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Tag: email newsletter marketing

How to Double and Triple Email Revenue in a Few Weeks

Improving email revenue? I certainly didn’t learn that one in school, and you probably didn’t either. In fact, in four years of journalism school, I never even had a single lesson in newspaper economics.

My professors were experienced reporters and editors, but none had ever figured out the business of publishing a newspaper. And none had ever met a payroll.

5 Email Newsletter Best Practices You Can Fix Today

It’s amazing to see the evolution of the email newsletter – how brands use it to communicate, how the designs have changed over the years, and how the strategies of staying relevant have advanced.

Even though email newsletters have been around for years, they are still valuable for digital publishers. They are often a publisher’s largest source of revenue.

Magazine Strategy: Email, Marketing, Metrics, Monetization

Checking in on the magazine strategy fueling digital publishers’ latest efforts
There are core tenets to magazine strategy, but it’s also mutable, malleable, and always evolving. We make it our business to not only develop our own best practices, but also to monitor the trends taking shape in the digital publishing business and pass them on

The Biggest Email Marketing Drag: Is Your Email Retention Rate Too Low?

No matter how well you’re doing, you can always do better. So is your retention rate too low? Yes! If it’s not 100% (it never is) then your email retention rate could improve.

To determine your email retention rate, use this formula:

Create a Calendar for Better Email Marketing Management

Organize email marketing campaigns by creating an editorial and promotional calendar that keeps editors on track and in line with email revenue goals

Do You Understand this Billion-Dollar Asset?

The Audience Development Summit 2012 shares the most profitable strategies for developing an online audience

The success of online businesses relies on the billion-dollar asset: online audiences.

Ecommerce and online advertising generates billions of dollars each year through online audiences. Without these audiences there wouldn’t be a need to produce content for multiple platforms, create engaging ads, and open digital storefronts.

Week in Review: May 21st, 2012 – May 25th, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

Email Newsletter Marketing: A Digital Guide Roundup

Email newsletters are the ideal product for content marketing. They incorporate informative and actionable content with aligned products. These components have value to both consumer and publisher; the consume gets content they are interested in, and the publisher gets the chance to generate money through their email file.

Email newsletter marketing can create a mutually beneficial relationship when the mix of content is right. Too much promotion will annoy readers. No promotions at all will make it hard for digital publishers to justify having an active email program.

Week in Review: March 21st, 2011 – March 25th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

15 Idea-Driven Articles About Email Newsletter Marketing

Create email newsletters that rock, with these 15 email newsletter marketing articles and 4 free white papers

How many blogs do you read per day? I often find myself reading only the articles with the catchiest headlines that I see on Twitter or in my email inbox. I have an RSS feed too, so sometimes when I’m waiting for a plane, or say, in line for a hotdog, I’ll break out the RSS reader on my phone.

The point is that with my valuable spare time, I’m consuming, at most, 10 articles per day and I consider myself a stallion for even being able to digest that much.

At the Mequoda Daily, we post at least three articles per day, creating about 780 articles per year. That’s 30% of my yearly article consumption. And these aren’t news articles or quick-tip articles. Many of our articles are in-depth best-practice pieces that may have taken hours, weeks or years to take from concept to completion.

Week in Review: October 4th, 2010 – October 8th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week

Are You One of the “Digitally Enlightened” Online Publishers?

Have you brought your online publishing business to terms with the fact that you are not alone in this digital ecosystem?
Have you also pondered whether everyone else is adapting more easily than you are?

Everything You Missed at the Mequoda Summit (Well, Almost Everything)

This week we’ve been at the Mequoda Summit in Boston, and covering it live just for you!

Notes & Quotes from Mequoda Summit Boston: Email Newsletter Marketing

Don Nicholas tells publishers that email newsletters are the new newspapers

Watch All of Our Webinars On-Demand… Right Now!

Webinars now available on-demand in Mequoda Pro, our training library for online publishers and marketers

Join 70+ Special-Interest Niche Publishers in Boston

Less than two weeks left to get our lowest price on this Internet marketing event for publishers

12 Tips for Making a Good First Impression with Your Email Newsletter

Aim to impress and engage your email newsletter subscribers every time you arrive in their inbox

Achieve Higher Click-Through Rates by Testing Templates

How to increase revenue per thousand emails sent
The Mequoda Email Performance Report measures your split tests to help maximize email revenue and profit

Publishing Industry Research Company Announces Date and Location for their next Online Publishing and Internet Marketing Conference

Bristol, RI – June 11, 2009- For the sixth year in a row, the world’s most prestigious publishers and information marketers will come together in Boston for the Mequoda Group’s 2-day Mequoda Summit on October 7-9th, 2009

Get Ready for the Mequoda Summit in Boston!

When the Mequoda Summit returns to Boston October 7-9, 2009, it will surely be a sellout. Don’t miss this opportunity to reserve your seat at the guaranteed lowest price.

Join Me in Munich and London

Online publishers now have an opportunity to monetize an international audience.

Digital products that can be downloaded from your website are only the beginning. If you conduct live events, you should also consider the potential of your overseas customers.

Maximize Email Marketing Revenue by Reconsidering Your Contact Strategy

Online Marketing Tools: Using an Email Lifetime Value Calculator to measure the real lifetime value of an email name

The essence of the Mequoda Method is to build a database of email newsletter subscribers, send them valuable free content, build your brand, earn trust, and eventually monetize these email subscribers by selling them paid products and services.

12 Online Publishing Tips from SiPA’s Marketing Conference

A wrap-up of the best ideas from SiPA’s 25th annual mid-year marketing conference that took place this week in Las Vegas

We love the wrap-up sessions at the end of SiPA conferences. They allow us to hear the best-of the best that we may have missed, as there are always great sessions running concurrently. Here are the tips, along with supplemental Mequoda Daily content that can help put you on path to more profitability and success online.

Profitable Email Newsletter Marketing

10 Criteria for Increasing Open Rates and Conversions on Your Email Newsletters or Promotions

Email Newsletter Marketing at Forbes.com

How the business media giant capitalizes on 37 free email newsletters and email alerts

Forbes.com has a highly sophisticated email system based on its 37 free email newsletters and email alerts. Visitors to the site can sign up for free email newsletters in a variety of topics.

They can also sign up for single-story alerts by subject. Mequoda estimates that Forbes.com has six to eight million email subscribers to its various email newsletters with a variety of contact frequencies that include daily, weekly and “as needed” for the Forbes Desktop Alerts.

Email Marketing Tips for Increasing Your Email Newsletter Open Rate

Today, the challenges of email newsletter marketing are similar.

Unfortunately, many Internet marketers spend too much time building the number of names on their list. But they don’t devote enough effort to assuring that their existing subscribers actually receive and open their email newsletter.

The math is simple but bone-chilling: If you’re sending a regular email newsletter but the “open” rate is only 50 percent or less, you’re simply not getting through to half (or more) of your potential customers.

How Your Email Newsletter Can Lose Friends and Alienate Potential Customers

If breaking up is hard to do, your email newsletter could be hurting your reputation

Has this ever happened to you? You sign up for someone’s f*r*e*e email newsletter, then discover that you don’t like it or don’t have time to read it, and you can’t get off the distribution list?

That happened to me. I get a weekly email newsletter from a well-known online publisher. Except in this case, I don’t even remember signing up to receive his email newsletter.

The Mequoda SEO Process

Every good wordsmith approaches the task of writing a little differently. Some writers start with an outline or by making copious notes. Others write numerous disparate paragraphs at non-stop speed and then revisit their first draft, cutting and pasting to arrange them in a “logical” order. Still others agonize over the lead or headline and feel compelled to get them perfect before they can write a single second sentence.

Using Premiums to Increase Free Email Newsletter Sign-Ups

While many publishers assume that giving away a free email newsletter should be enough to maximize visitor traffic conversions, others treat their free email newsletter marketing programs like any other serious direct response program. Over the past 10 years, I’ve seen free email newsletter publishers test creative, placement and premiums to boost conversions rates. One publisher who had never used premiums to “sell” his free email newsletter decided to give it a try.