Email is a mass communication medium for digitally sending information to other Internet users. Email has become habitually used by a majority of Internet users, while it also reigns as the most successful digital medium for online business communication.
A look at email marketing statistics you must know
Email is the cornerstone of your audience development and product selling goals. An online editor’s primary responsibility is to reuse, recycle and
Look no further than these 11 examples to make your landing pages wildly successful
Whether you’re selling a product or hoping to trade a free report for an email address, your
You may never be Rupert Murdoch.
But you could become Consumer Reports, Morningstar, Meredith or any of the many publishers who are currently making millions from their content on the Internet
Gutenberg is dead. And you will be, too, if you don't make the transition now to meet the public's growing demand for digital information.
Fortunately, there is one resource, one unique
Do you know what your F.U.Q.s are?
No, I didn't just swear at you, F.U.Q. stands for "Frequently Unasked Questions."
Your F.U.Q.s are the questions that someone may never ask you. A
Components all email newsletter templates should share
We’ve discovered that the best performing email newsletters — those with the highest value, as measured by producing the highest revenue per thousand —
Three or four times a year I get to help launch a new website. Given that we use organic sources like search engines, links from referring websites, and social media
For successful landing pages, best practices are mandatory
At Mequoda, we never guess. Over many years of testing, we’ve developed proven best practices for just about everything. In fact, when it
What your ecommerce website design should look like from the first page to the thank-you page
Publishers sometimes forget that they are retailers; publishers do sell subscriptions, memberships, books, ancillary products,
The Internet Marketing Intensive is characterized by the comprehension of its parts
The Internet Marketing Intensive is a holistic program. It's designed to take all things digital, and put them in
Obvious email newsletter layout elements that publishers often forget to style
The reason you create white papers and special reports is to build a large and thriving email list. Since you're
… as long as you answer the million-dollar question
What’s in it for me?
This is more than just a popular refrain among toddlers and politicians. This is the question you must
Five email subject line archetypes that’ll have your audience opening
You have to hire the next copywriter at your organization and don’t know where to begin. Does this sound like a
Who’s the biggest audience development success of the year in the Mequoda family – and how did they do it?
Of more than 60 Mequoda systems, one publishing website has achieved
A step-by-step guide to on-page SEO that will boost rankings and site traffic
Publishers are no strangers to search engine optimization, although it's important to know that there are several dimensions
These things are what make a Mequoda System. Options you have when building a publishing website are somewhat resilient in the way that while we always grow to adapt the
Proven methods and a new idea for blockbuster SEO campaigns
A lot of people offer advice about the importance of SEO campaigns and SEO copywriting. And a lot of that
Five website design tools and three tips for speeding up your website
"People hate to wait," Andy King states in the opening line of his book, Speed Up Your Site: Web
Join us on Nov. 6 for Designing Media Websites that Work so you can improve the state of your website
Your media website must include certain components or you'll fail to
Or, a thousand words are worth a single picture
Google the phrase “landing page examples” and you get 3,300,000 results. It’s enough to make the earnest copywriter throw up her hands
Register now to join an elite group of publishers, CEOs, content marketers and editors as we teach how to build online audiences
If you don't take your organization to the next
So there's an article you want to write, and you're diving into your Keyword Universe, a giant spreadsheet that's filled with columns of keywords ready for the taking and
Who’s the biggest audience development success of the year in the Mequoda family – and how did they do it?
Of more than 60 Mequoda systems, one publishing website has achieved
Take advantage of the mobile market by offering great mobile email marketing pieces
Is mobile email marketing your best chance at generating revenue on mobile devices? There’s a good chance it
It’s been stated before that adding social components to email marketing campaigns have led to higher engagement levels. Many publishers are now wondering what exactly constitutes as social email marketing
A look at the CAN-SPAM Act helps publishers stay safe
Have you ever looked at the requirements for businesses sending commercial email? The CAN-SPAM Act was designed to protect consumers from
Do you know why subscribers choose print over digital, and vice versa? A landing page a/b test can only tell you the details about copy that converts, but it doesn't
There are social networks that share everything from your minute-to-minute activities, to your credit card spending, to your photos, to your travel information. It's no wonder that, like a reality
The Mequoda Summit West 2012 highlights some advanced SEO strategies
By now, digital publishers who receive a lot of traffic through search engines have the basics of SEO covered.
It’s the advanced
Discover your best digital publishing assets
As the digital publishing industry grows at an alarming rate, there are a few main keys to focus on.
Beyond providing content on different e-reading
Statistics dictate the need for certain changes to email marketing strategies
Email marketing is getting more important to consumer marketers. More users and looking at email content on their mobile devices
Mequoda’s Audience Development Summit 2012 is more than just talking heads. Not only do you learn the secrets and strategies of the leaders in Internet marketing in six eye-opening sessions,
Understanding the importance of email marketing in-person
You need to look at email metrics to develop the most beneficial email marketing strategy. Only your specific metrics will tell the story of
Are you properly communicating with your brand’s most important allies?
Connecting with buyers needs to be your priority.
Sure, building email marketing lists is important too, but for a different reason. List
7 ways to reach your Twitter potential
What does your Twitter strategy consist of?
I’d imagine you are at least tweeting the title of each article you publish and adding a link
Join the dozens of attendees who have already registered for the Mequoda Audience Development Summit 2012
The Audience Development Summit 2012 will be a unique experience shared by dozens of knowledgeable
Point of purchase, social media, and physical products can help you build your email marketing list
With your brand and products listed throughout the Internet, audience members may not be introduced
How to send personalized email marketing messages that interest your audience
Email personalization has been stressed by many email marketing companies and consultants throughout the years. The thought was that email
Can you relate to data from earlier this year that shows more sophistication among email marketers? We certainly hope so, especially since it’s likely that your competitors are getting more
