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Tag: digital publishing business

Why Digital Publishing Will Save the Future of the Publishing Industry

How often do you read something digitally? If you’re reading this, then you’ve done it at least once today. I’m going to go out on a limb and say this isn’t your first time.

10 Things to Consider Before Your Next Magazine Website Redesign

Every experience you’ve ever had building and rebuilding a magazine website typically begins with you explaining what you want, and then you telling a group of developers and designers what to do and what to fix. But when did you become an expert in digital publishing strategy and website architecture?

The Best Web Analytics Tools for Publishers

What to look for in web analytics tools, from Haven Nexus, to Google Analytics, Kiss Metrics, Social Bro and True Social Metrics

Data analytics are critical for the success of your multiplatform publishing business. Your website, email and social media efforts are all used to promote your content and make more money for your business. It’s

Choosing the Best Content Management System for Digital Publishers

Your content management system is, simply stated, the system used to manage the content on your web site … but it’s so much more than just that. Choosing a CMS is one of the most important decisions publishers make today.

When it comes to choosing the best CMS for your digital publishing business, you can find advice from vendors, marketers, editors, sales people, technology experts, web developers, and even consultants. Although there are many choices, publishers need to stay focused on their goals when selecting a system.

Magazine Strategy: Email, Marketing, Metrics, Monetization

Checking in on the magazine strategy fueling digital publishers’ latest efforts
There are core tenets to magazine strategy, but it’s also mutable, malleable, and always evolving. We make it our business to not only develop our own best practices, but also to monitor the trends taking shape in the digital publishing business and pass them on

Digital Publishing Business News: Economist Value Yields Interesting Lessons

The digital publishing business gets more and more interesting by the week. Time Inc. digital investments and innovations have been relentless; recent personnel changes from Ogden to Bloomberg Businessweek have kept the industry on its toes; and mergers & acquisitions are approaching peak activity. Combine all of this with the daily maneuvering of titles trying to go all-in on multiplatform publishing, and you have a whole lot to pay attention to if you’re running digital magazines.

But recent bombshells about the sale of the Financial Times and the inner-workings of negotiations over the fate of The Economist have captivated our attention today. Fusion has a fascinating article titled “How staying private paid off for the Economist,” and we have to start there!

3 Huge Digital Publishing Mistakes Legacy Publishers Make

With regularity, we have no trouble shouting the benefits of digital publishing from the rooftops. You can save money by recyling content, you can boost profits bycreating content on multiple platforms, you can serve your customers on their favorite devices with digital magazines. Rarely do we talk about what goes wrong in digital publishing.

With each new Mequoda System I agree to guide, I ask myself about the odds for success. I am old enough to know now that their success does not revolve around me. After all, I have worked on many successes and many failures. Other circumstances and behaviors will overwhelm my contribution to the enterprise. So why do some digital publishing teams succeed and why do others fail? I think about this a lot.

What is Digital Publishing? It Makes the Multiplatform World Go ‘Round

Up until ten years ago, the majority of magazine publishers did not publish online. Newspaper publishers were first to the game in the late 1990’s but even as recently as 2006, weren’t making money from them. Still, they pushed on, as did the magazine publishing industry.

And the publishers who have prevailed in digital publishing didn’t see the web as just one platform to re-publish the same content as print – they saw it as a new platform for many different products and many different variations of those products.

Introducing: The NEW Mequoda Pro

If you’ve ever contemplated attending one of our Subscription Website Publishing Intensives, but the time – and budget – just haven’t been right, I have a new way for you to learn the proven, profitable Mequoda Method right now.

Introducing, the new Mequoda Pro. If you’re a member, you can log in right now. If you’re not, keep reading.

Can Digital Publishing Solve Your Revenue Problems? I Say YES.

Mequoda’s only purpose in life is to prevent any other publishing company from going out of business, ever. That’s why we offer our decades of experience, proven best practices and user-friendly Mequoda Method for digital publishing success in our three-day Internet Marketing Intensive, the definitive training course in publishing and marketing content online.

Learn How to Make Millions with a Content-Driven Website

You may never be Rupert Murdoch.

But you could become Consumer Reports, Morningstar, Meredith or any of the many publishers who are currently making millions from their content on the Internet by attending Mequoda’s Internet Marketing Intensive this January in New York City.

How to Increase Online Publishing Revenues … Exponentially

Gutenberg is dead. And you will be, too, if you don’t make the transition now to meet the public’s growing demand for digital information.

Fortunately, there is one resource, one unique program that can change the way you, your staff and your entire organization think of the Internet and help you catch up to the future. Mequoda’s Internet Marketing Intensive has guided some of the oldest and most respected publishing companies in the world including Meredith, Rodale, Interweave and more, in growing a single-digit percentage of their revenue from online sources to earning 20%, 30%, 40% of their revenues digitally. And because the demand for digital products is growing exponentially, so will their revenues.

Will yours?

5 Tablet Publishing Trends

In 90-minutes, discover what’s important to publishers in an evolutionary market…

3 Tips for Launching a Digital Magazine Publishing Business

If you’re starting a new digital magazine publishing business, consider these tips

Beginning any business can be daunting. Digital magazine publishing businesses are certainly no difference, although there are tips and strategies for launching your online business.

The following tips are offered to help while planning your online business launch.

Managing the Customer Experience

Publishers today have a complex mix of digital opportunity at their fingertips. Complexity is familiar to publishers – from the intricacies of printing and distributing physical products, to harnessing the newfound power of digital.

With the opportunities of digital publishing comes a lot of clutter. Not every new digital trend will be valuable to your brand. Understanding your audience’s behaviors will help you determine the digital strategies worth your time.

My Digital Publishing Incubator: Exploring Internet Business Models

17 strategic questions that your next digital publishing business plan must answer

I got a call last week from a colleague who has been thinking about launching his own digital publishing business for several years. Like most of the people who come to me for help, he has assets. Over the years, I’ve discovered that assets are very helpful in making a new launch successful faster. He is a well-known expert in his field with many important and influential contacts that can help him launch his new venture. He has content having successfully published a number of best-selling books closely related to his topic. He has a database of email fans and followers. He has a network of potential employees, contractors and advisors including me. And while he does not have a publishing or media brand, it won’t be difficult to turn his well-known byline into one, with the right marketing plan.

Digital Magazine Publishing for Everyone

Independent publishers have been struggling for more than a decade to monetize blogs, portals, and communities; digital books and magazines are changing their Internet business models from sponsor to user driven.

At our recent Digital Content Marketing Bootcamp in New York City, Kim and I were happily surprised at the number of entrepreneurs in attendance. More than half the class was startups in prelaunch mode. Traditionally, 80 percent of our attendees hail from legacy publishers who are making the conversion to digital. While the sample is small, I believe it is indicative of a larger trend.

Digital Publishing Tips Found On-Demand

Are you looking for ways to optimize your entire digital publishing business?

Legacy publishers new to the online environment may feel overwhelmed by the operating tasks at hand.

For instance, the design of your media website is crucial to consumer usability and product monetization. It also needs to be Google-friendly so more audience members can find your content.

Three Ways to Fail in 2012: Digital Publishers Beware

Unless your website portal, subscription websites, online stores, customer lists, digital books, periodicals and videos are state-of-the-art, you probably shouldn’t be doing the following three things in 2012.

Most publishers I know, including me, suffer from a mental illness called BSOS or Bright Shiny Object Syndrome. Someone who suffers from this malady exhibits behavior that resembles a child on Christmas morning with too many presents. They move from one shiny gift to the next, never fully exploring or realizing the potential of the trail of unopened gifts left in their wake.

Online Publishers, Do You Get the Big Picture?

The Mequoda System Strategy Workshop details the complete picture for successful online publishing

We designed our Mequoda System Strategy Workshop so that different types of people can attend and gain value from the program.

Thus far, all my colleagues who have experienced the content have given rave reviews about the program.

The next opportunity publishers, entrepreneurs and intrapreneurs have to experience the Mequoda System Strategy Workshop is in New York City on October 27th at the McGraw Hill Conference Center.

Join Us in London for FIPP’s Digital Publishing Course

A five-day training program for online publishers

Many people have already signed up for the fourth FIPP Digital Publishing Course program that will take place in London, UK, from February 21-25. The five-day training program, taught by Mequoda’s Don Nicholas and Kim Mateus, has been designed to cover the major knowledge and skill areas needed by magazine publishing executives looking to develop lucrative and successful digital publishing models.