Email is a mass communication medium for digitally sending information to other Internet users. Email has become habitually used by a majority of Internet users, while it also reigns as the most successful digital medium for online business communication.
As an editor, especially one that writes every day and several times a day, it's a sad to see some of your best content hang out in the background, possibly
Tips for getting the most from your Pinterest experience
Content creators and content consumers ran to Pinterest earlier this year, and although the growth is reportedly slowing, the social site has
17 strategic questions that your next digital publishing business plan must answer
I got a call last week from a colleague who has been thinking about launching his own digital publishing
Rodney emphasizes user-created content at SIPA Munich
More than 100 attendees from 13 countries and 24 companies have gathered yesterday through tomorrow for the SIPA Munich Conference. You can follow
Considerations for making email campaigns more effective
Email marketers spend a lot of time creating email marketing campaigns and informational email newsletters. They analyze past email campaign results, strategize on future
Getting users to comment on your blog posts can be difficult. Sometimes people have the desire to add substance to your blog content, but don’t want to be the first
Today’s live webinar – Seven Pillars of Digital Publishing Success – features a section on shareability. This pillar dictates the many ways that digital publishers can reach new audience members
Do you have an idea of how many email addresses on your list are misspelled or downright fake? Taking a look at your bounce rate, you can probably attribute over
Every online marketer in 2012 should be praising the power of testing. It is the proverbial golden goose, which can lead to more effective money making options.
Beyond the results themselves,
Three types of conversions that will improve your online business
There are multiple conversion types that need to be addressed by digital publishers. The analysis will provide statistics on different parts
Tom Gale, President, Gale Media, Boulder, Colo. and Publisher, Modern Distribution Management
What takes up most of your time these days?
I’ve spent most of the past year and a half integrating
The art of audience development blogging requires great service journalism wrapped around a best-selling product
While audience development blogging can take many formats, I teach my clients three basic templates to
Seminars by banks prove popular, and bilingualism helps us think better
Small businesses in the U.K. have found an ally of late in banks. The New York Times reported yesterday
3 sources to turn to for email copywriting advice
Writing for email is unlike other forms of communication. First, you need to have an email subject line that screams, “Open me!”
A Refresher Course in Good Marketing Ideas
Send email from a person, not a company. Check search traffic when choosing blog titles. Include brief surveys on thank-you pages. These are just
The Facebook Timeline isn't official until March 30th, but most businesses have early access at this point and are able to design and even publish right away. Last week I
While bringing your company onto Facebook, what was the biggest problem you experienced? As digital publishers, it would be hard to imagine that creating share-worthy content was the hardest part.
For
Eight SIPA members tell what the single-most successful thing their company is doing now
1. More than one portfolio company I’m working with today is having success using the same process:
With so much bad information in the marketplace, many publishing industry CEOs are making bad decisions about their digital magazine publishing strategies
I had the pleasure of spending the evening recently
The WordPress community has developed multiple plug-ins to combine functionality of their WordPress website with email.
WP-Email is one such plug-in, which allows users to email a post or page to
Live events, webinars, and white papers provide email marketing insight
Live vents are a major way publishers generate revenue and build an audience. There is no higher level of interaction than
Advanced email marketing strategies displayed through case studies will have you driving more traffic and gaining more conversions
Email list building is a main thought for digital publishers. Email allows for
All industries have best practices for setting up their Facebook page
What is the focus of your company’s Facebook page? Are you using it to share content or promote weekly deals?
This is an important week for all the potential attendees of the Mequoda Summit West 2012. This Friday, March 16th, is the day our early bird pricing expires. If you
After you have a keyword universe developed, how do you make sense of all the data? A keyword universe, which is the backbone of online marketing efforts, typically consists of
For some digital publishers, social media is all about impressions
If you had to choose between Facebook and Twitter for your digital publication, which would you choose?
It’s a tough question because
People relevant to your niche are who you should be following
If you were asked to find 10 people you know on Twitter, find 10 companies you admire, find 10 competitors,
Watching your follower count doesn’t have to be painful.
Everyone has good days and bad days on Twitter, particularly when it comes to follower numbers. Some days the number will rise,
Following platform expectations to appease audiences
George Orwell once wrote, “Good writing is like a windowpane.”
Interpret that statement as you will, but for me, it speaks of the protection that words
Have your words work for you, even when you’re not working
SEO is my favorite audience development strategy for two main reasons.
First, when you take the time to focus on your
Email campaigns are conducted for a variety of reasons.
Some digital publishers use email campaigns to further relationships with converted audience members. Others attempt to turn subscribers into buyers by selling
How does your audience prefer to consume content?
Some digital publishers have it all figured out. They know their audience, it’s been the same for decades, and although some have taken
When starting off, some digital publishers approach their goals in strange ways. Would you ever expect success if you wanted to base your business off another, without any uniqueness to
Lidia Lubka, publisher/editor, EcoLog, Toronto, Canada
What was your first job out of college and how did you get into this business?
After graduating with a journalism degree, while trying to
Not all digital publishers have the opportunity to staff their own IT department. This is especially true for very niche publishers operating with a small internal staff.
However, to succeed in
The demands of digital publishing websites today is much different than five years ago
Do you like the way your website looks? If so, don’t get too attached to it. Your
On Awards, Content, Integration and European Privacy
It’s all about awards here at the SIPA office for the next couple days. The deadline for our SIPAwards competition is tomorrow, March 2.
A clear approach will help the long run of digital transformation
Publishers who haven’t stepped into the digital world are facing a few issues.
Costs associated with print products are yielding the
When social conversations are the norm online, you need to be harnessing them properly.
If your audience is inclined to share their time with you via social media, you need to
Working Smarter to Overcome Overload
I read a very interesting note in Sunday’s Washington Post about delegating. It said that Steven Spielberg once told an audience that as an amateur filmmaker
In the times of crowded inboxes, you need to stand out or audiences will slip away
Rewarding consumers for supporting your brand is a positive step in customer relations.
And with the
With all the requirements needing to be met for outstanding email campaigns, it can be difficult for online business managers to take care of them all.
Beyond the initial need to
A customized WordPress plug-in helps facilitate email reward programs
How are you tracking the transactions that take place through your website?
You obviously need to be doing so to make a
Lifecycle email marketing begins with clear segmentation
After reading our featured article on creating reward email campaigns, did you start thinking about developing one for your own customers? If reward email
