An email newsletter is a powerful digital marketing tool that provides valuable content to audience members. Most email newsletters provide products or advertising in additional to high-quality content. Most online publishers will ask audience members for permission to send them email newsletters, particularly due to laws and credibility reasons.
U.S. Government Creates Guidelines
If the target market for your email newsletter or membership website is older Americans, you might want to heed this advice on senior-friendly websites from the National
Online sales represented a tiny 2.2 percent of total retail sales in the first quarter of 2006. That means publishers who want to prosper selling ancillary products to consumers should
As part of your Internet marketing strategy, do you give your new customers a warm welcoming email when they subscribe to your email newsletter or buy an information product?
Some years
House of White Birches, a division of the Dynamic Resource Group, is an experienced print publisher. It has an enviable collection of magazines and book titles. It has carved out
I write to you from lively and exciting Caesar's Palace in Las Vegas. Don and I are here attending SIPA's 23rd Annual Marketing Conference and it's so much fun! Fantastic
If breaking up is hard to do, your email newsletter could be hurting your reputation
Has this ever happened to you? You sign up for someone's f*r*e*e email newsletter, then discover
Creating a Flexible and Adaptable Business Plan that Will Maximize Your 2007 Online Revenues & Profits
Perhaps the thing I like most about the Mequoda Marketing System is its flexibility.
This online
Copywriter reveals why many online sales letters fail to deliver
The Internet creates new challenges for marketers and wordsmiths, but a fundamental principle still applies
Experts tell us that in print ads,
Most Mequoda operators publish a variety of print information products. These books, magazines, newsletters and reports present an ideal opportunity to drive targeted website traffic to a Mequoda Internet Hub.
In any 12-month period, one out of four subscribers to a free Agora Financial email newsletter eventually buys something.
But after 90 days, if a subscriber has not clicked back to
Online marketers have four powerful tools for converting website visitors to email newsletter subscribers:
All of the above are entry points into the conversion flow. They may link to the Rapid
Publishing companies customarily operate a single website, with free content organized into various product or service areas.
The Mequoda System of content management advocates breaking up the single website into a
Audience development with the help of online PR
We see lots of publishers that still don't understand how to integrate the Internet into their marketing operations. They understand the importance of
In our new Special Report Making the Most of PR and Earned Media, we learned that using public relations to drive website traffic and build relationships with an audience is
The 2006 Mequoda Summit, our third, was the best yet.
Enthusiastic participants traveled to Waltham, Massachusetts (a suburb of Boston) from all over the U.S and from as far away as
Use both as part of an effective internet marketing strategy
A client we had's highest source of revenue (about $27 over 12 months) was from subscribers acquired through pay-per-click advertising. That's
Add value to your internet marketing strategy with co-reg leads
Co-reg names, once considered by some publishers to be of little value, can be surprisingly profitable over time, as we will
Every good wordsmith approaches the task of writing a little differently. Some writers start with an outline or by making copious notes. Others write numerous disparate paragraphs at non-stop speed
How America's Test Kitchen's Revenues have Grown from About $15 million to an Estimated $46 million in Just Five Years… Shouldn't you be Using the Same Strategy for Selling your
Whether you call it co-registration, co-reg, co-operative registration or third-party lead generation, it's a proven method of securing new leads for your paid publication, provided you have a robust free
By building effective conversion architecture, you can build a direct relationship with the customer—a relationship that can be monetized down the road by targeting marketing messages for relevant products of
When selling a product through the retail channel, always give buyers your URL and a reason to visit to your website. Include, for example, an offer—either implied or overt—that encourages,
A question we're often asked is whether the Internet is best used as a product platform or a marketing channel. And the answer, of course, is that it's both. But
Yesterday, we presented the Website Design for Publishers and Authors Bootcamp here in Germany. We spent the first part of the day talking about the different Mequoda Website Archetypes and
Someone has just signed up for free access to your site, or they've just purchased a product from you. How do you reinforce the positive experience they've had on your
The Writer's Store is an extremely competent site serving a tightly-focused niche market.
Although competent in most areas, a few, relatively easily-implemented changes—described in the Recommendations section at the end of
Key metrics are numbers that, when multiplied together, determine costs or revenues generated and their respective effect on profit and loss. For websites, some metrics are more important than others,
The major differentiation between the Internet marketing strategy of the Mequoda System and that of traditional publishing models is the use of free content to drive online traffic. By offering
We recently reviewed a membership website, www.ArtisticThreadWorks.com, that offers a free weekly embroidery newsletter called "Bobbin-Buzz". We would consider this free email newsletter the Mequoda hub of this membership website.
For
We were first introduced to InvestmentU.com when we interviewed John Phillips, who heads up search marketing for the website. He and his team have done a very impressive job of
Agora Financial Network: Understanding the Seven Strategies that Drive the World’s Most Successful Special-Interest Website Network
The Mequoda Group estimates that the Agora Financial Network will post top-line revenues for 2006
Every part of the page—particularly the homepage—must be utilized to facilitate the strategic objectives of the site. Using marketing quadrants to build relationships and communities among users, or to generate
One of the Internet's leading online publishers tested a simple technique for increasing his email newsletter signups and saw a very impressive lift as a result.
The leading publisher is Andrew
The primary requirement for a site owner is to understand the site's overall goal, the important tasks the user expects to complete on the site, and the ease and urgency
Creating the World’s Most Popular Website for Entrepreneurial Capitalists
With 2006 revenues estimated at more than $510 million, up from an estimated $460 million for 2005, the newly formed Forbes Media
Selling Goal-Setting and Motivational Information to a Niche Market of Nascent Planners and High Achievers: The Goals Guy Thrives with Laser-like Focus on Creating Quality Digital Products, Superior Search Engine
Landing Page Scorecard: Rose-Growing-Secrets.com
Internet Explorer, the pundits tell us, accounts for up to 95 percent of all Web browser traffic. So why should we care about that small minority of
Clayton Makepeace is a legend in the direct response advertising business. He has the respect of both his clients and peers—the hallmark of a real professional.
He has a huge portfolio
Website success depends largely on providing an incentive-i.e., a free email newsletter-to encourage visitor registration and an email address. Acquiring those email addresses is the first step toward creating lasting
Tim Carter started as a building contractor and decided one day to tell homeowners about remodeling and residential construction by writing a newspaper column. The column started in 1993 and
Our Campaign to Stamp Out Bad Website Design Turns Ugly with a Visit to ManagingYourHR.com, Which In No Way Resembles What This Reviewer Imagines it Should=
For me, the two most
The fundamental mistake made by many entrepreneurs is the classic chicken-and-egg scenario in which the inventor first creates a new product and then seeks a market for it.
Experienced product developers
While many Internet marketing professionals ignore direct mail as a viable means to increase targeted website traffic, one newsletter publisher devised a test that shows that direct mail post cards
WritersMarket.com is a Pay-For-Access, Online Database of Incalculable Value to Freelance Writers that Cross-Sells Print Publications and other Products Owned by its Publisher as it Helps Build a Priceless Customer
Discover how one savvy Internet marketing professional increased her targeted website traffic beyond her wildest dreams and generated 252,978 new email newsletter subscribers worth more than $3 million. Learn the
By refocusing on its core business, this special interest B-to-B publisher has increased revenues four fold since 2000, deriving 80 percent of its new business from online marketing.
FDAnews is the
What both types of CEOs have in common is the need for someone to execute their Internet marketing strategy on a day-to-day basis. Enter the Internet Marketing System General Manager
EarlyToRise.com Pays Homage to Benjamin Franklin by Making its Owners Wealthy. Twenty-first Century Publishers Take Note: There is Wisdom in Adopting this Business Model
Financial independence has many rewards beyond the
Mr. Levinson has been busy practicing, developing and evangelizing guerrilla marketing since 1984, with great success. Many startups and small companies use Mr. Levinson's techniques to produce tangible results with
Discover the simple, keyword-driven Internet Strategy that hundreds of savvy authors, publishers and other information marketers are using to transform their books, magazines or newsletters into multi-million dollar niche media
