.

A Look At Consumer Magazine Stats

Folio is sharing data collected from The 2014 Consumer Magazine CEO Survey.

5 Digital Magazine Advertising Strategies at Bonnier, Economist

Competition for those precious tablet advertising dollars – to replace declining print dollars – is heating up.

And here’s a secret: Niche publishers have a hidden advantage in competing for digital advertising.

Fire up your niche magazine digital magazine advertising strategies: You have a tightly-focused audience that advertisers want to reach and impress, and with often lower prices, they’re willing to dip their toes into the new technology with you.

Tablet Ads Peform as Well as Print Ones Do

GfK’s MRI Starch Advertising Research found that tablet ads get 52% recall, which is the same percentage print ads can expect. In addition, the most recalled ads come in at about 80%, also right up there with print.

Social Media for Audience Development: Twitter to Allow Tweet Editing

Wouldn’t it be great if you could edit your tweets after they’ve been published? Fortunately, this may become a reality as Twitter works on a new editing feature, which would allow original tweets and retweets to get changed instantaneously.

New York Times Paywall Reaches Massive Success

Publishers were initially skeptical about The New York Times charging for online content. We now see that the paywall has worked beautifully. In the last three months, 28,000 new subscribers are paying for The New York Times’ online content. This brings the total to 727,000 subscribers.

Lessons to Learn From Consumer Reports

Consumer Reports has been through a lot over the last couple years. The pitfalls and challenges they face are the same many legacy brands face as they try to navigate the digital frontier. Jim Romenesko writes about the hardships Consumer Reports has faced.

FTC Eyes Native Advertising Practices

It looks like “native advertising” has caught the eye of the Federal Trade Commission, again. Paid Content reports,”On Monday, the FTC announced that it will hold a workshop on December 4 about native advertising and the “blurring of digital ads with digital content.

How the iPad is Saving the Publishing Industry

Anyone who doubts that the iPad is the most important media-related technological innovation in all of human history should re-read those dates. And the exciting thing for those of us who live and breathe magazines is that we get to live through it!

iPad Ads Boost Engagement, Attitude and Purchase Intent

New study shows promising signs for digital publishers

A new study, which was commissioned by Adobe, found ads in digital magazines performed better than traditional ads.

The areas where digital ads excelled were engagement, attitude and purchase intent, which outperformed traditional ads by as much as 70 percent.

Facebook and YouTube Searching for Magazine Partnerships – But How Can Publishers Make Money?

Two keynote addresses at the MPA’s 4th magazines 24/7 conference focused on getting publishers to let go of their content and partner with the social networking and video sharing giants

At the Magazine Publishers of America’s 4th Magazines 24/7 digital conference last week in NYC, the message was loud and clear: let go of your content, produce lots of video (but don’t try to be TV), build widgets and bring your content to where the users are – YouTube and Facebook. Oh… and don’t forget the power of being a magazine publisher.

Integrating Ad Sales & Everyone is Talking About It, But No-one Is Doing It

Leading advertising executive says “giving digital ads away for free is dumb” and reminds publishers to understand their role